Www.bruntonbidwriting.co.uk How to Write Winning Proposals Fiona Brunton Recruitment Expo Birmingham October 2013

www.bruntonbidwriting.co.uk

How to Write Winning Proposals

Fiona BruntonRecruitment Expo Birmingham

October 2013

Structuring a Proposal• Highlight key requirements from the brief• Introduction “Understanding of Requirements”• Prepare section headings• Write text • Cross reference with the brief• Insert commercials• Edit and shorten as much as you can• Add contents page, page numbers & cover sheet


Requirements List• Covers the whole group• Reduce number of providers• Manage costs/efficiencies• Reviewed by cross functional group• Proposal – 3 pages!• Satisfactory level of staff across London• Provide staff for 4 different roles• Training• Staff profiles• Out of hours• Cost


Proposal Headings

• Understanding of Requirements• Ability to Supply of Satisfactory Levels of Staff

Across London• Ability to Supply the Different Roles• Mandatory Training Provisions• Temporary Staff Profiles• Emergency / Out of Hours Service• Costs & Rates


Making it Visual


Local Authority Area Currently Supply Client XXX

Currently Supply Other Contracts

No of Temps Registered*

Brent ✓ ✓ 58Bromley ✓ 9Ealing ✓ ✓ 184Hammersmith & Fulham ✓ ✓ 132Harrow ✓ ✓ 119Hillingdon ✓ 48Hounslow ✓ ✓ 91Islington ✓ ✓ 43Lambeth ✓ 31Lewisham ✓ ✓ 38

*All of these workers have been fully interviewed, vetted and trained and are ready to start work.

Incorporate Case Studies

• Use tangible examples and case studies to showcase you capability / experience

• Give the case study a relevant name• Use facts & figures - SMART• Background, Challenges, Actions / Solutions,

Results• Minimum words / maximum impact!• Include testimonials


Case Study ExampleIn the last 3 months, one of our food distribution clients changed their rota system which resulted in a large number of their own staff leaving. This caused a shortfall of 20 drivers and we were given a timeframe of 4 days to supply drivers for a training session to make up these numbers.

We advertised the vacancies immediately on multiple job boards, undertook an outbound calling campaign to all candidates who had expressed interest in registering over the last 6 months and conducted a telephone networking and incentivised referral campaign with all our existing drivers. We also managed to get a last minute advert into the local paper to top up the numbers.

Results:

– 34 interviews conducted by end of day 3.

– 22 fully compliant drivers to ready to start training by end of day 4.


Evidence

• 89 temporary workers transferred in from 4 outgoing agencies within 8 weeks.

• In the last 3 months temporary worker attrition rate has been less than 6% which demonstrates our retention strategy is working well.

• We have filled 17 executive roles (salaries £120 - £200k) in financial services in London in the last 8 weeks.


Common Mistakes

• Failing to stick to the brief / understand requirements of decision makers

• Failing to give clear responses• Failing to demonstrate your capability• Failing to identify / respond to perceived risks• Poor style


Bid Writing Services


• Tender / Proposal Writing Consultancy• Documents & Templates • Training• Free Tender Notification Service

@bidwriting Fiona Brunton