Document Updated to Version 1.7 1 February 2020

WRBLO

Community Interest Company

Version 1.7

BUSINESS PLAN OVERVIEW

THE DIRECTORS WRBLO COMMUNITY INTEREST COMPANY 2

Confidential Document The reader acknowledges that the information provided in this document is confidential. Therefore,

the reader agrees not to disclose any information contained herein without our express written

permission.

The information set out herein is in all respects confidential in nature, other than any specific third-

party information relied upon which is already in the public domain.

The document remains a confidential document even when sent electronically irrespective as to

whether it is signed below.

Sent to: A Reach Volunteer

Sent By: The Directors

Date: February 18 2020

Contents Contents ................................................................................................................................................ 2

WRBLO Community Interest Company ........................................................................................... 3

Executive Summary ............................................................................................................................ 4

1. The Specialised Social Responsibility Programme (SSR) ................................................................. 5

2. WRBLO Grant Application Process Management ........................................................................... 6

3. Structured Capital Raise .................................................................................................................. 8

4. WRBLO Membership and Exclusive Privileges ................................................................................ 8

5. WRBLO Business Sponsors .............................................................................................................. 9

6. Board of Directors ......................................................................................................................... 10

7. The SSR Grant Application Process ............................................................................................... 11

8. Donations raised for the DCF Charitable Trust ............................................................................. 13

9. Very Special Thanks to our partners ............................................................................................. 14

Roll-Out Action Plan ......................................................................................................................... 16

Appeals to Supporters and Donors ....................................................................................................... 17

THE DIRECTORS WRBLO COMMUNITY INTEREST COMPANY 3

WRBLO Money Laundering Statement WRBLO Community Interest Company is fully committed to fulfilling its obligations under the Money Laundering Regulations 2017, The Proceeds of Crime Act 2002, The Terrorism Act 2000 and other relevant Legislation, for the purposes of combating money laundering and terrorist financing. We also search International Fraud and Terrorism Databases (including those of the U.S. Office of Foreign Assets Control) for the names of board members and senior management of all organisations that complete our stringent application process to ensure U.S. Patriot Act guidelines are not breached. WRBLO carries out verification checks at all stages of our application process on an ongoing basis, as well as seek to establish the source of wealth and source of funds provided to us to fulfil the obligations we provide to NGO’s and charitable organisations. Procedures and policies are in place to ensure compliance with the relevant legislation and international directives and WRBLO staff are trained how to comply and may be directed to refuse to engage or provide grants or services where we have any concerns.

WRBLO Community Interest Company

Company Registration Number

10890526

Registered Address:

Rivers Lodge West Common Harpenden Hertfordshire United Kingdom AL5 2JD

Main Website:

www.wrblo.org Fundraising Website: www.wrblo.com

THE DIRECTORS WRBLO COMMUNITY INTEREST COMPANY 4

Executive Summary

Much of the African continent experiences the effects of deeply rooted abject and endemic poverty

and this is irrespective of the fertile soil, as well as considerable deposits of valuable minerals and

tradable commodities.

Statistics suggest that poverty has decreased in recent years, but the evidence shows that the poor

are getting poorer. What is clear is that the combined efforts of Goodwill and External Assistance are

not having the impact required to make a sustainable difference in Deprived Communities.

Professional Observers see how a range of economic factors including burgeoning increases in

National Debt, has over-burdened already struggling economies, dissipating real hope of investment

at ‘Ground Zero of Poverty’

We believe that ‘the African dream’ can be stirred up at the grassroots from within Deprived

Communities, by inviting applications for the grant funding of innovative proposals, that encourage

and foster sustainability through projects and services that empower communities, as dramatized in

the film by Chiwetel Ejiofor, 'The boy who harnessed the wind’

WRBLO have a comprehensive plan that we believe can be instrumental in enabling these

communities, to begin ‘living their African dream’ which we believe is to be most effectively realised

through the natural resilience and entrepreneurial culture, that needs to be enabled in order that

these communities can begin to produce sustainable economic growth. By supporting organised

community-based NGO’s and Charities who have a vision and unique perspective to drive and assist

their communities with the implementation of innovative endeavours that will deliver a sustainable

harvest of positive impact, for health, well-being and economic growth.

As a responsible intermediary funding organisation, our role is to provide every assistance to the path

of implementation for such proposals that can be verified, evaluated and monitored. An essential

element of our role is to raise funding through our members, the public, the African Diaspora and

Business, collaborating and evangelical in the promotion of sustainable socio-economic solutions and

integral, dynamic social investors.

Through our ‘Specialised Social Responsibility’ Programme’ (SSR), we shall deliver a holistic package

of resources directly into ‘ground zero of poverty’ to support and improve millions of futures, free of

bureaucratic or political interference and the nefarious forces of corruption, fraud and financial

mismanagement.

We will begin work in Uganda, and hope to expand our concept into other jurisdictions that include

Burundi; Kenya; Rwanda; Tanzania and Ghana where 54% of their combined populations numbering

approximately 181 million represent 20% of the world's poorest people!1

‘we rise by lifting others’ Robert G Ingersoll 19th Century Orator, Attorney, and Politician

1 P20 Report by Zach Christensen, Senior Analyst at Development Initiatives

THE DIRECTORS WRBLO COMMUNITY INTEREST COMPANY 5

1. The Specialised Social Responsibility Programme (SSR)

The SSR Programme is a Project and Services innovation incubator that invites grassroots

organisations with a verifiable track record of past and ongoing community service to submit

proposals that appertain to and can demonstrate a high probability to deliver impact in the following

7 community development categories:

Poverty Healthcare Education

Community Cohesion Financial Inclusion Farming Innovation

Civil Infrastructure Local Business Enterprise

WRBLO’s SSR Programme publishes funding calls, verifies applicants, identifies innovative proposals, extrapolates, process and collates detailed information, provides advice on enhancement, capacity building and collaboration and finally, grant application and ongoing monitoring in support of successful applications with resources raised from donations, sponsorship, media and press relations. SSR will harness the precious energy of hope, innovation and work as the commodity that engages communities on their path to sustainable economic growth and community regeneration, by supporting and facilitating pragmatic, innovative and sustainable ideas from communities of people who strive to be empowered to become happier and even more productive citizens.

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2. WRBLO Grant Application Process Management

WRBLO’s grant application management and administrative process maximises our accountability,

efficiency, and productivity in sync with the positive impact of all aspects of our operational services

Board of Directors: Overall Oversight Responsibilities

• Risk assessments

• Finance and Funding

• Quality Assurance

Approvals Team: Tasks, Duties and Responsibilities

• Final Rubric Scoring

• Agreements Generation

• Statistics Research

• Final Review

• Health and Safety

• Equal Opportunities

ECO Team: Tasks, Duties and Responsibilities

• Questions

• Opinions

• Recommendations o Reject o Proceed

WRBLO Board of Directors

ECO Team Approvals Team Finance Team

IT, PR and Events Management Teams

UK

UK

UK WRBLO Evaluation Platform (Advanced Reviewers Team)

UG WRBLO Regional Auditing Teams

DCF CHARITABLE

TRUST

THE DIRECTORS WRBLO COMMUNITY INTEREST COMPANY 7

Finance Team: Tasks, Duties and Responsibilities

• WRBLO Day to Day Finance

• Manage Reserves

• Accounting and Financial Reporting

Evaluators Platform: Tasks, Duties and Responsibilities

• Initial Application Review

o Questions

o Opinions

o Recommendations

o Reject

o Proceed

• Full Application Review

o Questions

o Opinions

o Recommendations

o Reject

o Proceed

IT Team: Tasks, Duties and Responsibilities

• WRBLO Operating Platform (WOP)

• End-user Online Experience

• IT Development

• Knowledge Database

Regional Auditing Teams: Tasks, Duties and Responsibilities

• Site Visits

o Arranged

o Announced

o Unannounced

• Full Application

o Support

o Applicant ID and Project Verification

o Monitoring

o Community Polling

Deprived Communities Charitable Fund Trustees: Tasks, Duties and Responsibilities

• Fit and Proper Persons

• Act in DCF’s best interests

• For the Public Benefit

• Deal with conflicts of interest

• Manage DCF responsibly

THE DIRECTORS WRBLO COMMUNITY INTEREST COMPANY 8

• Implement appropriate financial controls

• Manage risks

• Act with reasonable care and skill

• Reviewing and Reporting

• Day to Day Budget Management

• Cash Reserves

• Accounting and Financial Reporting

• Making Grant Payments

3. Structured Capital Raise WRBLO will rely on two primary income streams:

• WRBLO Membership

• Corporate/Business Sponsorship

These income streams will fund our UK administrative base as well as overseas operations and will

maintain an adequate level of reserves. WRBLO operating costs will include:

• UK administrative base and overseas operational staff salaries

• Rent and Rates

• IT production hardware

• IT development

• International travel

• International in-country events

4. WRBLO Membership and Exclusive Privileges Much of our success will be realized through the positivity of our members. Our aim is to sign up 500

global members in Years 1, 2 and 3 of operations through targeted social demographics, social media

TV advertising. We plan to utilize renowned celebrities who have a keen interest in reducing poverty.

All staff and volunteer positions will only be advertised to members who will exclusively be rewarded

with:

• Full and part time employment opportunities

• All expenses paid rotational overseas volunteering stints

• Paid fundraising commission to individual and syndicated groups

Members (excluding those directly employed by WRBLO) can earn fundraising commission on a sliding

scale of between 7.5% and 15% as they raise money for the Deprived Communities Fund through

motivation and ingenuity.

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Specialist advisors will also be recruited from our membership to fill short term overseas positions

advising organisations in the specialist following sectors:

• Orphanages

• Agriculture

• Healthcare

• Business

• Community Affairs

Passive members will be invited to present our annual awards ceremonies in honour of all involved in

supporting the noble work of those organisations working to make a real and sustainable difference.

Every member will be provided with e-newsletters and online access to the track the status of all

projects being supported jurisdictions where we actively support Deprived Communities.

5. WRBLO Business Sponsors We shall target and leverage companies with a commitment to CSR based on a business-centric

philosophy The Economics of Mutuality’ summarized by Bruno Roche in the video below.

Please click on the short video to hear Bruno Roche define EOM

Further information on this emerging economic concept can be found at the link below.

The Economics of Mutuality

Our PR operations will ensure that Business Sponsors are rewarded with public recognition for their

contributions to positive social impact through favorable media coverage and national awards events

to which the press will be invited.

Please click on the short informative video below

THE DIRECTORS WRBLO COMMUNITY INTEREST COMPANY 10

6. Board of Directors

Howard Douglas – Director and Chairman of the Board

Howard has been involved with Charitable organisations serving voluntarily on management

committees and been employed in various administrative roles. He has recently volunteered at FEED,

the Vineyard Food Bank in St. Albans, which is supported by donations from OCADO, Morrisons, Tesco

and Sainsburys, as well as Gail's Bakery and other local food outlets.

Howard has worked in the insurance industry as a claims management executive, regulated by the UK

Ministry of Justice and The Claims Commissioner and has commissioned bespoke claims management

software to combat insurance fraud. He wants to utilise his extensive experience to collaborate with

in-country insurers to provide basic ‘health and enterprise’ cover, exclusively available to Deprived

Communities.

Martyn Pavey (BSC Hons) (PhD) – WRBLO Director & Chief Technical Officer

Martyn is an integral member of our team with the overall responsibility for WRBLO’s digital operating

platform (WOP) and its integral functionality in the wider application and implementation.

Martyn has been designing and building systems for over 30 years. Experienced in building military-

grade systems while with Marconi Space and Defence, high quality advanced science systems while

working at Cern, complex financial systems when working for the trading systems division of NYSE,

and a wide variety of commercial systems most commonly known ‘greenfield’ builds being responsible

for the design, and implementation as well as being directly responsible for projects with budgets up

to £5 million. Martyn has a wealth of experience in building with both the Microsoft Toolsets and Linux

SDK’s as well as mixed-technology systems in both C++, C# and PHP. As our Chief Technology Officer

and Principal Technology Architect, Martyn is responsible for implementing a robust and scalable

system that can be expanded to handle increasing levels of throughput without having to be re-

engineered. He is also responsible for the delivery platform as well as the internal connectivity, storage

and redundancy systems. The overall design of WOP provides for more than adequate levels of

redundancy to ensure that the complete system remains online 24/7 with an expected uptime in

excess of 99.99%

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Martyn’s development and support teams will maintain and develop the current and future system

enhancements. As CTO, he will also be responsible for all aspects of system security to maintain the

system’s security levels, to well above those required by the Financial and Insurance industries.

7. The SSR Grant Application Process SSR identifies:

• The need/problem

• Whether SSR can assist

• If proposals are an adequate solution SSR determines:

• Whether proposals can deliver their intended objectives

• Whether proposals are likely to achieve the goals

• Whether proposals represent the best value for grant funding SSR assesses:

• Scope for improvement

• High standards of project/service delivery

• Mitigates risk SSR enhances:

• Quality

• Impact

• Goals

• Focus

• Capacity

• Performance

• Strategy

• Transparency SSR Proposes:

• Short and longer-term goals

• Environmental Impact On completion of the grant applications process, WRBLO Directors will recommend that Funding to

the DCF Charitable Trust to qualifying organisations.

Funding Provisions

Approved projects will have gone through strict stages of analysis and evaluation that will have

concluded that proposals to be of high social value and demonstrating clear:

THE DIRECTORS WRBLO COMMUNITY INTEREST COMPANY 12

• Project evaluation benchmarks

• Project objectives

• Achievable goals

• Best value for money

Funding Agreement

Formal binding funding agreements drafted within a UK legal framework, will minimize risks of abuse

or misuse of funds, whilst ensuring activities to be supported are not isolated but consistent with a

wide community plan for social intervention that includes:

• Scope of work

• Deliverables

• Deadlines

• Environmental impact

• Expected outcomes

• Legal framework

• Accountability

• Project management

• Subcontractors

• Dispute resolution

• Public relations

• Public participation

• Reporting requirements

Ongoing Project Evaluation

Project evaluation begins at the earliest opportunity and is carried out by WRBLO’s [in country]

Regional Auditors who will:

• Visit all project locations

• Digitally feed extrapolated information and via WRBLO’s Operating System (WOP)

• Validate and verify ID’s and project locations

• Carry out instructions from UK processing teams.

The ‘approvals process’ peruses, analyses, investigates and validates the applicant organisation’s

capability to implement and successfully complete and deliver projected outcomes advocated.

Ongoing Administrative and Technical Assistance

Technical assistance is to be provided throughout the course of the entire funding application

process:

• Local workshops and coaching

• Planning support

• Ongoing monitoring and reporting

• Access to legal help through partnering charities

THE DIRECTORS WRBLO COMMUNITY INTEREST COMPANY 13

• Basic training on project cycle planning

• Fundraising training sessions

• Advocacy workshops

• Measuring positive impact and sustainability

• Free International helpdesk

All applications must meet the SSR programme’s objectives by creating new and sustainable

opportunities that:

• Eradicate poverty

• Facilitate general healthcare

• Support community development

• Support community cohesion

• Improve financial inclusion

• Sustain local agriculture

• Support business enterprise

Every application will be required to make its unique case for grant-funding and all applications will

be assessed upon the informed specific needs of the beneficiary community.

8. Donations raised for the DCF Charitable Trust

The Deprived Communities Charitable Trust, is regulated by the UK

Charity Commission and its statutory requirements, being especially

aware of the practical challenges associated with sending money to

countries that either place restrictions on foreign funding of local non-

profits or have specific banking regulations around foreign transfers. All

persons with significant control of recipient organisations are screened

through international fraud and terrorism databases (including those of the U.S. Office of Foreign

Assets Control) to ensure no breach of U.S. Patriot Act guidelines

Targeting the public and more specifically, the African Diaspora who empathise with the causes we

showcase using sophisticated digital marketing, targeted TV advertising, and the active fundraising

through WRBLO members, significant donations will be raised, ring-fenced and routed directly into

the Deprived Communities Charitable Trust.

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9. Very Special Thanks to our partners

THE DIRECTORS WRBLO COMMUNITY INTEREST COMPANY 15

Please click on the image for a video presentation

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Roll-Out Action Plan

Fundraising Gift Aid and Charity Appeals

SSR Programme Donor Presentations

Charity & NGO Network Presentations

Press and Media Relations Presentations

WRBLO Launch Uganda Networking Charity Network WRBLO Public Relations

Launch Social Media awareness and Fundraising Campaign

Prepare Regional Auditing Team Inviting a small number of targeted Preliminary Grant Applications

Press Releases Four national English Language Newspapers Four regional newspapers Northern Western and Eastern Regional dialects Twenty Multi-lingual TV Stations Northern Western and Eastern Regional dialects Two hundred and ninety-two FM radio stations Multilingual Northern Western and Eastern Regional dialects Annual Participating Insurer and Press Reporting Awards

Document Updated to Version 1.7 1 February 2020

Appeals to Supporters and Donors

Please click on the short video to hear our appeal