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Professional WRITING Experience

Writing Portfolio

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Professional Writing Experience

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Page 1: Writing Portfolio

Professional

WRITING

Experience

Page 2: Writing Portfolio

BENJAMIN CHIA WEIMING

[email protected]

+65 96577281

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WORKED At

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CLIENTS SERVICED

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APPLICABLE INDUSTRIES

ADVERTISING

ARCHITECTURE

EVENTS MANAGEMENT

INFOCOMM TECHNOLOGIES

INTERACTIVE DIGITAL MEDIA

INTERIOR DESIGN

MARKETING

Page 6: Writing Portfolio

RELEVANT EXPERIENCE

PRESS / MEDIA RELEASES

COPYWRITING

BLOG WRITING <ANNexeD>

ACCOUNT SERVICING

ACADEMIC

Page 7: Writing Portfolio

PRESS / MEDIA RELEASES

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!"#$!%"

The A Team Promotions Pte Ltd No 43, Jalan Loyang Besar, #01-03, Singapore 509371

Tel : +65-67341123 Fax : +65-65833969 E-mail: [email protected] Website: www.theateam.com.sg ROC 199308336

FOR IMMEDIATE RELEASE________________________________________ 25 April 2011 Dear Editor,

WHO WILL BE THE NEXT BEST DANCE CREW IN SINGAPORE?

SBDC 2011 - THE biggest and most electrifying Hip Hop dance competition of the year returns to Jurong Point for its third successive season. Up for grabs is a spot to represent Singapore in the World Hip Hop International !"#$%&'(")*+,#-(+*-&./00&("**%#+#1&+#&2"-&3%1"-4&5678&!%%)%9&"-&:(%&;<=>)*+$-&,?&@+*&@,*A4&:(+-&)%1"&event continues to provide a platform for local youths to entertain and inspire audiences with their own brand of Hip Hop dance - a subculture that has recently become vastly popular among many young Singaporeans. The search for homegrown talent continues following recent groundbreaking success when SBDC 2009 champions - Joyce & The Boys, won a bronze medal for Singapore on the world stage in Las Vegas. This was the first time that Singapore garnered an international top honour in the discipline of Hip Hop dance. Last year, SBDC 2010 champions Freekzy Nutz "#9&6+#1"*,B%A-&C%-:&D,**%B&./0/&E+##%B&D,**+#1&6")4&,#$%&"1"+#&9+9&Singapore proud by reaching the Top 16 at the World Championships. This season promises to be another head-turner with an all-star line up of judges that include World Popping Champion and guest star from the movie Step-Up 3D, J-Smooth. Representing Japan on the judging panel will be Kenichi, an Apollo Theatre two-time grand slam champion and director of Ebina Performing Arts Company. Current defending World Popping Champion Slim Boogie, will also be making his appearance alongside Raj, 6+#1"*,B%A-&F%B>&,E#&@+*&@,*&)"%-:B,4&*B,9G$%B&"#9&HB"+#-&behind the annual SBDC national championships. Dance championships such as these that happen on an international scale look set to bolster the local arts scene with opportunities for local youths to represent Singapore on a global stage. Organizing such an event is #,& )%"#& ?%":4& "-& I"J4& 'B%":+F%& !+B%$:,B& ,?& K(%& 7& K%")& DB,),:+,#-& "*:=>& *G:& +:4& LOrganizing the biggest annual Hip Hop dance competition in Singapore is always challenging but having our national flag raised at the 2009 International World Hip Hop Dance competition which was witnessed by delegates from over 30 countries in front of thousands of spectators in Vegas was sheer pride and joy! It was my dream come true to see the aspirations of our homegrown Hip Hop dancers being fulfilled! Jurong Point is the place to be this year if you want to witness world-class dancing from our local youths. Singapore has its own brand of Hip Hop dance and the world needs to see it. M+##%B-&,?&:(+-&>%"BAs SBDC will face-off against dancers from all over the world. Participating countries include USA, Canada, France, Germany, Italy, India, Japan, Malaysia, Korea, Brazil, South Africa, Argentina, Spain & many more. Every season promises record crowds at Jurong Point with an estimated 500 registered *"B:+$+*"#:-&*+::+#1&:(%+B&-N+==-&"1"+#-:&,#%&"#,:(%B&+#&,B9%B&:,&H%&$B,E#%9&6+#1"*,B%A-&C%-:&!"#$%&'B%E8& CROCS is the Official Footwear Sponsor for SBDC 2011. Dancers will embrace the seasonal freedom with the =":%-:& G=:B"& =+1(:E%+1(:& 9%-+1#-& ?B,)& :(%+B& L2+1(:& ,#& O,GB& P%%:Q& $,==%$:+,#8& K(e National Championships are proudly produced and organised by The A Team Promotions Pte Ltd / Hip Hop International Singapore. Your journalist & photographer are cordially invited to interview our contestants at the preliminaries starting Saturday, 28

th May followed by 29

th May, 4

th & 5

th June and the grand preview on 11

th June & Grand Finals on

Sunday, 12th June 2011.

To catch a glimpse of what SBDC is all about, come on down to the 2

nd SBDC 2011 road show

scheduled on Saturday, 30th

April at 5pm at the Heeren. Do not hesitate to contact me should you require interviews and photo opportunities with relevant personnel i.e. our grand champion crew, contestants etc to be arranged.

Page 9: Writing Portfolio

The A Team Promotions Pte Ltd No 43, Jalan Loyang Besar, #01-03, Singapore 509371

Tel : +65-67341123 Fax : +65-65833969 E-mail: [email protected] Website: www.theateam.com.sg ROC 199308336

2

!"#$%&#'(#)&&*$+,%-.+#/%.+&/0#%&1#)$$+%0*,%-.+#+23+,)+&4+5#6&+#'(#/7+#/8'#(',4+0#-+7)&1#97+#"#9+%$!

Raj Creative Director of The A Team Promotions Pte Ltd Director - Hip Hop International Singapore World Hip Hop Dance Championships / World B-Boy Crew Battle Winner of Malibu World SuperDance National Championships 1986 Represented Singapore & competed in the World Finals in London, The Hippodrome No Drugs, No Violence, !"#$%"&'()*+,-.#/'0#/"0

ISSUED BY : Manager, The A Team Promotions Pte Ltd CONTACT PERSON Please RSVP to : Lorraine (HP 96628991 / 67341123) [email protected]

Page 10: Writing Portfolio

The A Team Promotions Pte Ltd

No 43, Jalan Loyang Besar, #01-03, Singapore 509371 Tel : 67341123 Fax : 65833969 E-mail : [email protected] Website : www.theateam.com.sg ROC : 199308336M

Page 11: Writing Portfolio

Sheer Industries Group Pte Ltd,

National University of Singapore, Block E4, Engineering Drive 3, #02-12H, Singapore 117576

12 September, 2011

FOR IMMEDIATE RELEASE:

Sheer Industries Group partners with ARToolWorks

Interior design workflow software vendor partners with world’s biggest provider of

Augmented Reality software

Singapore, September 12, 2011 - Sheer Industries Group, a provider of workflow

software applications for interior designers and architects, has signed a distribution

partnership agreement with ARToolWorks, the world’s premier provider of

Augmented Reality (AR) software and development tools. Sheer Industries will

distribute ARToolWorks's AR libraries in Singapore, one of the fastest-growing and

most sophisticated design markets. ARToolWorks's AR libraries are internationally

recognized as the gold standard in AR application development.

AR is the interaction of live video and virtual content, allowing computer-generated

graphics to be superimposed onto the real world. AR applications have gained

popularity amongst design professionals and consumers in recent years as they allow

people to ‘immerse’ themselves in a virtual environment, while simultaneously

achieving a sense of realism. The potential for interactive applications is further

benefiting from the rise of mobile apps, such as tablets and smartphones.

This partnership represents a milestone for both companies. ARToolWorks seeks to

aggressively expand its customer base in Singapore and the agreement enables the

company to gain more traction in a highly-attractive market, like Singapore. Working

with ARToolWorks will enable Sheer Industries to more effectively integrate AR

libraries into its software products for interior designers, architects and their clients.

Ben Vaughan, CEO of ARToolWorks, said: “We are delighted to sign this agreement

with Sheer Industries Group. We need an AR-savvy local partner to help us propagate

our software and build long term relationships with companies in Singapore. I am

confident that this partnership will help both our companies to achieve our strategic

goals.”

Benjamin Chia, Co-founder of Sheer Industries Group, added: “It is an honour to be

able to partner a firm of such high stature as ARToolWorks. This represents a

tremendous step forward for the company and will help us reach our vision of being at

the forefront of developments in the creative design workflow sphere."

-30-

Page 12: Writing Portfolio

Sheer Industries Group Pte Ltd,

National University of Singapore, Block E4, Engineering Drive 3, #02-12H, Singapore 117576

About ARToolWorks

ARToolworks is a worldwide provider of tools for developing Augmented Reality

(AR) experiences and currently has offices in Asia, USA and Europe. The company

provides commercial licenses for the ARToolKit family of products that includes

software for developing standalone, web based and mobile AR applications. For

additional information please visit www.artoolworks.com.

About Sheer Industries Group

Founded in 2011, Sheer Industries Group develops and markets workflow software

applications that enable interior designers and architects to better serve their

customers. These applications leverage Augmented Reality and 3D to optimize

professional design and associated supply chain workflows via tablets and the

desktop. Sheer Industires is being incubated by NUS Enterprise. For more

information please visit www.sheerindustries.com.

For more details please contact:

Benjamin Chia

Phone: +65 96577281

Email: [email protected]

Web: www.sheerindustries.com

Page 13: Writing Portfolio

Sheer Industries Group Pte Ltd,

National University of Singapore, Block E4, Engineering Drive 3, #02-12H, Singapore 117576

Page | 1

19 December, 2011

FOR IMMEDIATE RELEASE:

Instant rendering now available on iPad2

Singapore, December 19, 2011 - In the world today, no company has ever come up with an

instant rendering application for interior designers, until now. A Singaporean Research and

Development firm known as Sheer Industries Group, has developed a workflow software

application for the iPad2 that allows interior designers to enable their clients to visualize 3D

drawings onsite. The application known as Cairnsmith, shaves hours off rendering time by

allowing it to be done instantaneously, which streamlines the workflow of an interior

designer to be more efficient and effective.

Cairnsmith brings forth the possibility that clients looking to renovate their houses can walk

into a room that they want to furnish, hold up the iPad2 and scan the 4 walls to see life-sized

3D images superimposed onto the real environment, albeit with a high level of photorealism.

This gives clients a truer sense of how their rooms can potentially look like after renovation

has been completed.

Apart from realistic real-time visualization, Cairnsmith gives interior designers the edge in

receiving feedback from clients. Properties of objects in a design drawing such as colours and

texture of walls, positioning of furniture, doors and windows, as well as amount of lighting

can all be amended on-the-fly via finger movements on ther tablet's touchscreen. In addition

to being intuitive and interactive, this facilitates a productive discussion between designer

and client that ensures designs are drawn up and amended according to clients' expectations.

While consumer-driven technology has become increasingly accessible and available to the

masses today, utilizing mobile technology such as tablets offers many benefits to interior

design enterprises to enable them to get work done on-the-go, and increase their level of

efficiency and productivity.

Benjamin Chia, Co-founder of Sheer Industries Group, added: “Cairnsmith represents a step

forward in the interior design industry today. A typical designer's workflow process is

streamlined and made simpler, allowing more work to be done in a given amount of time

while at the same time bridging any communication gap between designer and client."

The product is currently undergoing alpha testing with the full version due to be launched at

the end of January.

-30-

Page 14: Writing Portfolio

Sheer Industries Group Pte Ltd,

National University of Singapore, Block E4, Engineering Drive 3, #02-12H, Singapore 117576

Page | 2

About Sheer Industries Group

Founded in 2011, Sheer Industries Group develops and markets workflow software

applications that enable interior designers and architects to better serve their customers.

These applications leverage Augmented Reality and 3D to optimize professional design and

associated supply chain workflows via tablets and the desktop. Sheer Industires is being

incubated by NUS Enterprise. For more information please visit www.sheerindustries.com.

For more details please contact:

Benjamin Chia

Phone: +65 96577281

Email: [email protected]

Web: www.sheerindustries.com

Page 15: Writing Portfolio

BizITTHE BUSINESS OF INFOCOMM TECHNOLOGY THE BUSINESS TIMES Thursday, October 20, 2011 31

By VICTORIA HO

TODAY, architecturefirms take the betterpart of a day to rendera set of static stilldrawings to show cli-ents what their homemight look like.

The process is of-ten described as a tedious one, andinflexible because changes suggest-ed require re-rendering and somemeasure of imagination to be exer-cised by the client.

But a start-up in Singapore islooking to change that, by allowinghome owners to look through theiriPads as a 3D lens to their dreamhome.

Sheer Industries has come upwith a software called Oombra,which uses augmented reality toplace 3D objects in an existingspace when viewed through thetablets. The software is compatiblewith a wide range of existing 3D ob-ject formats common to architectur-al firms, and interior designers willbe able to import their textures andfurniture sets to show clients.

The objects can be moved andrearranged on the fly, as the soft-ware overlays them against thebackdrop captured by the device’scamera.

The company’s co-founder, Ben-jamin Chia, 25, told BizIT thestart-up had begun by speaking toarchitecture firms, and found thatmany found it difficult helping cli-ents envision the designer’s layout.Processing the still images was alsothe cause of wasteful downtime,

and changes to designs often result-ed in many subsequent meetings todiscuss revisions before customerscould sign off on the project.

Started a year ago, Sheer Indus-tries was incorporated less thanhalf a year back in June. It moved

into the NUS (National Universityof Singapore) Enterprise start-upincubator the month after, havingreceived a grant of S$50,000 fromSpring Singapore.

Mr Chia is joined by 24 year oldco-founder, Shawn Loh and Imran

Nabhan, who serves as the compa-ny’s chief technology officer. To-gether with two software engi-neers, the lean team of five is readyto push out its first product in De-cember.

Last month, it announced a part-nership with augmented realitycompany in the US, ARToolWorks,which grants Sheer Industries thelicence to use the former’s technolo-gy in its product. Additionally, theSingaporean firm also has exclu-sive distribution of ARToolWorks’products here, providing anotherrevenue stream for the firm.

The nod of approval from thelong-time augmented reality playerpoints to the need to find morepractical, industrial applicationsfor the technology, said Mr Chia.

Mr Loh noted that Oombra’s val-ue proposition is likely to appeal toarchitectural firms of all sizes.“We’re speaking to big firms in Sin-gapore right now, and we’ve alsospoken to small to mid-tier organi-sations – all of them have ex-pressed the same need.”

While there are augmented real-ity firms in the country right now,the firm is moving fast while no di-rect competitors in the same spaceexist yet.

Future plans include the renew-able energy space, and helpinggreen players come up with effi-cient ways to design and build, saidMr Chia. The company is also plan-ning to market its product to exteri-or architecture firms, and is look-ing to neighbouring Asean coun-tries, he said.

[HONG KONG] SamsungElectronics yesterday un-veiled the first smartphonerunning Google’s latest ver-sion of the Android operat-ing system, which aims tocombine software used intablets and smartphones.

The global launch of theGalaxy Nexus kicks off inNovember and comes ascompetition intensifies be-tween Samsung and AppleInc to win market share inthe booming tablets andsmartphones industry.

Samsung and Google in-troduced the high-end mod-el yesterday, after delayingthe launch last week as atribute to the late Appleco-founder Steve Jobs. Ap-ple is Samsung’s biggestcustomer for microproces-sors. This also marks thefirst major rollout fromGoogle since it announcedplans in August to acquireMotorola Mobility Holdingsfor US$12.5 billion.

The deal had raised con-cerns among hardwaremakers that Google may fa-vour Motorola over otherhandset vendors such asSamsung, HTC and LG Elec-tronics that rely on the freesoftware.

Google’s Android mo-bile software – the world’smost-used smartphone plat-form – powers 190 milliondevices, up from 135 mil-lion in mid-July.

The latest version of An-droid, named Ice CreamSandwich, is designed to

unite tablet and smart-phone platforms, potential-ly attracting more applica-tion developers and con-sumers to the Androidcamp, which has fewer ap-plications available than Ap-ple’s.

Samsung, the top sellerof Android phones and thebiggest challenger to Apple,said the phone will have ac-cess to more than 300,000applications and games,versus over 425,000 appsfrom Apple’s App Store.

Many technology web-sites ran live blogs of theevent, indicating the buzzgenerated for the new An-droid software and Nexus.

Samsung’s new device,which touts a 4.65-inchhigh-definition “super”AM-OLED display and a 1.2GHz dual-core processor,features such new func-tions as face recognition to

unlock the phone.The world’s No 2 hand-

set maker said it also plansto introduce a version ofthe Galaxy Nexus that runson faster Long-Term Evolu-tion (LTE) networks.

Samsung said on Mon-day that sales of its Gal-axy S and Galaxy S II smart-phones topped 30 millionunits, with the company ex-pected to overtake Apple asthe world’s biggest smart-phone vendor in the thirdquarter. – Reuters

S’pore start-up’s tablet software allows design, layout of interior objects in 3D

[SAN FRANCISCO] Apple Inc’s lawsuit accusing SamsungElectronics Co of imitating the iPhone maker’s productswas narrowed by a judge in federal court in California.

Apple’s claims that Samsung misrepresented its intentto license certain patents on fair terms was dismissed andSamsung’s request to throw out some of Apple’s antitrustclaims was granted in a ruling on Tuesday by US DistrictJudge Lucy Koh in San Jose, California. She said Applecan amend its complaint to revive the claims. The judgedidn’t rule on Apple’s request to block Samsung from sell-ing its Galaxy line of mobile devices in the US based onclaims they violate Apple patents. – Bloomberg

Giving 3D vision toarchitects’ drawings

Apple’s suit narrowed

Galaxy Nexuswith latestAndroid unveiled

Apps aplenty: GalaxyNexus will have 300,000apps and games, versusover 425,000 for Apple

Co-founders: Mr Chia (left) and Mr Loh moved Sheer Industries intoNUS Enterprise start-up incubator after getting a Spring S’pore grant

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COPYWRITING

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PRINT ADVERTISEMENT

39 STAMFORD

7 a.m. Hotel Check in:

Greet the stylish exterior of the building as you pull up to the front desk of the hotel.

Bask in the posh surroundings as you are being ushered to the comfort of your room.

8 a.m. Breakfast at ‘tiffany’s’:

Make your way to ‘Tiffany’s’ and feast like royalty as you tuck into a breakfast fit for

a king. Tantalize your taste buds & energize your body for a day of adventure ahead.

10 a.m. Drop by the Soho office for meetings:

Suit up in a crisp corporate outfit and cruise through the agenda at the meeting later.

12 nn Lunch at some Michelin restaurant:

Stop by one of the lunching venues scattered around to calm your rumbling stomach

and reward yourself for a job well done at that meeting.

1 p.m. Check out the latest fashion/gear for retail therapy:

As the midday sun rises high, escape from the sweltering heat into the adjacent

(Capitol Building) that has a wide array of shops. Indulge in some retail therapy and

wile away time as you shop to your hearts’ content.

5 p.m. Spa & beauty treatment:

As dusk encroaches, spare a moment to recharge after hours of visiting the many

stores. Book a beauty or spa treatment to revitalize your body, mind and soul.

7 p.m. Dinner at some Michelin restaurant:

Appease the evening hunger pangs in a pleasurable fashion at any one of the nearby

restaurants that provide more than just a gastronomical treat.

9 p.m. Watch the play:

As the night grows on, settle into the Capitol Theatre to watch your favourite play, a

pastime for the cultured and refined soul. It doesn’t matter whom you watch it with,

the rustic ambience steeped in Singapore’s cultural heritage appeals to both lovebirds

and friends alike.

11 p.m. Supper at the supper club under the stars:

End the perfect day with a late night snack at the many bars and nightspots that dot

the vicinity. Catch up with company, or simply reminisce about olden days gone by.

Page 19: Writing Portfolio

WEBSITE

CHOCOLATE SCHUBAR

Introduction:

From our very first pair in 2004, chocolate schubar has carved its niche in the shoe

industry with our whimsical take on women’s footwear.

We embody high street fashion with a delectable range of chic footwear. The

mandatory twist in style is always accompanied by a delightfully comfortable

wearability. With affordability to boot, those on a shoestring budget can indulge in

well-heeled alternatives.

Playfulness and attitude lurk in every corner as our shoes come in a kaleidoscopic

range of colours. It is no wonder that countless pairs continue to make it to every

trendy wardrobe from Paris to Berlin and Tokyo.

From the runway to the walkway, we endeavour to make quirky and fun designer

shoes accessible to every girl.

Concept:

Our shoe trends are always on point with an element of timeless French chic, thanks

to our design team that is headquartered in Europe.

Style aside, our desire to create an international brand is evident in every brand detail;

from our eye-catching candy bar retail concept right down to our shoe packaging. Our

credible Research & Development team ensures our shoes are quality pieces of art

that can withstand the daily hustle & bustle of every city girl’s life.

It is no surprise that we have taken flight into 19 fashion capitals of the world –

including New York, Paris, Milan, Hong Kong and Tokyo.

Look out for our distinct chocolate schubar signature that is stamped on every pair

we make – a mark of flamboyance and style.

Inception: ASA is the design and manufacturing house of quality footwear products behind its

proprietary brand, chocolate schubar, as well as other company labels.

A passion for shoes is at the heart of ASA. This passion enables us to channel positive

energy into everything we do – from the initial product design to the final product in-

store. Each shoe is the fruit of our commitment, dedication and love.

ASA currently supplies over 70 stores worldwide, including international chain store

operators from across the Asia Pacific region and Australasia. Over time, we have

built a formidable business based upon strong foundations in research and

development, supply chain management and stringent quality controls. This has

contributed to ASA’s high level of credibility and reliability.

Page 20: Writing Portfolio

WEBSITE

Together with a genuine effort to provide the best service to our customers, our

quality products and services have gone a long way to ensure true customer

satisfaction.

Well poised to take its international position further upstream, the company is

currently focusing on developing franchise and distribution partnerships as part of its

expansion plans.

Franchise Enquiries

Our track record includes multiple franchise and distribution channels. Currently, we

have 6 showrooms in France with more to open in the near future. More than 19

countries are listed on our distribution map and we have over 12 concept boutiques in

Asia. Chocolate schubar is establishing itself as a leader in the international shoe

industry.

Be a part of our global movement as a valuable franchisee. We offer a complete

package from head to toe:

• Location analysis and selection

• Budgeting and cash flow planning

• Store opening support

• Fashion and trend forecasts

• Store concept and interior design

• Logistics and operational support

• Branding and marketing support

As we make our fashionable footprint across the globe, we invite you to walk in our

shoes and journey with us every successful step of the way!

For more information, please visit www.schu-shop.com

For franchising enquiries, please contact our

Franchising Business Development Department at [email protected] or

Mr. Benny Chee at [email protected]

Page 21: Writing Portfolio

MARKETING COLLATERAL

MDIS

At MDIS, you will be assured practical and experiential learning that is conducted

within our in-campus TV and radio studios, life sciences laboratories and hospitality

training centre. Your MDIS education will shape you into an outstanding individual

with broadened perspectives and excellent analytical skills, allowing you to achieve

your goals and succeed in the global economy.

SATS

Gateway services

Headline: Smooth service, you’re on top of it. / Smooth. You make it happen.

As a leading global service provider, SATS strives to make your experience truly

delightful and memorable by offering you world-class gateway, security and food

solutions.

At SATS, we endeavour to delight our customers and exceed their expectations. We

value each and every person we meet, making sure they leave us with a smile. We

take every effort to ensure our passenger services are executed seamlessly from end to

end. Get to know the team that makes it all happen.

Security services

Headline: Secure service, you’re on top of it. / Secure. You make it happen.

As a leading global service provider, SATS strives to make your experience truly

delightful and memorable by offering you world-class gateway, security and food

solutions.

Being Singapore’s premier auxiliary police force, SATS provides effective and

reliable services in the areas of aviation, premises and events security. Join SATS and

be part of an elite contingent capable of providing topnotch security services.

Food solutions

Headline: Stellar service, you’re on top of it. / Stellar. You make it happen.

As a leading global service provider, SATS strives to make your experience truly

delightful and memorable by offering you world-class gateway, security and food

solutions.

SATS’ holistic approach towards offering comprehensive food and catering services

makes it a truly world-class service provider, ensuring each customer is served

professionally and promptly. Be part of the team that is dedicated to making a

difference.

Page 22: Writing Portfolio

JOB POSTING

SATS

SATS is Singapore’s leading provider of gateway services and food solutions, with

over 60 years of operating experience and an increasing global presence. SATS places

great importance on our people and strives to develop them to maximize their full

potential. We seek individuals with a strong service mindset who are positive, willing

to learn and able to adapt to changes.

Customer Service Agents

Job scope:

You will attend to passengers and process passengers’ travel documents and baggage.

Minimum requirements:

4 GCE ‘N’ level credits / 3 GCE ‘O’ level passes / 3 SPM with credits including

English

Trainees Officers (Passenger services)

Job scope:

You will attend to passengers and process passengers’ travel documents and baggage.

Minimum requirements:

Polytechnic Diploma in any discipline from the local Polytechnics

Walk-In Interview

We are looking for individuals who possess a cheerful disposition and enjoy

interacting with people. If you believe that you have good interpersonal skills and can

relate to customers’ needs, we want to meet you!

Thursday, 5 August 2010

From 1.30pm to 5.00pm

SATS Passenger Services Conference Room

Terminal 3, Singapore Changi International Airport

Basement 1, #B1-39 (Next to United Airlines Office)

65 Airport Boulevard, Singapore 819663

Please bring along the originals & photocopies of your educational certificates, IC,

NS Certificate of Conduct and a recent passport-sized colour photograph (non-

returnable).

Only Singaporeans/Malaysians need apply.

Singaporean males must be exempted from or have completed National Service.

Training will be provided for all successful applicants. Training bond applies. We regret that only shortlisted candidates will be notified.

Page 23: Writing Portfolio

JOB POSTING

SATS AUXILIARY POLICE OFFICERS

Responsibilities: You will be required to handle overseas escorts, execute a security sweep of the aircraft cabin and conduct anti-sabotage checks. In addition, you will also perform fraudulent travel document and visa checks as well as be in charge of inadmissible passenger handling, access control and installations protection, and x-ray and vapour tracer screening of baggage, cargo and mail. Minimum requirements: At least 3 ‘N’ level credits / 1 ‘O’ level pass / NITEC / 3SPM credits Physically & mentally fit with normal colour vision Able to work on 6-day rotating shifts As an Auxiliary Police Officer with SATS, you can expect up to $2,100 in monthly salary that includes allowances and overtime pay. You will be entitled to 13th month and profit-sharing bonuses as well as comprehensive medical benefits, holiday accommodation subsidies and corporate discounts.

Walk-In Interview: Every Friday Registration Time: 1.30pm to 5.00pm SATS In-flight Catering Centre 1 (Building next to Budget Terminal) 2nd Floor SATS Human Resource, 20 Airport Boulevard, Singapore Changi Airport, Singapore 819659 Please bring along the originals & photocopies of your educational certificates, IC, NS Certificate of Conduct and a recent passport-sized colour photograph (non-returnable). Only Singaporeans/Malaysians need apply. Male candidates must be exempted from or have completed National Service. We regret that only shortlisted candidates will be notified.

Page 24: Writing Portfolio

JOB POSTING

REMY COINTREAU GROUP

The Rémy Cointreau Group was essentially borne out of successive alliances among

companies involved in the business of wines and spirits. It has its roots in 1724 and

was formed later in 1990 as a result of the merger of holding companies of the

Hériard Dubreuil and Cointreau families. The families were in control of E. Rémy

Martin & Cie SA, and Cointreau & Cie SA respectively. Rémy Cointreau is currently

seeking a driven and determined individual to join its ranks.

Sales Executive

Responsibilities:

Establish and grow a major sales channel.

Reporting to the General Manager, you will work closely with the marketing team to

develop and execute sales and trade marketing activities.

Actively secure promotional contracts to boost the company’s competitiveness and

increase its market share.

Ensure continued growth of the assigned channel by achieving individual sales

targets, generating new accounts and identifying potential outlets for distribution.

Requirements:

Diploma holder or equivalent.

At least 3 years of proven sales track record.

Excellent communication and interpersonal skills.

Able to work independently or in a team.

Candidate must have the drive and determination to succeed in a challenging

environment.

Ability to speak Mandarin and Chinese dialects will prove advantageous.

Page 25: Writing Portfolio

MAGAZINE ARTICLE

PANASONIC

Headline: Get saddled in

The Core Trainer EU7805 is Panasonic’s latest addition to its range of exercise

machines that simulates horseback riding to improve one’s overall fitness.

From a spark of inspiration:

The concept of applying horseback riding to exercise machines was first conceived in

1993 by Dr Tetsuhiko Kimura, chief orthopedic surgeon of the National

Rehabilitation Centre for the Disabled in Japan. While on a visit to Europe, he

observed how horseback riding greatly improved the physiological well-being of

people who had enrolled in rehabilitation programs and wanted these same benefits to

be available to people the world over. On his return to Japan, he devised a machine

that could realistically replicate the movement of the saddle when a rider was riding

on his or her horse. Ever since Dr Kimura’s machine was developed and introduced

into the market, many health and exercise brands have started incorporating this

technology into their products, advocating the health benefits that come along with

simulating horseback riding. Not surprisingly, Panasonic has captured its own loyal

following with their own range of ‘horseback-riding machines’. The Core Trainer

EU7805 is their newest and most high-tech version yet.

Getting to the core of it:

As the name suggests, the Core Trainer targets your midsection, which is otherwise

known as your core. Your core muscles are defined by those that wrap around your

midsection and include your abdominals, obliques and spinal erectors. Strengthening

your core helps one gain a better posture and improve balance. The Core Trainer

promises to do just that, along with improving hip flexibility, easing lower back pain

and minimizing shock to your knees that can be sustained from activities like jogging,

which involves a great deal of pounding.

Reaping the benefits:

The Core Trainer can aid you in other forms of exercise, especially if you’re a golfer.

Working on the Core Trainer regularly will build your core and lower back muscles to

improve the form of your swing and extend the distance of your drive, enabling you

to perform better on the fairway.

This can be attributed to the saddle of the Core Trainer which rotates on 5 different

exes, allowing it to twist and turn and move up and down simultaneously so that your

muscles are put through a bigger range of motion. The result – a more effective

overall workout.

Riding on the EU7085 will also improve your sense of balance. As you move back

and forth, and up and down on the Core Trainer, your centre of gravity is constantly

thrown off-centre and your body compensates by activating your muscles to keep you

in a stable position. This compensation effect strengthens your spinal erectors, which

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MAGAZINE ARTICLE

help to keep your spine straight and erect. This will in turn lead to a stronger back and improved posture. Furthermore, you will gain greater flexibility in your pelvic joints and hip area. As with Panasonic’s previous EU6441 model, regular exercise on the EU7805 increases the body’s metabolism rate. Regular exercise on these machines improves the ability of insulin in your body to break down glucose through a process known as glucose metabolism, thus leading to a healthy reduction of blood-sugar levels in your body.

Getting in tune:

The Core Trainer is your ideal workout partner. Anyone can use it regardless of age or fitness level. The EU7805 has 7 programmable settings that allow you to customize the intensity of your workout and an LCD screen that keeps track of the number of calories burned, angle of saddle inclination, speed and duration of your workout. The Core Trainer is essentially a great and convenient workout tool that you can use while watching television, relaxing to some music or even while reading a book.

Saddling in: Saddling into the Core Trainer is simple and easy thanks to its high level of user-friendliness. The EU7805 features:

• An ergonomically designed seat for maximum comfort • Stirrups with 4 adjustable heights • Front grips to hold onto for balance • A Child safety lock

The Core Trainer is small, ultra-portable and takes up minimal space. Furthermore, its sleek and chic design serves as a decorative and albeit functional piece to add to your furniture collection.

Acquiring your saddle:

The new Core Trainer EU7805 retails for $2,688 whereas its older cousin the EU6441 is going for $1,688. Both Panasonic models are available at Best Denki (Junction 8, IMM, Ngee Ann city, Parkway Parade, Vivocity), Harvey Norman (Centrepoint, Milennia Walk, Suntec City, Jurong Point) as well as all other authorized Panasonic dealers.

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TVC SCRIPTWRITING

SATS

Script

<Camera takes on perspective of a passenger walking up to the SATS service counter

and hands his passport to the customer service agent. Display CSA’s first name and

title of occupation at this point>

CSA VO: Everyday, we greet dozens of passengers and assist them in checking in

their baggage before they embark on their journeys. It is important that we process

their travel documents efficiently and smoothly. It is my duty to ensure that each

customer is received warmly and served with a high standard of proficiency. We wish

you a truly pleasant and unforgettable experience with SATS.

I’m one with SATS, I’m one with you.

<CSA hands passport back to Passenger. Passenger puts baggage on conveyor belt for

CSA to tag. Zoom into the baggage on conveyor belt>

Cut to next scene.

<Zoom out to shot of chef in uniform standing up, and holding a hot tray of food.

Display first name and title of occupation of CHEF at this point>

CHEF VO: At SATS, we bring you expert catering solutions ranging from airline

catering to food distribution and logistics, as well as chilled and frozen food

manufacturing. We value the importance of using fresh quality ingredients to satisfy

the most discerning tastebuds. Hence, we can provide a diverse range of high quality

foods across the island.

I’m one with SATS, I’m one with you.

<Chef uncovers the tray of food and steam escapes. Camera zooms in on steam.

Scene cuts into clouds to represent traveling time, or being on the way to destination>

<Scene cuts to people having fun during their holidays. Scene cuts to them leaving

and packing their bags. Zoom into baggage> (Optional. Might be too lengthy if we

include this)

<Zoom out of baggage to shot of baggage handler at the conveyor belt to symbolize

having arrived back home. Display first name and title of occupation of BAGGAGE

HANDLER at this point>

BAGGAGE HANDLER VO: With a high volume of baggage passing through our

hands daily, we have to be organized and efficient to ensure our operations run

smoothly and without a glitch. Handling baggage is a big responsibility and this trains

us to be alert and efficient at all times.

I’m one with SATS, I’m one with you.

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TVC SCRIPTWRITING

<Passenger collects his baggage and proceeds towards exiting the belt collection

point. Along the way he passes a SATS Auxiliary Police Officer. Display first name

and title of occupation of APO at this point>

APO VO: We hope you have enjoyed your experience with us, made possible

because safety and security are always at the top of our minds. We ensure that people

and installations islandwide are far removed from any threat that may cause harm.

You are our number one priority.

I’m one with SATS, I’m one with you.

<APO ushers him to the exit and Passenger exits>

<END>

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ACCOUNT SERVICING

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ACADEMIC

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