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Distilling Digital PublishingRyan Vetter, Founder

Blake Fisher, VP Business

The print industry’s last stand in the book business IS

FOUGHT WITH ADOBE FLASH AND PROPRIETARY

FORMATS

The rise of EPUB and HTML5

DESKTOPS, LAPTOPS, TABLETS, E-READERS, AND

SMARTPHONES? HOW CAN ONE FORMAT WORK

FOR EVERYTHING?

“Any time someone puts a lock on something you own

against your wishes, and doesn't give you the key,

they're not doing it for your benefit.” Cory Doctorow

THE PROBLEM WITH CLOSED ECO-SYSTEMS

The demand for minimalism in Digital Publishing

“Empowerment of individuals is a key part of what makes

open source work, since in the end, innovations tend to come from small groups, not from large, structured efforts.” Tim

O'Reilly (founder of O’Reilly Media)

WHAT’S NEXT? IT’S TIME TO TAKE BACK THE FORMAT!

Stats and Trends

2002 2003 2004 2005 2006 2007 2008 2009 2010

US eBook Sales

$420 mil

$5.8 mil

“After five years, ebooks is a multi-billion dollar category

for us and growing fast — up approximately 70 percent last

year.” Jeff Bezos

eBook sales are rising hand in hand with device sales.

eBooks second to App purchases on tablets and

smartphones.

0

20

40

60

80

16 23

72

67

20112012

eBooks Print

%

Percentage of Americans who read eBooks

PC Sales stagnant, mobile exploding

2010

2011

2012

PC Sales (Units)SmartphonesTablets

0

700 mil

44%

15%

12%

30%

Apple SamsungAmazon Other

Tablet Marketshare Worldwide

eInk eReaders an endangered species

2011 Q4

2012 Q4

2016

eReader Sales (Units, Worldwide)

0

24 mil

7.1 mil

How does this impact publishing?

“Single-task devices like the ebook reader are being replaced without remorse in the lives of

consumers by their multifunction equivalents, in this case by media

tablets.”Jordan Selburn, Analyst (iSuppli

83% of Americans between the ages of 16 and 29 read a

book in the past year.

Amazon controls 60-70% of the US eBook market.

ConclusionsSmartphones & tablets

flooding the market, eInk Readers in decline. Amazon controls eBook publishing, Apple controls the devices.

“The industry” climate.

Libraries and publishers at odds.

Problems for publishers in digital.

1. Creation: how to create eBooks?

2. Distribution: too many sellers, difficult for wide distribution

3. Management: difficult to manage titles for sale

4. Experience: each eBook Reader reflows content, strips styling

“In a perfect world, what you upload from Word and what online resellers deliver as an eBook would match. Every page, image, line break, and font would be right. This isn’t a perfect world. The bugs and glitches that can appear because of the conversion process from manuscript to eBook will shock, depress, and enrage you.” Guy Kawasaki

“It's so hard for a publisher to put out a digital book, it’s so hard! Why is it so hard for a publisher to put out a digital book? Creating an .epub is still freakishly difficult to do it well, and to feel like you understand what's happening under the hood and you have control over the final output.” Craig Mod

Wundr provides solutions

Create + Publish

ePub 3.01-click publishing

Content managementLow cost

Wide distributionISBN

10,000s of libraries & bookstores

WYSIWYG creation

www.wundrbooks.com