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1 EMC CONFIDENTIAL—INTERNAL USE ONLY WTF is Big Data anyways Karin Breitman

WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

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Page 1: WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

1 EMC CONFIDENTIAL—INTERNAL USE ONLY

WTF is Big Data anyways

Karin Breitman

Page 2: WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

2 EMC CONFIDENTIAL—INTERNAL USE ONLY

Background on Karin

Page 3: WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

3 EMC CONFIDENTIAL—INTERNAL USE ONLY

Page 4: WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

4 EMC CONFIDENTIAL—INTERNAL USE ONLY

Professor PUC -Rio

Visiting Prof. University of Paris (LIP6)

Visiting Prof. Potsdam University

Page 5: WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

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5

Publications Director - SBC

IFIP Tech Committee 1

Journal of Internet Services and Applications Board

Springer Verlag UTICs series Board

ACM Practitioner’s Board

Page 6: WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

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Page 7: WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

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What she’s doing

Page 8: WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

8 EMC CONFIDENTIAL—INTERNAL USE ONLY

Page 9: WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

9 EMC CONFIDENTIAL—INTERNAL USE ONLY

Opening Jan14

December, 2012 June 2013

August 2013

August 2013

Page 10: WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

10 EMC CONFIDENTIAL—INTERNAL USE ONLY

Fortune 500 147 Revenue $21.7B Cash flow $5.0B R&D investment (organic) $2.4B Technology acquisitions (inorganic) ˜ $2B

Page 11: WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

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Page 12: WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

12 EMC CONFIDENTIAL—INTERNAL USE ONLY

On we are going to do

Page 13: WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

13 EMC CONFIDENTIAL—INTERNAL USE ONLY

Mainframe, Mini Computer Terminais

LAN/Internet Client/Server PC

Mobilidade Nuvem Big Data Redes Sociais DISPOSITIVOS MÓVEIS

MILHÕES DE USUÁRIOS

MILHARES DE APPS

CENTENAS DE MILHÕES DE USUÁRIOS

DEZENA DE MILHARES DE APPS

BILHÕES DE USUÁRIOS

MILHÕES DE APPS

Source: IDC, 2012

Page 14: WTF is Big Data anyways - LASER Foundationlaser.inf.ethz.ch/2013/material/breitman/Breitman_Intro.pdf · – Why Big Data is a new problem (boundaries, definition) – How we got

14 EMC CONFIDENTIAL—INTERNAL USE ONLY

Overview

• End game – Why Big Data is a new problem (boundaries, definition) – How we got there

• Hadoop • MPP architectures and in-database analytics • Big Data Visualization • Hands on/ Guided Tour • End game revisited

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THANK YOU