Wyless CEO’s strategy: simpler supply chains - IoT Now · Expect the M2M Zone in San Diego to buzz with healthcare, energy, transport and new ideas SERVICE PROVIDER CASE STUDY 26

Trouble at the Top: Everything Everywhere? Well, a bit ‘all over the place’ really Expert Opinion by RACO Wireless CEO • What’s On in M2M? 25 Events GloballyProduct, People & Market News Inside or for the latest see www.m2mnow.biz

ALSO INSIDE!ALSO INSIDE!

Check OutOur Website!

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TALKINGHEADSWyless CEO’s strategy:Faster to market andsimpler supply chains

TALKINGHEADSWyless CEO’s strategy:Faster to market andsimpler supply chains

AUTOMOTIVE M2M In-car communications poisedto get a whole lot smarter

SMART ENERGYDo energy displays work?Research Results Inside >>>

M2M SERVICE PROVIDERSOK, so who is the fairest of them all? We name names!

SAN DIEGO PREVIEWM2M is a major focus at CTIAEnterprise & ApplicationsTM

AUTOMOTIVE M2M In-car communications poisedto get a whole lot smarter

SMART ENERGYDo energy displays work?Research Results Inside >>>

M2M SERVICE PROVIDERSOK, so who is the fairest of them all? We name names!

SAN DIEGO PREVIEWM2M is a major focus at CTIAEnterprise & ApplicationsTM

OPERATORCASE STUDYM2M is connectingRussia to its globalfuture, says MTS

OPERATORCASE STUDYM2M is connectingRussia to its globalfuture, says MTS

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P R O F I T F R O M A W O R L D O F C O N N E C T E D D E V I C E S

M2M Now: ISSN 2046-5882

JULY-SEPTEMBER 2011

V O L U M E 1 I S S U E 3

…when Telogis is on the job.When you work from our Telogis platform, mobile resource allocation decisions and route planning, usually taking hours, are done in seconds. Conserve fuel, improve customer service and increase overall operational e!ciency. Most importantly, realise a signi"cant return on your investment in the "rst year.*

* Savings begin immediately. The average customer realizes a 100% return on investment in 180 days. Individual results may vary.

Choosing the most ef!cient route is easy…

Choose ef!ciency. Choose Telogis.Learn more at www.telogis.co.uk or call +44 (0) 1344 747638.

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/M2M

AUTOMOTIVE

18

33

TALKING HEADS9

13

M2M NETWORK OPERATORS

VENDORCASESTUDY

CONTENTS 3

COMMENT 4by the Editor, Jeremy Cowan.

MARKET NEWS 5Commercial partnerships, business units, association tie-ups

PRODUCT NEWS 6 Cloud-based platform, asset management, network intelligence

PRODUCT NEWS 7 Gateway development, water meter, dynamic pricing e-health

PEOPLE NEWS 8 Vodafone join M2M Now, Greens unhappy, mobile payments

TALKING HEADS 9Wyless’s CEO sees a Perfect Storm of innovation bringing information

into the enterprise

AUTOMOTIVE 13In-car communications are about to get a whole lot smarter,

says Georgina Elrington

EXPERT OPINION: SMART METERING 16Do energy displays work? Patrick Caiger-Smith shares some answers

M2M NETWORK OPERATORS 18Who is best positioned? Kathryn Weldon analyses the service providers

EVENT DIARY 21What’s On and Where to Go for 25 M2M events worldwide

EXPERT OPINION: SATELLITE COMMUNICATIONS 22Brian Bell reports that global data satcoms are taking M2M into new industries

CTIA EVENT PREVIEW 24Expect the M2M Zone in San Diego to buzz with healthcare, energy, transport and new ideas

SERVICE PROVIDER CASE STUDY 26M2M is connecting parts of Russia in unprecedented ways. We look inside MTS

EXPERT OPINION: AUTOMOTIVE 28RACO Wireless want to future-proof your vehicle in a wireless world

M2M IN VIDEO 30M2M needs advocates in the spotlight now. Run VT...

RESEARCH REVIEWS 32We take look at recent fleet management and telemedicine market reports

VENDOR CASE STUDY 33Bryan Eagle talks about SIs, house building, and a bit of asset management

THE BACK PAGE 34Blood on the carpets at Everything Everywhere

CONTENTS

M2M Now July - September 2011 3CONTENTS

Check Out Our Website!www.m2mnow.biz

Cover Photo: Dan McDuffie,CEO of Wyless GroupWyless describes itself as the leading global M2Mmanaged services provider. Its resilient platform,

delivered in partnership with the world’s largest network operators, provides secure,reliable communications with wireless devices in over 120 countries. Powerfulmanagement tools offer real-time reporting and control over all devices connected toits network. Wyless delivers a comprehensive suite of managed services withunrivalled expertise, professional support and competitive pricing. The company saysit enables its customers and partners to deploy M2M applications and services faster,cheaper and more effectively. www.wyless.com

All rights reserved. No part of this publication may be copied, stored, publishedor in any way reproduced without the prior written consent of the Publisher.M2M Now is distributed free to selected named individuals worldwide who meetthe Publisher's terms of Circulation Control. If you would like to apply for a regularfree copy supplied at the Publisher's discretion visit www.m2mnow.biz If you donot qualify for a free subscription, paid subscriptions can be obtained. Subscriptionsfor 4 issues per year cost £48.00 worldwide (or US$79 / !59) including post andpacking. M2M Now magazine is published quarterly.

© WeKnow Media Ltd 2011

Send your News to the Editor:[email protected] • www.m2mnow.biz

Well, it seems a lot of people have been thinking the same way. I’ve just got off the phonefrom a briefing with Marc Sauter, global head of strategy at Vodafone M2M. Today thegiant mobile network operator launched ... you guessed it, a new multinational, bundledservice with leading partners CalAmp Corporation, Digi International, MC Technologiesand Sierra Wireless. Vodafone will now provide a single point of customer contact tomanage the development and deployment of national and multinational M2M services inall kinds of industries. A wide range of terminals, routers and applications have been pre-configured and tested to run services over Voda (and partner) networks and its new GlobalData Service Platform. The news came too late for these pages but, as ever, you’ll find thefirst M2M news at www.m2mnow.biz

I’m a petrol-head so our Automotive Issue was always going to be a favourite, but I defyyou to miss a fascinating tour of Connected Driving (starting on page 13). Serious

money is being made in this area by the likes of Qualcomm, and drivers of Ford,BMW and Nissan vehicles (to name just three) are seeing, and paying for,

the benefits.

There’s just room to mention the hard-hitting report fromCurrent Analysis (pages 18-20) that answers the question ofwhich global connectivity providers are best positioned to offerM2M services. One or two may want to look away now! Havea good read.

Editor, M2M [email protected]@jcm2m

COMMENT

M2M Now July - September 20114 COMMENT

EDITOR & PUBLISHERJeremy CowanTel: +44 (0) 1420 [email protected]

DIGITAL EDITORNathalie BisnarTel: +44 (0) 1732 [email protected]

BUSINESS DEVELOPMENT DIRECTORCherisse DraperTel: +44 (0) 1732 [email protected]

SALES MANAGERChris BeckTel: +44 (0) 1732 [email protected]

OPERATIONS & EVENTS DIRECTORCharlie BisnarTel: +44 (0) 1732 [email protected]

DESIGNJason ApplebyArk Design Consultancy LtdTel: +44 (0) 1787 881623

CIRCULATIONCircdata Tel: +44 (0) 1635 869868

PUBLISHED BYWeKnow Media Ltd.Suite 28, 30 Churchill Square,Kings Hill, West Malling,Kent ME19 4YU, UKTel: +44 (0) 1732 897646

DISTRIBUTIONUK Postings LtdTel: +44 (0) 8456 444137

M2M Now is distributed free toselected named individualsworldwide who meet thePublisher's terms of CirculationControl. If you would like to applyfor a regular free copy supplied atthe Publisher's discretion visitwww.m2mnow.biz If you do notqualify for a free subscription, paidsubscriptions can be obtained.Subscriptions for 4 issues per yearcost £48.00 worldwide (or US$79/ !59) including post and packing.M2M Now magazine is publishedquarterly.

All rights reserved. No part of thispublication may be copied,stored, published or in any wayreproduced without the priorwritten consent of the Publisher

M2M Now: ISSN 2046-5882

© WeKnow Media Ltd 2011

M2M Now always focuses on building profitability, and that means improving services. Takea look at our interview (starting on page 9) with Dan McDuffie, Wyless Group’s CEO whozeroes in on some key factors that, if handled right, could quickly boost M2M services. Two inparticular caught my eye; the complexity of service delivery chains and the need to speed

time-to-market for new services. You might think that one answer to that is to have a singleend-to-end provider of M2M services – as the Americans say, ‘from soup to nuts’. But he goes on to insist:“No matter what anyone says, there is no viable single-operator global SIM today.” And before thisdescends into a bar fight with all the carriers, he adds, “(Wyless) are becoming increasingly multi-operator.”

Ann Hatchell,BridgewaterSystems

Tony Jackson,Director, Telecoms,Convergys SmartRevenue Solutions

Marie-Paule Odini,HP CMS

Fergus O'Reilly,Chief SolutionExpert, SAPConsume to Cash

Stuart Cochran,CTO, EvolvingSystems

Erik Brenneis,Head of VodafoneM2M

John Aalbers,CEO, Volubill

Jeremy Cowan

EDITORIAL ADVISORS

M2M starts to simplify

M2M to be keysector in Telefónicabusiness unitTelefonica has set up adigital services unitcombining areas such

as e-health, cloud and M2M. The unit,called Telefonica Digital, will have around2,500 employees and be based in London,UK. The London office will coordinateregional offices in Madrid, Sao Paulo, SiliconValley, USA and parts of Asia.

The plan is to split the company intoregional hubs in Europe and Latin America.A global resources unit has also beencreated, headed by Guillermo Ansaldo,previously head of Telefónica Spain.

Telefonica Digital will be headed byMatthew Key, previously in charge of the O2properties. The unit will focus on developingthe firm’s video and entertainment,advertising, e-health, financial services,cloud and M2M sectors.

Four associations lead breakthroughcertification programme for SEP2The HomePlug Alliance, Wi-Fi Alliance,HomeGrid Forum, and ZigBee Alliance areto create a Consortium for Smart EnergyProfile (SEP) 2 Interoperability. Theconsortium will enable organisations whosetechnologies support communications overInternet Protocol (IP) to certify SEP 2according to a consistent test plan, and it isbeing structured as an open organisation.

The joint certification and testprogramme will certify wireless andwired devices that support IP-basedsmart energy applications andend-user devices such asthermostats, appliances, andgateways. It will address devicesoperating on one or more of avariety of underlyingconnectivity technologies,and provide the smartenergy ecosystem –including utilities, productvendors and consumers– assurances ofapplication and deviceinteroperability.

NEWS IN BRIEF I NEWS IN BRIEF I NEWS IN BRIEF I NEWS IN BRIEF I NEWS IN BRIEF I NEWS IN BRIEF I NEWS IN BRIEF

M2M Now July - September 2011 5

MARKET NEWS

www.orga-systems.com

Novatel Wireless has selected Acal BFi asa distributor in the UK, Italy and Germanyfor Enfora’s M2M portfolio. Enfora’s 2G,3G and emerging 4G intelligent M2Mdevices, modules and software platformsadd intelligent monitoring, control andcommunications functions to assettracking, telemetry and embeddedapplications.

Enfora’s products consist of intelligentGSM/GPRS and UMTS/HSPA modules andintelligent devices combined with N4Amanagement software. These supportwireless connections for multiple marketsincluding utility, security, telehealth and

telemetry markets for GPS enabledproducts used in the tracking,transportation and automotive markets.

“Working with a team recognised for itsexcellent customer service, strong technicalsupport and high-end design-in serviceswas a key factor when selecting adistribution partner,” said Novatel Wireless’CMO, Rob Hadley. “We are excited topartner with Acal BFi and to bring ourcomprehensive and smart M2M solutionsto key European customers.”

In high-end asset tracking applications,Enfora’s Spider AT and N4A platform can

reportedly enhancethe visibility andcontrol of fixed assetsin remote locations.In mobile workforcemonitoring, Enforaintelligent devicescoupled with theN4A softwareplatform are said toprovide advancedfunctions such asperson down,positioning andinteractivecommunications.

Novatel picks Acal for Enfora M2M portfolio

London-based Oninit Consulting, anInformix services company and TraakSystems, which provides predictiveanalytics systems, have announced apartnership to jointly develop solutions forthe energy, renewable energy and utilitiesmarketplace.

These systems will leverage the native TimeSeries data handling capabilities of Informixand the analytical, real-time, next eventpredictive capabilities of the CEP engine.For the first time, companies will be able toreceive, interpret and understand vastquantities of real-time information andtransform this for immediate action indynamic business situations. Traak andOninit will focus initially on the energy andutilities markets and later broaden the

focus to other sectors includingtransportation, retail and manufacturing.

Informix and the Traak CEP engine are saidto have a complementary technical fit. TheTraak engine deals with torrents of real-time information. In order to analyse iteffectively within a historical context thepersistence layer (database) must be able toaccept and process the data in real-timewithout demanding disproportionatelyexpensive server resources.

The Informix efficiency with this type ofdata is up to 60 times better than acommodity relational database and givesthe Traak engine the highest possible levelsof performance at a competitive pricepoint. The Traak CEP engine is deployed as

an appliance with a managementdashboard customised to each industrysector or individual customer need. It canaccept inputs from a vast array of sourcesincluding smart meters, sensor networks,RFID, Wi-Fi and other live data inputs.

Colin Balfour, managing director at TraakSystems says: “We needed a databasewhich would enable data to load extremelyfast, be processed quickly and be efficientto query. Informix has the capability, speedand efficiency required. We are confidentit’s a great fit, not only because of itstechnical capabilities, but also because itcomes from IBM which is fully engaged indeveloping the smarter solutions which ourincreasingly smart planet will need.”

Oninit and Traak Systems aim to turnreal-time data into actionable insights

NovatelWireless’ CMO,Rob Hadley

Cisco launches hybrid home wirelesssystem for consumersCisco has introduced the Linksys® X-series, a range of hybrid home wirelessproducts enabling consumers to simplycreate a high speed wireless homenetwork that works with both DSL andcable broadband connections. The LinksysX-series reportedly enables consumers toaccess the internet and enjoy reliablewireless access on all their wireless devicesaround the home, such as laptops,tablets, smartphones, game consoles andinternet-ready televisions.

“The number of Wi-Fi enabled devices inthe home exceeds 1.1 billion today and isgrowing by the minute,” said JensHofmeister, director product managementat Cisco. “Consumers need to connectmore and more devices, including TVs,Blu-ray players, game consoles and set-top boxes, to their wireless networks,proving the importance of wirelessconnectivity for today’s homeentertainment experience. Viewing avideo clip or streaming music is not funwhen your wireless connection dropsperiodically or when wireless coverage isnot available at all.”

American Roamer’sGlobal CoverageAnalyzer boostsnetwork intelligenceA new version ofGlobal CoverageAnalyzer (GCA) hasbeen issued byMemphis, Tennessee-based AmericanRoamer. This is thecompany’s cloud-basedinteractive mappingapplication for viewing

and comparing 2G, 3G and 4G mobilenetwork coverage in more than 200countries. GCA now includes a feature toview mobile network coverage in multiplecountries simultaneously.

“Unlike any other option available in theindustry, Global Coverage Analyzer allowseasy and tailored accessibility to AmericanRoamer’s worldwide mobile coveragedatabase, the largest and most accuratein the world – delivering a very importantand powerful solution as the mobilemarket becomes more globallycompetitive and technologically diverse,“said Bryan Darr, CEO of AmericanRoamer.

SensorLogic, Inc., the Boston-based cloud-based platformsprovider, has launched version 3.4 of its SensorLogic Service DeliveryPlatform, designed to speed development and deployment of M2Mapplications. The release is said to enhance support for thedevelopment of wireless applications such as insurance telematics,smart package tracking, security, and asset monitoring andmanagement.

The platform’s new features include integration with GSM wirelessprovisioning systems, trip, route, geofence and shipment services,hybrid location services, and support for advanced tracking andmonitoring devices.

“Now that intelligent devices are increasingly connected,enterprises, OEMs and network operators are hungry for new

applications that can deliver valuable managed services to their customers.SensorLogic is helping proliferate this next generation of M2M by providing theinfrastructure that every application needs as an easy-to-use, cloud-based webservice,” said Paul Henderson, Vice President of Marketing and Product Managementfor SensorLogic. “Version 3.4 continues to expand our platform with customer-drivenfeatures that help companies lower cost of ownership and improve time-to-market forfuture-proofed M2M applications that will grow with their businesses.”

The SensorLogic Service Delivery Platform v3.4 offers open device communications andprotocol translation, device data storage and management, configurable business rulesand complex event processing, location-based services with geospatial triggers, alertsand notifications, secure device group management, data warehousing, and reporting.

SensorLogic’s new M2M platform toaccelerate application deployment

M2M products and services provider, Numerex has launched Fastrack Fleet for mobileasset and fleet management. Fastrack Fleet integrates a configurable web-basedapplication with monitoring devices that can connect via satellite or cellular. The powerto aggregate, analyse and act on data collected from a variety of vehicles and assets inone integrated application console helps users to manage complex fleet and logisticsoperations, says Numerex.

Beyond standard vehicle tracking and telemetry features, it also includes a businessrules platform to help enterprises manage their mobile assets. The platform can beconfigured to produce exception reports such as geofencing or speed violations, aswell as summary reports of aggregated vehicle data such as idle time.

Another benefit for fleet owners is said to be a more intuitive web-basedadministration console, allowing the configuration of various rules and user privilegesincluding blocking users from certain application modes or functions.

Numerex will continue to develop features for Fastrack Fleet that will enable Value-Added Resellers to differentiate and provide their customers with uniqueconfigurability. One enhancement for the US version will be an ignition-disablefunction that lets the system administrator remotely disable a vehicle’s starter. Otherenhancements include adding the recently launched satellite-based asset tracker whichsupports wireless sensor data in addition to location information, creating anenvironment where both cellular and satellite-based asset management data can bemanaged in one application.

Web-based application aidsmobile asset management

M2M Now July - September 20116

PRODUCT NEWS

Paul Henderson,SensorLogic: Theinfrastructurethat everyapplicationneeds

www.orga-systems.com

NEWS IN BRIEF I NEWS IN BRIEF I NEWS IN BRIEF

Bryan Darr,AmericanRoamer:Worldwidemobile coveragedatabase

NEWS IN BRIEF I NEWS IN BRIEF I NEWS IN BRIEF I NEWS IN BRIEF I NEWS IN BRIEF I NEWS IN BRIEF I NEWS IN BRIEF

SmartEnergy Suitebrings dynamic pricingThe number of worldwide smart homeinstallations is expected to reach 5.38million by 2015, so energy pre-payment hasto become smarter. Orga Systems aims tomeet this demand with its SmartEnergySuite for accurate individual and dynamicrating and billing in real-time.

Energy suppliers can now enable dynamicpricing, configured by a centralised ratingengine, to ensure accurate prices andprevent fraud through pre-paymentschemes. The system also allows emergencyre-loads, temporary credits and can avoidnegative pricing or grid congestion in

periods of high throughput.

GeaCom medical device islinked to e-health records GeaCom, Inc. has selected the integratedAirPrime™ MC8355 embeddedwireless module from Sierra Wireless(NASDAQ: SWIR) (TSX: SW) to provide the3G wireless connection for GeaCom'shandheld, multilingual medicalcommunication device, Phrazer®. Phrazerhelps patients and carers to overcomedifferences in language, culture or literacyand exchange critical medical information.

The Phrazer device can use a cellularnetwork to instantly access and update

patient information within electronichealth records, even at an accidentsite or while in transit to hospital.

According to a 2003 study, anaverage of 31 interpreter errorsoccur per encounter withpatients who have limitedEnglish proficiency.Communication barriersoften result in errors inmedication and treatment,misdiagnoses, andcaregiver mistakes thatcan cause the patientserious harm or evendeath.

www.orga-systems.com M2M Now July - September 2011 7

PRODUCT NEWS

Digi International has introducedthe iDigi® Gateway Development Kit with3G cellular connectivity to demonstratehow remote devices can be connectedwirelessly over cellular networks and easilyintegrated into a cloud environment. Itcontains all of the hardware, software anddocumentation necessary for ZigBee-to-3Gcellular internet connectivity, along withiDigi Web services and Digi developmenttools.

“Many view M2M wireless connectivity tothe cloud as something that can only bedone with great investment in time,resource and money,” said Larry Kraft,senior vice president of global sales andmarketing, at UK-based Digi International.“This is no longer true. Our iDigi GatewayDevelopment Kit demystifies remote M2Mwireless connectivity by providing a proof-of-concept experience in less than an hour.And we provide all the sample applications

used to generate this experience to getcustomers started with cloud connectingtheir own devices.”

“Sprint is using iDigi GatewayDevelopment Kits and finds them to bevery effective in providing training andcapability demonstrations to our fieldengineers and technical sales resources,”said Wayne Ward, vice president ofEmerging Solutions, Sprint. “The kits allowus to easily conduct concept trials with ourcustomers and prospects. They are avaluable tool in helping to demonstrate thepower of M2M.”

The iDigi Gateway Development Kit isdesigned to make it easy to set up a ZigBeenetwork, upload a custom iDigi DeviceIntegration Application (iDigi Dia) andprovide seamless connectivity to the iDigiDevice Cloud™ for Web servicesintegration to standard business

applications over the internet. The kitsupports Sprint, Verizon, AT&T Wireless,Vodafone and other global 3G GSMnetworks.

The iDigi® Gateway Development Kitwith 3G cellular connectivity

Silver Spring Networks and FreestyleTechnology are integrating the FreestyleZigbee-based smart water meter modulewith the Silver Spring Smart EnergyPlatform. This partnership supports bothcompanies’ vision of providing aninteroperable, open and flexiblenetworking platform to enable thedevelopment of next-generation smart gridapplications for utilities and consumers.

Providing clean and reasonably priced

water is a challenge for water utilitiesaround the world. By gaining visibility inwater usage, utilities and consumers alikecan better manage consumption as well asmore quickly and accurately identify leaks,optimise water flow and the distribution ofwater to customers.

With Freestyle Technology’s Zigbee-enabledsmart water meter module, utilities canleverage the Silver Spring networkingplatform and Advanced Metering solution

to remotely communicate, manage andsupport water meters without expensiveand extensive duplication of infrastructure.

They can also maintain security, dataseparation and privacy. The smart watermeter module is the first joint project forFreestyle and Silver Spring and will helputilities reduce meter-reading costs, reduceestimated bills, improve billing accuracyand more quickly identify water leaks andbackflow.

Silver Spring goes Freestyle for smart water meter

Sprint uses new 3G iDigi development kit to showthe power of cloud-enabled M2M communications

www.orga-systems.comM2M Now July - September 20118

PEOPLE NEWS

M2M Now is pleased to report that Erik Brenneis, the Head of Vodafone M2M globally, hasjoined the growing list of editorial advisors to M2M Now.

Erik joined Vodafone Global Enterprise recently and has overall responsibility for driving Vodafone’sgrowth in the machine-to-machine (M2M) market. He came to Vodafone from CinterionWireless where he was Chief Sales Officer and a member of the company's ExecutiveManagement Board since 2005. Prior to Cinterion, Erik was Vice President Sales at Landis+GyrSwitzerland. Before that he worked in various functions with Siemens in Germany and the US.

On top of these qualifications he holds a Masters degree in Electrical Engineering and a Bachelor in Business Studies,and is fluent in English and French in addition to his native German.

"Over the next five years, we're going to see a dramatic breakthrough in M2M applications as organisationsrealise the unheralded potential it represents for revenue generation and improved customer satisfaction. Ijoined Vodafone Global Enterprise at the cusp of a transformation in the M2M marketplace," he said.

Supported by a dedicated global team of M2M specialists, Erik is responsible for helping Vodafonecustomers to develop new service-based customer propositions and revenue streams, enhance businessoperations, improve functionality and environmental stewardship, and to connect their business with itsend users.

Our Editorial Advisors can be viewed at:www.m2mnow.biz/category/contributors/editorial-advisory-board/

Green Party inCanada calls for ahalt to smart meterinstallations The Green Party ofBritish Columbia (BC)in Canada has calledfor smart meterinstallations to bestopped until a properenergy plan has beendeveloped. “Ifsomething might bedangerous we shouldnot use that something

until we have come to understand thosedangers or the lack thereof,” said GreenParty leader, Jane Sterk.

The party has called for feed-in tariffs,time of day pricing, incentives forconservation, and a distributed grid. Acost-benefit analysis needs to bepresented to the public, it says.

“Before we blanket install any newtechnology, a real plan must be put tothe regulator and the people of BC,”said Sterk.

The party’s federal MP for Saanich,Elizabeth May, added: “The GreenParty of Canada, through a resolution ofour entire membership, has called forthe current inadequate Health Canadaregulations to be upgraded to theequivalent of the EMF regulations inGermany.”

However, the party was keen to stressthat it supported the development of asmart grid, but said in a statement thatsmart meters, “may be one small andexpensive component. The type of metershould be the last part of the plan andonly implemented if they are provencost-effective and safe.”

Mobile payments to hitUS$670bn by 2015The value of mobile payments for digitaland physical goods, money transfers andNear Field Communications (NFC)transactions will reach US$670 billion by2015, according to a recent study byJuniper Research. The estimate for2011 is $240 billion.

These forecasts represent the grossmerchandise value of all purchases or thevalue of money being transferred.

The Mobile Payment Strategies reportreveals that all segments will exhibit twoto three times growth over the next fiveyears. This growth will be driven by therapid adoption of mobile ticketing, NFCcontactless payments, physical goodspurchases and money transfers as peoplein both developed and developingcountries use their devices for everydaytransactions.

Some 20 countries are expected tolaunch NFC services in the next 18months, resulting in transactionsapproaching $50bn worldwide by 2014.Meanwhile, the need for financial accessin developing countries is such that activemobile money users will double by 2013and drive transaction values accordingly.

The top three regions for mobilepayments – the Far East and China,Western Europe, and North America –will represent 75% of the global mobilepayment gross transaction value by 2015.

Vodafone M2M's Head joins advisors to M2M Now

Jane Sterk,Green Party ofBritishColumbialeader:Understandthe dangers

Erik Brenneis


TALKING HEADS

Jeremy Cowan, M2M Now: What are theemerging trends that are most likely to affectthe M2M industry during the next couple ofyears?

Dan McDuffie, Wyless: In M2M, the value chainis being compressed and as a result both MNOsand MVNOs are becoming more end-to-end in theirservice offerings. The MNOs themselves havewoken up to the huge opportunities of M2M andare now making it much easier for partners toonboard onto their networks, but time-to-marketcan be high and supply chain complexities still exist.

Increasing globalisation is revealing significant levels

of complexity for ASPs, large enterprises and OEMsseeking to take their products and services aroundthe world. No matter what anyone says, there is noviable single-operator global SIM today. In fact, weare becoming increasingly multi-operator as timegoes by, especially as more and more MNOs jumpin with their own M2M service offerings.

The leaders in the space will be the ones who cansuccessfully navigate this complexity and turn itinto an asset for their partners.

M2M Now: So, what product and servicedevelopments can we expect to see fromWyless over the same period?

If you want to get under the skin of M2M services a good place to start is with anorganisation with global experience, working with multiple network operators, and combiningthe attributes of MVNO, MVNE and Managed Service Provider. Here, the editor, JeremyCowan quizzes Wyless’s CEO, Dan McDuffie about current trends in M2M and Wyless’sresponse to them.

M2M: Transforming the world we live in

Dan McDuffie isCEO of WylessGroup.


Wyless: This year, Wyless has really focused oncontinuing to broaden our range of managedservices with the goal of becoming more open andflexible in our business model. The MVNO monikerin the M2M world is largely a misnomer; we arenot ‘virtual’, although some MVNOs are. The sameapplies to the MVNE label, since we are more thanjust ‘enablers’. In reality, companies like Wyless area blend of MVNO/MVNE and ‘Managed ServicesOperators’.

We have networks connected to MNOs, activationgateways and billing systems, some core networkand some edge network, and we have professionalservices, engineers and technical support teams. Allof these elements can be leveraged in manydifferent ways, depending on the business case andthe vertical.

Our plan has always been to open it all up andoffer the entire company as a service, and that’sexactly what we’ve done. We like to colour outsideof the lines. We are enlarging the scope of thetraditional wireless package, and taking the onus

away from the customer to implement the supportstructure. Instead, we are offering turnkey solutionsbuilt on years of experience implementing networkand connectivity solutions with a number of MNOsacross the world.

M2M Now: In terms of real solutions, whatdoes ‘managed services’ mean?

Wyless: First off, it means that we are providing asecure, managed wireless data network with ourown patented network technology, deliveringglobal connectivity with private fixed IP addressing.We host private APNs and operate our ownactivations gateways. We have our own servicedelivery platform, called Porthos, that handlesprovisioning, activations, billing, networkmanagement, support, and advanced reporting.This gives our customers and partners completecontrol over their M2M solutions globally.

All of this is supported by APIs that enable ourpartners to bring management functionality directlyinto their applications for tightly integratedsolutions. When you bring all this together andcombine it with uplinks into multiple operatorsworldwide, you have a very powerful platform forgrowth.

The flexibility of our offering means that in somecases we are not even acting as a data reseller – weare helping other companies connect to MNOswithout selling the data or the SIM card. Thesecompanies are leveraging our expertise in providing

“The leaders in the

space will be the

ones who can

successfully

navigate this

complexity and turn

it into an asset for

their partners.”

Dan McDuffie,

Wyless

The company works across all M2M verticals includinghealthcare, metering, asset management, payments,location-based services, security (pictured left), andindustrial automation (above).

TALKING HEADS


APNs and VPNs with private fixed IP services. Weare at the stage where customers can even come tous and bring their own operator relationships, andwe give them a platform to manage the everything,even to the point where ASPs are becomingresellers outright.

That said, deploying a successful M2M solution ismore than just providing a platform and leaving thecustomer to just get on with it. So Wyless providesone-stop support and consultancy fromdevelopment through to deployment. We want tohelp ensure that projects are well designed, wellexecuted and supported through their lifetime sothat our partners continue to maximise theirinvestments in the connected M2M space.

We understand that each application has its ownunique requirements and that our partners andcustomers need a broad range of highly specialisedservices. To that end, Wyless can help with hardwareprocurement, application development, supply chainmanagement, logistics / lifecycle management andasset management. In short, we can help vastlysimplify the complexities and costs of developing,deploying and maintaining M2M solutions.

M2M Now: In a competitive and growingmarket like M2M, how is Wylessdifferentiating itself from its rivals?

Wyless: One of Wyless’s key differentiators hasalways been our wealth of experience in helpingour partners and customers solve deployment and

logistical challenges when bringing new M2Msolutions to market. By building a key partner eco-system across all of these areas and increasinglyintegrating the delivery of these services within ourplatform, we can greatly reduce the complexity andexpense of developing, deploying and maintainingM2M solutions.

We also strive to make sure that we’re the easiestcompany to work with and we have built ourbusiness on our relationships with our partnersacross the eco-system, the cornerstone of which isthe MNOs and our joint customers.

M2M Now: Could you tell us about some ofyour customers’ applications and how they arebenefiting from the Wyless offering?

Wyless: We work across all the verticals includinghealthcare, metering, asset management,payments, location-based services, security,industrial automation, and more.

A growing trend is our partners’ use of ourmanaged services platform to automate andmanage their distribution. For example, one of ourpartners is a security panel manufacturer using ourPorthos to deliver SIMs and data plans to theirdealers (including activations, billing and networkmanagement) under their own branded version ofour platform. Wyless enables them to rapidly buildtheir channel and we provide capabilities for theirdealers to offer a variety of value-add services totheir onward customers.

Wyless recently deployed single purpose iPads, as demonstrated here by McDuffie, for use worldwide as datacollection devices in clinical trials for the pharmaceutical industry.


Another example is a global industrial servicescompany. We provide them with a fully managedprivate wireless network that enables them tocommunicate with their devices anywhere in theworld (currently in over 50 countries). They haveintegrated our APIs into their remote service,providing their customers with enhanced, proactiveasset monitoring, reducing maintenance costs anddowntime. Then they use our billing managementand reporting to invoice their subsidiaries underdifferent cost centres. This solution gained industryrecognition through a Value Chain Award fromConnected World and a Global Telecoms BusinessAward for machine-to-machine services innovation.

For these partners and many more, Wyless ismanaging the entire end-to-end solution of thesupply chain around the cellular connectivity, lettingthe OEM / ASP focus on their product andapplication.

M2M Now: Do you rely on multiple carriers tosupport your global coverage strategy?

Wyless: We take pride in our claim of continuallyexpanding our global reach, and we currently havecoverage in more than 120 countries. But youcannot address the global markets solely throughroaming. In fact, more and more applicationsdemand local connectivity and even diversity withina local market. Wyless has 10 MNO connectionsand in some cases multiple uplinks into the sameMNO. So today, we host something like 15 or 16APNs on those 10 MNOs and this is growingliterally monthly. We expect to have uplinks into12-14 MNOs by the end of 2011 and we willcontinue to follow this strategy aggressively inorder to meet our partners’ demands.

The MNOs have made this possible by openingtheir networks to onboarding partners, resellersand wholesalers, by pursuing partnerships withsystems integrators, engineering firms and softwareproviders, and by making large, complex solutionseasier to onboard through service managementplatforms and APIs.

Yet in large-scale, global deployments, thecomplexity remains for the simple reason thatseveral network operators are needed to delivercost-effective, scalable solutions across severalmarkets. With multiple network operators comes

the complexity of dealing with different servicemanagement platforms, different APIs, differentbilling and rating policies and different supply chainrules, not to mention networking, onboarding andsupport organisations.

A global enterprise that is deploying scaled, fixedwireless devices across, say, a dozen countries onthree or four continents cannot be expected tomanage the four or five wireless conglomeratesrequired to cover this business effectively.

M2M Now: Given that M2M services havebeen around for over 20 years, why is therefinally acceleration in the market?

Wyless: We are in a ‘perfect storm’ of marketconditions that is causing innovation acrossindustries, away from landline-based technologiesand towards wireless. The evolving eco-system isoffering new tools to solve the challenges andcomplexities of developing and deploying M2Msolutions, resulting in faster time-to-market. All thisis helping companies around the world to find newways to bridge information into the enterprise inorder to offer new services.

Over the past year, we’ve seen the market explodein nearly every direction and we expect to seecontinued aggressive growth across most of theverticals that operate on our network. As thebenefits of implementing M2M solutions becomeclearer, more enterprises will be taking on thatchallenge and finding new ways to use the cellularnetworks to deliver innovative services.

M2M Now: What new and innovativeapplications or verticals do you see emerging?

Wyless: One of the great things about being sohorizontal is that we see tons of new and excitingproducts coming onto the network. For instance,we recently deployed single purpose iPads, whichare being used worldwide as data collection devicesin clinical trials for the pharmaceutical industry.They’re taking an embedded cellular consumerdevice and using it for an enterprise application inthe medical space, and have deployed to doctors indozens of countries. All of the elements of theM2M network that we’ve built are at work in thisapplication: the private IP network for privacy andsecurity, the global capabilities, the supply chainservices and billing.

I think we’re going to see a growing trend ofblurring lines between embedded mobile devices,consumer and enterprise applications and M2M.The greatest thing is that we are transforming theworld in which we live. It’s rewarding to be part ofan industry that is creating innovation and makingthe world a better place. How cool is that?

M2M Jargon Buster

API: ApplicationProgramming Interface

APN: Access Point Name

ASP: Application ServiceProvider

IP: Internet Protocol

MNO: Mobile NetworkOperator

MVNE: Mobile VirtualNetwork Enabler

MVNO: Mobile VirtualNetwork Operator

OEM: OriginalEquipment Manufacturer

SIM: Subscriber IdentityModule

VPN: Virtual PrivateNetwork

By re-using our existingpoles and using clean solarpower, these new coin andcard meters are a win-win

for customers, the city, andthe environment."

- Los Angeles MayorVillaraigosa


AUTOMOTIVE

Drivers are increasingly demanding connectivity onthe move. They want to replicate the services thatthey have on their mobile devices. Not only that,they want to enhance the experience by takingadvantage of advanced, in-car user interfaces suchas larger format displays and more capable audiosystems.

Paul Hedkte, senior director of business forQualcomm, a supplier of chipsets to automakers,says that: “Over the next 12 months, an increasingnumber of automakers will be rolling outembedded wireless communications in theirvehicles.” The company is currently working on thetesting and integration of its MDM6X00 chipsetwhich is designed to work anywhere and on anynetwork. Already in multiple automaker

development programmes, the first MDM6X00equipped cars will start production next year.

In a latest push to make voice-control the primary,and safest, way for customers to access theirmobile devices on the move, Ford in the USArecently dropped the price of SYNC©, its hands-free, voice-controlled, in-car connectivity system.Ford plans to roll out the new pricing across itsNorth American Ford vehicle line up, such as the2012 Ford Explorer and Edge. Following those willbe the 2012 Ford Taurus, Focus, Escape and Flex.

The European market is also recognising growingconsumer awareness and demand for moreconnectivity. Governments are contemplatingmandating an automatic crash notification system,

In-car innovation is evolving almost as fast as fuel prices are rising. Some prettyamazing technology isn’t as far away as you might think, and it’s not just destinedfor the higher classes of motorcar, reports Georgina Elrington.

Connected driving

In-car communications are aboutto get a whole lot smarter

The author isindependenttelecoms writer,GeorginaElrington.

BMW’s i8 Concept car features two large 3D displaysfor driver data and infotainment. Owners would be ableto use smartphones to find their car or chargingstations and supply data on the i8’s status.


eCall, for new cars (already mandatory in Brazil).The eCall Memorandum of Understanding (MoU)has now been signed by 22 European countries.

“If mandatory pan-European eCall is passed, wewill witness all new vehicles being equipped with aGSM module and GPS or Galileo chipsets,” saysMacario Namie, vice president of Marketing atJasper Wireless. It could also encourage wideradoption of eCall services and lower developmentcosts.

Namie goes on to say that the automotivetelematics market has witnessed a shift, from after-market vendors towards OEM solutions, asconsumers look for value-added services ahead ofmore extravagant aesthetic features. Whilenavigation remains one of the most popularapplications for telematics, Namie’s belief is that thetwo main areas for the rise of M2M in theautomotive market will be maintenance andinfotainment.

Maintenance and self-diagnosisRemote vehicle diagnostic data collection isbecoming increasingly common. The ability to sendinformation, about the status of critical parts,enables manufacturers to alert drivers when theyneed to see a dealer for warranty repairs or aservice, before the inconvenience of a breakdown.

It also offers alternatives for updating the vehicle’ssoftware faster, more safely and economically. Forthe car owner, having upgrades initiated withouthaving to leave the driveway or even being present,brings a vastly improved customer serviceexperience. It also minimises trips to the garage orservice centre.

Red Bend Software, a mobile softwaremanagement (MSM) company, is working withinthe automotive market to update software andfirmware over the air (FOTA). Yoram Berholtz,director of Market Adoption at Red Bend Software,says: “There are a number of challenges for carmanufacturers. The amount and complexity ofsoftware inside cars is increasing with the demand

for always–on connectivity.

“In the next 12 months we expect to see more carmanufacturers including updated OTA software intheir vehicles. It won’t focus as much oncomponents that are directly connected to thevehicle, such as the engine or transmission, butmore on areas such as the infotainment systems ortelematic boxes,” Berholtz added.

Future features from BMW TeleServices willinclude diagnosis for remote troubleshooting. Inthe case of disruptions to electronic functions, forexample, the BMW Teleservice Diagnosis offers thecustomer direct remote assistance as well as data-assisted advice by phone. Incorrect memory entriesin the control equipment can be deleted and thedevice reset over the air.

More driver control can also be realised – even ifthe driver isn’t in the car. New OEM applicationsrely on the connectivity of smartphones or the car’sembedded modem. One example is the iOS appfrom Nissan, which enables the mobile device tobecome an extension of its new electric vehicle,LEAF™. The app allows drivers to alter preferencessuch as the car’s temperature or to set it to chargeat off-peak times.

InfotainmentDemand for real-time traffic information, updatednavigation maps and internet radio are growing, aswell as being able to surf the web on personaldevices while in the car. Qualcomm’s Hedkteforecasts that we’ll be seeing an increase in thenumber of automakers offering vehicles that havethe ability to support high speed data connectionsup to 14.4MBps, thereby enabling features, such asin-car Wi-Fi hotspots.

Onboard connectivity could also increase impulse-buying opportunities for, among others, contentproviders. While you might not want to subscribe!25 a month to download movies, you may beprepared to spend that amount to keep youngpassengers entertained on long trips. Businesseswill also be looking to partner with OEMs and

Paul Hedkte,Qualcomm: ItsMDM6X00chipset isdesigned to workanywhere, onany network.

Macario Namie,Jasper Wireless:“Two main areasfor the rise ofautomotiveM2M will bemaintenance andinfotainment.”

Yoram Berholtz,Red BendSoftware: “In thenext 12 monthsmore car makerswill includeupdated OTAsoftware in theirvehicles.”

AUTOMOTIVE


“Ford in the USA

recently dropped the

price of SYNC©,

its hands-free,

voice-controlled,

in-car connectivity

system.”

operators to advantage localised m-Commerceopportunities as location-based services becomemore accessible.

With the roll-out of 4G networks, such as WiMax,LTE (Long Term Evolution) and HSPA+ (EvolvedHigh-Speed Packet Access) the automotive industrywill begin developing and testing new technologyin their connectivity systems – although capabilityprobably won’t be seen in production vehiclesuntil at least 2014.

Health and safetyNowadays, our cars are equipped with a multitudeof safety features such as air bags and crumplezones. But this technology is also evolving.Manufacturers are working on crash avoidancesystems that measure and control the distance ofobstacles in front. Should you get too close, awarning system will alert you and if you don’t taketimely action the car will automatically initiate thebrakes and/or tighten your seatbelt in case ofimpact. While this kind of automatic brakingtechnology is already available in the more elite endof the car market, for example in Volvo andMercedes-Benz cars, more affordable cars aresoon set to benefit.

Research is also in progress to help drivers managetheir health while in the car, via voice activating‘wellness’ smartphone apps. Ford is working withcompanies to SYNC-enable its smartphone AllergyAlert app to give users access to location-based,day-by-day index levels for pollen, as well asasthma, cold and cough, and ultraviolet sensitivity.

WellDoc has joined forces with Ford to integratein-car accessibility to cloud-based personalisationsfor asthma and diabetes sufferers through SYNC©.Using voice commands, users could receive real-time support based on their historic and currenthealth status. Researchers have also developed aprototype that allows SYNC© to connect to aglucose monitoring device and provide secondaryalerts if levels get too low. Other long-term healthtechnologies related to heart rate, relaxation andstress reduction are also being explored.

Parking and paymentWouldn’t it be neat to drive into a parking lot andhave the payment made automatically withouteven getting out of the car? This transaction willbecome possible through a sat nav device or in-cardashboard system over the next year, according toEugene Tsyrklevich, CEO of Parkopedia.Parkopedia.com is an online encyclopaedia thatallows drivers to find the closest parking to theirdestination, tells them how much it will cost andwhether a space is available. The company’s currentR&D project is building real-time parking pressuremaps around the world, which will be used forintelligent traffic routing and urban planning.

Mind readingWhen researching this article I came across ahopeful prediction that cars of the future will beable to read your mind. In the real world, Forddevelopers are already leveraging Google’sPrediction API for ongoing research into predictingdriver behaviour. This will help to optimise thevehicle’s control systems and improve itsperformance. Knowing that driver behaviour andpatterns correlate to overall fuel and energyefficiency, Ford researchers are committed toincreasing their understanding of driver behaviourand developing accurate protocols to predict it. Thisis probably as near as we’ll get to cars reading ourminds – for the foreseeable future anyway.

So, as the in-car technology innovation curvecontinues to rise, it’s safe to presume that you’llfind an array of apps and communications optionswith which to pimp your next ride. If you haveserious money to burn, you may be interested toknow that one of the last futuristic automobilepredictions is also turning into a reality: The flying car.

The first delivery of Terrafugia’s Transition® isscheduled for late 2012. Around 100 aircraft (surelythey mean ‘aircar’?) have been reserved. But withan anticipated price tag of US$279,000 it’ll besome time before we’ll hear everyday onboardnavigation systems quoting Dr Emmett Brown:“Roads? Where we're going, we don't needroads.”

M2M Jargon Buster

API: ApplicationProgramme Interface

LBS: Location-BasedService


R&D: Research andDevelopment

EugeneTsyrklevich,Parkopedia:Automaticparking paymentwill arrive in thenext year.

Five years on we have a range of more than 10displays with different levels of sophistication,including web and mobile applications that followthe same basic principle. Having sold over1.2million displays it is easy to argue that In-HomeDisplays (IHDs) are obviously needed, but in thisarticle I would like to take the opportunity to shareGEO’s experience, some market research results andimportant principles for this fast expanding market.

Competition and price sensitivityThere are many comparisons to be drawn betweenthe telco market and what is happening in theutility sector right now; this year we have seenOFGEM (Britain’s electricity and gas marketregulator) try to increase competition in the energymarket, and in the UK the big six energy providersare being challenged as the Co-operative enters themarket. On top of this, energy price rises have ledto increasing price sensitivity and customerswitching.

In many ways the IHD can be considered as the‘handset’ of the utility sector and that is why thereneed to be different options available to theconsumer. GEO has created displays that fit intothree categories:

• Push displays – are always on, pushing information to the consumer; like a clock onthe wall.

• Pull displays – provide richer information and are interactive, requiring the user to ask for information.

• One-touch controllers – combining ‘push’ information with remote access, monitoring and control of individual appliances.

Segmenting displays into these categories ensures

that they meet customer requirements and do notover-complicate the process of monitoring energy.To go back to the telco analogy, 10 years agoconsumers did not expect to use mobile phones formuch other than phone calls – now we have email,internet browsing and instant messaging on ourmobiles. There will always be early adopters whoare looking for advancement but let’s face it, mostconsumers find technology fairly daunting. For thatreason an entry level display, such as the pushdisplay encourages consumers, who are then likelyto move on to a pull display and finally somethingtruly smart once they are familiar with the basictechnology.

The aim is not to categorise customers by a specifictype of display, rather, that by having a range thatrepresents different consumer attitudes, theconsumer can choose which level they arecomfortable with, decide what value they want toplace on such a device and ultimately have severaldisplays that complement each other and engagethe user in different ways.

This range also allows for development ofsupporting infrastructure (the roll-out of smartmeters is discussed below). Just as different typesof display support different consumers, they alsomeet different stakeholders’ requirements andmarket drivers. Energy monitoring is high on theagenda for many parties; GEO considers threeperspectives to be key.

The current marketEveryone is experiencing the impact of increasingenergy prices and looking for ways to help budgetand monitor homes and appliances. To compoundthis need for information, competition betweenutilities who want to retain price-sensitive


SMART ENERGY

EXPERT OPINION

In 2006 Simon Anderson and I launched GEO, the business vision was simple –to ‘make energy visible’ to consumers. Our first developed system was verysophisticated – too sophisticated as it turned out, writes Patrick Caiger-Smith, andwhile people loved the idea, the reality was it gave too much information too quicklyand was deemed confusing. So we scaled back the ambitions for early products,recognising that we had to introduce households to this new type of system gentlyor we’d lose engagement.

Do energy displays work? Insights into customer response and behaviour...

The author isPatrick Caiger-Smith, CEO ofGreen EnergyOptions.


“After 12 months

with an IHD 30% of

trialists bought low

energy appliances,

25% had considered

insulation and 35%

were considering

installing solar

panels.”

consumers means that value-added packages(similar to those seen in the telco market) arebecoming more common. IHDs are being used (andachieving!) customer loyalty and interest.

Smart meteringIHDs are proving to be key to smart meter roll-outs;a lack of customer engagement has proved to be amajor risk to smart meter programmes (in the US,for example legislation has been passed that givesconsumers the right to choose). Pre-smart, pushdisplays help to allay fears but more importantlydeliver the consumer-side benefits of the technologyso that early on consumers can see the benefits.

Utilities can also use smart meters and displays tomanage demand (the smart meter provides themwith information on energy use), while the displaycan deliver real-time information to the consumeraiding capacity management and encouragingbehavioural change.

Government agendasGovernments are looking for initiatives thatencourage behavioural change to reduce carbonemissions and IHDs are an effective tool in theseprogrammes. Displays can also act as the catalyst tobring people into the market for other energyefficiency products; we recognise that smart meterroll-outs are a major contributor, but IHDs can havean immediate effect and we are all aware thatreductions are needed now! As mentionedpreviously, consumer engagement is a major factorin successful smart meter roll-outs andconsequently, the smart grid.

It is clear that what links all of the above are theconsumers themselves. They are the key todelivering the carbon agenda and we believe thatIHDs play a major role in their continuedengagement.

Since 2006 GEO has spent over UK£1 million(!1.1 million) on market research, organising focusgroups, online surveys and various trials acrossEurope (and as far away as Australia). Most notablywe ran the first Visible Energy Trial in the UK, with275 homes using one of three displays which variedin complexity.

Trials used a basic electricity monitor (the ‘Solo’),the ‘Duet’, which monitored electricity, heating andindividual appliances and the ’Trio’, a dual fuelonline system which allowed consumers to view andcontrol remotely what was happening in their home.

Research resultsReassuringly, after a year of usingthe displays only 12% oftrialists felt that they nolonger needed them, 66% ofconsumers were happy withdisplays, while the remainingtrialists looked to addfunctionality to their display.Notably, consumers who weregiven one of the more basicdisplays were quicker to engagewith the product but soon wanted to addfunctionality.

Encouragingly, our research proved that consumerswho are aware of their energy use are likely tochange their behaviour. After 12 months with anIHD 90% of trialists had considered or madechanges to their behaviour; 30% bought lowenergy appliances, 25% had considered insulationand 35% were considering installing solar panels.

In Germany initial research showed that 67% ofrespondents would prefer to see consumption on asimple IHD (interestingly, only 5% chose to seeinformation on a smartphone). Another 67%thought that smart meters should come with anIHD and that they would be more likely to request asmart meter if that was the case. As with mostmarket research, the numbers need carefulinterpretation, as asking people what they mightwant when the technology isn’t understood canlead to false conclusions. The old adage of marketresearch before the advent of the motor vehiclecomes to mind – that there was no market for amotor car, but faster horses were in great demand!

An early report from a smart metering trial in SmartCity Évora (Portugal) included the followingfeedback: “We were surprised that the olderpeople on the trial in particular really like using theSolo because it is easy to see and understand. Theyare happy using the GEO equipment because theyhave had a lower bill since they installed it andbelieve it is because of the Solo.”

In short, IHDs clearly work; they should be simpleand engaging and relevant to the consumer, aswith all technology, consumer appetite evolvesquickly and suppliers should be prepared for this!IHDs have consistently proved to be a greatengagement tool for utilities and governmentswho want to support consumers and their need tomanage energy by making it visible.

The CurrentMarket

Smartmetering

Governmentagendas


COMPETITIVE ANALYSIS OF GLOBAL M2M OPERATORS:

Forecasts for the numbers of connections vary widely,ranging from 1 billion to 50 billion by 2020. Inaddition, M2M encompasses a number of differentnetwork technologies. While there are theoretically7 trillion machines on the planet ripe for connectivity,today there are only approximately 100 millionworldwide cellular M2M connections.

Even though 30-35% CAGRs* for the numbers ofconnections over the next five years are predicted,revenues and margins are less predictable; thesedepend on user bandwidth requirements, requisiteservices and component pricing scenarios, and therequirement for revenue share among all of thevendors within the complex delivery eco-system. Evenwith these wide-ranging predictions and questionsabout profit margins, it is clear that this market ispoised for significant growth over the next severalyears.

No segment of M2M providers is more excited aboutthe market potential than the operators. Most largeglobal operators have invested in dedicated businessunits, development of (or licenses for) service deliveryplatforms to streamline provisioning and management,and extensive marketing, partnership developmentand ‘innovation centres’ to incubate custom solutionsacross diverse business verticals. Current Analysisrecently completed profiles of leading global wirelessoperators’ M2M Services and Strategies (see graphicon page 19).

This article summarises Current Analysis’ recentlyupdated profiles on the M2M services and strategiesof these global wireless operators, detailing ourrationale for the ranking of their respective solutions.

Increasing revenuesService providers are carving out a market share forM2M services, which represent a growing opportunityto increase data services revenue while takingadvantage of the current generation of M2Mapplications’ lower bandwidth requirements.Operators are looking to these service revenues as asource of high volume (if relatively low ARPU), lowchurn services to provide growth at a time when voicerevenues are relatively flat and other data services areeating more heavily into scarce bandwidth andspectrum resources.

In the near future, M2M requirements will go beyondin-country or regional low speed/occasional usagescenarios to higher bandwidth, global solutions thatneed real-time, always-connected mobile networkaccess for applications such as video conferencing andreal-time diagnostics for telemedicine, smart grid loadand capacity management applications, and in-carinternet and entertainment services (see automotivefeature in this issue, Ed.). Revenues and differentiationwill also come from value-added services beyondconnectivity such as end-to-end solutions integrationwithin key verticals, and managed services.

While the operatorsprofiled have many thingsin common in theirapproach to M2M, there isalready evidence that there

The M2M market is finally taking off as a growth market; the entire eco-system from modulemanufacturers and device OEMs, to application software providers, to service delivery andapplication platform providers, to systems integrators and operators, is excited by ananticipated revenue upsurge in this market. Here, Kathryn Weldon of Current Analysisassesses which service providers are best positioned to succeed in M2M.

Who is best positioned?

This article isbased on recentresearch titled,“M2M ServiceProviderAnalysis: Whois BestPositioned?”written byKathryn Weldon(above), PrincipalAnalyst forEnterpriseMobility atCurrent Analysis,published inJune, 2011.


is room for differentiation based on their footprint,services, and M2M organisation as well as their visionand strategy for the future. In the full report (go towww.currentanalysis.com) we detail the solutioncomponents used to rank the different serviceproviders.

How we ranked providers

Very ThreateningThis year we ranked AT&T and Vodafone as ‘VeryThreatening’ and therefore as the leaders in M2M intheir respective geographical domains. AT&T leads inthe US and Vodafone leads in Europe, but bothproviders are supporting more global opportunities,and these two operators were also leaders in our lastupdate. Both have continued to add capabilities, aswell as new customers and connections.

AT&T continues to add value to its M2M solutions. ItsAdvanced Mobility Solutions group had added aprofessional services overlay to its offerings allowingthe carrier to provide more custom solutions as well assolution design and integration services. AT&T reportsthat it has 12 million SIMs in service (in Q1 2011) with1.3 million added in the last quarter. New customersinclude Nissan and Progressive Insurance. AT&T hasmade a number of recent alliance announcementswith application platform providers (including Axedaand Sierra Wireless) which adds to its arsenal ofsolutions. AT&T is planning to offer a global SIM thatcan provide extended international roaming with theJasper Wireless platform later this year. Globalcustomers can get a cost-effective solution from thecarrier, especially for low bandwidth applications andwhen cost efficiencies from the automation of theirbusiness processes via the Jasper managementplatform are taken into account.

Vodafone has enjoyed particular success in theautomotive and utility sectors. Its position as thelargest wireless network operator has made it a likelygo-to-provider of M2M services for global enterprises,and its global SIM works on any GSM network,offering in-country pricing in 74 countries. Vodafoneand nPhase are working together for integration oftheir respective service platforms, and Vodafone isworking with application platform provider Axeda, tohelp customers develop and manage M2Mdeployments across diverse verticals. Recentpartnerships with Bosch and Intel also bode well forfuture innovative solutions.

Vodafone brings in partners within the modules,devices and application eco-system, and may re-sellselected hardware or software at the customer’srequest. In future it plans to build more of a verticallyfocused solutions overlay. Vodafone also works with avariety of SIs for M2M deployments, including IBM,Logica, HP and Accenture. Current Analysisestimates that Vodafone reached 5.3 million M2Mconnections in Q1 2011; Hyundai is a recentlyannounced customer for automotive telematics.

ThreateningIn this update we noted Orange Business Services,Telefónica and Verizon Wireless as ‘Threatening’ in

M2M services. Orange and Verizon Wireless were alsonamed as ‘Threatening’ last year, but Telefonica hasstepped up its efforts in M2M and we have upgradedtheir ranking from ‘Competitive’.

In Q1 Orange Business Services noted that it had 2.3million SIMs in service. Orange has a large footprint inEurope, with local in-country rates via a global SIMwithin its footprint in 32 countries, plus roaming to atotal of 220 countries. Its alliance with DeutscheTelekom may also strengthen both operators’positions in European M2M services. Orange is uniquein offering end to end integration in a few keyverticals, especially fleet management. The operatoralso continues to enhance its service platform withplans to roll it out this year to more countries and addmore thresh-holding and alarm features. In Q1 itcreated a joint venture with Veolia Water (a globalcompany headquartered in France) to form m2o city,a turnkey service collecting data from water meters(and environmental sensors to combat noise orpollution), to optimise water service performance andsafeguard resources.

Telefónica has approximately 4.5 million SIMs inservice and has been active in M2M across itsfootprint. In 2010, it partnered with platform providerJasper Wireless to offer the Jasper Control Center,which offers rapid time-to-market and flexible rateplan generation for consumer electronics companies.Telefónica stresses its flexibility and is willing to takeon custom M2M services (and does so for about 20%of its customer base).

It also views itself as a ‘one stop shop’ for M2M andoften takes on a systems integrator role for multipleaspects of the solution including module and deviceintegration as well as installation, maintenance andtesting. Telefónica is taking part in a ‘smart city’project running in Santander (in northern Spain),allowing the city to participate in what will be aEuropean network of intelligent cities, the world’slargest lab to test the ‘Internet of Things’.

Verizon Wireless has a new go-to-market strategy forM2M, as well as a new organisation, aligning M2M

“Revenues will

also come from

value-added

services … such as

end-to-end solutions

integration

within key verticals,

and managed

services.”


SPONSORED FEATURE

under its Business Solutions Group, and will offer avariety of in-depth vertical solutions and value-addedservices as well as advisory / education, operationalsupport and integration this year. Verizon has a ‘onesize does not fit all’ philosophy and is followingthrough with new pricing options and a range offlexible models, working with third parties to offersolutions. It also will be empowering small VSPsand device manufacturers with financial andmarketing support.

The addition of European parent Vodafone as apartner is already providing opportunities for globalM2M services, and the ability to offset expensiveroaming charges for 3G / 4G will become animportant differentiator, especially as both operatorsbuild out their LTE networks. Although no longerdisclosing total numbers of connections, Verizon hasreported that in Q1 it added 897,000 new lines forwholesale wireless services including M2M.

CompetitiveWe have rated the M2M services of DeutscheTelekom, KPN, Telenor Connexion and Sprint as‘Competitive’ as these providers have strong regionalofferings as well as some unique capabilities. All fouroperators are offering innovative solutions in theirhome territories and gaining a share of internationalbusiness through partnerships and their strengths inkey verticals.

Deutsche Telekom provides connectivity in 15countries, with most of its M2M reference customersbased in Germany. Its T-Systems subsidiary is presentin 50 countries and is a strong partner for customM2M engagements that may require an end-to-endsolution, especially those that have both fixed andmobile requirements. The operator has done well inthe automotive and transportation segments, withnamed customer wins at BMW, CargobullTelematics, MAN-Telematics, Toll Collect, andcar2go. DT’s alliance with Orange Business Serviceswill also provide an entrée into more pan-Europeandeals. DT has its own service platform and announceda new customer portal last December.

Meanwhile, T-Mobile USA’s M2M services (about 25employees) have now been transferred to RACOWireless who will lead with sales, operations andsupport of the business headed up by John Horn whowas the Director of M2M at T-Mobile USA for 10years. At least until it is known whether the AT&Tacquisition of T-Mobile USA will go through, T-MobileUSA’s network services for M2M will be soldexclusively through RACO.

KPN was Jasper Wireless’ first operator partner for itsservice platform and continues to see the platform asa strong differentiator. Other key value propositionsinclude its single SIM card, European and globalcoverage (in 200 countries through partners), its low-cost connectivity over its own and partners’ networks,and its cellular connectivity options including GPRS,EDGE, UMTS, SMS and emergency voice. It isproviding many customers a single price for allconnectivity throughout Europe, regardless of whether

the connections are in or out of its footprint. Thisprovides customers with confidence that they can geta good price without having to deal with theuncertainty of roaming charges. KPN is strong on itshome turf in the Netherlands, Germany and Belgium.A recent win (for which it partnered with SierraWireless to leverage the vendor’s AirVantageapplication development platform) was for SchneiderElectric’s electric car charging stations solution. InJanuary KPN set up vertical groups to go after keymarkets: consumer electronics, telematics, eHealth,point of sale, security, smart metering, and remoteequipment monitoring.

Sprint describes its benefits/differentiators in M2M as:its ‘open’ approach, which includes its collaborationwith many partners, its provision to these partners ofcore network enablers such as location-based services,and its ‘openness’ to multiple business models andchannel strategies ranging from retail to wholesale toteaming arrangements. It also touts that it is the mostflexible and easy carrier to do business with in M2M,which it notes has actually been a primary reason forsome of its enterprise wins.

Sprint has announced a large number of M2Mapplication providers across diverse verticals. At CTIAin March, Sprint announced 14 new M2Mpartnerships in transportation, healthcare, digitalsignage, and energy management. It opened adedicated M2M Collaboration Center in Burlingame,California in 2010, where the carrier and its partners(37 of which are now testing and demonstratingsolutions) can come together to develop, test, andlaunch solutions. It also announced its CommandCenter service platform was commercially available inJune 2011.

Telenor Connexion has been offering M2M solutionssince the late 1990s and is a strong regional player forbusinesses based in Norway, Sweden and Denmarkbut also central / eastern Europe and Asia, and Russia,where it has interests. Telenor Connexion has beenparticularly successful within the automotive industry(and sub-industries such as fleet management) but hasnamed customers in a number of other verticals suchas asset and cargo management (Stepac) and security(Securitas Direct). The operator’s recent growth inMalaysia, Japan and the US (including new sales /support offices) will help it in emerging markets where italready has some presence and / or where its existingcustomers (such as Octo Telematics) have operations.In addition, Malaysia (and Asia in general) offersstrong expansion opportunities for key verticals, suchas utilities that are planning smart metering solutions.

The global operators see M2M as an excitingopportunity and are boosting their internal M2Morganisations with expertise in diverse verticals,partnerships with service delivery and applicationplatform developers, and wide-ranging applicationpartnerships using flexible go-to-market approaches.M2M’s anticipated growth should give opportunitiesfor all of these providers, although there will always bea need for differentiation as customers look for long-term partners for high volume, global deployments.

M2M Jargon Buster

ARPU: Average RevenuePer User

CAGR: CompoundAnnual Growth Rate

M2M: Machine-to-machine


SI: System Integrator

SIM: Subscriber IdentityModule

VSP: Virtual ServiceProvider

“(Deutsche

Telekom) has done

well in the

automotive and

transportation

segments.”

COMPETITIVE ANALYSIS OF GLOBAL M2M OPERATORS:

DIARY

LTE ASIA 6-7 September, 2011 Suntec, Singaporewww.lteconference.com

SMARTricity Congress 20116-9 September, 2011 Tianjin, Chinawww.opplandcorp.com/smartricity-2011

IBC RAI Convention Centre, Amsterdam, The Netherlands8-13 September, 2011www.ibc.org

Telematics China Summit 20118-9 September, 2011Ramada Plaza Pudong, Shanghai, Chinawww.telematicschinasummit.com

M2M Evolution Conference13 -15 September, 2011 Austin Convention Center, Austin, Texas, USAhttp://m2m.tmcnet.com//conference/west-11/

GridWeek12-15 September, 2011 Washington DC, USAwww.gridweek.com/2011/

Mobile HealthcareIndustry Summit 201120-21 September, 2011Radisson Blu Royal Hotel, Brussels, Belgiumwww.MobileHealthcareIndustrySummit.com

M2M Embedded Mobile Asia26-30 September, 2011InterContinental Grand Stanford,Hong Kong, Chinawww.m2m-embeddedmobile.com

Broadband World Forum27-29 September, 2011CNIT, La Defense, Paris, Francewww.broadbandworldforum.com

Smart Homes 20114-6 October, 2011RAI Convention Centre, Amsterdam, The Netherlandswww.smarthomes2011.com

Metering Billing/CRM Europe 20114-6 October, 2011 RAI Convention Centre, Amsterdam, The Netherlandswww.metering-europe.com

ETSI’s Business Innovation Summit4-6 October, 2011Double Tree by Hilton London West End, UKwww.etsi-wirelesssummit.com

M2M Zone Conference & PavilionCTIA Enterprise & Applications11-13 October, 2011San Diego, California, USAwww.ctiaenterpriseandapps.com

ORBCOMM Global SolutionsConference 201112-14 October, 2011Park Hyatt Aviara Resort, Carlsbad, California, USAwww.orbcomm.com

4G World 24-27 October, 2011McCormick Place, Chicago, Illinois, USAwww.4gworld.com

Smart Power Europe 7-10 November, 2011Hilton, Copenhagen Airport, Denmarkwww.smartpowereurope.com

LTE North America 8-9 November, 2011 Fairmont Dallas Hotel, Dallas, Texas, USAwww.lteconference.com

World Telecom Summit9-11 November, 2011Singaporehttp://worldtelecomsummit.com

Telematics Munich 20119-10 November, 2011 Hilton Munich Park Hotel, Germanywww.telematicsupdate.com/munich

Smart ElectricityWorld MENA21-23 November, 2011 The Address, Dubai Marina, UAEwww.terrapinn.com/2011/smart-electricity-world-mena

Smart Healthcare World Asia 201128-30 November, 2011 Raffles City Convention Centre, Singapore www.terrapinn.com/smarthealthcare

mHealth Summit 5-7 December, 2011 Gaylord Center, Washington DC, USAhttp://mhealthsummit.org

Energy Revenue andCustom Management World7-8 December, 2011 The Royal Garden Hotel, London, UKwww.terrapinn.com/energyrevenue

Grid-Interop 20115-8 December, 2011 Phoenix, Arizona, USAwww.grid-interop.com/2011/

M2M World Europe 201112-14 December, 2011 London, UK www.terrapinn.com/m2m

Event DiaryDon’t forget to add the following events to your organiser. As M2M Now is Official Media Partnerfor most of these events, we look forward to seeing you there.

Singapore

Chicago, USA

Hyde Park, London

Phoenix, Arizona

Dubai Marina


SATELLITE COMMUNICATIONS

According to Harbour Research, satellite represents asmall but high growth portion of the M2Mconnectivity segment with over 4 million deployeddevices and a Compound Annual Growth Rate (CAGR)of 29% globally through 2013.

Analysys Mason expects the number of M2M deviceconnections worldwide to grow from 62 million in2010 to 2.1 billion in 2020, with year-on-year growthrates of between 36% and 52%. The market potentialfor mobile M2M applications is exponential and poisedfor rapid acceleration in a number of industries such assmart energy monitoring, transportation, governmentlogistics and security as new and more powerfulmobile devices, applications, services, and providershave emerged.

Satellite technology continues to be one of the keydrivers in the M2M revolution. More and morebusinesses are realising the benefits of satellite M2Mas it has become an economical and powerfulcommunications medium well-suited for assetmanagement applications across many differentsectors. Satellite M2M is gaining in popularity asbusinesses are beginning to realise the impact of itsunique capabilities in reducing overhead, enhancingcustomer service, gaining competitive edge, andimproving overall asset performance and utilisation.

A broader M2M marketToday’s low-cost, versatile hardware solutions are moreaccessible and easy to integrate. Plus, networkoperators are offering flexible and competitive datapricing plans that can easily be matched with small orlarge scale deployments, enabling satellite technologyto serve the broader M2M market well.

One leader in this emerging market, offeringubiquitous coverage and low-cost, reliable M2Mproducts and services for a wide range of verticalmarkets, is ORBCOMM, Inc. Headquartered in FortLee, New Jersey, ORBCOMM’s two-way data

communication services track, monitor and controlmobile and fixed assets in four core markets:commercial transportation; heavy equipment;industrial fixed assets; and marine / homeland security.ORBCOMM’s Low-Earth Orbit (LEO) satellite networkand unique web management tools enable delivery ofsmall quantities of information to and from virtuallyany place in the world on a near real-time basis –simply and affordably. The ORBCOMM networkprocesses more than 30 million messages a month.

Examples of the leading-edge M2M industryapplications powered by the ORBCOMM networkinclude:

Oil and Gas • Monitoring cathodic protection systems that measure

corrosion, flow rate and temperature on remote pipeline infrastructures to ensure pipeline health

Transportation • Tracking and monitoring trailers owned by the

world’s largest consumer goods retailer that transport products from sea ports to distribution centres to retail stores, using near real-time location data and cargo status, thereby optimising delivery and driver efficiency

Heavy Equipment • Monitoring remote mining equipment for fuel

consumption, engine hours and preventive maintenance status, enabling action before a costly breakdown occurs, thus reducing emergency field repairs and equipment downtime

Utilities • Transmitting smart grid and metering data from

consumers, helping utility companies better manage power resources and make more informed decisions about load balancing, power transmission, grid integration, and renewable energy

As the global market for machine-to-machine (M2M) applications continues toexpand, satellite technology has become an important communications medium forenabling remote and mobile tracking and monitoring applications.

Global satellite datacommunications take M2Mapplications to a new level ofgrowth across many industries

EXPERT OPINION


The author is Brian Bell,Executive Vice President of

Sales and Marketing forORBCOMM Inc.

Maritime • Enabling fisheries to ensure management of

stocks through vessel management systems that estimate the amount of a given fish in an area and the amount taken by fishing vessels to project overfishing before it happens.

For companies looking for greater reliability, near real-time messaging and global data coverage, ORBCOMMoffers low-cost, flexible and competitive data planswith both usage-based and flat-rate pricing options.Application providers can deploy a service with apredictable, fixed cost, or in many cases with anefficient pay-as-you-go approach. With servicesmeasured to the nearest byte, customers only pay forthe service they use, and the return on investment issignificant. In addition, with a global network, thereare no roaming fees to consider, unlike cellularcommunications where the jump from low to highcost can be as simple as a mobile asset roaming closeto a national border and moving onto a neighbouringcountry’s GPRS network.

As hardware costs have continued to decline, manyorganisations, including ORBCOMM, have chosen tocombine the best of cellular and satellite data serviceby deploying dual-mode applications that use a single,multi-network and highly configurable device with lowpower requirements. ORBCOMM’s dual-modecommunications offer a flexible, cost-effective solutionto provide global, wide-scale coverage and economyin and out of cellular network range. In addition, withincreasing concerns about the reliability of cellularnetworks during natural disasters, satellitecommunication is also filling a niche as a back-up tocellular-based networks for emergency preparednesswhen other systems are not available. For example,during Hurricane Katrina in 2005, land-based cellularnetworks were compromised on a wide scale, butORBCOMM’s satellite services continued to operatenormally with no service interruptions.

Service management suiteORBCOMM also offers a unique service managementsuite to provide customers with comprehensive self-care and management of ORBCOMM’s M2M services.The company’s robust portfolio of device managementtools is designed to help customers create, build andmanage new services for their devices and / oraccounts, reduce operating costs and overheads andimprove overall customer support. ORBCOMM’s web-enabled services provide a complete view of everydevice in a customer’s account on demand, which isjust one more way ORBCOMM is transforming theway its customers do business.

Leveraging its M2M customer focus, ORBCOMMprovides effective, custom ised solutions that meet theremote and mobile asset management needs of manydifferent industries. Only ORBCOMM offers:

• Two-way data communications anywhere on Earth• A convenient, cost-effective combination of

satellite and cellular data service for the ultimate in cost optimisation

• A web service management suite for customers to manage their communications, devices and even their data, for optimal oversight

• A satellite network dedicated to M2M communications

• A commitment to investing in the latest technology to take its satellite service to the next level and provide increased throughput, faster data transmission speed and enhanced functionality.

Businesses worldwide are now seeing satellite M2M asan ideal solution for their asset managementapplications from both a cost and coverageperspective, which is exponentially increasing thedemand for and growth of ORBCOMM’s satelliteproducts and services.

With the largest number of satellite-based M2Mdeployments and service in more than 100 countriesand territories worldwide, ORBCOMM is driving theM2M revolution with ubiquitous coverage, provenand reliable performance and predictable, low-cost pricing. As a result, ORBCOMM iskeeping the world’s most valuableassets – no matter where theyare – always connected andwithin easy reach.

“During Hurricane

Katrina in 2005,

land-based cellular

networks were

compromised on a

wide scale, but

ORBCOMM’s

satellite services

continued to

operate normally.”



CTIA PREVIEW

This CTIA event is not just about finding efficienciesfrom applying new technologies, it’s an opportunityfor companies to drive new revenues, create globalpartnerships, satisfy and retain customers and increasethe productivity of their workforces. The event will alsofocus on applications, content, network architectureand technologies.

Who are CTIA?CTIA-The Wireless Association® is an international,non-profit membership organisation that hasrepresented the wireless communications industrysince 1984. The annual CTIA Enterprise & Applicationsevent brings together new and established wireless-related companies, network operators, systemdevelopers, equipment manufacturers and end usersto share ideas and do business.

M2M at the eventThe M2M Zone™ organises events around the globewhere network operators, application designers,hardware manufacturers and end users come togetherto showcase wireless machine-to-machinecommunications products and services. The M2MZone at the event includes an on-site conference andan exhibitors’ pavilion (see Fig 1.).

M2M Now contacted exhibitors in machine-to-machine communications for a sneak preview of theevent. Many are expecting M2M to be one of the keyservice sectors at this year’s show.

Telenor Connexion Telenor Connexion, a provider of M2M solutions forbusiness and life-critical applications, will demonstrateits expertise in M2M communications across a varietyof vertical markets, including automotive / telematicsand insurance, healthcare and asset management.

Building on more than 10 years of M2M experience,Telenor Connexion claims to deliver future-proof and

dynamic solutions, and ensures that the lateststandards and trends in embedded connectivity arebeing utilised to the customer’s benefit. The companyhas a track record with major global brands such asVolvo, Nissan, Daimler, TomTom, Omron, Scania,Qualcomm Enterprise Services, Hitachi andSecuritas.

Telenor Connexion is wholly owned by Telenor Group,a mobile operator with network operations in 11markets in the Nordic region, Central and EasternEurope and in Asia, as well as an economic stake of39.6% in VimpelCom, itself operating in 10 markets.With 195 million subscribers, Telenor Group is biggerthan AT&T and Verizon combined.

Following the company’s recent expansion in the USmarket, Telenor Connexion (Booth 554) will announcenew customer agreements and share its insights onM2M communications.

The operator works with its customers on coverageplanning for cost optimisation and flexibility, based ontheir technology infrastructure and businessopportunities. Through its 24/7/365 global servicedesk, solution managers and sales force, TelenorConnexion probes the roaming partners and notifiescustomers about possible network problems inadvance, maintaining a high level of customer service.

It’s service portal tools allow full control of the status,location and performance of connected devices. Andas part of the M2M quality programme, TelenorConnexion holds methodology and wireless servicesessions with the customers to ensure sustainable andreliable M2M solutions.

Multi-Tech Systems A demonstration of its Smart Keg is expected tohighlight for Multi-Tech Systems the simplicity ofenabling any M2M application. The Mounds View,Minnesota-based company is showcasing its

Advances in wireless technologies are driving the rapid evolution of remote andmobile communications, and at the forefront of this evolution is the recent surge ininterest in machine-to-machine (M2M) communications. As Jeremy Cowan writes,more than 15,000 wireless and IT professionals will be showing their skills in sunnyCalifornia next month, and M2M will be a major factor in discussions as enterprisesin healthcare, energy, media, retail, and transportation find innovative ways tocapitalise on this opportunity.

San Diego Convention Center, California, USA

October 10, 2011 – Pre-Conference Seminars

October 11-13, 2011 – Conference & Expo

CTIA Enterprise & ApplicationsTM

to focus on M2M communications

Fig 1. The M2M Zone includes anExhibitors’ Pavilion:

Company Name Booth Number

7 Layers 446AT&T 352CETECOM, Inc 549 Cinterion Wireless Modules 341Deutsche Telekom AG 552Embedded Works Corporation 253FreightWatch Security Net 650Intel 346KORE Telematics 535Laird Technologies 648M2M Antennas 448M2M Zone 652Multi-Tech Systems, Inc 541& Meeting Room 825

NetComm Ltd 349 nPhase 247& Meeting Room 632

Numerex 335 ORBCOMM Inc. 555RACO Wireless LLC 441SensorLogic 551Taoglas Ltd 546Telenor Connexion AB 554Telit Wireless Solutions 435u-blox America 447Wyless Group 347

M2M Jargon Buster

LBS: Location-BasedServices


MultiConnect™ OCG (Open CommunicationsGateway) at CTIA and demonstrating a custom SmartKeg solution.

This all-in-one hardware and OpenEmbeddedDeveloper kit allows developers to add cellularconnectivity and prove their concept in a short periodof time. The Smart Keg solution integrates atemperature sensor to ensure optimal coldness, avibration sensor to see if someone is pulling down thetap, a USB camera to see who is pouring a drink, andGPS tracking capability.

Visitors to CTIA can check out how easy it was toenable this portable keg application at the Multi-TechSystems booth (#541) in the M2M Zone. You can alsoidentify how your new or existing applications can bedeveloped on the MultiConnect OCG. Developers canorder a Developer Kit, which comes with a free 90-daydata plan, at a special show price – and enter a drawto win a MultiConnect OCG.

Telit Wireless SolutionsTelit Wireless Solutions will be kicking off CTIAEnterprise & Applications 2011 with its inauguraldevelopers’ conference on October 10. Held at theHard Rock Hotel San Diego, Telit DevCon 2011 willbring together M2M application engineers, businessleaders and industry experts from up and down theM2M value chain, offering educational sessions andinsights for developing embedded cellular devices. AtBooth #435, Telit will showcase its newest module, theDE910. This EV-DO CDMA 3G module will enable anew generation of high bandwidth applications suchas consumer electronics, mobile health devices,telematics and mobile computing. Telit will also beannouncing new customer applications that leveragecellular technology to enable animal tracking,cleantech solutions and law enforcement devices.

KORE TelematicsClaimed to be the world’s largest wireless networkprovider specialising exclusively in the rapidlyexpanding global M2M communications market,KORE Telematics (Booth #535) will showcase theadvancements in its global M2M network. Thisprovides wireless connectivity across the globe via bothcellular and satellite technology.

KORE’s PRiSMPro management portal will also be ondisplay featuring what the company describes as,“unprecedented management and control features,including LBS, for devices residing on the KOREnetwork.” In addition, the booth will feature severalM2M devices and applications currently powered bythe KORE network and representing a myriad ofvertical industries.

The Georgia, USA-headquartered company helps itsM2M partners bring new devices and applications tomarket more quickly, providing managementoptimisation capabilities that ensure revenue marginsand better end-customer services.

ORBCOMMVisitors are invited to stop by at Booth #555 and seeORBCOMM in the M2M Zone. The satellite serviceprovider will be showcasing its global satellite andcellular data communications services that arepurpose-built for M2M asset tracking, managementand control. (Read more about ORBCOMM on pages22-23 in this issue. Ed.)

For more information on the imminent ORBCOMMGlobal Solutions Conference, being held in Carlsbad,California from October 12-14, go to:www.cvent.com/d/ydqhb2 .

CinterionBooth #341 at San Diego Convention Center will giveyou the chance to see Cinterion moduledemonstrations, view vertical market video casestudies, and learn about the company's modules.

Bellevue, Washington’s Cinterion Wireless Modules willhave partner and customer news to share at the showas well as two new modules: these are the AH3 forautomotive applications, and PHS8 for advanced M2Mapplications such as video streaming and other data-rich applications.

SensorLogic SensorLogic (Booth #551) will be demonstrating itsnew Version 3.4 of the SensorLogic Service DeliveryPlatform (full report, page 6). Senior executives willalso be on hand to discuss SensorLogic’s latestdevelopments, customer wins and market traction.

CTIA’s President &CEO is Steve LargentPrior to joining CTIA,Largent (above)represented Oklahoma inthe US House ofRepresentatives from 1994to 2001. He becamePresident and CEO ofCTIA-The WirelessAssociation® in 2003, andis also currently Presidentof The WirelessFoundation. Steve Largenthas managed his ownadvertising and marketingconsulting firm, served asMid-West ChapterExecutive Director of theWheelchair Foundationand was a record-settingwide receiver with theSeattle Seahawks for 14years, participating inseven Pro Bowls. He holdsa BS in Biology from theUniversity of Tulsa.

Stats from the2010 event• IT/IS Professionals

increased by 59%• Programmers & Apps

Developers increasedby 40%

M2M is connecting Russia to its global future


It shocks Westerners, but Siberia is synonymous with innovation. While it has long beenassociated with vast expanses of endless taiga, it’s these very distances that are drivingefficiency throughout the region. In the city of Krasnoyarsk, a regional capital on the banksof the Yenisey River with a population of nearly one million, local businessmen andgovernment agencies are realising the benefits of machine-to-machine (M2M) communication.

SERVICE PROVIDER CASE STUDY

“The municipality’s fleet is not only more

reliable (with M2M), but now costs a full

25% less to operate.”

Seeking to lower costs and improve safety, regionalauthorities have put in place a programme to trackmore than 2,600 vehicles including school buses,ambulances and even boats. Equipped with voiceand data services – including emergency beaconsthat can be activated automatically – themunicipality’s fleet is not only more reliable, butnow costs a full 25% less to operate as M2Mprovides for identifying better routes, ensures thatvehicles do not deviate from the route and helpsbetter monitor fuel consumption.

Meanwhile, across town, Federal SiberianUniversity is discovering that M2M can be aspowerful a fighter of heart disease as medication.Finding that patients in far-flung rural areas wereexperiencing higher rates of cardiovasculardegeneration than people in other regions, theyconducted a survey and found an epidemic ofdelayed diagnosis.

It seems that the physical barriers to travelling formedical treatment are keeping people from timelycheckups. Compounding the issue, financialbarriers keep high-end diagnostic equipment out ofreach of local healthcare providers.

Into the breach stepped the Russian Ministry ofHealth with a SIM-equipped ECG device that sendscardiac data to cardiac specialists in larger cities.Often hundreds or thousands of miles away fromtheir patients, highly skilled specialists examine real-time data and help arrest life-threatening illnessesbefore they can strike. Working with itstelecommunications partner, MTS, authorities planto install the devices in 2,000 hospitals.

Rapid demand growthSuch chapters in the M2M story are being writtenby the day in Russia. Indeed, the number of SIMsubscribers is growing 45-55% annually and thenumber of active SIM card installations is expectedto reach 2.5 million by 2015. The demand iscoming from three sources:

1. The country’s infrastructure: This requires enormous amounts of investment. Coupled with the fact that Russia is the world’s largest country by landmass, and the scale of the endeavour is put into stark relief. But when M2M can, for example, eliminate the need for fixed lines to connect a utility to each customer’s meter, the potential for savings become obvious.

2. Oil & Gas: With infrastructure spread across multiple regions and production centers located

in remote areas, energy companies are increasingly using mobile communications to monitor their complex asset base. M2M-enabled devices are monitoring pipe pressure levels and volume transfers, creating more efficient, safer energy transport and production systems. Smart meters, which don’t require people to travel far to manually check readings, are cutting costs dramatically.

3. Anti-theft: The relatively low penetration of fixed line networks is driving companies to adopt M2M-powered monitoring and alarm systems. Indeed, sales of such systems now account for 10% of in-country sales.

Having seen the economic and logistical benefits ofM2M systems, industries are embracing thetechnology and turning Russia into a laboratory ofsorts for its advancement. Water and electricutilities are using M2M-based communicationssystems similar to those in the energy industry tomonitor their networks. For example, JSCInterregional Distribution Grid Company of theCenter has equipped its power grids with athousand SIMs connected to encrypted APNchannels. Using wireless technology rather thanfixed lines has enabled the company to cutmonitoring costs four times.

International companies are finding employeemonitoring systems to be highly useful in ensuringthe prompt delivery of products, in particular areaslike logistics and warehousing. According to DmitryRebrov, Coca-Cola Hellenic Bottling IT SupportManager, “Coca-Cola® has installed SIM-enableddevices in more than a thousand vehicles deliveringproducts across Russia – from Kaliningrad toPetropavlovsk-Kamchatsky. This allows us tomonitor location of the truck, and a number ofparameters, including the speed of the vehicle –which provides for greater security.”

Even services that are taken for granted – garbageevacuation, vending machines, and the like – areimproving or even proliferating in a country whosesize and scope necessitates better communications.

As one of the few institutions that knits the world’slargest country together, Russia’s telecomscompanies are leading the M2M charge. Andwhether it’s a supply chain connecting the Caspianto the Bering Seas, or a sensor linking a doctor toher patient’s heart, these M2M wins make onething clear: the world’s largest country is becominga smaller place.


“Coca-Cola® has

installed SIM-

enabled devices in

more than a

thousand vehicles

delivering products

across Russia.”

The author isSergey Irevly,B2B ProductsDirector at MobileTeleSystems(MTS).


I have spoken to this issue many times in recentmonths because the momentum and currentdirection in wireless is to move as many devices andapplications from 2G to 3G to 4G as quickly as theycan. What is driving this shift is the wirelessnetwork operators’ need to use their spectrummore efficiently.

In a recent report, The Yankee Groupcharacterised 3G/4G evolution in the M2M sectoras “a delicate issue” given the choice carriers face:do they continue to provide network coverage, ordo they migrate M2M traffic to 3G and 4G toincrease overall spectrum efficiency?

The M2M space grows and diversifies every year.Along with that growth arises the need for ever-changing technology platforms to support newapplications and verticals. Consulting firmAnalysys Mason recently forecasted that thenumber of M2M device connections will grow from62 million in 2010 to 2.1 billion devices in 2020, fora 36% year-over-year growth rate. That’s significantgrowth that no carrier can afford to ignore. Ibelieve that much of that growth will come fromthe automotive sector and therein lies the possiblechallenge.

Were Audi right?With rapid growth and quickly evolvingtechnologies on the wireless side what is an

automotive OEM supposed to do? Some havechosen to hold on to 2G as long as possible whileothers like Audi have chosen a different path. Audiwent to straight to HSPA, a 4G product, to supportthe launch of their Audi Connect vehicles. So who’sright? Well, both are.

Let’s first look at 2G. The vast majority of M2Mapplications can be supported by 2G networks andthat includes many automotive applications. Wemaintain dozens of 2G automotive products today.These solutions require very little data to providecustomers with the information they need. Whatmakes this profitable for carriers is the fact thatthese devices require no upfront carrier costs todeploy and little maintenance cost long term, allthe while drawing from minimal network resourcesincluding spectrum.

There is a little-mentioned fact concerning 2G andit is interesting that it doesn’t get more focus –once a 2G network is installed, it costs more to tearit out than to leave it running. The only realconcern should be the possible inefficiency of thespectrum usage versus newer network platforms.Since the issue is the spectrum – the fix is relativelystraightforward – carriers can reallocate most of the2G spectrum to 3G/4G networks while leaving asmall portion behind to continue 2G coverage.

The fact is that carriers can have most of that

How do you marry two industries when one moves products from one generation tothe next in months while the other has a product cycle measured in multiple years?As John Horn writes, this is a significant challenge facing the wireless andautomotive industries today.

Future-proofing yourvehicle in a changingwireless world

The author isJohn Horn,

President ofRACO Wireless

EXPERT OPINION

AUTOMOTIVE M2M

There is a little-

mentioned fact

concerning 2G and

it is interesting that

it doesn’t get more

focus – once a 2G

network is installed,

it costs more to tear

it out than to leave

it running.

spectrum available to them for consumersmartphones. The remaining 2G spectrum requiredto support M2M devices will use little data (onesmartphone can use more data than 10,000 M2Mdevices).

Reassurance for the OEMThe challenge for the original equipmentmanufacturer (OEM) is that they need reassurancesthat the carrier will support 2G well into the future.Some carriers are willing to do this, others are not.One thing is for sure though, there are millions of2G devices deployed on carrier networks today thatneed to be maintained. Most of the 62 milliondevices reported by Analysys Mason are on 2Gnetworks, devices expecting support for years tocome.

On the 3G/4G side there are some excitingpossibilities and products in the automotive world.As I mentioned earlier, the Audi Connect product isusing 4G technology today. This innovative productoffering requires the great speeds and low latencythat 4G on the T-Mobile provides.

Audi also made a future proof choice by using anHSPA module. The advantage to this choice is HSPAhas been chosen by hundreds of carriers aroundthe globe which creates a wide ecosystem ofproducts using the technology. The greater theworldwide adoption, the greater the future

demand for the network technology.

Another advantageThe other advantage is that as HSPA networksbecome faster with each new generationalupgrade, the performance of the Audi product willcontinue to improve. Looking into the future, HSPAwould be a great choice for any product requiringhigh speeds with a long term deployment. AsOEMs look to new business models for theirvehicles there will be even more demand for 4Gperformance to support how their products aredelivered to the vehicle owner. As a result, thedecision on network platform and carrier partnersbecomes even more critical.

With HSPA being part of the GSM family ofproducts it has backwards compatibility to UMTS,EDGE and GPRS. There is no better way to protectyour technology investment than to choose anetwork platform that has a true migration path.

There are other interesting network choices anOEM can make, most have no way to transfer frompast technologies or to move on to the next. Thisshould be considered very carefully before includingthem in long term planning and deployment.

The choice can be 2G, 3G or 4G, but look wherethe future is taking your network platform choicebefore you jump in.

About the authorJohn Horn joined RACO Wireless as president in May after serving as a leader at T-Mobile

for more than nine years. He started T-Mobile’s M2M Channel and during the last six yearshe has focused specifically on the carrier’s go-to-market strategy, helping them earn

recognition as a market leader for M2M services.

John is heading the migration of the T-Mobile M2M business to RACO Wireless, a T-Mobilepartner for 10 years with leading tools for wireless data solutions like the Omega Management

Suite™ SIM platform. Backed by the power of the T-Mobile network, the company specialises inease, flexibility and reliability for T-Mobile customers and others in the machine-to-machine industry.


The challenge for

the original

equipment

manufacturer

(OEM) is that they

need reassurances

that the carrier will

support 2G well into

the future.

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RESEARCH REVIEW

The market for wearable medical devices will reachmore than 100 million units annually by 2016 as arange of factors combine to drive consumer andhealthcare adoption, according to ABI Research’sreport, Wireless Health and Fitness.

These devices, ranging from heart rate monitors formeasuring an individual’s performance during sportsto wearable blood glucose meters, will all enablegreater detail in tracking, monitoring and care – oftenthrough mobile phone connections.

Ultra-low power wireless technologies such as singlemode Bluetooth 4.0, existing proprietary systems andthe planned 802.15.6 specifications are combiningwith mobile handsets and social networkingapplications to drive adoption of a new generation ofbody-worn sensors. These can automate the supply ofdata on an individual’s activities.

“A number of short range wireless protocols arejostling for position in this emerging market and theyline up against traditional tethered connectivity suchas a USB cable to a computer as well as emergingM2M offerings,” said Jonathan Collins, ABI’s principalanalyst for wireless healthcare and M2M.

While the sports and fitness market has been embeddingproprietary short range wireless connectivity in devicesfor many years, it has remained a niche market. Themarket is now reaching a key growth period withcommitment to standardised specifications.

The professional healthcare market is also starting tolook at the potential for embedded wirelesscommunications in wearable devices for in-hospitaland remote patient care.

For full reports on M2M research go to:www.m2mnow.biz

Wearable medical devices market to blossom

In Latin America, the number of installed fleetmanagement systems is expected to increase from0.9 million in Q4 2010, growing at a compoundannual growth rate (CAGR) of 20.6% to reach 2.3million in 2015. Fleet management vendors such asQualcomm, XATA and PeopleNet remain largelyfocused on the high end trucking segment.

Non-trucking segments such as delivery, utility andservice are addressed by another group of vendorsincluding FleetMatics, Networkfleet and WirelessMatrix. High end vendors tend to offer customisedsolutions via a consultative sales process, whereasothers adopt indirect sales models based ondistributors, solution sellers and integrators, and offermore standardised solutions.

“Today, managers in North America generally knowthat fleet management technology can help theirbusinesses reduce costs and improve efficiency. In LatinAmerica, an educational process may, however, beneeded in order to increase the awareness amongprospective users about the benefits that fleetmanagement solutions bring beyond mere securityrelated features,” said Andersson.

New regulations related to road transport activitiesalso have a major impact on the market environment.The recently implemented CSA safety scoring systemin the US to identify high-risk motor carriers requiringinterventions is one example. In Brazil, the mandatedinstallation of tracking units in all new vehicles is alsoan important influencer.

According to a new research report from Rickard Andersson telecom analyst at theSweden-based firm Berg Insight, the number of fleet management systems deployedin commercial vehicle fleets in North America was 2.1 million in Q4 2010. Growingannually at 12.6%, this number is expected to reach 3.8 million by 2015.

Fleet management systems in Americasto total 6.1 million units by 2015

RichardAndersson:Massive growthin fleetmanagement


Founded in 2000, ROAMWORKS is a software andsolutions provider specialising in remote assetmanagement. Its middleware platform called ROAM(Remote Operational Asset Management), itsapplication suite and solutions give organisations theability to track and monitor their mobile and/or fixedassets remotely. And they can do it in real-time throughsatellite or terrestrial wireless communication networks.

Based in Dubai, ROAMWORKS FZ, LLC, has an R&Dcentre in Bonn, Germany. The principal investor behindROAMWORKS is the giant Mansour Group. Withannual revenues exceeding US$4 billion, the MansourGroup has extensive, long-running partnerships withmultinational firms like Caterpillar, Phillip Morris,General Motors and McDonald’s in the Middle East,Africa and Europe. The US division of ROAMWORKSwas launched last October.

Eagle told M2M Now that some M2M system vendorsdeploy “legions of SIs (system integrators) to go outand build solutions for people,” he said. “But we keepit internal to ourselves and work with clients. Some ofthese vendors have large numbers of staff, butwireless is not in a plug-and-play state. Others – bothmedium and large companies – don’t want to deployresources to build the applications themselves. But inpartnership with them, and their knowledge of theirbusiness, we’ll build the best solutions for them.”

Business models vary, of course. “We have a veryflexible approach. Some of our customers haverelationships with their mobile network operator,”Eagle continued. “Others want us to do everythingfrom soup to nuts.” They want ROAMWORKS tomanage it in a cloud, and they will log in and use it.“What we found from delivering applications tocustomers like Coca-Cola and FedEx is that you soonget ‘The Call’. ‘We love this and that,’ they say, ‘but itwould be neat if it could also do …’ There are alwayschanges and enhancements to be made, so theplatform we’ve built allows rapid application delivery.There’s a five-week development cycle, then customer

enhancements or our own are added every five weeks.

“For example, when we delivered a platform for(international couriers) DHL, they said our roadvehicles won’t need a Speeding Alarm. We looked atthem, but they had installed speed governors andwere adamant this wasn’t needed. In the end wesimply took it out of the reporting (not thefunctionality). Then a red dot appeared, signifying aspeeding alarm. And another. They said there must besomething wrong with your systems. We said, maybe:we’ll check. It turned out that almost all of thegovernors in this middle eastern territory had beendisengaged. Capturing Speeding Alarms is now amajor part of checking driver performance,” said Eagle.

“I liken it to building a house,” he added. “On theplans the Master Bedroom is here, and the LivingRoom is here. Then you build the footings and peoplestart using the building and they say, ‘I don’t want thecloset here.’ But you’ve got load-bearing walls inplace. It’s a bit like software architecture. When thingsstart to change these become major overhauls. Oursystem is designed to have very few of these walls. Wegive customers the tools to have movable walls.

Eagle is heading up ROAMWORKS US, which actuallycovers all the Americas. Having launched the newdivision late last year, they are now undertakingmarket tests as far apart as West Virginia, USA andQuito, Ecuador. There are no roll-outs to report yet,and he’s unsure where the orders will come from first.But following a recent article in the Wall Street Journalabout the lack of telematic monitoring systems in theregion’s construction equipment he feels it won’t belong in coming. “In construction, Komatsu, JohnDeere and Caterpillar are about the only ones thathave it. People today are buying the equipment that ismonitored. If we’re talking about a $300,000 piece ofkit, is an $800 system and a $15-20 per monthmonitoring fee too much to ask?” he wondered.

I know what I think, but I guess the answer’s up to you.

In machine-to-machine (M2M) communications a lot of vendordifferentiation is down to technology. Occasionally you comeacross a company that differs from its rivals for otherreasons. I had a great conversation the other day withBryan M Eagle III, the President of ROAMWORKS USA, anda guy with so much experience in this space that he’s probablyforgotten more than I’ve yet learned.

Eagle-eyed view ofreal-world M2M use

CASE STUDY

Bryan M Eagle III(above) talks tothe editorJeremy Cowanabout stayingflexible to meetclients’ needs.

THE BACK PAGE

THE BACK PAGE


This news comes hot on the heels of a surpriseannouncement that Everything Everywhere’s CEO, TomAlexander had resigned after barely a year in the job.Alexander was made CEO of Orange’s UK business in2008, and then CEO of the amalgamated operatorwhen the UK interests of France Telecom andDeutsche Telekom’s mobile subsidiaries were mergedin July 2010.

Citing a mix of personal reasons and the desire topursue other interests for going, Alexander will advisethe company until the end of 2011. “I’m proud ofwhat we’ve accomplished,” he said. “We conducted arapid integration of the new company, completed acompanywide restructuring, and maintained goodcommercial momentum throughout, delivering recordretention levels and growth on our contract customerbase across both brands.”

No mention was made of trends in the overallcustomer base or earnings. In its results for the secondquarter of the year Everything Everywhere announceda 3.4% fall in revenue to £1.66 billion (!1.93 billion)and a fall in overall customer numbers from27,931,000 to 27,541,000.

As reported by our sister title, VanillaPlus(www.vanillaplus.com), the resignation caught themarket unawares. Alexander had been successful insetting up the UK’s Virgin Mobile and took a careerbreak in 2006 to pursue his passion for motor racing.

Alexander’s replacement was announced at the sametime as his departure. He is Olaf Swantee, previously anon-executive director at Everything Everywhere. He tookover as Chief Executive Officer on September 1, 2011.

Olaf Swantee, an economics graduate with an MBAfrom the Ecole Supérieure de Commerce de Paris – Écoledes Affaires de Paris (ESCP-EAP), was hitherto FranceTelecom’s Executive Vice President, Operations in Europe(except France) and Sourcing. Prior to this, Swantee had17 years experience in the IT industry, holding seniorleadership, sales and marketing positions with HP,Compaq and DEC in Europe and the United States.

It had been thought that the CFO and Deputy CEO,Richard Moat would stay on, but one of Swantee’sfirst moves following his appointment was toannounce a new Board with no role for six seniormanagement colleagues, including Moat.

Everything Everywhere was created in 2010 whenOrange UK and T-Mobile UK merged. Aspokesperson said: “We knew that overseeing themerger was going to be no easy feat. So we neededto find someone who has not only had an exemplarycareer in the industry but has also had hands-onexperience of managing such a big project, and Markwas exactly what were were looking for.”

He has previously worked at The Carphone

Warehouse, Onetel and AOL. He will be employedas a consultant, and his main role will be to organiseand coordinate Everything Everywhere's four key areasof transformation: The HR project, 'Our People' anincentive for staff to 'be the best', 'Our Customers',which aims to create and maintain high value growthin customer numbers, and finally, 'Our Future', whichconcentrates on the use of data, and the actionsneeded in order to become a data-centric telecomscompany.

Perhaps you should file this one under ‘2 steps forward, 1 step back’. On the plus side,UK mobile operator Everything Everywhere has appointed former Tesco Telecom’sChief Operating Officer, Mark Horrobin, to the role of Director of Transformation forthe brand.

Everything Everywhere appointsnew Director of Transformationand surprises with new CEO

And change the CEO’s door sign while you’re up there

Olaf Swantee,new CEO atEverythingEverywhere

Car enthusiast, Tom Alexander is leavingthe company to pursue other interests.

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Wyless CEO’s strategy: simpler supply chains - IoT Now · Expect the M2M Zone in San Diego to buzz with healthcare, energy, transport and new ideas SERVICE PROVIDER CASE STUDY 26