Www.utm.my innovative ● entrepreneurial ● global 1 vc new year address 2012 New Academia UTM as a Global Brand (2012-2020) Vice-Chancellor Zaini Ujang

www.utm.my innovative ● entrepreneurial ● global 1

vc new year address 2012

New AcademiaUTM as a Global Brand (2012-2020)

Vice-Chancellor Zaini [email protected]://www.utm.my/vc


New AcademiaUTM as a Global Brand (2012-2020)

GLOBALSCENARIO

PERFORMANCE2009-2011

STRATEGY2012-2020

SUCCESSFACTORS


innovative ● entrepreneurial ● global

new taglineGLOBAL

SCENARIO


global competition

Population 29 mLiteracy rate 92%

GDP USD13,700Per capita

61 Human DevelopmentIndex

GLOBALSCENARIO

21 World competitive Index

0.64 R&D expenditure(% GDP)

818 Patent filling(Resident)


global competition (ASEAN countries)

GDP* Human Development

Index

Competitive index

R&D Expenditure**

Patent registration,

resident

Population (m)

Malaysia 13.7 61 21 0.64 818 29Singapore 52.6 26 2 2.54 750 5Indonesia 3.7 124 46 - 282 242

Thailand 7.7 103 39 0.25 802 70

Brunei 45.7 33 28 - - 0.4

Filipina 3.5 112 75 - - 95

Vietnam 2.8 128 65 = - 89

Cambodia 1.8 139 97 - - 14

Laos 2.2 138 - - - 6

Myanmar 1.5 149 - - - 48

* GDP per capita (USD’000) ** % GDP


global competition (Islamic countries)


Index

Competitive index

R&D Expenditure**


resident

Population (m)

Malaysia 13.7 61 21 0.64 818 29Indonesia 3.7 124 46 - 282 242Brunei 45.7 33 28 - - 0.4Saudi Arabia

23 56 17 0.05 128 28

Qatar 107 37 14 - - 1.8* GDP per capita (USD’000) ** % GDP


global competition


Index

Competitive index

R&D Expenditure**


resident

Population (m)

Malaysia 13.7 61 21 0.64 818 29USA 43 4 4 2.82 224,912 313Britain 33 28 10 1.88 15,985 062

Denmark 34 16 8 2.72 1518 5

Sweden 36 10 3 3.75 2549 9Japan 32 32 9 3.44 330,110 126

S. Korea 28 15 24 3.21 127,316 48China 3.7 101 26 1.44 229,096 1,347Israel 26 17 22 4.86 1387 7.6

* GDP per capita (USD’000) ** % GDP

(vs selected developed countries)


university

CultureAcademicexcellence

ResearchInnovation



knowledge culture

kerana ketinggian ilmu bukan harta berlimpahan

kerana penghayatan ilmu bukan darjat kedudukan

Penghormatan

Kesetiaan

KeakrabanKeasyikan

kerana kecintaan ilmu bukan meraih kesenangan

kerana kemuliaan ilmu bukan keterpaksaan

kerana tuntutan ilmu bukan mengharap keuntungan!Pengorbanan



key amal indicators

Indicators 2008 2009 2010 2011 (nov)

1 Staff with PhD 737 773 863 1018

2 SCOPUS journals 678 846 1325 1078

ISI impact factors 153 262 545 553

SCOPUS citation 1372 1992 2928 3791

3 Postgraduate (%) 25% 31% 40% 46%

Postgraduate no. 4,850 6,432 9,207 10,888

PhD students 1269 1503 2200 3439

4 Intellectual property 1075 1685 2038 2185

5 Spin-off companies 1 2 - 12

6 Research workload 30% 35% 40% 50%


international students

Universities No. of international students

% to total students

Universiti Malaya 3,626 18%

Universiti Sains Malaysia 3,652 13%

Universiti Kebangsaan Malaysia 3,114 13%

Universiti Putra Malaysia 2,951 12%

Universiti Teknologi Malaysia 4,435 19%



UTM endowment 2010-2025

2010 2011 2012 2013 2014 2015 2018 2020 2025

REVENUES

Contributions 3.5 9.9 20 30 50 65 120 200 400

Projects - 10 19.5 19 27 30 250 350 600

Investment - 0.1 0.5 1 3 5 30 50 100

ACCUMULATION 3.5 20 40 50 80 100 400 600 1,100

EXPENSES

Scholarship - 1 1.5 5 8 10 25 30 80

Endowment Chair - 1 3 3 5 6 15 20 70

Special projects - 1 1.5 2 2 4 25 50 200

TOTAL EXPENSES - 3 6 10 15 20 65 100 350

ENDOWMENT FUND 3.5 17 34 40 65 80 335 500 750

12

2010 2011 2012 2013 2014 2015 2018 2020 2025

REVENUES

Contributions 3.5 9.9 20 30 50 65 120 200 400

Projects - 10 19.5 19 27 30 250 350 600

Investment - 0.1 0.5 1 3 5 30 50 100

ACCUMULATION 3.5 20 40 50 80 100 400 600 1,100

EXPENSES

Scholarship - 1 1.5 5 8 10 25 30 80

Endowment Chair - 1 3 3 5 6 15 20 70

Special projects - 1 1.5 2 2 4 25 50 200

TOTAL EXPENSES - 3 6 10 15 20 65 100 350

TOTAL FUND 3.5 17 34 40 65 80 335 500 750

33.6

31.9


autonomy

“UTM is the first public university to receive full autonomy from the Ministry of Higher Education”

Mohd. Khaled Nordin8 January 2012



students PERFORMANCE2009-2011


UTM Kuala Lumpur International Campus


2011 a colourful year

Sultan Mizan launched autobiography Pro-Chancellor PM Najib launched biography Tan Sri Ainudin Wahid

Prof Ho Chin Seng speaks at COP17, South Africa VC chaired Proton Tech Advisory Council @ Lotus UK




2011 highlightsPostgraduate 46%

PhD students 3439PG students 10,888

Endowment RM31.9m

International students 4,435Global Outreach Program 5,000Harvard Business Schoolcase studies All UG


improvement needed! RU compliance

● International research grants● External funding (e.g. MOSTI etc.)● High impact ISI journal publications● Connectivity between different disciplines● Matching grants from external sources



Johor Premier OutletsSTRATEGY2012-2020



Luxury global brands

Super rich, avidcollectors

High-income,Special occasions

Looking for the best offers

Targets

50%

30%

20%

Segments

New release

Old seasons

PremiumOutlets’ stuff

Products

STRATEGY2012-2020


theme

UTM as a Global Brand2012-2020

QUALITY RECOGNITION UNIQUENESS PRICING

STRATEGY2012-2020


main objective

Global Top 50*

STRATEGY2012-2020

* Based on composite index to be developed

QUALITY RECOGNITION UNIQUENESS PRICING


top universities

Top professorsTop studentsSufficient operating grantsSufficient development grantsSufficient research grantsHigh impact publicationHigh citationInternational mobilityAcademy-industry synergySpin-off companiesAlumni support


the way forward?

Global UTM Plan 2012-2020

PHASE 1

2011-2014Alignment to

be GlobalUniversity

PHASE 2

2015-2017High impact

programs

PHASE 3

2018-2020Strategic

Transformation& Advanced

Research

STRATEGY2012-2020


● Entrepreneurial research university● Stimulating, entrepreneurial and quality

learning environment● Dynamic intellectual ecosystem● Organizational development● Cheerful, healthy & sustainable campus

28

strategic thrusts 2011

Strategic thrusts 2011 to be continued in 2012

STRATEGY2012-2020


Culture

Strategy

Structure

OrganizationalExcellence


blue ocean strategy

Prof. Chan Kim, the second most influential management guru, 2011

STRATEGY2012-2020


blue ocean strategy

● Create uncontested market space● Make the competition irrelevant● Create and capture new demand● Break the value/cost trade off● Align the whole organization in

pursuit of differentiation and low cost

INSEAD, FontainbleuDecember 2011

STRATEGY2012-2020


BOS strategy canvas

Tuition fees

Academic stars

UG enrolment

PhD period

Citation

New academia

Researchfacilities

Campus Tropicana

Jobcreation

UTM

MIT

HKU


● Big problems require a new approach to innovation. pp. 10

● “… to address them, universities must break out of the traditional, hierarchical model that worked so well for the Manhattan Project … and actually change the way they approach the process of innovation” pp. 12

● “…Five Minds for the Future, Prof Howard Gardner …. Disciplined mind … synthesizing mind … creating mind … respected mind … ethical mind …”

BOS new academia STRATEGY2012-2020


you are too academic!

Knowledge-basedLess experience

Too theoreticalLess practical

Too idealNot realistic

Scenario buildingIrrelevant

Case studiesAfraid of generalization

No $ symbolLack of entrepreneurship

Too specializedLack of synergy

STRATEGY2012-2020



future university?critical success factors

1 UG & PG programestablishment

2

PG Advancedstudies

3

University research focus

4Academia-

Industry partnership

5Entrepreneurialsciences

Stage Critical success factors

1 PhD staff

2 Well known professors

3 Research culture

4 Global networks

5 NEW ACADEMIA


new academia?

Faculty members

Learning materials

Philosophy

Funding

Students

Venue

Learning modes

Outcomes

Conventional Professors

Books, journals

Specialization

Grants, fees

School leavers, mid-career

Campus

Lectures, tutorials, lab,

studios

Degrees, expertise

New academia

Professors, inventors, entrepreneurs

Books, journals, experiences, Internet, internship

Integration

Grants, fees, VC, endowment, REITs

School leavers, mid-career, businessmen, early-career, life-long

Campus, Internet, incubators, brands

Lectures, tutorials, lab, studios, internship, incubators, experiential

learning, 5 minds

Degrees, expertise, business models, capital, networks, culture


new academia?

Faculty members

Learning materials

Philosophy

Funding

Students

Venue

Learning modes

Outcomes

New academia

Professors, inventors, entrepreneurs

Books, journals, experiences, Internet, internship

Integration

Grants, fees, VC, endowment, REITs

School leavers, mid-career, businessmen, early-career, life-long

Campus, Internet, incubators, brands

Lectures, tutorials, lab, studios, internship, incubators, experiential

learning, 5 minds

Degrees, expertise, business models, capital, networks, culture

Action

Adjunct staff, fellows

Internship, students’ business venture

New pedagogy, RA

Creative fund raising

Top UG; PG from corporations, research

Wifi, 4G, MTDC, Proton

NEW PEDAGOGY: learner-centric, Silicon V-culture, GOP, ethics

JOB CREATION; micro-credit, spin-off, projects


UTM blue ocean strategy (BOS)

Top stars (eg Nobel laureates)High tuition fees PlagiarismNon-performers

Undergraduate enrolmentPeriod for PhD studiesLocal-centricNon-PhD staffRed-tapes and layers

Citation / publicationsResearch facilitiesInternet facilitiesInternationalization & UTMICWorld class campus experienceCo-brandingEfficiency and transparency

New academiaTropical experienceJob creation

ELIMINATE

REDUCE

RAISE

CREATE

STRATEGY2012-2020


tuition fees (‘000 USD)

INSTITUTIONS LOCALS INTERNATIONALUG PG UG PG

Cambridge 14-16 4 - 6 18 - 20 20 - 22

Harvard 38-40 36-38 38-40 36-38

MIT 38-40 40-42 38-40 40-42

Yale 38-40 32-34 38-40 32-34

Imperial College 14-16 4- 6 30-32 32-34

Chicago 42-44 42-44 42-44 42-44

Edinburgh 2 - 4 6 – 8 16 - 18 18 - 20

ETH Zurich 1 - 2 1 - 2 1- 2 1 - 2

UTM 1 - 2 1 - 2 2 - 4 2 -4

STRATEGY2012-2020


Higher education loan is higher than credit card loan in the USA

– up to USD1 trillion!

- up to £70 billion in the UK

The Economist (20 Oct-4 Nov 2011)

cost of higher educationSTRATEGY2012-2020


overall UTM blue ocean strategy

Affordable

world class quality innovative education

in tropical environment

STRATEGY2012-2020


key amal indicators 2012-2020

Indicators 2008 2011 2012 2015 20201 Staff with PhD 737 1018 1300 1800 2100

2 SCOPUS journals 678 1078 2500 6000 15,000

ISI impact factors 153 553 1200 3000 7000

SCOPUS citation 1372 3791 5000 10,000 50,000

3 Postgraduate (%) 25% 46% 50% 60% 70%

Postgraduate no. 4,850 10,888 11,500 12,500 14,000

PhD students no. 1269 3439 4000 5000 7000

4 Mean Intake CGPA 3.11 3.47 3.60 3.80 4.00

5 Research grant (RM m) 124 103 120 200 400

6 Intellectual property 1075 2185 3000 6000 10,000

7 Spin-off companies 1 12 100 400 1000

8 Staff research load 30% 50% 55% 60% 70%

9 Endowment (RM m) 0 31.9 50 100 500

STRATEGY2012-2020


BOS implementation

SUNRISE PROJECT

BOS RAISE

SYNERGY PROJECT

BOS RAISE

NEW ACADEMIA PROJECT

BOS NEW ACADEMIA

JOB CREATION PROJECT

BOS JOB CREATION

TROPICANA PROJECT

BOS TROPICAL CAMPUS

STRATEGY2012-2020

TRANSFORMATION UNIT

SECRETARIAT


BOS new academia project 2012-2020

NEW ACADEMIA PROJECT

DESCRIPTION BUDGET (RM m) TASK FORCE

New Academia BEng/BSc pedagogy

Stage 1 (2012)Stage 2 (2014)Stage 3 (2017)

RM50/8 years Centre for Teaching and

Learning

New Academia MEng/MSc pedagogy

Stage 1 (2012)Stage 2 (2014)Stage 3 (2017)

RM50/8 years Centre for Teaching and

Learning

STRATEGY2012-2020


BOS tropicana project 2012-2020

TOPICANA PROJECT DESCRIPTION BUDGET (RM m)

Eco-Tropical JB Campus 5 bridges, 20 rumah kampung, 4 rumah panjang, 5 trails, river rehab, replanting trees. Scholar’s Inn (Phase 2)

RM50 /8 years

Eco-Valley KL Campus Garden campus, Jogging track, Less traffic, 50m/8 years

Environmental Leadership Tropical survival, eco-preneur, eco-inventor, tropical environmentalist. Annually. 30 students (50% international)

RM8/8 years

1000 spin-off From New Academia Projects. Multiple funding (UTM-VC, MTDC, VC etc.)

RM100/8 years

Global CSR - eg CNN Heroes - eg BBC Global Challenge

CSR, Summer Programs, Service Learning RM50/8 years

Global impact. eg. Save Skudai River RM8/8 years

Global impact. eg. Making JB Safer RM8/8 years

STRATEGY2012-2020


BOS synergy project 2012-2020

PROJEC SUNRISE DESCRIPTION Budget (RM million)

10 top labs State-of-the-art. Partnering Top U. Multiple funding

RM500 / 8 years

10 Flagship Projects Multiple funding, Global impact RM100/8 years

500 Top PhD 20 Top U. Funding: JPA and UTM RM500/8 years

300 Transfer Top 20 Top first year students applied to Top U RM10/8 years

300 Top Post-Doc Research partnership. Global exposure. High impact

RM50/8 years

500 International staff Multiple funding, Global impact RM100/8 years

High Impact Publication 50 Science / Nature. Incentive RM5/8 years

50 best selling books. Joint publications RM5/8 years

Top-10 highest cited papers. Incentive RM10/8 years

Editors in leading journals. Incentive RM5/8 years

High impact publications RM10/8 years

STRATEGY2012-2020


Impact factor 36.101British-based

Impact factor 31.36US-based

Originality, importance, interdisciplinary, timeliness, surprising conclusion, Nobel routes

high impact publications STRATEGY2012-2020


BOS job creation project

New Academia Pedagogy

Training and mentoring

Projects Undertaking – assignment, evaluation, enterprising

Quality enhancement.Evaluation.Curriculum integration

JOB CREATION

ACTION PLANTask force - ICCPolicy changes – ProcurementPolicy changes – AUKUPolicy changes - PEDAGOGYActivitiesValue propositionMentoring program

STRATEGY2012-2020


BOS synergy project: Co-branding

Iskandar Malaysia,Embassies

Group of 5 RU

KAIST, Seatuc Networks

Air-AsiaCNNBBC

Top U(MIT’s Blossom,HBS case studies etc)

ACTION PLAN

Task forceCo-branding scopeActivitiesValue proposition

STRATEGY2012-2020


BOS co-brandingsudan national day 1.1.2012

Sudanese Ambassador HE Nadir Yousif Eltayeb Babike officiated Sudanese 56th National Day @ UTM

STRATEGY2012-2020


● UTM RUG - Platform Grant eg RM5 m● UTM Annual operating Grant – eg RM300k● External Grant 1 – Public fund – eg RM300k● External Grant 2 – Public fund – eg RM300k● External Grant 3 – Private fund – eg RM300k● External Grant 4 – Private fund – eg RM3 m● UTM Endowment Grant - – eg RM1 m● Venture capitals – eg RM3 m● Contract R&D - – eg RM5 m Mobile

Water Lab

Transport

Filter

ROFouling

Control

Quality

Modeling

Business

UTM research alliance: Top lab and flagship projects


central laboratories funding & financial framework

UTM Platform GrantUTM Endowment Grant

Research Utilization

Fee Receivables 100%

Maintenance 25%Consumables 25%New equipment 25%OT, Lab etc. 25%

Consultancy Utilization

Fee Receivables 100%

Maintenance 15%Consumables 10%New equipment 15%UTM Bursar 25%Consultants 35%


UTM organizational structureKAI, reporting structure, e-LPPT

Task Force

ResearchAlliance

Faculties

Support units

E.g.

20%

30%

50%

E.g.

10%

50%

30%

10%

STRATEGY2012-2020


UTM: towards global brand?SUCCESSFACTORS


success factors

Commitment

Enjoy the challenges

Understanding

Engagement

Teamwork Long term, sustainability

SUCCESSFACTORS


mutiara hadith

ب�ي� ع�ن�� اله�د�ى م�ن� الله� ب�ع�ث�ن�ي� م�ا م�ث�ل�: قا�ل� وسلم عليه� الله� صلى النبي� عن عنه� الله� ر�ض�ي� م�وس�ى أ

ص�اب� ال�ك�ث�ي�ر� ال�غ�ي�ث� ك�م�ث�ل� و�ال�ع�ل�م�ر�ضا+، أ�

� ف�ك�ان� أ� �ن�ب�ت�ت� ،ال�م�اء� ق�ب�ل�ت� ن�ق�ي0ة. م�ن�ها � ف�أ و�ال�ع�ش�ب� ال�ك�أل

م�س�ك�ت� أ�ج�اد�ب� م�ن�ه�ا و�كا�ن�ت� ال�ك�ث�ي�ر�، و�ز�ر�ع�و�ا، و�س�ق�و�ا م�ن�ه�اف�ش�ر�ب�و�ا الن0اس� ب�ه�ا الله� ف�ن�ف�ع� ال�م�اء�، أ�

ص�اب��ئ�ف�ة+ م�ن�ه�ا و�أ� خ�ر�ى طا

�ن0م�ا أ� � ق�ي�ع�ان. ه�ي� إ � م�اء+ ت�م�س�ك� ال + ت�ن�ب�ت� و�ال د�ي�ن� ف�ي ف�ق�ه� م�ن� م�ث�ل� ف�ذ�ل�ك� ،ك�أل�

ال0ذ�ي� الله� ه�د�ى ي�ق�ب�ل� و�ل�م� ر�أ�سا+، ب�ذ�ل�ك� ي�ر�ف�ع� ل�م� م�ن� و�م�ث�ل� و�ع�ل0م�، ف�ع�ل�م� ب�ه� الله� ب�ع�ث�ن�ي� م�ا و�ن�ف�ع�ه� الله�

ر�س�ل�ت� .البخاري رواه. ب�ه� أ�

SUCCESSFACTORS


mutiara hadith

Daripada Abu Musa r.a., meriwayatkan bahawa baginda Rasulullah s.a.w. bersabda: Perumpamaan ilmu dan hidayah yang dengannya aku diutus oleh Allah SWT adalah seumpama satu hujan lebat yang menimpa bumi. (Bumi terbahagi kepada tiga tanah) ● Pertama ialah tanah baik, lembut dan menyerap air yang kerananya tanah menjadi subur,

menumbuhkan tumbuh-tumbuhan yang banyak. ● Kedua ialah tanah yang keras tidak menyerap air tetapi dapat mengumpulkan air bagi

keperluan manusia, binatang ternak dan tanam-tanaman yang lain. ● Ketiga ialah tanah yang keras yang tidak menyerap dan tidak dapat mengumpulkan air dan

tidak menumbuhkan tanam-tanaman. (Begitulah dengan manusia yang terbahagi kepada tiga golongan):● Mereka yang diberi faham agama dan mendapat hidayah. Dengan hidayah itu mereka

mengenaliku, mendapat manfaat dengan ilmu yang diberikan Allah SWT kepadaku. Mereka belajar dan mengajarkan kepada orang lain.

● (Golongan kedua) ialah yang tidak mengambil manfaat bagi dirinya tetapi orang lain dapat manfaat darinya.

● (Golongan ketiga) ialah orang yang tidak peduli dirinya dan tidak mendapat hidayah Allah SWT apa yang diturunkan melalui aku. (Hadis Riwayat Bukhari).

SUCCESSFACTORS


personal color for 2012

Brightness ● Clarity ● Freshness ● Versatility ● Sincerity


Happy New Year 2012Lets move forward, together, faster

Kyoto, Sept 2011

Thank you

© Zaini Ujang

Documents

Www.utm.my innovative ● entrepreneurial ● global 1 vc new year address 2012 New Academia UTM as a Global Brand (2012-2020) Vice-Chancellor Zaini Ujang