PowerPoint Presentation
Internet Marketingwww.engineersportal.inCOMPANY PROFILENo MNC in
India For Internet Marketing
www.engineersportal.inQuibus Technologies Pvt. Ltd. Small
Organization
Situated at Raja Park, Behind Moti Doongari Temple In Jaipur
Services (Internet marketing, Web design and development, PPC
marketing)
www.engineersportal.in INTRODUCTION TO
www.engineersportal.inInternet marketing doesnt mean
www.engineersportal.inBut it means Exploring your product or
website online
www.engineersportal.inMajor Questions with I. M.There are 7 Wh
words associated with internet marketing.
What Why Who When Where How How muchwww.engineersportal.inWHAT
IS INTERNET MARKETING Also known as web-marketing, online
marketing, i-marketing.
Internet marketing is to explore product, knowledge,
business.
It is about having an error free website & promote it
through various online platforms.www.engineersportal.inMAJOR
FACTORS OF I. M. SEO SEM SMO
- Main object of all these factors is to boost ranking of a
website on search engines.
- These factors play role for ON-PAGE and OFF-PAGE activities of
a site. www.engineersportal.inSEARCH ENGINE OPTIMIZATIONTechnique
to enhance ranking of a website on search engines
www.engineersportal.in SEARCH ENGINE MARKETINGSEM technique is
used to advertise product or website on search engines.
www.engineersportal.inSEMSEO / ORGANICPPC /
PAIDwww.engineersportal.inSEO It is a long term process
Not require too much investment
Most popular and effectivewww.engineersportal.inPAY PER CLICK
PPC advertisement is specially run by search engines.
Quick time process
Need good budgetwww.engineersportal.in
www.engineersportal.inSOCIAL MEDIA OPTIMIZATION Focus on
building website/product reputation on SOCIAL NETWORKS.
Goals to drive traffic from social sites, as well as let people
know about us, product, website.www.engineersportal.in WHY INTERNET
MARKETING
www.engineersportal.inImage Source : Spotonpr
www.engineersportal.in
www.engineersportal.inWHO CAN WORK ON I. M. No age
limitation
Neednt to be highly qualified, educated
Basic computer knowledge and English language
Good opportunity for studentswww.engineersportal.in WHEN WILL
I.M. WORK It is a process, not an event. So it takes time.
For bloggers, about 1.5 2 years require to get some success
here.
For business/product sites, it takes around 3 - 4
months.www.engineersportal.in
www.engineersportal.inWHERE I.M. WILL BE SUCCESSFUL Any kind of
business can be successful on internet by targeting proper
areas.
Use local domain extensions (.in, .uk) for local business.
www.engineersportal.in HOW TO WORK ON I.M. Development and
design of website, A big factor in online marketing
www.engineersportal.inON PAGE ACTIVITIES Keyword Search
query
Keyword types(i.) Generic KeywordsExample :- Apple iPhone(ii.)
Long Tail KeywordsExample :- Apple iPhone Specs
Keywords analysiswww.engineersportal.inFACTORS OF ON-PAGE
ACTIVITIES Title
Description
URLwww.engineersportal.in TITLE It tells about the what user
will get on web-page
www.engineersportal.in DESCRIPTION It describes what the
web-page is all about.
www.engineersportal.in PERMALINK / URL The web address of a web
page.
www.engineersportal.in CONTENT WRITING Content is king in
internet marketing
Content has to be original Full informative
Lengthy, recommended 300+ words (Not a thumb rule)
www.engineersportal.inOFF PAGE ACTIVITIES Its goal to create
backlinks for website. To drive more traffic on site.
Build Authority / Branding
Create online networkwww.engineersportal.inMETHODS FOR BACKLINK
CREATION Blog Commenting Web Directory Submission
Social Bookmarking
Top Tip : Create backlinks to your sites relevant
niche.www.engineersportal.inHOW MUCH IS I.M. SUCCESSFUL Maximum
people are online, so good chances to get success. People buy and
sell things online
Like Angara brand, success can be achieved Thousand of dollars
you can generate every month.www.engineersportal.inPROJECTS
Moneybies.com
Myluxidream.com
www.engineersportal.in
www.engineersportal.in
www.engineersportal.in CONCLUSION Good opportunity for business
people to get more exposure
Excellent way for students to get good carrier ahead
Top way to get fame and moneywww.engineersportal.inThank you so
much for listening me
- Aman Bansal VII SEM.www.engineersportal.in
QUERIESwww.engineersportal.in
