Www.bournemouth.ac.uk OPTIMISING THE EDUCATIONAL POWER OF OLYMPIC SPORT IN DORSET: A LOCAL OLYMPIC EDUCATION TOOL KIT & CULTURAL GUIDE Richard Shipway

www.bournemouth.ac.uk

OPTIMISING THE EDUCATIONAL POWER OF OLYMPIC SPORT IN DORSET: A LOCAL

OLYMPIC EDUCATION TOOL KIT & CULTURAL GUIDE

Richard Shipway

HLST 2007 Conference

14.30- 15.30 Chiltern Room 1

17th September 2007, Missenden Abbey

www.bournemouth.ac.uk 2

Presentation Schedule – 25 minutes

• 1. Winston Churchill Memorial Trust Fellowship 2007;

• 2. Objectives of Olympic education & cultural project;

• 3. Meetings, data collection, key findings & local implementation in Dorset (2008-2012 and beyond);

• 4. Conclusions;• 5. 30+ minutes of workshop discussion.


1. Winston Churchill Memorial Trust Fellowship - 2007

• To enable British citizens from all walks of life to acquire knowledge and experience abroad;

• Registered charity and a living tribute to Churchill;• Upon return, each ‘Fellow’ contributes something

towards the community;• 11 categories from science and technology to

rehabilitation of offenders. I did Sport, Recreation and Adventure -2007;

• Generate media exposure for the Trust and submit a written report upon return to the UK;

• Application deadline – October 16th 2007.


Sydney – August 2007


2. Four Objectives of Project

1. Identify educational strategies that can be applied to schools, sports clubs and community groups in Dorset, with the Olympic and Paralympic Games as the pivotal motivating force.

2. Encourage participation in sport as an educational situation in which these values can be developed, and help young people develop values associated with the concept and qualities of both sport and the Olympic Games

3. Use the power of sport in an educational setting that could engage the many young people who often feel excluded and isolated within their own community or during their time in education;

4. Explore the potential that exists within the Cultural Programme of the 2012 Games, and how cultural events can be developed and delivered at a local level in Dorset.


3. Results – Local delivery of Olympic education & cultural activities

• 3.1 Education • ‘D.O.R.S.E.T. 2012 Olympic Education Programme’• a Dorset Olympic Day (primary focus)• b. Additional D.O.R.S.E.T. 2012 Olympic Project Ideas including:

• ‘Dorset 2012 Pierre De Coubertin Awards’• Sailing Academy Education Tours• Dorset welcomes the world – 30 ways to say ‘Hi’• D.O.R.S.E.T. 2012 Newsletter • OKD – Olympic Knowledge Dorset• Dorset Olympic Fun Run

• c. Delivery of Olympic Studies at FE / HE level (links to PODIUM)

• 3.2 Culture• Dorset 2012 Cultural Programme – Recommendations to increase

local involvement - The Dorset Cultural 12 for 2012’


Context -The Educational Power of Olympic Sport in Dorset

• Fundamental to the Olympic Charter is it’s emphasis on Education;

• Maximise educational opportunities from the 2012 Games; • Educational legacy for youth of Britain underpinned the bid;• Experience of previous Games (Sydney); • Strategies to apply to schools, sports clubs and community

groups between 2008 and 2012 Olympiad (Olympic school sports days, community cultural events, or link to Duke of Edinburgh Awards?);

• Role of the County Sports Partnership – ‘Active Dorset’;• Sport itself is educational – Use the power of sport to inspire

young people – as we all were?!


The ‘D.O.R.S.E.T. 2012 Olympics Values’

Dorset pride (pride in schools, communities, and sports clubs)

Olympic values & attitudes

Respect & understanding

Sportsmanship(participating & having fun)

Expressing yourself &embracing other cultures

Teamwork & fair play


‘D.O.R.S.E.T. 2012 Olympic Education Programme’

• a. Dorset Olympic Day (main focus)• b. Additional D.O.R.S.E.T. 2012 Olympic

project ideas including:• ‘Dorset 2012 Pierre De Coubertin Awards’;• Sailing Academy Education Tours;• Dorset welcomes the world – 30 ways to say ‘Hi’;• D.O.R.S.E.T. 2012 Newsletter;• OKD – Olympic Knowledge Dorset;• Dorset Olympic Fun Run.

• c. Delivery of Olympic Studies at FE / HE level


Dorset Olympic Day – 23rd June 2008

• Encourages a school wide approach (inter or intra school);• Is underpinned by the ‘D.O.R.S.E.T 2012 Olympic Values’;• Encourages active lifestyles;• Encourages students with cross curriculum activities and

experiences;• Allows students to learn about a range of roles and responsibilities

involved in staging a sporting event;• Offers students leadership and training opportunities;• Links with additional online D.O.R.S.E.T. 2012 lessons;• Encourages links between schools, community and sporting

organisations; • Involves students and teachers working towards a culminating

event, ‘Dorset Olympic Day’ on 23rd June 2008; • Encourages skill development in a range of sports;• It encourages development of IT skills by the use of online Olympic

and other educational resources.


Ten ‘Dorset Olympic Day’ Lessons

1. Olympic spirit

2. Olympic symbols

3. Olympic ceremonies

4. Olympic sports

5. Olympic countries

6. Roles and responsibilities

7. Timing & Tasks

8. Promoting the Day & spirit

9. Skill development / Game play

10.Schedule for ‘Dorset Olympic Day’


Daley Thompson

Princess Anne

Audley Harrison Kelly Holmes

Dame TanniGrey Thompson

Steve Redgrave

Amir Khan

British OlympicAthletes

& Legends


Music

Sculpture &Architecture

Painting Plays

Concerts

Ballet &Dancing

Writing &Poetry

Olympic ArtsFestival


25 metre FreestyleSwimming

Table Tennis

Hockey Badminton

Football

Volleyball

Handball

Olympic DaySporting Events


Athlete profiles, Articles, or

News stories

Website orPod cast

Email or Digital story

Announcementsor schoolassembly

Flyer, handoutor talking to community

School Newsletter or Local paper

Photos &posters

Promoting Olympic Day


Athletes &pictures of

medals

Photos of our

Community

Sports Sportsmanship

Entertainment

Photos of our school

Flame & Olympic rings

Images forOlympic

Day poster


Gold Medal

Bestperformer

Bronze Medal People’s choice

or best & fairest athlete

SportsmanshipAward

Silver Medal

D.O.R.S.E.T.2012

Awards

Olympic Day

Awards


10 Lessons (3 - Opening Ceremony)


Lesson 10 - ‘D.O.R.S.E.T 2012 Olympic Day Schedule’


Other potential Dorset 2012 Olympic projects include:

• ‘Dorset 2012 - Pierre De Coubertin Awards’;• Sailing Academy Education Tours at WPNSA;• Dorset welcomes the world – 30 ways to say

‘Hi’;• D.O.R.S.E.T. 2012 Newsletter;• OKD – Olympic Knowledge Dorset (linked to

www.activedorset.net);• Dorset Olympic Fun Run (potentially linked to

Bournemouth Bay Run or Poole 10km festival).


FE / HE Olympic Studies

• Olympism;• Ancient & modern

Games;• Paralympics & IPC;• Media & Marketing;• Organisational

aspects – OCOG’s;• Drugs & Doping;• Ethics (inc ‘alleged’

corruption);

• Impacts – Green Games, Community perceptions – social, sport (participation);

• Case studies;• Education, Art &

Identity;• Business, Economics,

& Tourism;• London 2012 issues.


3.2 -The importance of the Olympic Cultural Programme

• Limited mention in Olympic Charter (only 3 lines in 109 page charter!);

• Barrier of low visibility & awareness - previously under funded with little political support; ;

• Lack of appreciation or understanding of relevance of Cultural Programme;

• Intangible benefits of community cohesion & identity – but hard to measure these outcomes unlike economic impacts;

• Has to be representative of local and regional host community with local ownership & empowerment, leading to lasting cultural legacy;


Cultural Programme - 2

• Visitors must receive authentic cultural experiences of Dorset, not distorted by commercial aspects of 2012;

• CP embraced locally – express distinct culture of the county;

• Higher priority of CP on regional and local agenda moving towards 2012;

• Volunteers – pride & self actualisation;• Expose vibrancy – fine art, plays, musicals, dance; • Benefits in education, improved health, cultural learning,

citizenship, community creativity, key life skills, physical development & sporting success.


Cultural Programme - 3

• Move beyond measuring economic benefits to also acknowledgement of social impact CP has on host community;

• Culture should sit alongside sport, health, transport, economic growth, and environmental issues;

• Review direction of CP based on previous experiences – break down barriers between sport, education & culture;

• Locally grounded programmes facilitate strong sense of community ownership;

• 2012 is more than a sporting event – means to express individuality, civic pride & cultural understanding – beyond the hosting of the sporting events.


The Dorset ‘Cultural 12 for 2012’

1.A Dorset Youth Dance Festival in 2009 (post Beijing 2008);

2.Projects with the Jurassic Coast Arts Strategy, linking sport, world heritage in Dorset, and culture;

3.A local ‘Heritage Conference’ in 2010, hosted by Bournemouth & Poole FE college;

4.Opening and closing Ceremonies at all sailing events at Weymouth and Portland National Sailing Academy, and national sporting events hosted in the county;



5. Bournemouth University Media School to host a ‘Dorset 2012 Olympic Film Festival’ in 2011;

6. Dorset Media (TV, radio – Wave FM / 2CR and press –The Echo) to focus, monitor and track local emerging talented athletes and hopefuls in the Cultural Olympiad following the 2008 Beijing Games;

7. Iconic Arts projects in Dorset with Olympic themes, developed in conjunction with the Arts Institute in Bournemouth;

8. Weymouth FE College to delivery a county-wide digital legacy, mapping the journey from bid to delivery for future generations;



9. Create and develop Exhibitions and educational programmes at educational institutions across the county linking the 2012 Games, local Olympic and Paralympic athletes, as part of Dorset’s heritage;

10. A series of county-wide Events, organised by all local authorities in Dorset that inspire the youth in the county while linking sport, art and the Olympic and Paralympic ideals – starting with BU ‘Olympic Diversity Day 2010’;

11. Closer links with LOCOG centrally, promoting the rural and coastal aspects of Dorset, promoting the natural environment and beauty of the county;

12. Finally, and most importantly, education projects such as those at the centre of this fellowship report should be part of the school curriculum that link schools across Dorset, promoting the educational values of Olympism.


First Step – Olympic Handball Development - October 2007

• Olympic sport receiving £4.5m over 3 years from UK Sport (elite), £6,000 from Sport England – less than Tug-of-War (grassroots);

• CSP’s in SW England – pathways, funding, programmes, places, and volunteers / people;

• Bristol – Infrastructure kids and club development – rising participation in ‘new’ sports – 1% per annum!;

• BU as coordinating hub (DSR & ‘Active Dorset’ support);• JJ Rowland from EHA (Wellington, Somerset) & BOA –

training and level 1 qualifications;• Place BU Sports students into schools in Dorset (BSc Sports

degrees - 2nd year Event Management Unit & 4th year ‘Applied Leisure Research’ projects);

• Finale – Beach Handball Tournament – Weymouth (June 08).


4a Recent Primary Data -Host Community Perceptions - Identity & Inspiration

strongly disagree

disagree neutral agree strongly agree

The sailing academy and the 2012 Games will give W&P an international identitiy

0

50

100

150

200

250

Freq

uenc

y

The sailing academy and the 2012 Games will give W&P an international identitiy

strongly disagree


Young people in both W&P will be inspired by the 2012 Games

0

50

100

150

200

250

Fre

qu

ency

Young people in both W&P will be inspired by the 2012 Games


4b Resident Perceptions of Olympic Developments -Positive Impact

strongly disagree


Sailing and water sports will spread tourism throughout the year which is positive

0

50

100

150

200

250

Fre

qu

ency

Sailing and water sports will spread tourism throughout the year which is positive

strongly disagree


The sailing academy and the 2012 Games will be a positive step for the economy of W&P

0

50

100

150

200

Fre

qu

ency

The sailing academy and the 2012 Games will be a positive step for the economy of W&P


4c – Resident Concerns -Transport & Consultation

strongly disagree


Local transport routes will be sufficient to cope with increased congestion

0

50

100

150

200

Fre

qu

ency

Local transport routes will be sufficient to cope with increased congestion

strongly disagree


The council has provided the local community with sufficient information regarding the 2012 Games and the sailing

academy developments

0

20

40

60

80

100

120

140

Fre

qu

ency

The council has provided the local community with sufficient information regarding the 2012 Games and the sailing

academy developments


Fantastic Sausages (Weymouth) Local butcher makes square meal of

Olympic rings


Conclusions

• 2012 is a once-in-a-lifetime opportunity to make a unique and enduring impression on the youth of our county;

• Government narrative ‘reconnect young people back into sport through the Olympics’, through the medium of sport;

• Sport is powerful, but the Olympics are even more powerful as a sports development tool;

• Initiatives within schools and colleges from 2008 onwards are the first steps towards developing a fitter and healthier generation of young people who are engaged in sport within schools;

• Unless sport is recognised as a major priority in the county and given sufficient resources for development, then these positive legacy opportunities may be missed within the context of the 2012 Games in Dorset.


D.O.R.S.E.T. 2012 Olympic values & Olympic education programme:

What else can we do?

Dorset pride (pride in schools, communities, and sports clubs)

Olympic values & attitudes

Respect & understanding

Sportsmanship(participating & having fun)

Expressing yourself &embracing other cultures

Teamwork & fair play

Documents

Www.bournemouth.ac.uk OPTIMISING THE EDUCATIONAL POWER OF OLYMPIC SPORT IN DORSET: A LOCAL OLYMPIC EDUCATION TOOL KIT & CULTURAL GUIDE Richard Shipway