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www.ireachinsights.com
2015
For more information, contact Oisin Byrne, Managing Director
Phone: 01-214-3741 Email: [email protected]
Visit: http://ireachhq.com/
iReach InsightsBringing you closer to the
ConsumerQual | Quant | Social
To support continued growth in newer innovative research techniques we structure our wide range of methods across 5 key practices as follows…
We stimulate knowledge through research and market intelligence to help decision makers connect the many pieces of every marketing, brand, PR, communication and product puzzle.
iReach has supported the creation, launch and management of Branded Communities including Ireland’s largest Consumer Research Community. We have worked across many industry sectors using our Community Research Platform.
iReach was one of the first agencies in Ireland to promote the benefits of online research methods, and our newest practice is focused on delivering key insights from digital campaigns and related media activities using new tools and techniques.
We look for insights from available sources as well as identify the gaps to maximize value from new research data. We can also deliver exciting new ways of analysing Social Conversations across the internet to provide true 360 degree insights for clients.
iReach Conversations is our Online Research Community with over 39,000 members in iReach Panels across Consumer and Business Cohorts in Ireland. iReach has developed a software based platform to manage our community, and for our members to engage in research using a mix of structured and unstructured research methods.
www.ireachinsights.com
Qualitative Research• Focus Groups
• Video Streaming• Video Portals
• In-depth Interviews• Vox Pops
• Video@Home• iReach Conversations
• Diary and Forums• Online Communities
• Mixed Usability Labs• Recruitment & Moderation
Social Insights• ForSight by iReach• Sentiment Analysis• Blend Social with Qual and
Quant• Social Media Analytics and
Insights• Human trained algorithm• SoV, Topic Waves,
Sentiment and Opinion• Online Reach and KLOUT• Pre and post Campaign
testing
Quantitative Research• Monthly Consumer
Omnibus• Ad and Concept Testing• Media & Brand Trackers• Heartbeat Trackers• Deep Dive
Segmentation• Offers and Promotion
Testing• ITP, Funnels, Sentiment• Sponsorship and Events• Eye Tracking• Custom Projects
Research Services
Voice of CustomerWith our platform your company will straighten the connection and engagement with your customer.
Sponsorship and PR
Get your brands and services noticed.
Customer ExperiencePositive experience leads to increased sales and revenues.
Pricing and Demand ModelsWe enable you to have a deep understanding of your customer’s needs and predict what will happen in the market at different price points.
Social InsightsYour brand will be able to blend social media with market research to better understand your audience and create actionable business insights.
iReach Solutions for your Company
SegmentationHelp your brand to create a clear strategy and build a more suitable approach to your customers improving your commercial strategy and ROI.
Satisfaction and Advocacy Companies make better decisions for creating optimal products and services leading to increased customer satisfaction and advocacy.
NPD and Package TestingAll of these tools we offer will help to guide you on how refine your NPD process.
Ad and Concept TestingYour company can optimise the message and call to action, adapt the sales and marketing strategy.
iReach Solutions for your Company
Excellence of PeopleResearch AnalystsProject ConsultantsTechnical and Video specialists
Best PracticesMethodologies, Data ValidationQA, Analysis and ReportingESOMAR 26 Questions on Research Panels
Leading TechnologySupport for all Research MethodsRange of Reporting OptionsiReach build platforms
InnovationMarket leaders in ‘own’ Research PanelsPhone, Online, F2F and Mobile ResearchCommunities and Social Market Leaders
iReach Ethos – Inspiring Knowledge
Memberships:1 of 2 Irish and 1 of 200 Global Corporate Members of ESOMAR
Also member of AMA, Association of Qualitative Research and MII
iReach Service Excellence
Awards and Recognition:
Marketing Society Awards Dec 2009 & 2012All Island Marketing (AIM) Awards May 2010
2011 & 2012 Media Awards – Winner2013 European Communications Awards – Finalist
iReach Service Excellence
Online, F2F, CATIVideo@HomeiPick by iReach
Consumer DecisionsBusiness Decisions38,500+ Members
iReach ConversationsSocial Insights
Powered by iReach
Point in Time Heartbeat All the Time
iReach Research Methods and Techniques Evolving
Monthly Omnibus• 1,000 responses for Adults in Ireland on a Nationally
Representative Basis (Age, Region, Social Class and Gender)
• Mainly used for Trackers and Ad Hoc Projects
• Runs 3rd Thursday of each month
• Costs include survey design, fieldwork, full data analysis and reporting in PowerPoint with recommendations made by iReach Analysts
Custom Projects using iReach Research Panels• Any samples and quotas
• Robust and Cost Effective
Recruitment for Qualitative Research• Focus Groups and IDI’s
• Mystery Shopping
• Customer Closeness Workshops
iReach Consumer Decisions Research Panels
Mums & Infants• Qual and Quant Research
• Product and Packaging Testing
• Online, F2F and Video
Marketing2Women• Female Purchasing Power
• Tracker since 2012
• Media and Advertising
Urban Access Panel• Reach of 1.3m Radio Listeners
• 8 Urban Centres Nationwide
iReach Specialist Panels
www.ireachinsights.com
iPick Mobile Research
In Pub Research Panel Live ‘venue based’ research 500+ Venues Nationwide Panel Recruitment
• iPick SMS Research Platform
Live ‘in venue’ Research
Sampling and Purchase Intent
Brand Ad, Product Awareness
Brand Awareness at Events
iFocus by iReach – Qualitative Research• Using Consumer and Business Research Panels
• Exact Screening and Targeting using our Panels
• Groups, IDIs and Mystery ShoppingiFocus Approach to Qual• Cost Effective and Impactful
• Free Video Streaming and Project Portal
• Free Recruitment
• Integrated Quant and Qual Research
• Groups Nationwide (no extra cost)Focus Groups, Innovation Workshops, Closeness Sessions, Video@Home
Introduction to iFocus
• Individual In-depths
• Family Based Research
• In home Ethnographic
- Packaging and Usability
- ‘Over the Shoulder’ Research
- Media and Smart Device Usage
- Video Narrative
• Websites and Content
- Access and Usability
- TV and Media Consumption
Video@Home by iReach
iReach Conversations
Extending our expertise to you
iReach has built a Community Research Platform which provide a wide range of qual, quant and social tools
iReach support full Community Recruitment and on-going Panel Management to ensure the community is robust and insights are valid
iReach provide Community Management Services to drive engagement and generate on-going insights
Mixed Social, Qual and Quant techniques to study ‘stated’ activities against actual online activities
Discussion ForumParticipants share opinions, comment on rich media, tag images and even test websites
Idea VotingVoting allows for members to add ideas and earn votes to hit the top of the winning ideas list
Website UsabilityParticipants share opinions, comment on rich media, tag images and even test websites
Rewards and PrizesVoting allows for members to add ideas and earn votes to hit the top of the winning ideas list
Video GroupsVideo Discussion Groups and Instant Chat features are available for in-depth research
Surveys and PollsQuick Polls and Structured Surveys are fully supported as is Usability and User Testing
Co-CreationVideo Discussion Groups and Instant Chat features are available for in-depth research
Product TestingMembers sign-up to take part in at home product tests or sampling projects
Sample Features
iReach Communities Research Platform
Extending our expertise to Brands
iReach can deploy platform for internal use across Brands and Agencies to generate Ideas and share Knowledge
Repository for all Insights and Market Intelligence across Teams
Extend to Stakeholders (Internal and External) as well become a platform for Idea generation, Invention and knowledge sharing of different teams and specialists
Same research software platform if used for Consumer Communities on supporting internal Teams
www.ireachinsights.com
Social Insights to support Planning and Sponsorship – Aldi Case Study
Social Insights
www.ireachinsights.com
Sky Broadband launch in Ireland
Concept Development Phase Nationwide Focus Groups
Shape Above the Line advertising including TV, Radio, OOH and Newsprint
Quantitative survey’s to test Terms & Conditions, Below the Line collateral in tone, messaging and call to action
Ad Concept Testing Phase Nationwide Focus Groups
Test 3 ATL Ad Concepts using Animatic Stimuli Test Launch Messaging, OOH Look and Feel Celebrity Face of Sky Broadband in Ireland
Robust Quantitative Consumers Surveys Test Price Points, Price Elasticity and Purchase Consideration. Switching models built by iReach
Customer Closeness Sessions
www.ireachinsights.com
UTV Radio Solutions – Urban Access Panel and Tracker Research
• Bi-annual Tracker since 2010• Blending local insights with National Trends• Deep Dive on media usage, news sources and trust• Pen Profile listener Lifestyles (i.e. Weekend Sports Families)• Radio Promotions to drive traffic to Station Website
• Powered by iReach• Urban Access Panel • Proximity to Urban Centres and Stations• Jointly promote research findings and launch events
• Blend Social with Quant Insights• Identify UA Listeners and their Brand Affinities• Use Social Analytics to build narrative of UA and Station
Conversations• Using Social Affinities to compare with Media Central Listeners
www.ireachinsights.com
Switch bank accounts to get a better rate
Switch telecoms providers for better
ratesSwitch to a cheaper
utility provider
Do DIYUse price comparison
websites
Ride bike or walk whenever possible Shop more online
Cut back on non-essential spending
Buy generic Product
Cook at home more often
Use sales and promotional discounts
Cut down on nights out and takeaways
Take fewer holidays Ok for the moment but I won't give up on it
key long term strategies
Less common choices but will
remain
Do not touch this at all
% Use of the strategies
% T
o b
e u
se
d a
fte
r re
ce
ss
ion
Analysis Tools
• Qualtrics Reporting
• MarketSight and SPSS
• Wide range of Tests and Analysis Tools
3 Levels of findings
• Summary
• Conclusions
• Recommendations
Deliver actionable insights in a wide range of formats
Data Analysis and Reporting
Detailed Analysis
• Robust and Valid Data
• Detailed Analysis
• High Quality Reporting
• Insights Focused
www.ireachinsights.com
Questions and Discussion
ireach.insights
ireachinsights
Oisin ByrneManaging Director,
iReach [email protected]: 01-214-3741http://ireachhq.com/
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