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www.mobilevce.com
© 2009 Mobile VCE
The Virtual Centre of Excellence in Mobile & Personal Communications:
Dr Walter TuttlebeeChief Executive, Mobile VCE
www.mobilevce.com
© 2009 Mobile VCE
Industry led, world-class, strategic researchEndorsed & supported by UK Government
Undertaken by top UK research Universities
Strategic, not-for-profit, research to facilitate industry growth
www.mobilevce.com
© 2009 Mobile VCE
The Company
Strategic Innovation for a Global Industry World-Class, Industry-Led, Research that Grows the Industry
Established in 1996 by the communications industry Not-for-Profit, funded by Industrial Members & UK Government Major international Operators & Manufacturers High financial gearing for the industrial members
Industrial Subscription: £45k in 2010 Research Programmes: £2.2m in 2010
Research defined & steered by the Industry Membership
www.mobilevce.com
© 2009 Mobile VCE
International Linkageseg http://www.mobilevce.com/korea
www.mobilevce.com
© 2009 Mobile VCE
Structure
Objectives, Approach & Operating Model
Research Content & Mechanisms
Member Benefits
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© 2009 Mobile VCE
Objectives, Approach, Operating ModelObjectives, Approach, Operating Model
www.mobilevce.com
© 2009 Mobile VCE
Objectives
Original Goals To harness the research capability of a selected group of UK
universities into a cohesive world-class Centre of Excellence To influence the direction of long-term research through dialogue
between industry & the academic community To carry out programmes of research with a focus on cross-
disciplinary & well-managed programmes To provide a mechanism for industry to work collectively with key
Universities to secure the necessary flow of the most skilled experts To secure international recognition
Underpinning Approach: work with industry to use vision and technology research to facilitate industry growth
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© 2009 Mobile VCE
Achieving the Objectives
Critical Success Factors… Strong & Sustained Industry Leadership
Board of Directors, 5 industry, 3 university Clear industry definition of goals & research responsibility
Commitment from the Universities to Deliver Mutual respect & esteem between industry & academics
Research Excellence Independently assessed as world class Reflects both the university & industry inputs
Global Perspective & Engagement Industry membership from Asia, America & Europe Industry membership from across the value chain / value web
www.mobilevce.com
© 2009 Mobile VCE
Approach: Strategic, Industry-led, Research
VCEVCE
Telecom Operators
Handset Mfrs
Infrastructure Mfrs
Component, Software, …
Convergent Industries
IndustryIndustryGrowthGrowth
Shared Future Shared Future VisionVision
StrategicStrategicResearchResearch
Univ Research Teams
Industry Steering Groups
‘Define & Lead’
‘Seed & Feed’
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© 2009 Mobile VCE
Vision Led Research to Grow the Industry
A Global View Our Industry Members, based in the key Geographical
Regions, develop shared long term vision: Europe – strong traditional ‘telecom’ providers… America – home of the free market, of the Internet pioneers… Asia – high growth markets, major suppliers, new requirements… ALL the global players seek to have a global view, which is coloured to
differing degrees by local factors and pace of change
Shaping our Research Trends & Challenges - Industry members Technical Approaches - Academic members
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© 2009 Mobile VCE
Core Programme Funding
Members’ Core Fund
UK GovernmentSupport
Gov’t Funds
- - - Members’ Subscriptions - - -
Industry Defined & Steered Research ProgrammeWorld Class Research & Patents
New Product & ServiceRevenues
Seeds & Feedsin-house
R&D activities
One-Way Trapdoor
• High financial gearing• Strengthens the research base available to the global industry• Known, qualified, research staff who appreciate industry’s needs
Operating Model
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© 2009 Mobile VCE
Operating Model
Principal Sources of Value
Ensuring the Future Strategic industry-defined research, ahead of the curve A proven source of innovation – ‘seeds & feeds’ our members ‘Early warning radar’ – for opportunities & threats
Partnership & Cost Sharing An open innovation approach, amongst members New industrial, and academic, relationships are formed Outsourcing and sharing R&D costs
Projects can get done that might otherwise fall off the budget list
People & Expertise Ready access, to industry-aware, high calibre researchers Build strong relationships with the research community One stop portal to access a wide range of R&D capability
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© 2009 Mobile VCE
ResearchResearch
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© 2009 Mobile VCE
Two Types of Research
Core Programmes Integrated, strategic, research funded by member subscriptions
All industry members define, participate, share the benefits & have royalty-free access to IPR. Attracts additional UK government funding
Core 1 1997 – 2000, ~50 myrs Core 2 1999 – 2003, ~100 myrs Core 3 2002 – 2005, ~75 myrs Core 4 2005/06 – 2009/11, ~130 myrs Core 5 2009 – 2012, ~100 myrs
Elective Programmes Research projects commissioned by one or more industrial members
Programmes are usually initiated a single industry member Mobile VCE helps identify industrial members with common research needs Industry players select the most appropriate university team assisted, if
needed, by Mobile VCE – specialist research manpower Examples – MIMO channel characterisation, intelligent handset antennas, …
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© 2009 Mobile VCE
Industry Vision drives Research Definition
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© 2009 Mobile VCE
Industry Vision drives Research Definition
‘2020 Vision’ Outworking the 2nd Century of Radio
Usable, Embedded, Ubiquitous, Networked
Two Realms of Impact Mass Market - Personal Lifestyle Enterprise - Transformation of other Industries
Resultant Core 5 Research Themes User Interactions for Breakthrough Services Designing Flexible Networks Green Radio
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© 2009 Mobile VCE
Industry Vision drives Research Definition
‘2020 Vision’ Industry Futures’ Day
‘2020 Vision’ paper addresses: Primary drivers of evolution IJI ‘It Just Is’
A Vision of invisible technology & ease of use
Major areas where new research is needed
VCE Industry member consultation Agreement on priority themes & challenges
Collaborative programme building Embryonic Industry Steering Groups Programme Definition Documents
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© 2009 Mobile VCE
Industry Engagement that Works
Consensus Industry Vision Industry-populated Visions Group develops a shared agenda
Industrial Steering Groups Define & manage the detailed programme
Industrial Chairman responsible to lead each work area Steering Groups meet every 3 months Industrial members provide feedback, direction and decisions on patents,
publications, etc, to the research teams Workshops – as desired, to address scenarios, business models, etc
Remote participation supported & encouraged, eg Industry Steering Group presentations available with audio via web Webex increasingly used to facilitate remote meeting participation
Industry Reviewers Industrial staff can keep close to leading edge in specialist areas
One-on-one & technical meetings with researchers A means to assess and develop potential recruits May or may not physically attend Industry Steering Group meetings
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© 2009 Mobile VCE
Industry Engagement
Web-based Tools support f2f meetings Dedicated research areas in the members’ website Progress monitoring & management Deliverables & publications management Mechanisms in place to support remote participation – incl. Webex Meeting presentations available, with audio, via web
www.mobilevce.com
© 2009 Mobile VCE
www.mobilevce.com
© 2008 Mobile VCE
Interactions with: A new device ecosystem The user’s environment -
woven into the fabric of life Intelligence in the network
Re-defining the user experience & simplifying complexity
Enabling new personalised, contextualised, capabilities
Core 5 User Interactions
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© 2009 Mobile VCE
www.mobilevce.com
© 2008 Mobile VCE
Adaptable Unpredictable user needs
Service agnostic Tailored ‘user experience’
Evolvable architecture Network Virtualisation,
yet supporting competitive differentiation
Robustness, Efficiency Self-validating
Business Model Neutral Autonomous management Seamless & ‘Invisible’
Core 5 Flexible Networks
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© 2009 Mobile VCE
www.mobilevce.com
© 2008 Mobile VCE
The Drive for Bandwidth Base stations = power hungry Data overtakes voice,
40x increase forecast 2009-14 Faster, fatter = yet more energy (no
change is not an option)
Going Green Efficient wireless
Green = Reduced OPEX ! Vital to support data growth
Energy awareness as well Spectrum awareness
Energy efficient multipliers Goal: 100x improvement
Core 5 Green Radio
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© 2009 Mobile VCE
International Linkages Europe
eMobility, WWRF
Asia MoUs with leading research organisations in Japan, Korea & China Regional Conferences, Industry Missions, Bilaterals
Korea Industry missions & conferences – 2004, 2005, 2007 (ongoing links)
Japan Industry missions & bilaterals – 2002, 2003, 2006 Symposia/conferences – 2002, 2006, 2009 Researcher secondments via JSPS
China Industry missions & invited talks – 2004, 2007, 2008 UK-China Science Bridge 2009, 2010 – ongoing
North America Links with the Wireless Innovation Forum (SDR Forum)
strategic technical contributions to their activities, common Director Industry Mission
Industry mission – US West Coast – 2007
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© 2009 Mobile VCE
Member BenefitsMember Benefits
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© 2009 Mobile VCE
Research Outcomes
Annual CD-ROM Library for Members Containing all major reports, tools, seminars & deliverables Reports electronically searchable by keyword Past issues available for purchase by new members (but not non-members)
Software Tools & Models – examples Advanced traffic / service models – video traffic, GPRS, etc Radio simulation tools Propagation campaign databases – SISO, SIMO, MIMO
Commercial Exploitation Industrial members use our work to ‘Seed & Feed’ in-house programmes Example - algorithms & tools used for 2.5/3G development/deployment Elective pre-development research through Mobile VCE can take work further
Patent Portfolio Patent filing decisions made by our Industrial members ~50 patent filings presently maintained, of which… 30 patents granted
Many public domain publications – ‘exec summaries’
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© 2009 Mobile VCE
Sources of Value
Ensuring the Future
Industry needs to know what new technologies will be emerging, but no longer can do it all – Mobile VCE pioneered open innovation before the phrase existing within its member community
‘Seed & Feed’ – a way for companies to ensure the future ‘Seed’ – watch progress and, when a research area gets hot, use
the technical reports & meet with the team to ‘seed’ a new in-house activity. Get it up and running quickly.
‘Feed’ – manage internal programmes to build upon and be complementary to Mobile VCE research, thereby stretching the internal research budget
Research radar – a ‘window on the future’ Access to experts – through building long-term relationships,
companies grow to understand Univs’ real areas of deep expertise Easy access for placing direct contracts when needed
www.mobilevce.com
© 2009 Mobile VCE
Sources of Value
Partnership & Cost Sharing Value through trusted relationships & insights
More than just a financial multiplier (but that helps) Visions activity – strategic enabler of new focus (cf Green Radio)
Core Programme – typically >40x financial multiplier Industry-defined programme based around shared vision Cost - £45k (2010) company subscription Value - £2.2m (2010) of research (plus other benefits)
Elective Programmes – typically 4-6x financial multiplier Initiated – by an individual company, with others joining in Size – typically from £25k to £250k Number of companies engaged – typically 1-6 Things can be done that might otherwise ‘fall off the budget’
www.mobilevce.com
© 2009 Mobile VCE
Sources of Value
People & Expertise
Relationships are an investment Know who to ask, when an answer is rapidly needed Know who to recruit, by seeing them perform
Quality researchers, with real value Quality – ‘the quality of researchers is outstanding across the Mobile
VCE programs, when compared to many other fora’ Industry-aware - researchers who understand what industry needs
and can thus hit the ground running when subsequently recruited Invest now to recruit later when times improve & necessitate
Advice & Direction Mobile VCE is able to point in the right direction Direct contracts with Universities when full IPR ownership is needed Access and relationships with EPSRC, TSB, etc
www.mobilevce.com
© 2009 Mobile VCE
Member Benefits
Industrial Members derive many different benefits…
Strategic Vision – shared industry exploration of possible futures
A ‘window on the future’ – threat & opportunity monitoring
World class industry-led research – defined & steered by industry – ‘seeds & feeds’ in-house programmes
Elective research – cost-sharing, at the request of individual companies or groups of companies with shared interests
Networking, to identify & shape industry trends and to create new initiatives and partnerships
Royalty-free access to a growing patent portfolio
Recruitment & Training of company research staff
Very cost effective - high financial gearing of subscription (40x)
www.mobilevce.com
© 2009 Mobile VCE
Thank you !
New Industrial members are welcomedFor further information please contact:
Dr Walter TuttlebeeE-mail: [email protected]: +44 1256 338604WWW: www.mobilevce.com
