WRITE BITESEarly College Campus

RhetoricPOINT OF VIEW:

THE NOVEL: THE AD: THE TEXT BOOK:

ETHOS PATHOS LOGOS TOUGH SWEET STUFFY

1ST PERSON 2ND PERSON 3RD PERSON

SUBJECTIVE SUBJECTIVE OBJECTIVE

INFORMAL INTIMATE FORMAL

ETHOS: The word "ethos" came from the Greek word ethikos meaning

moral or showing moral character. Aristotle contends that a speaker must establish moral credibility in the minds of the audience at the beginning of his or her speech. In order to do so, the speaker must show that he or she has expertise in the subject matter of the speech and that he or she is disconnected from topic (i.e., the speaker does not and will not have a direct interest or an ulterior motive for convincing their audience).

For example, professional football players have established their credibility in sports by playing in the NFL. If LT tells us that VIZIO is the best plasma television for watching the game, we believe that he knows what he is talking about.

Ethos = an appeal to ethics

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ETHOS: ExampleRemember the Dallas Cowboys are the all American

football team. So now you have Jerry Jones the owner of the Cowboys persuading you to go out and

get something, because he believes in it, it is the best, and people see him as an expert in his field.

http://www.cleanvideosearch.com/media/action/yt/watch?videoId=wl1jPOja15s

Review : TIGER STEPS to Answer Questions

•ANSWER the QUESTION!

•PROVE!! your Answer with a Quote.

• EXPLAIN AND make meaningful

CONNECTIONS to your Answer

Read and Write your Response: STUDENTS READ THIS ALONEYou will have 10 minutes to write 3-5 lines and make connections to text.

ETHOS: the speaker must show that he or she has expertise in the subject matter of the speech and that he or she is disconnected from topic.

Question:Can you think of one of the greatest examples of a person who can utilize ETHOS correctly? Do you

think a speech can change the point of view of a person? The world? History? Can you think of someone else who has created a great example of ethos? Write and explain in your own words and

apply details.

Another example of how someone famous can appeal to the audience and try to sell them NIKE shoes.

Click the Link! After reading the question.

http://www.cleanvideosearch.com/media/action/yt/watch?videoId=zA-9yO-9kuU

STOP