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REACH. ENGAGE. ACTIVATE.
Who we are
We deliver the largest and most engaged audience in Michigan, and provide our clients unmatched resources to help their businesses grow.
REACH. ENGAGE. ACTIVATE.
LANSING STATE JOURNAL
LANSING COMMUNITY NEWSPAPERS
LSJ.COM
MOBILE SOLUTIONS
YAHOO.COM
MICHIGAN.COM
SEOE-MAIL
RETARGETING
SOCIAL
WEB DESIGN
MAPS/REP
PPC
Digital Display - Mobile
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Content38%
Community26%
Email20%
Commerce11%
Search5%
Content Community Email Commerce Search
Source: OPA
Time Online by Activity
Benefits of Display
95%of time spent online is NOT on search
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LSJ.com – Mobile site, Apple & Android Apps
• 600% growth year over year
• Over 2 million monthly page views
• Over 462,000 monthly unique visitors
• 14,401 App Downloads
• Average time spent on site 5 minutes
• 23% of our mobile audience links from Facebook
Source: Omniture, March 2015
Janu
ary
Febr
uary
Mar
chAp
rilMay
June Ju
ly
Augu
st
Sept
embe
r
Octob
er
Novem
ber
Decem
ber
-
500,000
1,000,000
1,500,000
2,000,000
3.6
4
4.4
4.8
Mobile PVs and UVs vs. Time Spent
Page Views Unique Visitors
Time Spent on Site (Min)
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LSJ.com – Mobile Site
320x50Section Fronts and in Articles
300x250Bottom of Articles
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iPad App
300x250180x150
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iPhone App
320x50
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Displayed to a wide
network of websites
Connect to your
audience through specific
segments
Branding, top of mind awareness
Ads click through to
website/page of your choice
Targeting Suggestions:• Health/Diet Exercise
Content• Weight Loss• Eating Healthy• Lansing DMA
Audience Extension
Facebook Advertising
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The Importance of Facebook AdsAffordable way to stay competitive with national brands and reach the right people where they spend time. Facebook reaches 3 out of every 4 Smartphone users.Facebook accounts for…
• 12% of all time spent on desktop• 30.4 minutes per day on mobile• 90% of US smartphone users read their News Feed at least once per
day
Source:ComScore
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Facebook Ad Persona Targeting: How it Works
Identify Target Audiences Create Interest/Behavioral Personas
Working Moms in Lansing
Likes Disney and Drives a Mini Van
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Persona Targeting: Why it Works• We are able to create ads to match the interests and behaviors of the
different personas of your business.
• The best way to get someone engaged is to place ads in front of people that are interested in your product or service and most likely to buy from you.
14
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Competitive Snapshot
• We have the experts. They have the skills to maximize results based on your goals.
• We are 1 of only 7 Facebook Preferred Marketing Developer companies for ads and insights.
• Our Facebook ad campaigns can deliver your message to a highly targeted audience not available through Facebook’s self-serve platform.
• Our Targeting Platform is truly one-of-a-kind and winner of the 2013 Facebook Preferred Marketing Developer Innovation Award!
• We offer of the largest team of dedicated Facebook specialists and have launched nearly 800 Facebook advertising campaigns.
Custom Solutions for
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6 Month Campaign – Verju Facebook AdsPersona TargetingPage LikesOffersWebsite TrafficEvent Responses
$750 per month
Digital Display - LSJ Mobile & Audience Extension Mobile125,000 Impressions per Month728x90; 300x250; 320x50; 300x50
$1,275 per month
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1 of only 26 Companies
1 of only 7 Companies
Why Partner With Us?
MOST TRUSTED
SOURCE OF LOCAL NEWS
& INFORMATIO
N
LOCAL COMPANY
WITH LOCAL ACCOUNTABI
LITY
BEST NATIONAL
RESOURCES
DETAILED, TRANSPAREN
T MEASUREME
NT & REPORTING
