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    WRITTEN EVALUATIONOUTCASTBy Callum OHara

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    In what ways does your meda

    !rodu"t use# de$elo! or"hallen%e &orms and"on$entons o& real meda!rodu"ts'

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    The meda !rodu"t me and my %rou! were tas(ed wth "reatn% ths year s a )lm o!e%enre o& our "ho"e* The )lm o!enn% we de"ded to "reate was that o& a horror )lm ode"ded that we were %on% to st"( to one o& the %enres oldest "on$entons# tenson* ths I !ersonally went and wat"hed mult!le horror )lm o!enn%s &rom many d+erent mo$es* One that I &ound $ery ns!rn% was the ,lm o!enn% &or the -./0 )lm HalloweCar!enter* Ths )lm 1e"ame an nstant "lass" 1a"( n -./0 when t was released and

    was throu%h the tenson that t "reated* In ths )lm o!enn% we &ollow and youn% 1oy $ew an%le3 we see hm )rst loo( throu%h the wndows o& hs house and then wal( n# %o on to murder hs sster* Ths "reated a hu%e amount o& tenson as we dd not (now 1oy was "arryn% a (n&e or what he was %on% to do*

    Ths !art"ular )lm o!enn% also as(ed lots o&4uestons3 why s the 1oy alone' Why would he(ll hs sster' Why would he 1e usn% a (n&e n%eneral' All o& these 4uestons were $ery$alua1le to the dre"tor as ths s what %r!s anauden"e and "reates a "onne"ton 1etween theauden"e and the "hara"ters n the )lm* I alsothen wat"hed the 566/ rema(e o& the )lm wherethe o!enn% s"ene "onssts us seen% an ns%htnto the 1oys l&e# hm murdern% hs !et andthen 1en% a1used 1y hs &amly when he %oesdownstars to 1rea(&ast* I &elt l(e ths was notthe dre"ton I wanted to %o n wth our )lm

    o!enn% so ths wasnt too mu"h o& a hel! to us*

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    7y )lm too( some ns!raton as we used a !ont o& $ew 89OV: shot wthn the )lsomethn% wh"h has 1e"ame somewhat o& a "on$enton wthn the horror %enre*a s!n on ths as n our o!enn% we had the !rota%onsts $ew !ortrayed nstead o

    Another "on$enton wh"h we stu"( wth was a se"luded and dar( settn%* We %a%lm!se o& a su1;ur1an area and then too( that away wthn the last s"ene as the

    ta(en nto an solated 1asement wth mnmal l%ht* We de"ded to st"( wth ths &elt that s s one wh"h would 1e $ery 1ene)"al to our o!enn%* Ths s a "on$entwor(ed well n many )lms# n"ludn% the "ult to "reate a dramat" s"ene* Con"ernsound# we used an am1ent soundtra"( towards the end o& the s"ene to "reate mthe s"ene* Ths added to the s"ene as we needed to "reate some dramat" tenso1est way s don% ths* It s hard to %$e a sn%le e=am!le o& a )lm wh"h does thssn%le horror )lm e$er uses an added am1en"e sound e+e"t to add tenson*

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    One way n wh"h my %rou!s )lm o!enn% de)es the horror "on$enton s wth ou1e%nnn% o& the )lm shows the anta%onst as 1en% the ?om1e "hara"ters wh"h the )lm "ontnues# we see the em!hass o& the anta%onst "han%e &rom the ?om1the %o$ernment# howe$er ths snt seen n the )lm o!enn%* We &elt as s & ths wo%enre and ma(e t more nterestn%# rather than ma(n% the whole )lm st"( to oneas & we "han%ed one as!e"t o& the )lm to !ut a twst nto the )lm# don% ths wth

    would 1e !er&e"t*

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    How does your meda!rodu"t re!resent!art"ular so"al %rou!s'

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    7y )lm re!resents three so%rou!s@

    om1es' 7ddle Class 7en 9o

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    7ILE CLASS 7ENIn our )lm the man !rota%onst s a mddle "lass man* We see hm "omn% home &rom hs o1# n a sdown and s a1out to ta(e hs med"aton* We then see that he has ran out and has ran out o& money

    1e%nnn% o& the )lm we see that ths mddle "lass man s hard wor(n%# he has "ame home &rom won"e# tdy loo(n% house* Ths shows the auden"e that he !uts a lot o& e+ort nto ma(n% money and"an3 he s !ortrayed as hard wor(n%# edu"ated and "arn%*

    The house and the suts are the man &a"tors &or shown% that the man s edu"ated and has tred n l"onnotatons o& hm wor(n% at an o>"e# !erha!s e$en a lawyer or estate a%ent* These are 1oth welhe must ha$e studed &or* The "hara"ter s !resented as a man who has tred $ery hard n l&e# althousomeone who wll not 1e !ushed around* In the o!enn% we see hm ar%un% on the !hone to the wohm that he "annot a+ord to !ay &or the med"aton* Howe$er# he s not !ortrayed as !art"ularly 1rathe 1asement# he s terr)ed o& the ?om1e that he sees* 7ost !eo!le would 1e s"ared# 1ut ths does

    "hara"ter not 1en% a hero n the sense that he s 1ra$e wthn the )rst s"ene* Ths s true &or many mthey are not !ortrayed as

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    O7BIESom1es n our )lm are !ortrayed n two $ery d+erent ways* ,rstly# we see them as monsters3 ths s ethe auden"e to thn( to start wth* We do ths 1y ta(n% away ther human &eatures# namely ther "ons"to 1e sentent* Ths howe$er# "han%es stra%ht a&ter the )lm o!enn%# where ther "hara"ter 1e"omes n

    A&ter our !rota%onst es"a!es the 1asement# he "omes a"ross a "ty !o!ulated wth

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    9OLITICIANSThe !olt"ans ln( n !er&e"tly wth the ?om1e meta!hor &or the wron%&ul treatment o& A&r"Amer"a n the md 56th"entury* In ths era we saw !olt"ans a"t$ely )%ht a%anst the r%htAmer"a3 a%an we "an ln( 1a"( to the )lm Selma# n wh"h we see a Go$ernor# Geor%e Wallallow 1la"( !eo!le to $ote* Ths "hara"ter wll 1e re"!ro"ated n a way n our )lm as we ha$

    who hates these ?om1es e$en thou%h they are normal !eo!le*

    I &eel as & ths "hara"ter must 1e a monstrous "hara"ter# someone who wll 1e des!sed 1y tl(e ths s a &ar re!resentaton o& a so"al %rou! who o!!ressed 1la"( !eo!le n Amer"a &or "hara"ter we also 1ased our man anta%onst o+ s ,ran( Underwood &rom ht NetD= serouswh"h has 1een runnn% sn"e 56-F* Ths "hara"ter s e$l# he wll do anythn% to %et nto !owmeans man!ulatn% someone or e$en (lln% them* Ths ty!e o& ruthless "hara"ter s !er&e"tthe anta%onst as we de)ntely want our auden"e to ha$e a hu%e hatred &or ths "hara"ter*

    Gon% 1a"( to the o!!resson n the md 56th"entury#as a %rou! we &elt as & ths !ro1lemat" %rou! o& !eo!ledeser$e to 1e shown n a way wh"h really reDe"tsths so"al %rou!* We &ound ths nterestn% whlst ma(n%a treatment &or our )lm as we were 1asn% a "hara"tero+ a so"al %rou!# nstead o& a "hara"ter &alln% nto aso"al %rou! nad$ertently* Ths a"tually hel!ed us a lotwhen "reatn% the "hara"ter as we (new e=a"tly what

    ty!e o& !erson we were "reatn% the "hara"ter &rom# t%a$e us a hu%e ad$anta%e*

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    What (nd o& medansttuton m%htdstr1ute your meda

    !rodu"t and why'

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    O1$ously the meda nsttuton who would 1edstr1utn% my )lm o!enn% would 1e a 1% )l!rodu"ton "om!any* ,or ths me and some o&

    de"ded on "hoosn% two !rodu"ton "om!anewe would 1e nterested n dstr1utn% our )lm9aramount 9"tures and Lons%ate*

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    9ARA7OUNT 9ICTURESWe de"ded that 9aramount !"tures would 1e a %ood "om!any to %o wth as ther )lms ha$e a hu%some o& ther )lms and also 1rn% n a lot o& money & !ro)t &rom dstr1utn% these )lms*

    A1o$e s a "hart wh"h demonstrates some o& the su""esses that ha$e 1een made 1y !aramount !%enre o& horror* As you "an see they ha$e a ran%e o& 1ud%ets3 more l(ely our )lm s %on% to re4udue to the need o& s!e"al e+e"ts and a"tors* Clearly 9aramount !"tures has a hstory o& 1rn%n% h1% s"reen n a s!e"ta"ular way* 7y %rou! would 1e $ery nterested wth ha$n% !aramount dstr1usm!ly due to ther e=!eren"e3 they "learly ha$e always had a talent n ma(n% )lms su""ess&ul* In

    num1ers s!ea( &or themsel$es# loo( &or nstan"e# at how mu"h

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    LIONSGATELons%ate s another !rodu"ton "om!any wh"h my %rou! &elt would 1e $ery 1ene)"al to use to dstr1too ha$e a 1u% 1ud%et &or )lms and a r"h !ast n "reatn% and dstr1utn% horror )lms*

    As !re$ously states we would need a "om!any wh"h "an n$est a hu%e sum o& money nto "reatn% o"ould do ust that* They ha$e "learly %ot a 1a"(%round n "reatn% su""ess&ul horror )lms# as e$dent &r"hart a1o$e* Saw III n 566K made 0= ts 1ud%et u!on ts release# a hu%e ta(n% &or the thrd nstalmenwh"h !eo!le &elt was 1en% stret"hed e$en at ths !ont* ,or ths reason we thn( Lons%ate would 1e atar%et &or dstr1utn% our )lm*

    Another reason we &eel l(e Lons%ate would 1e a %ood o!ton s that they are don% well n ada!tn% toe=!e"tatons o& the horror %enre* As seen n 566K# See No E$l made !ro)t# 1ut not as mu"h as would 1Lons%ate )lm* The "om!any o1$ously saw ths and has sn"e 1een $ery su""ess&ul n stayn% rele$ant1e"ame a hu%ely !o!ular )lm# e$dent &rom the J0#666#666 t made n the 1o= o>"e* Ths s ust one wh"h Lons%ate "reated throu%h thorou%h use o& auden"e resear"h* Ths s another t"( n the 1o= &or

    ,nally we need a "om!any wh"h has %ood e$den"e o& usn% s!e"al e+e"ts# namely CGI* Lons%ate hn the !ast wth 1% 1lo"(1uster )lms su"h as the Hun%er Games &ran"hse# wh"h may not 1e a horror tremendous amount o& CGI to "reate a dysto!an &uture* Ths s e=a"tly the ty!e o& !ost !rodu"ton &a"

    would need n order to "reate a su""ess&ul )lm* ,or ths reason I &eel that Lons%ate would 1e the 1est "reate and dstr1ute our )lm*

    Film Budget in $ Box ofce takingsin $

    Saw III 8566K: -6#666#666 06#666#666

    Snster 856-5: F#666#666 J0#666#666

    See No E$l 8566K: 0#666#666 -#666#666

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    Who would 1e theauden"e &or your meda!rodu"t'

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    The auden"e &or our )lm would 1e those who o&ten wat"h horror )lms as well as !eo!le who enoy a %oowthn )lm* The a%e %rou! we would 1e tar%etn% would 1e -;F63 ths s the a%e %rou! that would 1e mo)lm so my %rou! de"ded that t would 1e a %ood dea to mar(et ths auden"e s!e")"ally*

    ,rstly the man o1e"t$e would 1e to 1rn% n !eo!le who are &ans o& the horror %enre# as ths wll 1e the who wll see the )lm* When "reatn% the )lm# we were "are&ul that we ddnt !ush the %enre too mu"h# asto wat"h somethn% &amlar to them* Howe$er# we ensured that we dd n some as!e"ts %o a%anst "on$e

    want our )lm to 1e 1orn% and "l"h* One o& the ways we "atered &or ths auden"e s addn% n "on$entoas!e"t* We &elt as & addn% an ntal anta%onst would "ater &or ths auden"e hu%ely as they "an e=!e"t are "om&orta1le that they wll enoy3 howe$er# we ha$e added a hu%e twst wthn ths "on$entonal "hara?om1es ha$e 1een twsted to 1e ntell%ent# sentent 1en%s wh"h ha$e a "ons"en"e des!te what the %e$eryone* Ths twst ma(es the )lm nterestn% to e$en the most hardened horror &ans as t s a re&reshn%really 1een de$elo!ed n the !ast* Ths "om1naton o& !uttn% a new s!n on a tmeless "lass" s sometha1out n !re;!rodu"ton*

    We then mo$e on to !eo!le who are not really &ans o& the horror %enre*We are "atern% &or ths %rou! o& !eo!le as we ha$e de$elo!ed a thorou%hly

    re&reshn% and nterestn% narrat$e* 7ore than 1en% a )lm &ull o& um!s"ares and tenson )lled s"enes# the )lm my %rou! "reated has a hu%ely"a!t$atn% narrat$e# one wh"h 1rn%s the %enre out o& the stereoty!e o&%ory yet la"(lustre horror )lms* We &eel that as the story s $ery or%nal# wewould 1rn% n an auden"e re%ardless o& whether they are &ans o& the horror&ran"hse3 I truly 1ele$e that ths )lm has the !otental to 1e a 1lo"(1uster )lm*Ths s un"ommon n horror )lms as many !eo!le shy away &rom them#1ut I 1ele$e that ths !ro1lem wouldnt e+e"t us*

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    The a%e %rou! we would 1e tar%etn% s -;F6* Ths s 1e"ause a&ter some e=tens$e resear"h n !re;!rodths s the a%e %rou! most nterested n horror )lms* Ths a%e %rou! are those who use the "nema the mthese a%es !eo!le are more l(ely to %o the "nema as a so"al e$ent* We "atered &or ths auden"e 1y ma!rota%onst n ths a%e %rou!* 9eo!le l(e )lms wh"h they "an relate to# so ensurn% that the !rota%onst o& our tar%et auden"e %$es the )lm a mu"h 1etter "han"e o& 1en% su""ess&ul as the auden"e "an em!a!rota%onst* Ths s es!e"ally m!ortant wthn the horror %enre as t s o& utmost m!ortan"e that a ln( auden"e and "hara"ter# as the as!e"t o& horror )lms wh"h ma(e them most s"ary s !la"n% yoursel& n t"hara"ter wthn the s"ene*

    One thn% we la"(ed when "atern% &or an auden"e s "lass* Our !rota%onst s wthn the mddle "lass# wthe wor(n% "lass# the man $ewers o& horror )lms* Ths s true 1e"ause o& the thrll that a horror )lm "anwh"h s sou%ht a&ter 1y the wor(n% "lass stereoty!"ally* The wor(n% "lass are statst"ally less edu"atea1o$e them# wh"h ma(es horror )lms where the narrat$e snt too d>"ult tounderstand more nterestn% too them3 they use the )lm&or uses su"h as es"a!sm* An as!e"t wh"h we "ould ha$em!ro$ed s ha$n% the man "hara"ter as a wor(n% "lass man#1ut we &elt that ha$n% a mddle "lass man would 1e more$alua1le to the narrat$e# a de"son wh"h too( a lot o& thou%htand ds"usson*

    Statst"ally t s males who wat"h the most horror )lms#a%an ths auden"e s "atered &or 1y the &a"t that theman "hara"ter s a male "hara"ter* Howe$er# we &elt l(ema(n% ths )lm a male domnated one would ha$e a hu%em!a"t on the &emale auden"e wh"h the dee!er narrat$em%ht 1rn% n* Our )lm also )ts nto the "ate%ory o& %oth"# wh"hs tradtonally wrtten &or women* ,or ths reason we ensuredthat when "reatn% our treatment we n"luded !lenty o& &emale"hara"ters to ensure there s not an o+set n %ender 1alan"e*

    Ths wll ensure as many !eo!le as !oss1le wat"h our )lm# wh"hwould o1$ousl 1e the man oal*

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    MHow dd youattra"taddressyour auden"e'

    S l d h 1 h t & t ll th

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    So"al meda has 1e"ame a hu%e !art o& our so"ety# es!e"ally n the a%e%rou! we are tar%etn%# -;F6 year olds* One o& the man so"al networ(n%!lat&orms o& re"ent s nsta%ram* Insta%ram has re"ently ht F66#666#666users# to !ut that nto !ers!e"t$e# the !o!ulaton o& the Unted n%dom sK#666#666* Insta%ram has almost )$e tmes as many users as the!o!ulaton o& the U* Ths %oes to show how many !eo!le use the ste* I&eel as & 1ran"hn% out to so"al meda s a %reat way o& %ra11n% a hu%eauden"es attenton# !oss1ly e$en o$ern%ht wth the o!!ortunty o& our)lm o!enn% %on% $ral*

    One way n wh"h )lms %an attenton on so"al meda s when the a"torstal( a1out ther )lms# or %$e snea( !ea(s n ther !ost* One o& the most&amous a"tors who does ths s wayne 2ohnson#

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    Poutu1e would also 1e a hu%e !lat&orm n wh"h we "ould !romote our )lmto our auden"e3 howe$er# ths wll "ost a lot more money* Poutu1ers "anmonetse ther $deos# wh"h means they "an !lay a short ad or a traler1e&ore ther "ontent n order to %enerate money* Com!anes must !ay &orthe !r$le%e to ha$e ther ad !layed# 1ut n return "an de"de what $deosther ad wll 1e shown on* Ths means that we "ould tar%et !art"ular"hannels* These "ould n"lude3 )lm re$ew "hannels# 1lo% "hannels o& youn%adults and other "hannels wh"h resear"h shows !eo!le wthn the a%e o&

    -;F6 wat"h* Ths s a %ood way to rea"h a lar%e auden"e wh"h s tar%etedto !eo!le who we thn( would wat"h our )lm* In any "ase ths would "reatea tremendous amount o& !u1l"ty 1ut would 1e $ery e=!ens$e*

    As ths would 1e a !artally Brtsh )lm# we would dad$ertsn% n the U* Ths "ould 1e done !er&e"tlytrans!ortaton wthn the U* Here n the U we ha

    worlds 1%%est !u1l" trans!ort 1ases# wth many 1usses# trans and "oa"hed daly* Ths o!ens the oad$ertse our )lm to masses o& !eo!le n a $ery sh

    The !ro1lem wth ths howe$er s that the auden"e$eryone# rather than a s!e")" %rou! wh"h we "also an e=am!le o& !ass$e ad$ertsement as !eo!!ast these ad$ertsements wthout ta(n% them nalso $ery "ostly# wh"h leads me to 1ele$e t s noour )lm*

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    What ha$e you learnt

    a1out te"hnolo%es &romthe !ro"ess o&"onstru"tn% ths !rodu"t'

    The )rst te"hnolo%y used to "reate my )lm o!enn% must 1e the "amera As I had

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    The )rst te"hnolo%y used to "reate my )lm o!enn% must 1e the "amera* As I had GCSE 7eda Studes "oursewor(# I was 4ute &amlar wth ths !e"e o& e4u!ment*used a lot more o& the &eatures on the "amera ths tme around as we had to ensuloo(ed !er&e"t and that we were usn% the "amera to the 1est o& ts a1ltes* We d1alan"e the hue and saturaton to ensure the shot loo(ed r%ht and ensured the "o1alan"ed* We dd "ome a"ross some !ro1lems wth the "amera wh"h led us to hat e$en more# loo(n% at an onlne manual* Ths !ro1lem was "on"ernn% the &o"us

    and my %rou! are $ery %ood at "ontrolln% now due to ha$n% to learn more a1out&eature*

    The "amera we used was a Canon Le%ra H,566* Ths s a mdle$el "am"order "amn /56!* Ths was the &ormat o& $deo wh"h we used n the )nal "ut o& the )lm as 4ualty wthout ha$n% to 1e a hu%e )le s?e* I &eel $ery "on)dent usn% ths "amerWh"h s somethn% I 1ele$e s de)ntely %on% to hel! me ne=t yearIn my A5 meda studes* I wll then 1e somewhat o& an e=!ert wth ths

    Camera# as wll the rest o& my %rou!*

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    ,nally the !e"e o& te"hnolo%y wh"h I ha$e m!ro$ed the most 1y usn% ths yeaE=!ress wh"h s the !ro%ramme we used to "reate the )lm o!enn% on the s"hoo"om!uters* Ths e4u!ment s a lot more ad$an"ed than the so&tware we used las"reate our )lm tralers at GCSE3 the so&tware we used last year was "alled 7o$e$ery 1as" and sm!le to use !ro%ramme* I am $ery ha!!y that I ha$e learnt to uso&tware as t has de)ntely added a hu%e amount o& 4ualty to our )lm o!enn%

    s a lot more "om!l"ated 1ut also ma(es the )nal !rodu"t loo( mu"h 1etter*

    We had used ,nal Cut E=!ress to edt our !relmnary!e"e 1ut we dd not use mu"h o& the so&tware as weddnt need to add any e+e"ts or te=tonto ths !e"e* I dd howe$er# &eel l(e usn% ths so&twareto edt the !relmnary "l! was 1ene)"alas t ensured I had the 1as"s !nned down 1e&ore I

    started edtn%* By the end o& edtn% our )nal !e"e#I &eel as & I am 4ute (nowled%ea1le a1out ths !e"eo& so&tware and loo( &orward to 1e"omn% e$en 1ettern the &uture as I !ro%ress nto A5 7eda Studes*

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    BP CALLU7 OHARA