www.lungusa.org1-800-LUNGUSA lungusa.org

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The American Lung Association expresses its appreciation to AstraZeneca for its generous support as the national sponsor of the

American Lung Association Breathe Well, Live Well program.

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Get the Facts!• About the American Lung Association

• Asthma Statistics

– How asthma affects your population/employees

• About Breathe Well, Live Well (BWLW) Adult Asthma Management Program

– Why BWLW?

– Development

– Delivery

– Content

– Program Tools

• Implementation Process

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• Over a century old, the American Lung Association is the leading organization working to prevent lung disease and promote lung health.

• The American Lung Association funds vital research on the causes of and treatments for lung disease with the goals of:

eliminating smokingensuring that no one breathes unhealthy airpreventing asthma and chronic lung disease for

generations to comehelping people with lung disease breathe easier

today

• For more information, visit: www.lungusa.org

Our Mission

American Lung Association Improving Life, One Breath at a Time

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FACTS about….Asthma

It affects your organization—• FACT: 10.1 million work days are lost each year due

to asthma.1

• FACT: Direct healthcare costs due to asthma were $14.7 billion and indirect costs (e.g. lost productivity) added another $5 billion for a total of $19.7 billion in 2007.2

• FACT: Close to 1.8 million emergency room visits were attributed to asthma in 2005.3

• FACT: We can help people with asthma in your organization breathe easier—and help you control your costs…

1. National Healthy Interview Survey, 2003

2. NHLBI, 2007 Chart Book on Cardiovascular Lung and Blood Diseases, June 2007

3. National Hospital Ambulatory Medical Care Survey, 2005

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Partner with the American Lung Association to implement the leading asthma management program in your facility:

The Solution . . .

Help your population control their asthma and stay productive!…And help your organization control

sky-rocketing healthcare costs.

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Why Breathe Well, Live Well®?

• It’s the only nationally sponsored adult asthma program in the country.

• It covers everything someone with asthma needs to know to control his/her asthma.

• It offers an interactive and flexible format to suit your needs.

• Materials are available in English and Spanish – allowing you to reach those in your population that are Spanish-speaking.

When a person truly understands their asthma, uses today’s medicines as directed, and follows strategies to decrease lung irritation—they can enjoy a wide variety of activities.

-Mark T. Dransfield, MD Pulmonary Specialist

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Why Breathe Well, Live Well®?

• It helps reinforce your hospital as a center of excellence in pulmonary rehab; and extends your quality of care.

• It aids in building rapport with your employees/members/ population.

• It helps lower overall absenteeism and presenteeism that helps keep productivity levels high.

• It reduces asthma-related illness and disabilities which reduce the healthcare costs of those with asthma.

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Program Development

• Developed with funding from the Centers for Disease Control (CDC)

• Based on a validated program developed by the University of Alabama at Birmingham Lung Health Center (UAB)

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Program Delivery

• The course is delivered by an American Lung Association-trained facilitator to a group of up to 10 individuals.

• Group clinic allows your population/employees/ members the opportunity to benefit from group dynamics and learn from their peers.

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Program Delivery

• It’s flexible! – There are three standard options to meet the needs of the organization/facilitator and participants.

– Orientation module – The program begins with a 15-minute phone call explaining to participants what they can expect from the program and what to bring to the workshop.

– Workshop module – Includes an interactive 4-5 hour module featuring lecture, group discussion and skills practice to support asthma management. • The number of sessions in which this module is delivered is flexible;

you can offer it in 1 intensive session or spread out over 2 or 3 sessions.

– Reinforcement module – The program concludes with a 15-minute phone call to participants for reinforcement and follow-up.

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Program Content

The BWLW program teaches:• Understanding asthma

and how it affects breathing• Getting help from healthcare

providers• Learning about asthma-control

medicines• Learning how asthma relates to

other healthcare conditions• Finding asthma triggers,

tracking symptoms, and creating an asthma action plan

• Forming good health habits

“Having my asthma under control improves the quality of my life. It means that I can work in the yard, play outside and most important, read a bedtime story to my daughter without having to catch my breath or gasp for air.”

-Mother with asthma

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Program Tools

Participant’s Workbook84 page, full-color workbook is provided to eachprogram participant

Breathe Well, Live Well program includes comprehensive resources for participants and facilitators.

Available in English & Spanish!

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Participant Recruitment Tools

Brochures (In English & Spanish)

Posters

Flyers

We also offer tools to help recruit your population/ employees/ members with asthma into the program:

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Questions?/Next Steps

When can we get started helping those with asthma in your organization breathe easier?

• Questions for us?• Implementation Process• Next Steps