Upload
sebastian-langton
View
51
Download
3
Embed Size (px)
DESCRIPTION
Citation preview
Gamification is growing
Discounting is killing retail
PROBLEM
“Gamification will be used by 70% of the global 2000 by 2015” - Gartner 2011
“The current retail culture of constant discounting... is unsustainable and likely to lead to increasing numbers of insolvencies.” - KPMG 2012
BUY
SOLUTION
BUY TO WIN
SALES PROMOTIONS
Attractive
Uniqu
e
Sale
Gift with Purchase
BOGOF
Group BuyingCompetitions
Loyalty Programs
Coupons
Sampling
MODEL
CEO Sales Marketin
g
MANAGEMENT TEAM
ADVISORY BOARD
Retail
TEAM
Advisory eCommerce & Mobile
IP StrategyStrategy
ChairmanCTO
TRACTION
DEFENSIBILITY
• IP• B2B• Technology• Integration partners• Compliance• Knowledge • Market size• Brand
Shopping = Auction = Price Comparison = Group Buying =Payments = Buy-to-Win =
CATEGORY LEADERS
Simple Unique Disruptive Social Viral Defensible Global
SUMMARY