www.ready.ga.gov

State of the Emergency

Georgia is at risk for manmade and natural disasters:• Severe thunderstorms, tornadoes

& flooding• Tropical storms & hurricanes• Winter ice storms• Threat of terroristic attacks &

pandemics

Are Georgians Ready?

When surveyed:• 80% of Georgians responded that they are

not fully prepared to survive independently for 72 hours Only 52% of Georgians know they should be

prepared for 72 hours Approximately 1/3 don’t have extra food & water

Get Ready Georgia

Ready Georgia launched January 2008:• Promotes emergency preparedness statewide• Targets individuals, families and businesses• Localizes and builds on national Ready

campaign

Goal: Generate action to ensure more Georgians can survive for 72 hours on their own following disaster

Successful Messaging

Campaign awareness increased 110% since 2009

People who are aware of Ready Georgia are twice as likely to be prepared for a large-scale emergency

Ready Georgia

Educates & empowers Georgians to prepare for & respond to emergencies with three simple steps:

Be Informed

Be informed about potential threats to your area & how to respond

Georgia is susceptible to nearly every type of disaster

Know your disaster risks & insurance policies

Monitor news & listen to NOAA warnings

Make a Plan

Develop a communications planCustomized plans with meeting places &

contact information can be made by creating a Ready profile online or via the Ready Georgia mobile app

Include elderly loved ones in plan & have out-of-town contacts

Plan for pets as well

Build a Kit

Create a Ready kit of emergency supplies

Customized lists can be made by creating a Ready profile online or via the mobile app

Items are easily accessible & affordable

There’s an App for That

Family Preparedness

Families should plan together so that children know what to do

Consider special needs of all family members, including pets

ReadyKids: games & videos to help children understand

Parent & Teacher Toolkit: Lesson plans and group activities

Business Preparedness

Pandemics, Floods, Terrorist AttacksCustomizable “Ready Your Business”

guide available online Business Continuity video & presentation

Communications Campaign

Georgia-specific Web siteOnline toolkit for use by local organizationsBroadcast PSAs and advertisingPublic relations and media outreachPublic and private partnerships

• The Home Depot• EMAs

Engaging through Social Media

Facebookfacebook.com/ReadyGA

Twittertwitter.com/GeorgiaEMA

YouTubewww.youtube.com/ReadyGAfromGEMA

Time to Take Action

You are your family’s first line of defense

Everyone should be ready, it’s easy and affordable

Take action: Be informed, Make a plan, Build a kit

A solution: www.ready.ga.gov