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OVERVIEWof Website Pros and
Products and Services
Presentation Outline
Review Website Pros and Available Website Products and Services
Become Familiar with Key Differentiating Features and Benefits
Show Referral Process for Qualified Leads
Q and A
Web Site Market Opportunity
Only 35% of 21 million small businesses currently have a Website.
Many current Website owners are dissatisfied with their first Website and Website service provider.
In addition, millions of “new” SMB’s are launched each year.
Enormous revenue opportunity—multibillion dollars in annual sales.
About Website Pros
Market LeaderLeading SME Web Site Company•240+ Employees•Strong Senior Management Team•Solid Financials with Growing Revenues •Website Pros’ Technology Used in Millions of Websites•400,000 DIFM Custom Websites Built and Counting
Two Operating Divisions•Spokane, WA (Sales Center)•Jacksonville, FL (Design and Customer Service Center)
World-Class Partners for Product and Distribution•Large Brand Name Distribution and Marketing Partners
Blue-Chip Global Partnerships
We build Websites for their small to mid-sized customers:
Website Pros Differentiators
Wide Array of Solutions•Low End Starter Kit to Fully
Customized Websites andE-Commerce Sites
Customer Friendly Process: Sales/Design Award-Winning Customer Care Strong Search Marketing Local Promotion E-Mail Marketing
Web Site Target Audience
Small to Medium-Sized Businesses in Need of a Web Presence
Businesses Looking for a Quality Website at a Good Price
Businesses that Have a Website, but Want to Branch Out
Businesses that Don’t Have a Website, and Would Like the Option to Sell Online
Businesses that Want Complete Web Design Customization
Businesses that Need Help Marketing and Promoting Their Site on the Internet
Website Pros Package Options
Custom Websites (Getsite—Solutions starting at $749.)
•Flexible Custom-Designed Websites and E-Commerce Solutions
•Custom Programming
•Graphic Design Services
•Copywriting
•Ongoing Updates and Maintenance
Starter Websites (eWorks! XL—No setup fee, $59.95 per month.)
•First-Time User or Merchant Who Wishes to Start Over
•Professional Templates, Affordable, Easy to Use
•Self-Edit Capability
•Includes a robust Internet Marketing Bundle - Visibility Online
Website Pros Package Options (cont’d)
Website Promotion through Visibility Online (VOL) $44.95 per Month•Sponsored Business Listing in Yahoo! Yellow Pages•Featured Business Listing in Switchboard.com•Enhanced Listing in Citysearch.com•Inclusion in Yahoo! Search Engine through Site
Match Program•Submission and Registration to Top Search Engines•Banner advertising•E-Mail Marketing
Hosting Services•Starting at $18.95 per Month for 75 MB Storage•Custom-Quote for Hosting Package of Any Size
Pay-Per-Click Search Engine Marketing
Geo-Targeted Banner AdvertisingPOP/WebMail (E-Mail System) Reservation Request GuestbookPolling SurveyBanner Ad RotatorPassword Security Page Launcher
Website Pros Package Options (cont’d)
Forms Manager Hits Counter ProClassified AdsDatabase SearchLogo AnimationMultimediaFile System (Intranet)Flash DesignCopywritingGraphic Design
80+ Individual Add-On Products and Design
Services:
Example Pricing: Custom Website Packages
Identifying Prospects
A majority of small businesses still do not have a Website. Chances are most of your customers are in need of a reputable, affordable Website partner (70% of small businesses do not yet have a Web site).
If a customer does not have a .com address on their stationary or business card, they could be a potential prospect.
If the customer already has a Website, current market data suggests that there is a high probability that they are dissatisfied with their current Website and Website partner.
Lead Referral Process
Via TelephoneWe’ve set-up a toll-free phone number specific for you. Call or refer your customers to: 1-866-321-4826.
Via E-MailSend us prospect information (company, contact info., contact phone number, etc.) to [email protected].
Via the WebYou, or your customers can visit us at a special Website we’ve set-up for you at: http://store.wspisp.net/affiliate2/StoreFront.bok
Website Pros will follow up with the prospect. If the prospect purchases, you are compensated for the sale.
Post Order ProcessWebsite Pros’ Responsibility
WSP SalesInitial ConsultationFormulation of Appropriate PackageOrder Confirmation
WSP DesignDesigner IntroCustomer Works One-on-One with Dedicated Designer to Develop LayoutSite Built—Pay Franchise
WSP Post SalesMonthly NewsletterQuality ControlModifications/Upgrade/Consultation
Recommended Sales (Referral) Tactics and Strategies
1. Identify Prospect—Anyone who needs a Website, redesign, or new Web site partner/designer (70% of customers) is a prospect.
2. Deliver Website Pros Credibility Message— Website Pros is an industry leader. We have built more than 400,000 Websites, offer 24x7 support, and are a well funded national company.
3. Deliver Affordability Message—Show 1-page sales flyer with price ranges or mention $700 price range for 5-page sites.
4. Deliver “Simple” Message—Easy phone interview process, use of existing brochures/print materials, with short build date.
CredibleWe are a national company with Graphic Designers, Copywriters, and Editors. We have built over 400,000 Websites for small businesses. Our Web consultants are experts at applying the various Internet technologies to the business objectives for each Website.
ReliableWe provide design support 7 days a week and offer 24x7 technical support. Our professional Website consultants are trained on all the leading Website technology to ensure your Website is highly effective.
AffordableOur prices are well under the industry average rate for Website design services, and our services include additional service items not offered by most Website design companies (technical/customer support, Website traffic building services, applications support, copywriting, editing, etc.).
Sales Value Proposition Details
ComprehensiveIn addition to designing great looking Websites, we provide several supporting Web services which include: Website hosting configuration, Website marketing services (search engines, online Yellow Pages, e-mail marketing campaigns, etc.), e-commerce services, customer support applications, and ongoing update services.
FastWe can design and build custom Websites in as little as 7 business days for brochure sites and 14 days for a fully functional e-commerce site, and we will periodically update the site using our update services or provide self-edit tools to allow the customer to make their own changes.
EasySimple process for the customer—they answer a few questions and may send us current marketing materials. We handle the rest.
Sales Value Proposition Details (cont’d)
Contacts
Website Pros
Partnership ManagerJulie Riehl
Phone: 704-847-8671E-Mail: [email protected]
Sales ManagerTraver West
Phone: 509-321-0604E-Mail: [email protected]
