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8/8/2019 Written Com
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Prepared by:
Rohit Chaudhri
Rohtang Yadav
Ritu Gupta
Rinki Bhasin
WRITTEN
COMMUNICATION
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WRITTEN COMMUNICATION
Communication by means of
written symbols (either printedor handwritten)
Any type of interaction that
makes use of written words.
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CONTENT
WHAT IS WRITTEN COMMUNICATION?
RULES OF GOOD WRITING
BUSINES CORRESPONDENCE
RECRUITMENT LETTERS
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ADVANTAGES
Legal Defense.
Ready Reference.
Permits Substitutions and
Revisions.
Permanent in Nature.
Mass Access.
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DISADVANTAGE
Limited to literate world.
Lack of immediate feedback.
Needs expertise in expression.
Lot of paper work.
Costly than oral
communication.
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WORDS OF WISDOM
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PRIOR TO WRITING
Choose topic of your comfort
level
Brainstorm
Organise
Prepare rough draft
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RULES OF GOOD WRITING
Write to express, not to impress.
Avoid gobbledygook and jargon.
Prefer the plain word to the
fancy.
Never use a long word when a
short one will do.
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Master the simple declarative
sentence.
Vary your sentence length.
Use the active voice.
Put statements in a positive
form.
CONTD.
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Put the words you want to
emphasize at the beginning or
end of your sentence.
Revise and rewrite.
Improvement is always
possible.
Develop a natural style.
CONTD.
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WORDS OF WISDOM
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BUSINESS
CORRESPONDENCE What is Bcomm.
Rules
Format
Elements
Types
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BUSINESS COMMUNICATION
Any type of interaction
that makes use of written
words and pertains tobusiness or formal
environment.
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RULES OF BUSINESS
CORRESPONDENCE
Bring about cordiality
When writing to yourbusiness colleagues, usephrases like team effort,your valued opinion,work together and thelike.
Margins in writing layout
Use left justified marginsand ragged right margins
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Avoid using weasel words
such as seems,
perhaps,apparently, usually.
They give the impression
of your being insecure
or insincere
Format business e-mails in
plain text
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Dateline in business
correspondence
Write August 1,2006, notAug. 1,
2006; August 1st,
2006; or 8-1-06
Contractions in
business writing
write cannot and
not cant
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Foreign words and phrases
faux pas, ipso facto,
prima facie,ad hoc, postmortem, status quo.
Keep business letters
formal and factual
Avoid use of jargon and
buzzwords
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Professionalism in
writing
Avoid fancy fonts .
Make your proposals
persuasive
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BUSINESS CORRESPONDENCE
Gives the reader their first
impression
Quality of the paper
Colour
The margins
Spacing
SIGNIFICANCE OF
CORRECT FORMAT?
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ELEMENTS The Paper
20lb for normal use and32lb for important letterslike resume cover letters
Color
White and light tints is thestandard and shouldusually be used
SizeA4 size is the standard
Layout
semi-blocked, blocked and
full-blocked.
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Margins & Spacing
Left and Right 1 Inch
Top and Bottom 1 Inch
single spaced. Leave oneblank line betweenparagraphs, 2 Blank linesbefore the complementaryclose (i.e. Sincerely) and 3
to 4 lines for the signature.
Salutation
Complimentary close
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Subject Line
Signature
Ms. Tony Braxton
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TYPES OF BCOMM.
There are various types of
correspondence
Accept a job offer
Thank you letter
Informational
interviewing Recruitment letter
Curriculum vitae
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ACCEPTANCE LETTER
This is a very brief letterand to the point. It
confirms in writing some
points that may have been
conveyed over the phone
or verbally by theemployer.
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THANKYOU LETTER
It is used to establish
goodwill, to expressappreciation. The basic
rule of thumb is that
everyone who helps you
in any way gets a thank
you letter.
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The tone of this letter
should demonstrategenuine interest and
appreciation for their time.
Remember that it is a
request for information and
advice, nota job.
INFORMATIONAL
INTERVIEWING
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Cover letters..
Increasingly, job seekers are
being asked to send their
resumes and cover lettersonline. In terms of content
cover letters should be half the
length of a regular cover letter.
You should also mention a fewkey words org. want to hear but
be succinct.
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CURRICULUM VITAE
Requested by a
prospective employer as
a record of yourqualifications and
professional experience.
CV stands for the Latin
words "curriculum vitae",
meaning "the course ofone's life".
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WORDS OF WISDOM
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THANK YOU