Writing Kickass Sales Emails

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182 Billion Emails Are Exchanged Every Day. How Will Yours Get Noticed?

How to Write Kickass Sales Emails

Brought to you by Email Happiness Ofcers at ToutApp

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7 Actionable Tips for Better Emails182+ billion emails are sent every day. How do you make yours stand out and drive engagement? ToutApps sales communications platform has facilitated and tracked millions of emails. Heres what weve learned.

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Re: Subject lineMost salespeople stress over the body of their emails. You should spend more time on the subject line. Think of catchy, short, and informative subject lines so that your email actually gets opened. Remember: Only 20% to 40% of emails actually get opened but most subject lines get seen.

3 Tactics You Can Apply To Get Your Email Viewed1. Personalize with a point relevant to the person you are emailing, like Hunter Sullivan suggested I contact you, or Thanks for your blog post on x.

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2. Hook em. Share information that allows them to learn something interesting: The future of sales emails. 3. Give a little mystery. Be vague enough where they are curious and want to read on, Strange question received 20% higher open rates than average.

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Hi, hello, dear sir, greetings...Be different. Youll want to come off friendly and show you are an actual human - not a machine with great grammar. Never use Dear Sir or Madam or To Whom it May Concern. Show that you did some research. This can be in the form of referring to a common connection or getting an actual introduction.If you dont have an introduction, a plain old Hello or Hi [name] will sufce.

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Dont do monkey work. Use Email Templates and ToutApp. Itll let you automatically ll in elds like: {{rst_name}} or {{company}}. Templates save you time on the repetitive stuff like re-attaching a PDF or writing the part that describes what your company does so you can focus more of your valuable time on personalizing.

Personalization is key. Mention the persons rst name. Mention their company. Mention recent press or product launches. Show that you took your time to research the person.

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Keep it simple stupid.Tweet sized emails. Realize that you cant close the deal and make the sale on that one email. Think in terms of the series of emails that itll take to establish a relationship over email and write them accordingly. The simpler and shorter the better. Simplicity drives curiosity and it drives action. Embrace it.

Dont get too bogged down with internal terms or abvs. Your prospects likely arent familiar with them, and your message wont resonate.

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Show that you have a pulse. As a salesperson you need to humanize yourself, show that you care about what you are sending and who you are sending it to and show that you arent just sending an email en masse.7

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Dont ask them for permissionWhen you send someone an email, you need to ask yourself what it is you would like them to do. Make it dead simple easy for them to say yes. Want a meeting? Suggest meeting times in the email. Want a phone call? Say: call me right now at X for details.

Keep your call to action to only one motivation.

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Make your call to actions trackable. Sometimes people wont respond to your emails but will click on your links. This is a great example of a engaged prospect whos not necessarily ready to commit. A service like ToutApp can help you track these clicks in real-time so you know whos engaged.

Check out ToutApp Live Tracking

Track when your prospects view, click and browse your site in real time with ToutApp. 9

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Mondays are the worst.Email Marketing data shows emails sent Monday mornings are less likely to be read. On the other hand, Tuesdays and Wednesdays are great times to send emails. And, our tracking data shows business professionals continue to check emails through a holiday like 4th of July thanks to mobile phones.

Try to avoid the Monday trafc hours (between 12:00-2:00pm) and schedule your emails to be sent before or after the trafc.

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ToutApp Email Scheduling helps you hit Send now and have emails delivered at the most opportune times. Just because Sunday night is when you nally get around to prospecting doesnt mean you should send them Sunday night.

R EVIEW 1.1 Midterm ReviewThe rst thing someone notices about my email is:

A. Subject Line B. Email Body C. Send Date D. Who Sent It

Check Answer

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Clean up your digital communication.Speaking clearly, enunciating your words, and being respectful of other peoples time is important in business meetings. The same things are equally important in your digital communications. Make sure you are projecting the right image online. Stop using colors (especially bright yellow) Stop using Comic Sans (you know who you are) Stop using fancy graphics or layout, they just scream canned. Simpler emails convert better.

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Start having a complete Email Signature linking to your online assets Start using lists to organize your thoughts and keep things bite sized. Start making it easy for them to say Yes

Bold important sentences.

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Send yourself your Sales EmailA magical thing happens when you start reading an email in your own Inbox. You start to think more like a customer.

Look at your Inbox and ask yourself:

1. Would you open that email? 2. If you did open it, would you spend more than 2 seconds reading it? 3. If you spent more than 2 seconds, would you know what to do next?

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Go back to writing your email and ask yourself:

1. Why am I sending this email? 2. Why should my prospect care? 3. Assuming I convince them to care, what do I want them to do next? 4. Did I follow all the other actionable steps in this book?

Share ThisDid you nd this useful? Share this book with others here: http://toutapp.com/sales101

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ToutApp Email AnalyticsOur Sales Communications platform helps write emails faster and track engagement across your prospects and leads. See how it can help your business.

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Tout Helps With Your EmailsToutApp Helps Sales Teams: 1. Write sales emails faster with Email Templates 2. Track engagement of day to day sales emails with Live View, Click, Reply tracking. 3. Drive consistent messaging and training across the team shareable templates 4. Automatically keep CRMs up to date with the latest sales activity 5. Measure sales messaging and effectiveness based on email communications data.

Take ToutApp for a Free TrialIts simpler than ever to connect ToutApp into your CRM, Email Client and mobile phone. You can start a free trial and see how ToutApp can help your sales process. Start Free Trial: https://toutapp.com/account/new/g1startup

Talk to SalesWe have a dedicated team of Email Happiness Ofcers to help you understand and evaluate ToutApp as your Sales Communications Platform of choice. Schedule a call: http://tout.ly/ADcDBw

Call Right Now 866-548-1927

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G ALLERY 2.1 Screenshots of the ToutApp Sales Communications Platform

ToutApps Live Feed gives you a real-time view into what your prospects and leads are doing.