WPFL Diversity Challenge

Tina Evans Caines

Todd Franzen

WPFL Diversity Challenge

Commitment• Implement minority special event during National

Minority Donor Awareness Day (NMDAD) through our annual Gospel Concert.

• Reach out to minority Chambers of Commerce in our region –a total of 5 or more. To engage our Multicultural volunteer committee to help us bring five new partners to the table. To cultivate the relationship with the Philadelphia City Health Commissioner who recently donated a kidney to a friend.

WPFL Diversity Challenge

Action

On 7/31/06 we held our annual Gospel Concert to celebrate NMDAD. We partnered with Radio One, NKF, Lions eye bank, and two transplant hospitals. More than 1,000 people attended the event, featured speakers were African American and Hispanic transplant recipients and donor families.

WPFL Diversity Challenge

Results

Used a post-concert participant survey. We included a question to test audience beliefs before the concert and asked if their belief/decision about donation had changed as a result of the information shared during the concert.

WPFL Diversity Challenge

Gospel Concert Survey Results1. Do you have the “Organ Donor” designation on your

driver’s license?– Yes: 43% No: 54% No Response 3%

2. Did tonight’s event change your decision to be an organ and tissue donor?

Of those who responded no to question #1:– 62% said they changed their mind

WPFL Diversity Challenge

Gospel Concert Survey Results (cont.)3. Are you going to discuss your decision to donate

with your family?– Yes: 75% No: 13% No Response 12%

4. Would you like a Gift of Life representative to speak at your church or community group

Of those who responded no to question #1:– Yes: 25% No: 36% No Response 39%

WPFL Diversity Challenge

Next steps• Follow-up with new community groups and churches that

were suggested on the participant surveys. • Develop relationships with four top African American

chambers of commerce: Harrisburg, Lehigh Valley, Philadelphia, and Wilmington as wells as the Hispanic Chamber of Commerce in Philadelphia.

• Further publicize the challenge with our volunteers and staff using website, meetings, newsletter and direct mailing.