www.directperformance.com.br Direct Performance 2010 Services
& Solutions Slide 2 2008 Direct Performance, todos os direitos
reservados Direct Performance Inteligncia Otimizando Resultados
Agenda Our Vision Reasons for choosing Direct Performance Our
Products 2 Slide 3 2008 Direct Performance, todos os direitos
reservados Direct Performance Inteligncia Otimizando Resultados
Agenda Our Vision Reasons for choosing Direct Performance Our
Products 3 Slide 4 2008 Direct Performance, todos os direitos
reservados Direct Performance Inteligncia Otimizando Resultados 4
An internet business performance begins with the traffic generated
through different channels Search Engines Organic results and
sponsored links Graphic Media Banners, rich-media and adds in sites
and portals Social Media Orkut, Twitter, Blogs, Videos and content
created by users E-mail Relationship programs, e- mail marketing
and newsletters URL typing Direct access from brand awareness or
brand loyalty Off-line Campaign in non interactive medias, POS and
BTL actions Slide 5 2008 Direct Performance, todos os direitos
reservados Direct Performance Inteligncia Otimizando Resultados 5
And each business provides a different experience at its sites and
properties at internet Landing Page Is the page that appears when a
potential customer clicks on an advertisement or a search-engine
result link content and interactivity User surfs and interact
exploring the contents and tools of each site Slide 6 2008 Direct
Performance, todos os direitos reservados Direct Performance
Inteligncia Otimizando Resultados 6 But the performances quality is
defined within the business goals goals and objectives Each
interactivity represents goals that indicates and qualify the
business performance E-commerce Products sales Services Content
commercialization Media Advertising revenue Partnerships and
affiliations Branding Brand experience Memory and Awareness
Generates purchase intent Relationship Profiles Loyalty Use of
service Slide 7 2008 Direct Performance, todos os direitos
reservados Direct Performance Inteligncia Otimizando Resultados 7
It is necessary to analyze the whole process with focus on results
to optimize the performance Traffic source Channels and media
User-Experience Surfing and interaction Business Objective Goals
and results Measure, quantify and qualify each step is necessary to
evaluate the performance through the final goal Slide 8 2008 Direct
Performance, todos os direitos reservados Direct Performance
Inteligncia Otimizando Resultados Agenda Our Vision Reasons for
choosing Direct Performance Our Products 8 Slide 9 2008 Direct
Performance, todos os direitos reservados Direct Performance
Inteligncia Otimizando Resultados 9 Direct Performance is a
consulting company of Business Intelligence for marketing and
advanced management of Campaigns of Performance, Sponsored Links,
SEO (Search Engine optimization) and Web Analytics Who are we?
Slide 10 2008 Direct Performance, todos os direitos reservados
Direct Performance Inteligncia Otimizando Resultados Optimize
Results means much more than analyze Spreadsheets or BI Tools It's
the human managing of the clients business results, also monitoring
all the other players; It's the continous work searching for
solutions; It's always seeking for improvements, techinically or in
managing efforts. Direct Performance was created for one reason:
Optimize Results 10 It's transform data into insights and
recommendations that can really improve results. Slide 11 2008
Direct Performance, todos os direitos reservados Direct Performance
Inteligncia Otimizando Resultados Business Intelligence, Web
Analytics, SEO, Search Engine Marketing, PPC Campaigns Direct
Performance is part of Customer First, a brazilian group with more
than 8 years old Solutions for Relationship and attendance managing
via online chat, email and telephone Database Marketing and E-CRM
The group congregate technology, customer relationship and
marketing companies focused on achieve business results trough the
relationship between brands and its consumers. Solution for web2.0
and social networks, management of virtual communities, blogs and
social communication tools. 2008 2001 20062007 Slide 12 2008 Direct
Performance, todos os direitos reservados Direct Performance
Inteligncia Otimizando Resultados 12 Direct Performance use applied
intelligence to reach goals Slide 13 2008 Direct Performance, todos
os direitos reservados Direct Performance Inteligncia Otimizando
Resultados 13 We have an skilled team to help YOUR company reach
their goals Slide 14 2008 Direct Performance, todos os direitos
reservados Direct Performance Inteligncia Otimizando Resultados 14
Our DNA is made of professionals that are supposed to think out of
the box. 14 Different Professionals from distinct background
contribute to a complex analysis from many points of view. Academic
Background Direct Performance CEOs have experience in business
companies areas: 3M Agncia Click American Express Booz Allen
British Petroleum Microsoft Petrobrs Philips Promon Unilever Ita
Red Bull Professionals Experiences (Mecatrnica, Naval, Alimentos,
Materiais e Eltrica) Slide 15 2008 Direct Performance, todos os
direitos reservados Direct Performance Inteligncia Otimizando
Resultados 15 Some of the professionals that will be following YOUR
goals Leonardo Naressi - Innovation Director (Partner) In charge of
all technical support Graduated in Advertising by FAAP and
Technician in Industry Information Technology, Leonardo has been
working for 9 years with development of interactive media, actions
of media online, sponsored links and search engines optimization.
He was responsible for the implementations of SEO (Search Engine
Optimization product) in AgnciaClick and cofounder of Brazilian's
group of Web Analytics discussions. Tiago Turini - New Business
Director (Partner/Founder) Graduated in Mecatronic Engineering by
the Polytechnic School of the University of Sao Paulo, Tiago worked
at companies like Booz Allen, Promon, Microsoft, American Express
and AgnciaClick, the biggest Internet Agency in Brazil, with
strategy, financial planning, business intelligence, project
management, among others. He was responsible for structuring and
strengthening AgnciaClicks Data Intelligence area. His team was
responsible for measurement of the clients results of digital
initiatives. Slide 16 2008 Direct Performance, todos os direitos
reservados Direct Performance Inteligncia Otimizando Resultados 16
Maurcio Zimmermann - Service Costumer Director (Partner) Graduated
in Business Administration by FAAP with MBA in Information
Technology and Internet Technology by FIA / University of So Paulo,
Maurcio has fifteen years of experience in online presence and
Information Technology, with focus on systems, websites, and online
media. He have worked with big accounts such as Citi, SKY, Nextel,
Petrobrs, Credicard, Fiat and ESPN. Worked in companies such as
Praxair, Eletropaulo, McCann-Erickson and AgnciaClick. Ricardo
Morais Operations Director (Partner) Ricardo Moraes, has a degree
in economics from Unicamp and MBA by Ibmec So Paulo. Has over 10
years of experience in Finance, Strategic Planning and Pricing,
working in companies such as 3M, Unilever HPC LatAm, British
Petroleum and business consultancy - MGM Partners and Intelectas
Brazil. Ricardo Morais Operations Director (Partner) Ricardo
Moraes, has a degree in economics from Unicamp and MBA by Ibmec So
Paulo. Has over 10 years of experience in Finance, Strategic
Planning and Pricing, working in companies such as 3M, Unilever HPC
LatAm, British Petroleum and business consultancy - MGM Partners
and Intelectas Brazil. Some of the professionals that will be
following YOUR goals Slide 17 2008 Direct Performance, todos os
direitos reservados Direct Performance Inteligncia Otimizando
Resultados 17 Direct Performance Clients Ad Agencies Brands Portals
Slide 18 2008 Direct Performance, todos os direitos reservados
Direct Performance Inteligncia Otimizando Resultados 18 Direct
Performance expertise embraces different work tools Atmosphere
Webanalytics Maestro Research AdServer SEOE-CRMBI Slide 19 2008
Direct Performance, todos os direitos reservados Direct Performance
Inteligncia Otimizando Resultados Agenda Our Vision Reasons for
choosing Direct Performance Our Products 19 Slide 20 2008 Direct
Performance, todos os direitos reservados Direct Performance
Inteligncia Otimizando Resultados Business Intelligence - Site
Business Intelligence - Media Buzz Intelligence Web Analytics
Sponsored Links SEO - Search Engine Optimization On Demand Projects
and Consulting We offered services and solutions for optimization
of all steps until reaching the business goal Slide 21 2008 Direct
Performance, todos os direitos reservados Direct Performance
Inteligncia Otimizando Resultados Business Intelligence - Site It
is the advanced analysis of data and information to generate the
most complete results in sites, interactive media, sales and
business The intelligent and complete data analysis include data
mining, advanced statistics and integrates multiple data sources
from Web Analytics tools and Ad Server to researches, panels,
financial data, purchase of media, studies and specifics surveys.
We operate a full scope offering : Planning of performance
indicators (KPIs) Creation and maintenance of dashboards Management
reports Tactical navigation reports Analysis of performance of
channels and media Tactical reports of media Market analysis Slide
22 2008 Direct Performance, todos os direitos reservados Direct
Performance Inteligncia Otimizando Resultados 22 Business
Intelligence - Media It is the advanced analysis of data and
information to generate the most complete results for the clients
online campaign The intelligent and complete analysis of data
includes data mining, advanced statistical and usage of Ad Servers
tools in order to optimize the purchase and the online media
results We operate with a full scope, offering: Planning of Key
Performance Indicators (KPIs) Creation and maintenance of
dashboards Management reports of media Performance analysis of
media channels Tactical repost of media Slide 23 2008 Direct
Performance, todos os direitos reservados Direct Performance
Inteligncia Otimizando Resultados 23 Buzz Intelligence It is the
analysis of data and information that comes from social medias, to
generate the most complete results at the Social Media actions The
analysis of presence in Social Medias include mining of data,
advanced statistics and integrates the various source of data now
available (Blogs, Facebook, Twitter, etc), using Scup tool as
source of centralized data. We operate with a full scope offering
reports with the principal brand indicators: Polarity: Number of
Positive, Neutral and Negative quotes; Classification of other
relevant tag to the business; Identification of users, groups,
blogs and most influent sites; Subjects of interesting of users,
groups, blogs and sites; Identification of users / displeased
customer; TAGS / Most relevant terms linked to the product or brand
What word are most cited Among others Slide 24 2008 Direct
Performance, todos os direitos reservados Direct Performance
Inteligncia Otimizando Resultados Web Analytics Consulting on
selection, implementation, configuration and management of tools
for analysis of results online Everything can me measured! We
offered technical support and management in Web Analytics tools
(Google Analytics, Webtrends, Omniture SiteCatalyst HBX, Predicta
Atmosphere, Urchin, Certifica) Ad Server (Realmedia, Predicta,
Atlas) and any other information tool. Through our own methodology
and custom development, we plan and implement advanced metrics for
sites and media campaigns. All of our experience and technical
deepness allows us to say Everything can be measured! Our specific
technical team specified and, above all, follow and validates the
implementation to certify that everything has been measured rightly
and precisely. Slide 25 2008 Direct Performance, todos os direitos
reservados Direct Performance Inteligncia Otimizando Resultados
Sponsored Links Development, implementation, and management of
performance campaigns in searchers, affiliated nets and comparators
of prices The goal is to optimize. Performance campaigns only makes
sense if they are optimize constantly. And how do we do that?
Through a periodic and detailed analysis, applying control of the
process, advanced statistics and methodology of continous
improvement. The campaigns can be directed to any location or
language. The work scope includes: Planning of indicators and
definition of objectives and goals Configuration and integration
with measurement tools Market strategy and key words Advantage
strategy of budget Strategic writing and add implementation
Implementation and management of the campaign Periodic analysis and
optimization Slide 26 2008 Direct Performance, todos os direitos
reservados Direct Performance Inteligncia Otimizando Resultados SEO
- Search Engine Optimization Optimization of visibility and site
positioning in organic searches Index, prioritize and optimize
content and generate popularity We believed in a complete
optimization that involves internal and external factors to the
site: Technical optimization of pages and digital adding (video,
images, sound, Strategic planning of content and key word
Popularity strategy, visibility and dissemination Slide 27 2008
Direct Performance, todos os direitos reservados Direct Performance
Inteligncia Otimizando Resultados On Demand Projects and Consulting
We offered technical and consulted support at the implementation
and management of auxiliary management and optimization of
performance, including: A/B test and multiple-choice test
Optimization of e-mail marketing campaigns Strategic consulting and
planning Optimize is our business Slide 28
www.directperformance.com.br [email protected] +55
11 4082-0084 Avenida das Naes Unidas, 12.495- 3 andar CEP:
04795-100 - Blooklin So Paulo - SP * Imagens utilizadas nesta
apresentao:
http://www.techcrunch.com/wp-content/google-adwords_-mobile-image-ads-formats.jpg
http://flickr.com/photos/matthamm/2945559128/
http://www.dnjournal.com/images/lowdown/newspaper-radio-tv.gif
http://www.deakin.edu.au/its/exchange/images/e-mail-icon.jpg
http://flickr.com/photos/danardvincente/2512148775/
http://icodeblog.com/2008/10/17/application-advertising-on-icodeblogcom/
