Wpp Sr12 Sustainability Fast Facts

7/27/2019 Wpp Sr12 Sustainability Fast Facts

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Sustainability Fast Facts 2012/2013



Why sustainability

mattersSustainability issues are important

to WPP in the work we do for our

clients, the way we run our offices

and consider our people and

other stakeholders.

Our commitment to sustainability supportsour business by creating revenue growthand minimising costs in the following ways:

Supporting client relationships

Helping us attract and retain the best people Allowing us to meet investor expectations Giving us access to digital marketing

and insight business Creating the right skills base

Helping us manage reputational risk Improving cost efficiency

Awards and recognition 2012

The Full Sustainability Report, together

with our Annual Report, trading statements,

news releases, presentations, and previous

Sustainability Reports, are available online

at www.wpp.com

Watch our interview videos online

at www.wpp.com/sustainability

Cover illustration by Erica Hestu Wahyuni

http://www.wpp.com/

http://www.wpp.com/

http://www.wpp.com/sustainability

http://www.wpp.com/




The impact of our work

Our network of agencies withspecialist sustainability offeringsincludes Burson-Marsteller’sGlobal Corporate ResponsibilityPractice, Hill+Knowlton

Strategies CR & SustainabilityCommunications offering, JWT Ethos, OgilvyChange,OgilvyEarth and P&G’s S-Team.

There is a clear

opportunity for brands to

mainstream sustainability

into their products and services.

It gives them competitive

advantage, and earns them

the consumer’s trust.”

WPP companies apply theirsustainability expertise acrossall disciplines:

RESEARCH and INSIGHT

Our consumer insight

companies help clients to

understand changing attitudes

to sustainability issues and the

role of business and government

in society, and to test the impact

of different sustainability

communications approaches.

CONSUMER

COMMUNICATIONSOur advertising, digital and

direct communications companies

help clients communicate credibly

with consumers and other customers

on sustainability issues. They help them

promote the green or ethical credentials

of their products and services.

EMPLOYEECOMMUNICATIONS

Our companies help clients

to engage their employees on

social and environmental issues

and integrate sustainability into

their business.

STAKEHOLDER

COMMUNICATIONSOur PR and public affairs

companies help clients to

communicate with regulators,

the media, NGOs and the public

on sustainability issues.

BRANDING and STRATEGY

Our companies help clients

develop their sustainability

strategies and embed social

and environmental values into

their brands and marketing.

Marketing and communications services play

an important role in the progress towards a more

sustainable society. Our companies work with

clients on many aspects of sustainability.

Kunal Sinha

Chief knowledge officer

Ogilvy & Mather China

http://www.wpp.com/sustainabilityreports/2012/the-impact-of-our-work.html



Marketing standards

Our business is built on responsible

handling of information and data.

Trust has to be absolutely maintained.

This is central to our relationship with

our data sources, usually consumers,

and our clients, who trust us to manage

services for them.”

Our approach covers the following three areas:Ethical decision making and business ethics

PrivacyPublic affairs

Our Code of Conduct and Sustainability Policy explain our standardsand set our the guiding principles for all our companies.

Our work balances commercial objectives with

the need to represent products and services honestly

and accurately and to protect consumer privacy.

Clear policies, training and communication reinforce

our commitment to ethical behaviour.

George Pappachen

Chief privacy officer

Kantar

Excerpts from WPP’s Code of Conduct

We will not undertake work which is intended or designed to mislead, including

in relation to social, environmental and human rights issues.

We will consider the potential for clients or work to damage the Group’s reputation

prior to taking them on. This includes reputational damage from association with

clients that participate in activities that contribute to the abuse of human rights.

>100,000Over 100,000 employees completed

our ethics and anti-bribery training

Privacy and data protection are important to our companies thatuse consumer data to develop and target marketing campaigns.In 2013, we published our Data Code of Conduct to helpemployees understand our approach and to make decisionsthat reflect our principles.

http://www.wpp.com/sustainabilityreports/2012/marketing-standards.html



Employment

It’s an exciting time

in the world of marketingcommunications. Our clients

have such complex business

challenges. So much is

changing in our disciplines.

We have to keep learning.

We have to encourage new

ways of thinking, create

a culture of innovation.”

We invest in high-quality training, competitive remuneration andemployee development and wellbeing. Our commitment to diversityand inclusion helps us to recruit and retain talented people fromall backgrounds.

We seek to recruit and retain the best, developing

our people’s skills so we can continue to deliver

the service our clients expect, wherever they are

in the world.

Celia Berk

Chief talent officer

Young & Rubicam Group

165,000WPP employees

(including associates)

(2011: 158,000)

3,000offices in 110 countries worldwide

32%of senior managers are women

(2011: 31%)

54%total female employees in 2012

(2011: 54%)

£57.8minvestment in training & wellbeing

in 2012

(2011: £58.3m)

http://www.wpp.com/sustainabilityreports/2012/employment.html



Carbon footprint

(tonnes of CO2

per person)

06 07 08 09 10 11 12 13 14 15 16 17 18 19 20

3.39 2.45 1.60 1.20

Scope 1

Scope 2

Scope 3

Target0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

Environment

Sustainability has become a partof the way we work at Team Detroit...

We significantly cut energy use among

other things, and we achieved LEED

certification for the building.”

Our ambitious target is to reduce our carbon emissions to 1.2 tonnesper person by 2020, a 65% reduction from our 2006 base line.

Our strategy focuses on: Improving energy efficiency;

Reducing nonessential flights by promoting videoconferencing; Purchasing renewable electricity where available; Offsetting our unavoidable carbon emissions from business air travel.

We aim for WPP to be a low-carbon and

resource-efficient Group. Our strategy covers

energy and climate change, resource efficiency

and waste management.

Toby Barlow

Executive creative directorTeam Detroit

542VC units supported by

WPP’s videoconferencing

program (2011: 400)

2.45tonnes of CO2e emitted

per person in 2012

(2011: 2.44)

16%electricity purchased

from renewable sources

(2011: 16%)

http://www.wpp.com/sustainabilityreports/2012/environment.html



Social investment 2008-2012*

£m

08 09 10 11 12

14.5 14.9 14.3 15.3 16.2

Pro bono work

Charitable donations

*Excludes free media space donations.

0

3

6

9

12

15

18

Charitable donations %

OtherLocal community

Health

Education

Arts

Environment

Alcohol and drug abuse

33.5%

24.5%

15.2%

18.8%

5.7%

0.5%

1.8%

Pro bono work %

Other

Local community

28.8%

25.9%

Health 17.7%

Education 15.5%

Arts 6.7%

Environment 5.0%

Alcohol and drug abuse 0.4%

Social investment

Our companies provide communications services to

charities for little or no fee, and negotiate free media

space to run their campaigns. This pro bono work

offers exciting creative opportunities to our people

and supports their development.

£5.1mdirect cash donations to charities

(2011: £4.8m)

£11.1mvalue of pro bono work

(2011: £10.5m)

£14.3mfree media space negotiated

on behalf of pro bono clients

(2011: £12.4m)

£16.2mvalue of social investment

(2011: £15.2m) £30.5mtotal social contribution

(2011: £27.7m)



Our pro bono work

Charities, NGOs and voluntary groups tackling

challenging issues from health, poverty and human

rights, to road safety and the environment need the

best communications services to help them raise

awareness, generate funds and motivate support,but many have very limited resources to invest.

Campaign: Donate Your Fame

OgilvyOne São Paulo for GRAACC

Working with charities has been a

really positive experience for us at JWT.

It stirs passions, creates new connections,sparks entrepreneurial spirit and creates

great work.”

Claire Jackson

Board planning director

JWT London

http://www.wpp.com/sustainabilityreports/2012/social-investment.html



Campaign: I Can’t Wait

Ogilvy Dublin for ISPCC

Campaign: Through Their Eyes

Ogilvy & Mather Hong Kong for ORBIS

Campaign: Be Proud

Y&R Paris for Surfrider Foundation



Campaign: Stories

JWT London for Aspire

Campaign: Sewn Guidelines

The Partners London for Fine Cell Work

Campaign: Rapid Rescue

JWT Singapore for Red Cross Singapore



Case study campaign footage can be viewed in the Sustainability

Report online at www.wpp.com/sustainability

Campaign: Hard and Fast

Grey London for The British Heart Foundation

Campaign: Break The Cycle

Y&R Mexico for Save the Children

http://www.wpp.com/sustainabilityreports/2012/case-studies.html






Advertising

Media Investment Management

Consumer Insight

Public Relations & Public Affairs

Branding & Identity

Healthcare Communications

Direct, Digital, Promotion & Relationship Marketing

Specialist Communications

www.wpp.com

You can sign up to receive WPP’s

public monthly online news bulletin at

www.wpp.com/subscriptions

For more information on sustainability

and to see the full Sustainability

Report please visit

www.wpp.com/sustainability

Follow us on Twitter

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Become a fan on Facebook

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Watch us on YouTube

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www.linkedin.com/company/wpp

Join the WPP Circle on Google+

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Wpp Sr12 Sustainability Fast Facts