www.smartvision-me.com

IBM SPSS Social Media Analytics

A SELECT INTERNATIONAL COMPANY

What is Social Media Analytics ?

Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions

.

A SELECT INTERNATIONAL COMPANY

A SELECT INTERNATIONAL COMPANY

Social Media Analytics Four-phases Approach

Listen Interact React Predict

Listen

Understand what is being said about the organization,

brand, product, or

service

Dell has the social media strategist’s

and analyst’s ideal setting

— a “Listening Command

Center.

Interact

Join the conversation

BBVA deployed IBM social

media analytics “to unify all its

branches worldwide

React

If an organization listens and interacts,

but doesn’t make appropriate business

adjustments, then they have failed their customers,

supporters

Being a Facebook fan of Wal-Mart increases the

reactions as it give more credence to

comments and feedback

Predict

Accurate “bets” on where future

resources should be

allocated to properly deliver

the best business results.

Social analytics were used to help

predict the opening box

office success of The Lion King 3D

The Benefits of Social Business AnalyticsIt provides substantial benefits across a wide range of functional areas

A SELECT INTERNATIONAL COMPANY

Marketing- Create customized campaigns and promotions

Sales- Understand customers

- Focus on the opportunities to create the most profit

Human Resources - Develop sophisticated profiles to improve the corporate culture - Enhance talent management - Help the organization grow

Customer Service - Improves customer loyalty and satisfaction - Forecast call center demand

and ensure timely and accurate responses

Social Media Analytics Solution

A SELECT INTERNATIONAL COMPANY

Help organizatio

n

Improve customer satisfaction

Identify patterns and trends

Make smarter decisions

Create customized campaigns and promotions 

Predict customer behavior 

Identify the primary influencers 

Understand attitudes, opinions, trends

Manage online reputation

Social Media Analytics Solution Example

Improve productivity through more effective employee media communications

A SELECT INTERNATIONAL COMPANY

A leading distributor of business products uses IBM solutions

ResultsTrack internal and external social media content. Improve its internal social networks Increasing group participation Monitor mentions of the company name in external social media such as tweets, blogs, Facebook and other online sources.

www.smartvision-me.com

THANK YOUANY QUESTIONS?

A SELECT INTERNATIONAL COMPANY