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INFOGRAPHICS:WHEN WORDS ARE NOT ENOUGHInfographics are a quick and effective way of sharing and obtaining knowledge. These graphic visual representations of information, data and insight are tools that present complex information quickly and clearly. They can improve cognition by utilising graphics to enhance the human visual system’s ability to see patterns and trends. Savvy-marketers have learnt that with the right approach, the case for infographics as part of your content marketing strategy is compelling.
Source www.slideshare.net/adidhotre/slide-share-itsallaboutinfographics, www.bitrebels.com/geek/funkadelic-fact-about-infographics/, www.bquservices.com/blog/the -role-of-infographics-in-the-online-marketing-mix/, www.worksmc.com/WMC-infographics.pdf
www.amydebcreations.com/capitalizing-on-the-popularity-of-infographics/, www.brafton.com/blog/how-infographics-are-the-pictures-worth-1000-words-in-content-marketing
Green, R. The Persuasive Properties of Color, Marketing Communications., 3M Corporation and Zabisco, The Telegraph,Bohn, R. & Short, J. Measuring Consumer Information, International Journal of Communication, Vol 6., Zacks, J., Levy, E., Tversky, B., Schinao, D.
Graphs in Print, Diagrammatic Representation and Reasoning, London: Springer-Verlag.
ESCAPING THE INFORMATION OVERLOAD
34 gigabytes of information
OPENING THE BLACK BOX
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is consumed on an average day - that’s 100,500 words, and that’s just outside of work!
Although the average person is exposed to the equivalent of 174
newspapers worth of information every day,
most people only remember 20% of what
they read.
20%In one day we create 1.5 BILLION PIECES OF CONTENT, 140 MILLION TWEETS AND 2 MILLION VIDEOS.
#CREATING INFOGRAPHICS - THE BIG 4
CONTENTtell a compelling story
The right content engages, persuades, informs, entertains and encourages audiences to take action, so make it high quality, relevant, with real depth and variety. Tell a story that isn’t about your product or service, but about your audience needs.
STYLEBe creative but digestable
Differentiating your organization, brand, or ideas through creativity is critical. What you’re saying may not be unique, but how you say it can be. Your creative approach will impact audience engagement and experience. Avoid confusion by creating flow and remember, less is sometimes more.
INSIGHTmake sure it’s factual and
reliable, current and helpful
Credibility really counts. The content must be authentic, considered,
consistent, and responsive to its audience, so share content
that offers true insight and value.
SHAREABILITYGood news travels fast
Listening to your audience is an integral part of your brand’s success.
Getting them to spread the word on your behalf is even better! It makes
audiences more engaged with your brand and increases the perception of true
collaboration and that’s when the magic happens!
of business people would rather read an infographic
over text
90%of information that comes to
the brain is visual
and
of the population are visual learners
with an
65%
of our brain’s real estate accounts
for vision, directly or indirectly
50% 80%increase in
willingness to read based on colour
alone
HARD WIRED FOR INFOGRAPHICS
87%
30x
more likely to read a high value infographic than a
text article
of users prefer to visit a site with an infographic
70%
SEARCHED AND SHARED
INFOGRAPHIC
results for the term ‘Infographic’ on Google
14 million
800%increase in infographic search volumes in just over 2 years
12%average increase in traffic after
publishing an infographic
more actions are attracted from infographic posts rather thantraditional posts
448%
Tweets containing infographics are re-tweeted 12 times more than ones containing traditional posts
In March 2012 #infographic was tweeted 56,765 times and at its peak it was tweeted 3,365 in 24 hours #
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