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www.falcoarcher.com
Falco-Archer, Inc. We Build Intellectual Properties TM
Patent Mapping
Representing complex patent “landscapes”; creating actionable intelligence.
May 2005
© 2005 Falco-Archer, Inc.
www.falcoarcher.com
Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 2
“Frankly, it’s beyond me why any company in this day and age would even attempt to do R&D
without the insights that patent mapping gives you. It’s like trying to navigate your company’s
future blind, without a map.”
--Paul Germeraad, former VP of Research, Avery Dennison,in Rembrandts in the Attic, page 101
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 3
Effective April 28, 2007, Falco-Archer's operations are now consolidated with those of Neopatents, a full service
IP management consultancy. Neopatents' web site is: www.neopatents.com.
The rest of this presentation follows on the next slide.
www.falcoarcher.com
Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 4
Falco-Archer, Inc.
• Value proposition: Assess and strategically manage intellectual property (IP) to generate value and mitigate risk
• Clients: companies, law firms, investment firms and certain (catalytic) philanthropies worldwide
• All industries, all technologies.
• http://www.falcoarcher.com
www.falcoarcher.com
Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 5
Falco-Archer, Inc.
• Sampling of services:
– Organization-appropriate IP strategy development and deployment, including interim and contract IP management
– IP policy development
– IP process integration and improvement
– Licensing and other IP agreements
– Advisory services, e.g., senior management, boards
– IP related competitive intelligence (including rational patent mapping)
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 6
Competitive IP intelligenceNew product
concept differentiation
Technology
Competitor IP portfolio
assessment and tracking
IP, tech and entity
acquisitions
Divestments, out-licensing
Freedom to operate
New business opportunities
Risk assessments
Trend identification and tracking
Infringement watch
Technical knowledge
Best practices: IP
strategy, prosecution,
litigation
Infringement defense
Patent maps
Patent surveys
Market watch
Rational patent maps
Sales and
supplier info
TOOL
TOOL
TOOL
TOOL
TOOL
Publi-cation watch
TOOL
Sci/tech watch &
info
TOOL
www.falcoarcher.com
Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 7
Competitive IP intelligenceNew product
concept differentiation
Technology
Competitor IP portfolio
assessment and tracking
IP, tech and entity
acquisitions
Divestments, out-licensing
Freedom to operate
New business opportunities
Risk assessments
Trend identification and tracking
Infringement watch
Technical knowledge
Best practices: IP
strategy, prosecution,
litigation
Infringement defense
Patent maps
Patent surveys
Market watch
Rational patent maps
Sales and
supplier info
TOOL
TOOL
TOOL
TOOL
TOOL
Publi-cation watch
TOOL
Sci/tech watch &
info
TOOL
www.falcoarcher.com
Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 8
Definitions - Patent Mapping
• Basic patent mapping
– Data compendiums: grouped output of raw database information, e.g., patents by assignee (owner)
· Example…
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 9
Number of DNA-Based Patents by Academic Institution (as of 01-13-03)
0
100
200
300
400
500
600
700
800
900
Academ ic Institution
Nu
mb
er o
f D
NA
-Bas
ed P
aten
ts
This research was supported by Grant No. R03 HG02683-02, “DNA Patent Policies at Academic Institutions,” from the National Human Genome Research Institute, NIH, and Grant
No. DE FG 02 01ER63171, “Enhancing the DNA Patent Database,” from the U.S. Department of Energy Io Nami Wolk 02-25-04
LeRoy Walters, Georgetown University, NAS STEP. LeRoy Walters, Georgetown University, NAS STEP. http://www7.nationalacademies.org/step/STEP_Projects_Proteomics.htmlhttp://www7.nationalacademies.org/step/STEP_Projects_Proteomics.html
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 10
Definitions (cont.)
• Rational patent mapping (preferred)
– Interpretive distillation of large amounts of often complex patent data into one or more high-value representations useful in making business decisions.
– Tell why and how patent data is relevant to a context.
– The goal is to generate actionable intelligence from raw patent information, enabling timely, informed decisions.
· Example (visual representation only; written analysis omitted)…
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 11
Patent map for the malarial vaccine antigen, MSP-1
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 12
Rationale – Why Patent Map?
• Management of risk
– Collections or “landscapes” of patents generate potential blocking risk (e.g., infringement risk from patent monopolies)
– Blocking risk is increasingly difficult to avoid due to:
· changes in patent laws and enforcement
· globalization of patent laws and enforcement
· changes in how patents are competitively utilized
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 13
Rationale – Why Patent Map? (cont.)
• Management of risk (cont.)
– “Not knowing” doesn’t matter; “should know” applies
· Infringement liability is not mitigated by ignorance.
· Sarbanes-Oxley provisions governing management of intellectual property (IP), like patents, and IP risk.
• Management for opportunity
– Collections or “landscapes” of patents show potential opportunities to acquire or share patent monopolies.
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 14
Rationale – Why Patent Map? (cont.)
• Patent landscapes are increasingly complex; accurate, but easy to digest/manage (“plain English”) representations are needed
– Raw numbers
· As of 5/3/05: 41,617,445 published patent records (global)
· 4.2% increase per year in patent filings worldwide
– http://www.european-patent-office.org//tws/tsr_2003/
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 15
Rationale – Why Patent Map? (cont.)
• Patent landscapes are increasingly complex (cont.)
– Information overload
· US5625670 to NTP (just settled infringement suit with Research in Motion (maker of the Blackberry) for US$450 million) : 276 claims
· WO04092209 “S. pneumoniae Antigens” to Intercell AG: claims thousands of amino acid sequences…
· Patents and patent applications running hundreds of pages are not unusual
· As of 5/3/05: 540 separate, published families of patents and patent applications re: SARS; 28,951 re: HIV/AIDS
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 16
Rationale – Why Patent Map? (cont.)
• Knowledge Base
– Patents are an outstanding but all too often overlooked source of valuable information
· Technical
· Commercial/competitive/market
· Historical/trend
· Best practices in IP management
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 17
Utility – Uses for Patent Maps
• Mitigate or avoid Freedom to Operate (FTO) risk
– Knowledge of risk enables action, especially early
– Access license and other rights, or otherwise avoid FTO risk, e.g., by off-shoring to non-patent territories.
– But also: enhance innovation, improve R&D efficiency (and intensity) and shorten time to market, e.g., by prompting “engineering around”, avoiding “re-creation of the wheel”, and minimizing go to market delays.
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 18
Utility – Uses for Patent Maps (cont.)
• Identify synergies
– Access critical product (or service) components
– Identify and qualify potential partners
• Destroy or weaken patent monopolies
– E.g., identify uncited prior art, oppose patent grants, seek reexamination (U.S.), and/or prepare infringement “defense in waiting”
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 19
Utility – Uses for Patent Maps (cont.)
• Contextualize patent monopolies
– Influence monopoly formation and scope by showing innovators and patent holders how and where their patents “fit” in a given landscape - an indication of relative value.
· Can result in more selective patenting activity, fewer “patent thickets”.
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 20
Users of Patent Maps
• Innovators
– Conceptualizers, e.g., new product ideation and selecting development targets
– Researchers, e.g., where do we need to “engineer around” to avoid patent related roadblocks?
– Product developers, e.g., selecting product components and features to mitigate FTO risk and get to market ASAP (and at/under budget).
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 21
Users of Patent Maps (cont.)
• Investors
– Typical, e.g., VCs, but increasingly also…
– Funders in the non-profit sector
· Marked increase in concern over:
– whether supported products will go to market and stay there, i.e., be available to those in need, and whether investments are at risk, e.g., from future patent infringement risk
· Patent maps and the intelligence they embody are becoming key funding decision criterion
· Patent maps developed for the non profit sector are also being shared widely within technological arenas
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 22
Users of Patent Maps (cont.)
• Influencers (?)
– Patent maps can be used by policy creators to:
· Enhance innovation and product delivery
· Influence whether and how patent monopolies are formed and how they are used
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 23
Process of Patent Mapping
1. Start early, map progressively, recursively over time
2. Contextualization
– What landscapes need to be explored and to what extent?
· e.g., product specifications
3. Search strategizing and validation
– Something of a “black art”
4. Search execution and data collection
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 24
Process of Patent Mapping (cont.)
5. Relevance categorization
– Intelligence creation, i.e., matching up the data with the context; what’s important and why?
6. Presentation
– Written (dry but informative)
– Graphical (visual representations)
· Example…
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 25
A B C D E F G H I J K L M N
US5567890 Organization BNxc type-specific oligos & methods
US6255855Company Axc & xv seq.
US6235872 Co PDRF 31 & 33 base seq.
US4822552Company LBase seq.
US5236221Company PBase seq.
US5412121Org V
Base seq.
US4875895Company LBase seq.
JP3251248Company MBase seq.
US5445573Company A
Base & xc seq.
US5548996Company J
xc & xv probes
WO223002Company D
probes & primers
WO3210025Companny E
probes &primers
US5667776Company I
xc PCR primers, probes
US5336998Company U
xc primers & probes
EP1001124Org W
xc & xv probes
US5411447Company C
specific & cons. probes
US only
US4458899Company Zxv probes
US2222223Company C
XC probes & primers
US2222222Company A Y probes
US5923443
US5944573
US6521173
A XXX variety
= family of primary importance (type specific nucleic acid sequences and hybridization probes derived there from), licensed or owned by Company H
= family of primary importance, (type specific nucleic acid sequences and hybridization probes derived there from), not licensed or owned by Company H
= family of secondary importance (type-specific and consensus oligonucleotide sequences, including oligo primers and probes)
= territorial coverage, broadest claims
= probes specifically claimed
= patent family close to expiring
Legend
Visual representation of patents pertaining to a series of diagnostic assays (actual data redacted)
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 26
Process of Patent Mapping (cont.)
7. Utilization
– Decision making, “course corrections”
8. Alerts and periodic updating
– Patent landscapes are dynamic – always changing.
– Ergo, patent maps must be updated
– Easy to update patent maps, much more difficult to re-create after the passage of time
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Falco-Archer, Inc. We Build Intellectual Properties TM
Patent mapping (c) 2005 Falco-Archer, Inc. slide 27
Summary
• Patent information is content rich but often complex and inaccessible.
• Patent mapping is the only way highly complex patent information can be put into “plain English”, i.e., understandable form.
• Rational patent mapping creates actionable intelligence from raw patent information.
• Patent mapping intelligence has many applications, including avoiding undue risk, identifying opportunities and enabling key business, innovation and funding decisions.
