Www.execsense.com | John Runne Material in this seminar is for reference purposes only. This seminar...
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Www.execsense.com | John Runne Material in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of
www.execsense.com | John Runne Material in this seminar is for
reference purposes only. This seminar is sold with the
understanding that neither any of the authors nor the publisher are
engaged in rendering legal, accounting, investment, medical or any
other professional service directly through this seminar. Neither
the publisher nor the authors assume any liability for any errors
or omissions, or for how this seminar or its contents are used or
interpreted, or for any consequences resulting directly or
indirectly from the use of this seminar. For legal, financial,
medical, strategic or any other type of advice, please personally
consult the appropriate professional. The Art of Persuasion Every
CEO Must Know
Slide 2
www.execsense.com | Persuasion is the execution of social
influence and its history dates back to the ancient Greeks.
Aristotle is known for his thoughts on many disciplines including
persuasion which he characterized as possessing Ethos
(credibility), Pathos (emotions) and Logos (logic). Chameleon Art
Title | Speaker Name Persuasion is a mutable tool. When being
persuasive, a CEO must deliver messaging so it resonates with each
unique audience- all while keeping corporate goals in mind. The use
of persuasion is not cunning but rather an adaptation to the
perceived needs of each group being addressed. Persuasion is an art
form. It takes skill to affect the opinions and behaviors of
others. There are many theories regarding the best ways to be
persuasive and influence others. What are the most crucial points
to remember? Dont push too hard. Be sincere. Evaluate your
audience. Know when to say when. Overview History
Slide 3
www.execsense.com | 1 Know Your Audience Become acquainted with
the general beliefs of your audience. Be aware of potential
preconceived notions. 2 Be Patient and Maintain a Friendly
Disposition Pushing too hard can result in negative responses.
Persuasion takes time. 3 Have Your Facts Together Anticipate the
audiences questions and your responses. If possible, gather early
adopters of your theory as endorsement of your persuasive argument.
Title | Speaker Name Focal Points
Slide 4
www.execsense.com | A Strategy Understand the prevailing
sentiment of your audience B Strategy Have a line of sight on
voting patterns- what are they thinking? C Strategy Have early
sign-ups with members of the group D Strategy Know how they like to
be approached E Strategy Show the audience the benefits of seeing
things your way Know Your Audience Tailor your messages to suit
your audiences expertise and preferences. 1 Title | Speaker Name
The Target of Your Persuasion
Slide 5
www.execsense.com | Title | Speaker Name It Could Take A
While
Slide 6
www.execsense.com | A Strategy Stay calm amidst initial
rebuttals B Strategy Know it could take several sessions to win the
majority over C Strategy Get open agreement in front of the entire
group D Strategy Seriously consider strong opposition E Strategy
Take time to build a backdoor coalition Be Patient and Maintain a
Friendly Disposition Patience is a virtue not many possess. Display
patience and win respect. 2 Title | Speaker Name Patience is a
Virtue
Slide 7
www.execsense.com | A Strategy Have answers to the smallest
details ready to share B Strategy C Provide sound and supported
proof of the plan(s) D Strategy Whats in it for the audience? E
Strategy Be open it creates an atmosphere where change can be
embraced Have Your Facts Together In order to persuade, you must be
perceived as confident and fully knowledgeable about your topic(s)
3 Title | Speaker Name Just the Facts, Maam Be willing to listen to
others views
Slide 8
www.execsense.com | 1 Know Your Audience Know the audiences
demographics Get into their mindset Be intereste. Be honest. Be
trustworthy. Title | Speaker Name Win Them Over
Slide 9
www.execsense.com | 2 Be Patient and Maintain A Friendly
Mindset Take your time. Theres a good chance there will be several
steps involved in persuading a group Any change in mood or approach
will be harmful Know what the audience wants. Title | Speaker Name
Think Marathon Instead of Sprint
Slide 10
www.execsense.com | 3 Have Your Facts Together Know every
detail important to your audience Double check your fact finding
Keep an open mind; consider strong opposition Title | Speaker Name
Maybe I Missed Something?
Slide 11
www.execsense.com | Know Your AudienceBe PatientHave Your Facts
Together Title | Speaker Name What does your audience like; what
does it want? Its easier to persuade when you know. Openness, being
willing to listen and positive body language will help persuade
your audience Dont get undone by a factual dispute. Know what you
are talking about. Conclusions
Slide 12
www.execsense.com | The Art of Persuasion Every CEO Must Know
Persuasion Success Keep it behind closed doors!
Slide 13
www.execsense.com | 3 Put in Describer for #3 Bullet-Point:
Type Here Title | Speaker Name Did It All Begin Here?
Slide 14
www.execsense.com | + [email protected] John Runne
www.bzadvice.com @Twitter Name linkedin.com/ Title | Speaker Name
Contact the Speaker 303-674-1000
Slide 15
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