www.terrainfirma.co.uk Engaging People using Green Jujitsu
Gareth Kane Terra Infirma Ltd 0191 265 7899 @GarethKane
[email protected] www.terrainfirma.co.uk
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Switch It Off
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www.terrainfirma.co.uk
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Green Jujitsu
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www.terrainfirma.co.uk Some of my clients Newspaper Group Short
term/high impact thinking Highly competitive Engineering Group
Innovation highly prized Safety critical manufacturer Follow the
instructions (or die!) Waste management Long term thinking >20
year contracts National Research Institute Show us the data!
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www.terrainfirma.co.uk PeopleHardware Doing the right thing
Doing things right Reduced Waste to Landfill ApplicationBehaviour
TechnologyProcedures Example: Engineering Client
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1. Keeping the rider happy
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www.terrainfirma.co.uk What: Use of Language Green Language
Green Save the world Climate change CSR Responsibility Doing the
right thing Jujitsu Language Cost pressures Risk Future proofing
Legislation Brand protection Competitive advantage Market demands
Efficiency
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www.terrainfirma.co.uk How: Storytelling Age-old tradition
Media use human interest stories because they work Brings it down
to a level we all can understand People like us
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www.terrainfirma.co.uk Where is the message? Weve got these
stickers on the machines telling us to switch them off. But theres
nothing in the standard operating procedures about it. It is
hammered into us from day one to follow the SOPs, so, if were not
sure, we ignore the stickers. If you want it to happen, it should
be in the SOPs.
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www.terrainfirma.co.uk 2. Inspiring the elephant
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www.terrainfirma.co.uk Show, dont tell
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www.terrainfirma.co.uk The power of questions?
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www.terrainfirma.co.uk Ask for help
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www.terrainfirma.co.uk Make them part of the solution
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www.terrainfirma.co.uk Running with the herd
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www.terrainfirma.co.uk Fun & games
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www.terrainfirma.co.uk 3. Make the path easy to follow
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www.terrainfirma.co.uk Remove barriers to good
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www.terrainfirma.co.uk add resistance to bad
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www.terrainfirma.co.uk Authority & Responsibility
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www.terrainfirma.co.uk Conclusions Stop shouting, start
thinking Work to strengths, rather than correcting weaknesses The
rider/elephant/path model: What information will you provide and in
what format? How will you engage emotionally with people? How can
you tweak the environment or systems to foster good behaviour?
