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www.lux-fix.com Alice Hastings-Bass & Rebecca Glenapp Co-Founders USING PERFORMANCE MARKETING TO INNOVATE IN THE LUXURY SPACE

Www.lux-fix.com Alice Hastings-Bass & Rebecca Glenapp Co-Founders U SING P ERFORMANCE M ARKETING TO I NNOVATE IN THE L UXURY S PACE

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Page 1: Www.lux-fix.com Alice Hastings-Bass & Rebecca Glenapp Co-Founders U SING P ERFORMANCE M ARKETING TO I NNOVATE IN THE L UXURY S PACE

www.lux-fix.com

Alice Hastings-Bass & Rebecca GlenappCo-Founders

USING PERFORMANCE MARKETING TO INNOVATE

IN THE LUXURY SPACE

Page 2: Www.lux-fix.com Alice Hastings-Bass & Rebecca Glenapp Co-Founders U SING P ERFORMANCE M ARKETING TO I NNOVATE IN THE L UXURY S PACE

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The Luxury Market

2000 Net-A-Porter launches: proves market for current season luxury online

2012 PPR/Yoox launch JV for mono-brand storesGlobal online personal luxury goods est. €7B* LUX FIX launches

2001 Vente Privée launches: proves market for past season luxury deals

2016 Global online personal luxury goods est. €16B*

“While the whole industry has been resisting e-commerce for the last 15 years it’s now realising it ’s inescapable.” - François-Henri Pinault, Chairman and CEO of PPR, Summer 2012

* Bain Luxury Study 10th Edition October 2011

2006-12 Luxury brands start to launch own e-shops: competing with incumbent multi-brands

A compelling market with online luxury sales forecast to reach €16B in 2016

Page 3: Www.lux-fix.com Alice Hastings-Bass & Rebecca Glenapp Co-Founders U SING P ERFORMANCE M ARKETING TO I NNOVATE IN THE L UXURY S PACE

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WHAT IS LUX FIX?

LUX FIX is uniquely both an e-commerce platform and a private affiliate network for luxury fashion

Lux-fix.com: Discover Designer Curated Edits LUX NET: Sales Leads for Designer E-store

Discovery Platform Private Network

Page 4: Www.lux-fix.com Alice Hastings-Bass & Rebecca Glenapp Co-Founders U SING P ERFORMANCE M ARKETING TO I NNOVATE IN THE L UXURY S PACE

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HOW IT WORKS

Pop-up shops feature an edit of the brand’s latest collection and are promoted via lux-fix.com and our publisher partnerships

Pop-up shops last for one week and have an exclusive member offer attached Direct sales on lux-fix.com Customers who want to “shop the full collections” are referred to the brand’s own

website

Page 5: Www.lux-fix.com Alice Hastings-Bass & Rebecca Glenapp Co-Founders U SING P ERFORMANCE M ARKETING TO I NNOVATE IN THE L UXURY S PACE

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By sharing our customer we can offer unique edits and deals on products

Competitive Landscape

Magazines / Media sites / Blogs

Multi-brands

Aggregators / Affiliate pure plays

Flash sale sites

Current Season

Ability to Purchase Editorial Discounts Examples

Page 6: Www.lux-fix.com Alice Hastings-Bass & Rebecca Glenapp Co-Founders U SING P ERFORMANCE M ARKETING TO I NNOVATE IN THE L UXURY S PACE

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LUX FIX has already partnered with over 80 of the top names in British fashion

“We love the concept and how it works with us rather than working against us”

Designer Hannah Martin on CNBC

Brand Partners

LUX FIX private network has exclusive relationships with over 80 brands, and has implemented technology on their websites

Page 7: Www.lux-fix.com Alice Hastings-Bass & Rebecca Glenapp Co-Founders U SING P ERFORMANCE M ARKETING TO I NNOVATE IN THE L UXURY S PACE

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20,000 Founder members, with an attractive customer demographic

International

48% UK25% USA

15% Europe

Female ABC1

69% femaleAOV: £150

Engaged

25% return to the site each weekEmail unsubscribes <0.3%

Database of c.20,000 founder members, acquired organically and through PR

Customers

Page 8: Www.lux-fix.com Alice Hastings-Bass & Rebecca Glenapp Co-Founders U SING P ERFORMANCE M ARKETING TO I NNOVATE IN THE L UXURY S PACE

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Working closely with Europe’s leading affiliate marketing company

The Zoo Impact

Impact of The Zoo:

Allows us to optimise the TD technology platform - an invaluable asset for our business We work closely in conjunction with the technology team at TD We are developing a bespoke product in conjunction with the TD tech team as a joint

venture We have help and support from our fellow Zoo residents – e.g. luxury publisher

StyleNest has featured LUX FIX on their award-winning online magazine

Page 9: Www.lux-fix.com Alice Hastings-Bass & Rebecca Glenapp Co-Founders U SING P ERFORMANCE M ARKETING TO I NNOVATE IN THE L UXURY S PACE

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A founding team supported by leading industry figures

Alice Hastings-BassCo-Founder

Quilvest Private EquityGoldman Sachs Investment Banking

Oxford University

Caroline Issa

Editor: Tank Magazine, O: By Tank,

Becauselondon.com

Clara Mercer

Marketing Director, British Fashion Council, London Fashion Week

Tamara Heber-Percy

CTO and Founder, Mr & Mrs Smith

Founding Team Advisory Team

Rebecca GlenappCo-Founder

Online Start-ups: Idio, Billmonitor The Aston Group Online Consulting

Trinity College Dublin

Paul CampbellHead of Development

Rails Developer & Founder of HypertinyContract Developer for Engine Yard

Team

Page 10: Www.lux-fix.com Alice Hastings-Bass & Rebecca Glenapp Co-Founders U SING P ERFORMANCE M ARKETING TO I NNOVATE IN THE L UXURY S PACE

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“Our favourite brands for less”- Gwyneth Paltrow

“50 best shopping websites, 2012”

“One of the most innovative businesses emerging across Europe”

“Try @Luxfix for the coolest British fashion buys”

“One of the country’s most exciting start-ups”

As featured in:

Awards:

Q&A