36
X-mas Retail Desktop • Why HP? • Why HP Desktop? • Why HP AIO? • 1 Min Product Pitch

X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

Embed Size (px)

Citation preview

Page 1: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

X-mas Retail Desktop

• Why HP?• Why HP Desktop?• Why HP AIO?• 1 Min Product Pitch

Page 2: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

Why

Partnering with

HP?

Market LeadershipHP’s leadership

• Fortune 14 Company

• Leadership in virtually every market, customer segment, and region

• Operations in 170 countries, 43 currencies, 15 languages

Customer Focus• Consumer, SMB, Public Sector, and Enterprise

• 15,000 pre-sales and sales, 70,000 service partners in 170 countries

• 145,000 sales partners worldwide

R&D Innovation• 17,000+ patents, from print technology to molecular

computing

• $3.6 billion annual R&D investment (third place in patents WW)

• HP Labs innovates “beyond” the roadmaps

• Financial Strength

Page 3: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

WhyHPDesktop?

Page 4: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP Confidential – NDA required

Why

buy

adesktop ?

• Higher Performance• More Robust• Better Ergonomics• Grows With Your Needs

Page 5: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

• Higher Performance• Desktops feature faster processors which allow users to run their programs and perform tasks

quicker• More memory which means more applications can be opened at the same time for multi-tasking.• Larger hard drives which allow for more storage of your multimedia content. • With the same budget, you can get more bang for your buck.

• More Robust• Desktops generally last longer due to their hardiness. • Desktops are less susceptible to damage, wear and tear and theft because desktops are usually

placed in an optimal position which rarely changes.• HP desktops are designed for better ventilation to allow for much cooler operation and lower noise

levels.• This high reliability and robustness makes it ideal for families with young children as all HP

desktops undergo stringent testing for long lasting performance.

• Better Ergonomics• Desktops are designed ergonomically for prolonged use.• A bigger monitor for desktops provides a higher degree of comfort, with less strain on the eyes

viewing on larger displays. • Desktop keyboards provide better comfort for users because the keys are comfortably placed and

spaced. They can also be easily upgraded or replaced.

• Grows With Your Needs• Desktops are easily scalable.• Industry-standard spare parts ensure serviceability on all HP desktops. • Desktops have many expansion options such as PCI expansion slots, drive bays and memory slots.

This means that a desktop can be easily customised and upgraded according to your growing need. • Accessories such as the monitor, keyboard, mouse etc are easily upgradable or replaceable.

• Comes with HP Value, Design, Innovation and Award-Winning Customer Support

Whychoose

DESKTOP?

Page 6: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

Whychoose

Best Value

1

3

2

4

Selling beyond the speeds and feeds

The Emotion

Design

Innovation

Software

5Support

?HP Desktop

Page 7: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

1. HP ValueHP Desktops offer the best value for every type of PC userHP Desktops are packed with features and offer the best value for money at each price point.All consumers are catered for. With a range of desktops, it is easy to find a HP desktop that has the best mix of features and functions.

2. HP DesignHP Desktops offer a combination of aesthetics and functionalityClean, elegant and sleek design provides an attractive look and feel.Ease of useFrequently used drivers and ports are designed to remain hidden from view whilst remaining accessibleSmartly integrated design to save space, and full-featured to meet your needs

3. HP InnovationWith its heavy emphasis on R&D, HP is dedicated to continually improving its users’ experience

4. HP SoftwareHP designs its own software suite from PC set up to Touchsmart Suite to deliver a unique & overwhelming experience

5. HP Award-Winning Customer SupportHP owners receive unparalleled service support for their products (see Specific Support Slides)HP Total Care is an industry-leading, award-winning service, support program for a smooth PC ownership experienceStandard warranty includes online support and downloading, software and driver downloads, real-time chat support, email assistance and one-year coverage for parts and labour.You can tailor and upgrade your warranty by purchasing add-ons to the basic warranty.HP deliver out of Warranty services

Whychoose DESKTO

P?

Page 8: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP Total Care Set Up

HP Advisor & experience center

HP Media Smart SuiteHP Touchsmart

HP Music StationHP Games

Monitor your PC

Welcome to your PC

Discover, Play, & Enjoy digital world

1

2

4

5

3

HP Help & supportMaintain your PC

HP PortalPersonal web browsing

HP Updates

HP Health Check

Selling beyond the speeds and feeds

The Experience

Why HP Software?

Page 9: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

Why HP MediaSmart?

• Stunning Visual Design & Digital content interaction (Fan view Photo, Music)• Watch TV programs, DVD & Blu-Ray movies in High-Def• Get quick access to your photos, videos and music• Rip and burn music, slideshows and playlists to DVD

New in Summer 2010• Stunning HD quality movies with Premium DVD software• Organize photos easily with facial recognition and people tagging – fast,

accurate, convenient• Share personal videos over YouTube• Edit videos like a professional with backlight correction, noise reduction and

shake minimization

MediaSmart software is an all-in-one box of fun

Page 10: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

OMNIFONEPlatforms Supported

Compaq Presario, HP G-Series,HP Pavilion & Touchsmart

Description Omnifone MusicStation offers a free 14-day trial with no Credit Card or other payment details required. Subscriptions (approx 10€/month) are available on a monthly basis with unlimited access to millions of tracks from thousands of independent and local artists.

Key Messages

• Keep your 10 favorite MP3 tracks at the end of the month with a paid subscription.

• Easily browse and find millions of songs.• All your favorites from around the world or locally.

Supported countries

Countries supported: Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, UK. Omnifone MusicStationClient Application preloaded. Access via Start menu. (Access through MediaSmart planned)

Watch Video: http://info.musicstationonline.com/hpmkt/en/about.html

Why HP Music Station?

Page 11: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP’s award winning customer support website

Phone, email & repair solutions

Solve your problem fast

Get help easily & quickly

HP Total Care

HP Help & support

Maintain your PC

Whychoose

HP Updates

HP Health Check

Consumer support forums

Get tips & solutions

Extended service plansProtect your

product

Support?

Page 12: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

How HP Support Assistant works

12HP ServersPhone E-mail Chat

On the PC• Find information and tools to answer your questions or solve your problems.

• Run automated diagnostics prior to contacting HP or partner

Behind the scenes

• Automated maintenance (PC tune-up, updates, monitoring of PC health)

User authorized automatic data

transfer

(No personal information is transferred.)

Updates, drivers, fixes automatically

sent

Userguides

Troubleshooting

Online resources

Page 13: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP beats Acer in: Superior phone support satisfaction

Superior web problem resolution

Convenient opening hours

Easy “Pick up and Return” repair service

Out of Warranty services

Whychoose

Support?

Page 14: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

Summer 2010 Retail Desktop PSG EMEA CategoryMay 2010

WhyHP

AIO

?

Page 15: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP Confidential – NDA required

Why buy HP Desktops vs AIOs?

Desktops AIOs

• Scalability and expandability

• Up to 2 & Larger Monitorsfor more information to be displayed at once

• Better ergonomicsmean a high degree of user comfort.

• Stylish

• Space-saving

• Clutter freeAll-in-one design means less wires

Page 16: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP Confidential – NDA required

Why Notebooks vs AIOs?

Notebooks AIOs

• Mobility move from one room to another

• 3G compatibility possible

• Personnalisation Stickers, Special Edition

• Personal/Statutary object (Envy)

• Ergonomics Better confort with separate keyboard, higher monitor position & larger screen size

• Wireless or wired Keyboard

• Noise level Heat dissipation

• Robustness Design, components (HDD, ODD)

• Better Parental control Less mobility means More control

• Panel included

• Mobile techno can be used on both sides

SHARED by BOTH

Page 17: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP Confidential – NDA required

Why Buy an HP Pavilion All-in-one pc?

Energy-efficient and environmentally friendly

Simple set up and start in 3 easy steps

Clean and clutter-free workspace with AIO design

Convenient access to entertainment media in an instant (HP MediaSmart)

Sharper, more precise images with High Definition & Brightview display

WHY HP AIO?

Page 18: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

All-in-One Simplify Your Life….

Cords:

13+Cords:

1

Space savingClutter freeOut of the Box experienceEase of use

Speed & feeds

WHY HP AIO?

Page 19: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP Confidential – NDA required

Enhanced digital experience with touch applications (HP TouchSmart software suite)

Multi-touch gestures make work and play a more enjoyable experience

Energy-efficient and environmentally friendly

Clean and clutter-free environment with all-in-one designCompact sized convenience with full PC performance

All-round entertainment with integrated High fidelity Audio & High definition Videos

WHY HP TOUCHSMART?

Ambient light to suit your moods

Page 20: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

One Touch Access to all your entertainment (Touchsmart software suite)

Strong visual appeal: Transparency, Vibrant colors, Interactive tiles

Get organized easily with new to-do lists and calendar features

Personalization of Menu, backgrounds, managing titles

Extensive & intuitive range of Apps: Music, Video, Canvas, Photo Editing, Notes, Browser, Games, RSS, Clock…

Why HP Touchsmart Suite?

Page 21: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

1 Min ProductPitch

All HP Desktop portofolio, 1 page, 1 product, 1 min to convince

Page 22: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

Desktop customer usage

Performance

Price

Internet

Photo

Multimedia

Video

Multimedia touch

Enthusiast Gaming

Casual Gaming

Hardcore Gaming

Content Creation

299€

1499€

Page 23: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP Compaq Desktops

Compaq

Simple, reliable and efficient computers for everyday usage at an affordable price.

Page 24: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

Compaq SG3000

Target audience

Cost ConsciousSuited for families who need a value-for-money, simple computer for everyday computing needs

Usage• Everyday computing needs:

Photo editing, internet & Office

KeySellingPoints

• Simple, efficient and reliable• Great value for money• Versatile enough for work and fun • Expandable to grow with you

Sell against

ACER Aspire X3900 (SFF)• Expandability• Easy to find part upgrade• Easy to repair & maintain

Monitors

• 20” 16:9

From 249€

Built in speakersAnti GlareVGA & DVI HDCP Low spec panel

Page 25: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

Target audience

Cost ConsciousGreat for young children or senior citizens who need a computer for simple tasks.The all-in-one nature ensures that it helps keep the home clean and uncluttered.

Usage Internet & Office

KeySellingPoints

• 20” Display 16:9

• Space saving PC

• Easy to setup

• Energy Star

Sell against

eMachines EZ1600 18.5”• Larger screen size From 299€

Compaq Presario SG2000

Page 26: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP Confidential – NDA required

Whychoose ?

• HP Value• HP Design• HP Innovation• HP Award-Winning Customer

Support

Brand

Page 27: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP Confidential – NDA required

HP Pavilion Desktops

HP G seriesHP Pavilion

The fusion of elegant form and full-bodied function into an immersive PC experience, to be indulged from the comfort of home.

Page 28: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

Target audience

Cost ConsciousSuited for families who need a value-for-money, simple computer for everyday computing needs

Usage• Everyday computing needs:

Photo editing, internet & Office

KeySellingPoints

• Simple, efficient and reliable• Great value for money• Versatile enough for work and fun • Expandable to grow with you

Sell against

ACER Aspire X3800• Expandability• Easy to find part upgrade• Easy to repair & maintain

Monitors

• 20” 16:9

• 21.5” 16:9

From 399€

HP G5000

Built in speakersAnti GlareVGA & DVI HDCP

M1600 M3000

X3800

Page 29: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP Pavilion Slimline S5000

Target audience

Practical EnthusiastRight for students or the working professional who use their computer for work and play

Usage Everyday work & entertainment• Internet, office, entert., casual gaming

KeySellingPoints

• Full perf PC at ½ the size of a regular tower• Affordable, space-saving & clutter-free• Unlimited perf. with Core i7-i5 support

Sell against

ACER Aspire X3800 (SFF)• Elegant design• HP Mediasmart 3.0• HP total care advisor

Monitors

• 23” 16:9• 21.5” 16:9 (Printer)• 20” 16:9 (Printer)

Built in speakersAnti GlareVGA & DVI HDCP

From 399€

Page 30: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP Pavilion p6000

From 499€

Target audience

Early MainstreamPerfect for your family, it can serve as an entertainment hub or be used for daily activities

Usage Everyday work & entertainment• Internet, office, photo, video, casual

gaming

KeySellingPoints

• Power, performance & connectivity• Clean & elegant: sliding panel to hide ports• Expandability (2HDD, 2ODD)• Simple to maintain• Special edition “Bamboo”

Sell against

ACER Aspire M56/M57• Elegant design• Pocket Media bay• HP Mediasmart 3.0• HP total care advisor

Monitors

• 23” 16:9• 21.5” 16:9• 20” 16:9

Built in speakersAnti GlareVGA & DVI HDCP

Page 31: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP Pavilion Elite HPE

From 799€

Target audience

Tech EnthusiastMade for the demanding users (Gamers, Prosumers, Creative amateurs), this PC’s high end features ensure high-perf levels and multimedia experiences

UsageEnthusiast gaming, content creation, PRO

apps

KeySellingPoints

Design Speed, Style, Performance Specs Core i5-i7, GTX 260 1.8GB, Raid 0,1Architecture Mini Tower, Quiet, 460w PSU

Sell against

ACER Aspire M7711• Great shelf presence

• 460w power supply

• GTX260 1.8GB, 3D ready

• Intelligent fan speed control

Monitors

• 27” 16:9• 25” 16:9• 23” 16:9 white LED• 23” 16:9

Bright viewDP & DVI, HDCPDynamic CREnergy Star 5, Epeat Gold

Accessories

Page 32: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP All-in-One Desktops

HP ALL-IN-ONEs

The all-in-one solution which combines performance and design to enhance and enable your digital lifestyle.

Page 33: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

BIGGER PICTURE. SMALLER FOOTPRINT.MEET THE LATEST EVOLUTION OF AiO. 

1983 2007 20092008 2010

Reintroduce an HP touch AiO.

Revolutionize the HP TouchSmart PC experience.

IQ500IQ800dx9000

Expand the HP TouchSmart experience and ecosystem.

Launch the first HP AiO desktop PC with MediaSmart (non-touch).

HP Pavilion AiO MS200 PC

Launch the next generation HP AiO desktop PC with MediaSmart (non-touch).

HP All-in-One PC

Whychoose

HP AIO?

30 YEARS EXPERIENCE IN TOUCH COMPUTING 

Page 34: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP All-in-One 200

Target audience

Early MainstreamSuitable for the working female or families who need a 2nd PC to perform simple tasks. The all-in-one nature ensures that it helps keep the home clean and uncluttered.

UsageEveryday computing• Internet & Office• Photo & Video editing

KeySellingPoints

• 21.5” Full HD 1080p, 30 degree tilt screen

• Fully Wireless

• Wall Mountable

• Integrated wifi, webcam, high fidelity speakers

• Media Smart Suite

• Energy Star, Epeat Gold

Sell against

Packard Bell oneTwo 20”• Larger Screen size• Wall mountable• Media Smart suite (poor Touch experience)• HP AIO experience, brand & support

From 699€

Page 35: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

HP INTERNAL • HP CONFIDENTIAL

Total touch entertainment

experience

Integrated wireless networking for clutter-free computing

Reduced energy usage with HP’s power management technology

Combine the best hardware and software in one product that fits anywhere.

“The 3rd generation TouchSmart offers the most natural touch experience

yet”

Connect to other video and game

consoles

HP TouchSmart600 PC

Page 36: X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

Now Let’s play!