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KETCHIKAN MARINE INDUSTRY COUNCIL
www.ketchikanmarineindustry.com
A Model for Identifying the Composition of Regional Marine Industry Sectors
February, 2013
Doug Ward, Senior Project [email protected]
Jason Custer, Project Coordinator
KMIC Activities Include:
Policy: Provide industry perspective in support of local, regional, and State marine sector research and policymaking. (Ex: Alaska Workforce Investment Board; University of Alaska FSMI Workforce Development Plan)
Marketing: Develop information and tools to respond to opportunities; showcase regional marine businesses and infrastructure; promote strategic advantages of Ketchikan’s marine industry sector; and more. (KMIC is currently developing a new marketing effort to increase regional competitiveness with the Gulf of Mexico.)
Research: Identify and report on the composition and value of Ketchikan’s marine industry sector. (Historically misunderstood and undervalued sector, due to extensive cross-cutting subsectors). Identify, track, and provide information regarding economic opportunities.
www.ketchikanmarineindustry.com
Marine Industry Growth:Coming Soon to a Harbor Near
You.
212 Ketchikan Marine Industry Businesses in 9 Parent Categories
Note: Not reflective of business volume.
Marine Transportation & Logis-tics; 17; 8%
Shipbuilding & Repair; 6; 3%
Marine Vendor Base; 44; 21%
Marine Civil Construction; 7;
3%
Ports, Harbors, & In-frastructure; 13; 6%
Professional Services; 41; 19%
Allied Industries; 50; 24%
Visitor Industry (Marine); 31; 15%
Government; 3; 1%
www.ketchikanmarineindustry.com
212 Businesses in 9 Parent Categories
Estimated 1,745 Employees
Average Marine Wages : $71,964 (Source: SE Conference/BEA)
Rapid Wage Growth: $62,664 (2009) to $71,964 (2010) (Source: SE Conference/BEA)
216% growth in contribution to State GDP between 1997 and 2010 (Source: BEA dataset for “Water Transportation” Industry)
Most economic activity in Ketchikan and Alaska is marine-dependent
Identifying Your Industry SectorUtilize researchers with existing knowledge of the local marine industry sector.
Begin by working with primary sources for data:
1. Business License Directory (AK Depart. Of Commerce)-- Will identify all businesses which are licensed using an address in your community-- http://commerce.alaska.gov/CBP/Main/SearchInfo.aspx
2. Chamber of Commerce Directory-- Will identify additional businesses which may have licenses using addresses outside of your community.
3. Other professional associations and business directories for your community.
4. Plan holders’ lists for marine sector projects. These often include subcontractors and suppliers -- as well as contractors -- with current or prospective interest within your community, and are reflective of ongoing, real world practice.
Industry Verification: Use concise, well-organized one-on-one contact with industry leadership to verify findings, fill in “gaps,” and collect additional information.www.ketchikanmarineindustry.com
Tips for Organizing Your Sector
Develop a taxonomy / system of organization reflective of how the
private sector views the vendor base, supply chain, professional
services, etc. Verify with industry.
Examine private industry publications
and directories. Ex: Davison’s Marine Yellow Pages, Marine Log magazine, Marina Dock Age, etc. These resources contain systems of taxonomy / organization
which reflect private sector practices and business relationships.
Don’t get bogged down by institutional systems
(ex: NAICS).These systems can be poorly suited to
describing industry sectors in a manner which takes into account
industry vendor base, supply chain relationships, professional services,
supporting infrastructure, etc., because that is not really their
purpose.
Display or “map” info in different formats for
different user types.
KMIC uses everything from one page summaries, to “mind map” software, to
databases, to geospatial systems (Google Earth). Recently commissioned
professional “sector map” portal similar to St. John’s / Newfoundland model.
www.ketchikanmarineindustry.com
Tips for Successful Research and Industry Engagement
Always show respect for the value of industry time
Seek industry input and verification after you thoroughly examine existing primary information. Use industry time / perspective to verify research and fill in knowledge gaps.
Industry tends to prefer one-on-one contact via concise workplace visits, or phone calls.
www.ketchikanmarineindustry.com
-- Apply the KMIC Model to your community / region’s marine industry sector.
-- Apply the KMIC model to other industry sectors. (What would mining look like?)
Additional info / detail, plus Ketchikan region reportsavailable at www.ketchikanmarineindustry.com
Let’s GET TO WORK!
www.ketchikanmarineindustry.com
Doug Ward, Senior Project [email protected]
Jason Custer, Project Coordinator
