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X-Rite/PANTONE-
„WHAT’S NEXT”
COLOR COMMUNICATION
GRAFKOM 2015 Sandor Tatrai
X-Rite / PANTONE Sales Manager
SCAN
2
X-Rite/ PANTONE – a color company - is a market leader in every industry
where color is mission critical
X-Rite is the global leader in color science and technology. The
company, which now includes design industry color leader Pantone Inc.,
develops, manufactures, markets and supports innovative color
management solutions including measurement systems, software, color
standards and services for measuring, formulating and matching color.
Our expertise helps users get color right the first time, every time
in all color sensitive industries.
Strong cooperations and developements with Industry leaders
‣ Market leader for mission critical color
• 13 times revenue growth in 20 years
• History of technology innovation plus market development
‣ Strategic Acquisitions
• Amazys Holding (GretagMacbeth) – July 2006
• Pantone – October 2007
‣ Innovation and Product Development
• 167 patents
• 89 applications pending
‣ Largest global color company
• Over 800 employees, 100 countries
• Complete color control, from concept to consumer
• Focus on customers
‣ DANAHER INC. – 2012 ‣ ESKO, VIDEOJET, X-RITE/PANTONE
‹#›
X-Rite Inc. - background
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X-RITE / PANTONE INDUSTRIES
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Health and
Beauty Food
WHAT DOES X-RITE DO?
• End-to-end, full color control solutions across the Graphic/Print workflow
BRAND – DESIGN – PREPRESS – INK KITCHEN - PRESSROOM
Examples of X-Rite Solutions
Calibrate displays and printers for color accuracy and consistency
Enhance workflows for designers and photographers
Match paint in retail stores
Control color quality and color formulation for paint, plastic, textiles manufacturers
and color/ink formulation for printers
Embedded/built-in/OEM solutions: HP, Heidelberg, Xerox, EPSON, Lenovo
Lighting technologies for automotive industry – visual inspection / harmony room
Etc.
COLOR STANDARDS
PANTONE
MUNSELL
SOFTWARE:
QC /
Formulation
ICC Profiling
HARDWARE:
Handheld – Portable
Benchtop - Laboratory
Spectrophotometers
(color measurement)
SERVICES
Support/Consultancy
Training/Classroom
ECourse
‹#›
What does X-Rite do?
KEY CUSTOMERS IN IMAGE/MEDIA - PRINTING
SOME OF THE PANTONE CUSTOMERS…
7 TESCO
George -
Asda
C a r r e f o u r
B E N E T T O N
COLORS IN OUR LIFE
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COLORS IN OUR LIFE
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COLORS IN OUR LIFE
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COLORS IN OUR LIFE
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COLORS IN OUR LIFE
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Colors fascinate and inspire
Color is a marketing element/identification
Color sells – influences buyers
Color gives a message – brings emotions
Color is a quality criteria
SHOPPERS PLACE COLOR
AS ONE OF A
PRIMARY REASON FOR WHY THEY BUY A
PARTICULAR PRODUCT.
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Color increases brand
recognition by 80%
“Over 65% of purchasing
decisions involve color.”
Marketing psychologists state that a
lasting impression is made within
ninety seconds, and that color
accounts for 60% of the acceptance
or rejection of an object, person,
place, or circumstance.
Source: http://blog.kissmetrics.com/color-psychology/
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BRAND OWNER CHALLENGES – THE BATTLEGROUND
COLOR ISSUES
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• More than one-quarter of brand owners indicate they frequently encounter color
inconsistency or inaccuracy across different suppliers, from design to
prepress/pre-media to press and when using multiple print providers or multiple
locations.
• 42 percent of brand owners indicate that color-related challenges and rework
have a negative impact on the company.
• 51 percent of brand owners indicate that color-related challenges cost the
company $50,000/year or more.
*Pantone Color Institute
CONFIDENTIAL
MARKET RESEARCH REPORTS SALES
INCREASE DUE TO DISTINCTION
70% consumer buying
decisions made at
shelf
80%
cannot accurately
tell you why they
make these choices
5 seconds
Average decision
time in front of shelf
60% Percentage for which
color accounts in
acceptance/rejection
>65%
purchasing
decisions that
involve color Sources: LAGA/DeGrippes/Gobe, Esko, PANTONE Color Institute/Leatrice Eiseman
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? This green
should be
stronger!
LITTLE REMINDER - HOW DO WE COMMUNICATE ABOUT COLOR?
- SUBJECTIVITY-
• Verbal communication: subjective, individual, not exact, not controllable, not
reproducable, too complicated, wide range of experssions are used
Vodafone red
Pantone
XXX?
Tomato-red?
Firefighter-red? Ferrari?
Warm red?
VERBAL COMMUNICATION
IMPERFECT COMMUNICATION – IMPREFECT TOOLS
How do individuals differ in their perception of Color?
We all see the color differently – leads to SUBJECTIVITY
• Learned skills
• Inherited abilities
• Cultural / Regional Influences
• Age / Sex / Medical Condition / Time of Day
Human Eye = Observer – the human factor
HOWEVER ...
THE HUMAN VISION IS NOT PERFECT.OUR EYES CAN BE FOOLED! EXAMPLES
COUNT THE DOTS!
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STRAIGHT OR CURVED LINES?
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AFTERIMAGE
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AFTERIMAGE
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SIMULTANOUS CONTRAST – ARE THESE 2 BLUES DIFFERENT?
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SIMULTANOUS CONTRAST
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ARE THESE GREYS DIFFERENT?
SIMULTANOUS CONTRAST
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Copyright Laboratory Dale Purves DUMC
www.purveslab.net
SIMULTANOUS CONTRAST
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Copyright Laboratory Dale Purves DUMC
www.purveslab.net
SIMULTANOUS CONTRAST
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Copyright Laboratory Dale Purves DUMC
www.purveslab.net
Identify This Colour
Identify This Colour
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Which Colour Is It?
b
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Which Colour Is It?
HUMAN FACTORS – COLOR VISION
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Background effects
Poor Color Memory
Color Deficiency
Lighting conditions
Age
Recordability
Stress
Medication
Medical Complaints
Tinted glasses or lenses
Etc.
BOTTOM LINE – COLOR CAN BE MEASURED!
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• We can measure colors objectively using colorimetry – no more subjectivity!
• We can use instruments e.g. „spectrophotometers” – measuring in the visible range (human eye)
• Once we can quantify, we can qualify, we can set tolerances (dE) – means we can define PASS / FAIL
= we can do QUALITY CONTROL on production
• We can differentiate numerically (Lighter, Darker, Yellower, Greener, etc.)
• Instruments are helping tools for objective evaluation and quality control
• Instruments have several benefits vs. the human eye (memory, objectivity, indipendent from ligth sources, etc.)
• Colors can be defined in the earliest stage through the whole workflow
• Color can be CONTROLLED through the whole workflow
• Color information can TRAVEL! – share through a workflow
Prepress/Digital Print: Accurately manage and create across an array of technologies that
manage customer relationship (Web2 Print, Presentations, Proofing) devices and all
locations
Versatility: 3 standard measurement conditions (M0-M2) in one device
– understand Optical Brightening Agents (OBA) & manage paper costs.
Ease of Use: Elegant and robust tools for virtually error-free scanning
Reliability: On site understanding of the device with self check and correct
NEW VALUE
I1 PRO2
• eXact spectrophotometer is an ideal solution for measuring CMYK
and spot colors, for QC and formulation
• PATCH or SCANNING mode
• Smallest aperture size 1.5 mm – 2.5mm, 4mm, 6mm
• Provides flexible to measure small areas on a sheet or substrate
• Utilizes the latest spectral technology – providing faster and extremely accurate measurements
• Provides new features and functionality inside a simple user interface
• Supports latest industry standards (ISO, Fogra, PSO, G7, Japan Color,
NEW „M” standards related to Optical Brighteners)
• With added flexibility to define internal processes and standards.
• Supports CxF – Color eXcange Format – digital file format of spot color
• Very tight model to model agreement – reliable data exchange
• Intuitive – easy to use Touch Screen + Bluetooth + USB
• Includes the digital PANTONE PMS+ guides Coated / Uncoated in the instrument’s memory
• PANTONE LIVE support
X-RITE SOLUTIONS – NEW EXACT
PRESSROOM SPECTROPHOTOMETER
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EXACT
Large Color Touch Screen Easy operation with the fingers
Clear visualization of the measurement
results
*: Not for all models and countries
High Speed Connectivity USB
Bluetooth wireless communication*
Long Battery Life Time Latest Li-Ion Battery Technology
Docking Station Automatic Charging
Robust Aluminum Band provides
rigidity and refined design
Shoe lock Measurement head may be locked in down
position for hands free measurements
• EasyTrax – semi-automatic scanning solution
Scanning spectrophotometers – pressroom
• IntelliTrax – fully automatic scanning solution
Scanning spectrophotometers – pressroom
• Formulation software – designed for ink suppliers and printers for spot ink formulation – industry
„standard” solution today!
• Speed up ink mixing on various substrates (film, foil, transparent, metallic, etc.)
• Speed up formulation of special inks to avoid delays on-press and ensure color accuracy
• Use ink leftovers and reduce – increase profitability
INK FORMULATION SOFTWARE
1 2
4 3
Simple, step-by-step formulation – using spectrophotometer and modern calculation
with colorimetry – specialized for offset, flexo, gravure, screen printing technologies
INK FORMULATION MADE EASY
COLORCERT QC SOFTWARE
• ColorCert is a modular standards-
compliancy software solution that closes the
loop for exceptional color management.
• ColorCert delivers statistical process control
for monitoring a large and diverse supply
chain – more than just QC!
• Job Ticket software to obtain more than just
color quality data – scorecard possibility on
performance – across the whole printing
workflow
• Compare production, jobs, plant vs plant,
shifts, etc.
COLORCERT®: X-RITE EDITION
• ColorCert is a software solution that enables the creation of color specifications and
provides a reporting scorecard .
• Apply a grade or score to a job, site or client based on tolerances.
• Supports X-Rite eXact™, PantoneLIVE™, CxF, MIF data,, NetProfiler
SINGLE SITE OR MULTI-SITE
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ABC Company Quality Scorecard to evaluate by
jobs, departments, sites, shifts.
Costs Savings by early
identification of problem areas
to correct.
COLOR COMMUNICATION & ENVIRONMENT TODAY
Brand Owner
Designer
Photographer
PrePress
Ink
Printer
Requires Receives Designs Receives Delivers Receives Formulates Prints
Uncontrolled
Color
Environment
Receives Delivers
Controlled
Color
Communication
• Globalization dictates increasingly collaborative environments at different physical locations
• Digitalization is progressively invading all production / supply chains across industries
• Design requirements to reflect brand consistency across varied delivery mechanisms
PANTONE LIVE: standardized PMS+ colors on more than coated/uncoated substrates and various printing technologies
Brand Design
Prepress
Flexo
Inconsistent results
Manual color
Evaluation and Refinement
/tweaking/adjusting/discussions
Color variations, phyisical standards, variations Manual color
Evaluation and
Refinement...
Litho
Gravure
Manual color
Evaluation and
Refinement...
PHYSICAL COLOR STANDARDS – VISUALIZATION/COMMUNICATION
● The Pantone Color Guide (PMS+) has become an industry de facto standard
● Subject to the same limitations as anything else press printed (fade, scratch,etc.)
● Unknown limitations / false & unrealistic expectations – substrate/technology dependency
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ERRORS BUILD - OVER TIME
= 8.3 dE
● Master Standard: The color that ideally represents a brand element /this is THE PMS+ system/
● A PANTONE PMS+ value or unique brand color defined spectrally on a reference substrate
PXX1-
FFF5
PXX2-
FFF5 PALETTE DEPENDENT CONDITION 2
PANTON
E XX1
PANTON
E XX2 LIBRARY MASTER COLOUR STANDARDS
LINKE
D
LINK
ED
PXX1-
BBB7
PXX2-
BBB7 PALETTE DEPENDENT CONDITION 2
● Dependent Standard: A color that closely represents a
Master Standard
● Has a defined, accepted and controlled color shift based on
the reality of medium & process
MASTER and DEPENDENT Standards
Master and Dependent Standards
● When using a Master Standard the resulting production variation is subject to interpretation
● Variation is greatly reduced by utilizing a dependent, achievable target
DEPENDENT LIBRARIES Print Process Ink Film
Pro
ces
s
co
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Su
bs
tra
te
Co
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Substrate Name
Ava
ila
ble
No
w
2014
Flexo Solvent Medium FS
RC Rev/Clr Film Solids Full
CC Rev/Clr Film Lam Clr Film Solids Full
WF Wht Film Full
CW Rev/Clr Film Lam Wht Film Solids Full
CT Rev/Clr Film/Wht Ink Solids Full
Heavy FV WF Wht Film Full
Gravure Solvent Heavy GV
CC Rev/Clr Film Lam Clr Film Solids Full
WF Wht Film Full
CW Rev/Clr Film Lam Wht Film Solids Full
CF Rev/Clr Film Lam Foil - Full
Flexo Solvent Medium FS VB Virgin Carton Board Solids Full
Offset Medium LP
AL Aluminum - Full
EB Recycled Carton Board V Full
GB Virgin Carton Board V Solids Full
Offset UV Medium LU EB Recycled Carton Board V Solids Full
GB Virgin Carton Board V Solids Full
Flexo UV Medium FU WF Wht Film Solids Full
CV Coated Paper V Solids Full
Offset Medium LP CV Coated Paper V Solids Full
Offset UV Medium LU CV Coated Paper V Solids Full
Flexo Water
Medium FW CP Coated Paper Solids
Heavy FY
WK Wht Kraft Solids
WT Wht Recycled Kraft Solids
BK Brown Kraft Solids
Applications covered
• Flexible Packaging
• Labels wide- and narrow-
web
• Folding Cartons
• Paper packaging and
corrugated
Additionally
• Brand-specific libraries in /
out of PMS+
A Communication tool
for the entire Packaging
Supply Chain
Precise Colour Spectral data
is stored securely
in the PantoneLIVE cloud
Design
Pre-press
Ink Manufacturer
Flexo
Offset Litho
Gravure
Digital
PANTONE is the
Global leader for colour
behind leading brand and
corporate identities
Inconsistency at every consumer touch point………
GLOBAL COLOR MANAGEMENT –
A REALITY CHECK…
Litho Carton Gravure Film Flexo Film Litho Paper
Visual harmony at shelf
HEINZ PROJECT RESULTS ACHIEVED
Litho Carton Gravure Film Flexo Film Litho Paper
BENEFITS OF USING X-RITE/PANTONE COLOR CONTROL SOLUTIONS
‹#›
• GETTING THE COLOR RIGHT THE FIRST TIME - NO MORE GUESSING
• Precise color communication – proved objective data on QC and formulation
• Improving color accuracy, consistency by communicating about color – using modern
equipment and software to help production
• Less downtime – less waste – reduced makeready time - less rejections – faster turnaround =
RESULTS: save time / material, increase efficiency, improved customer satisfaction
• By using the right Inks and Ink partner – get print-ready ink (no tweaking on the machine and wasting time, material)
• Easy communication in the workflow/supply chain – link to Design – PrePress – Ink Kitchen – Printing
• Documented, traceable production, Reporting
• Possibility for on-line, central databases – faster approvals, aiming for the same targets/jobs/conditions –
consistency
THANK YOU FOR
YOUR ATTENTION!
SANDOR TATRAI X-RITE / PANTONE
SALES MANAGER SCANDINAVIA
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