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WP1. D 1.2
Business Cases Specification
Project Acronym: ExtremeFactories
Full Title:
Internet based environment implementing agile management meth-
ods for enabling the set-up, monitoring and follow-up of business
innovation processes in industrial SMEs
Project no.: 285164
File Ref: EFF_D1.2_Business Cases Specification_v1.0.docx
Version: 1.0
Status: Final
Due date of deliverable: 29.02.2011 Duration: 30 months
Start date of the project: 01.09.2011
Dissemination Level: CO Confidential, only for members of the consortium (including the
Commission Services)
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LIST OF EXTREMEFACTORIES BENEFICIARIES
No Participant Organisation Name Participant Short Name Country
1 INNOPOLE S.L. INNO ES
2 Institut für angewandte Systemtechnik ATB DE
3 Centre for Factories of the Future, Ltd. C4FF UK
4 Vaibmu Ltd. VAI FI
5 Safeview, S.L. SFV ES
6 FAMMSA, S.A. FAM ES
7 OAS A.G. OAS DE
8 Armbruster Engineering AE DE
9 MB Air Systems Ltd. MBAS UK
10 Charles Robinson (Cutting Tools), Ltd. CTOOLS UK
11 Nikari, Oy. NIK FI
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Index of Contents
1 Summary ........................................................................................................................ 8
2 Introduction ................................................................................................................... 9
2.1 Document Purpose ............................................................................................................ 9
2.2 Approach Applied .............................................................................................................. 9
3 Business Case 1 – FAMMSA........................................................................................... 11
3.1 Description of the Company ............................................................................................. 11
3.1.1 History and Activity of the Company .................................................................................... 11
3.1.2 Company Organisation .......................................................................................................... 12
3.1.3 Technological Resources ....................................................................................................... 12
3.1.4 Network of the Company ...................................................................................................... 13
3.2 Main Process of the Company .......................................................................................... 13
3.3 Innovation Context .......................................................................................................... 17
3.3.1 Innovation Process at FAMMSA ............................................................................................ 17
3.3.2 ExtremeFactories Mapping ................................................................................................... 18
3.3.3 Key Factors for Innovation .................................................................................................... 19
3.4 Conclusions ..................................................................................................................... 21
4 Business Case 2 – SAFEVIEW ......................................................................................... 22
4.1 Description of the Company ............................................................................................. 22
4.1.1 History and Activity of the Company .................................................................................... 22
4.1.2 Company Organisation .......................................................................................................... 23
4.1.3 Technological Resources ....................................................................................................... 23
4.1.4 Network of the Company ...................................................................................................... 24
4.2 Main Process of the Company .......................................................................................... 25
4.3 Innovation Context .......................................................................................................... 28
4.3.1 Innovation Process at SAFEVIEW .......................................................................................... 28
4.3.2 ExtremeFactories Mapping ................................................................................................... 28
4.3.3 Key Factors for Innovation .................................................................................................... 30
4.4 Conclusions ..................................................................................................................... 32
5 Business Case 3 – OAS .................................................................................................. 33
5.1 Description of the Company ............................................................................................. 33
5.1.1 History and Activity of the Company .................................................................................... 33
5.1.2 Company Organisation .......................................................................................................... 33
5.1.3 Technological Resources ....................................................................................................... 34
5.1.4 Network of the Company ...................................................................................................... 34
5.2 Main Process of the Company .......................................................................................... 35
5.3 Innovation Context .......................................................................................................... 38
5.3.1 Innovation Process at OAS .................................................................................................... 38
5.3.2 ExtremeFactories Mapping ................................................................................................... 40
5.3.3 Key Factors for Innovation .................................................................................................... 41
5.4 Conclusions ..................................................................................................................... 43
6 Business Case 4 – ARMBRUSTER Engineering ................................................................ 45
6.1 Description of the Company ............................................................................................. 45
6.1.1 History and Activity of the Company .................................................................................... 45
6.1.2 Company Organisation .......................................................................................................... 45
6.1.3 Technological Resources ....................................................................................................... 45
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6.1.4 Network of the Company ...................................................................................................... 46
6.2 Main Process of the Company .......................................................................................... 47
6.3 Innovation Context .......................................................................................................... 50
6.3.1 Innovation Process at AE ....................................................................................................... 50
6.3.2 ExtremeFactories Mapping ................................................................................................... 52
6.3.3 Key Factors for Innovation .................................................................................................... 53
6.4 Conclusions ..................................................................................................................... 55
7 Business Case 5 – MBAS ................................................................................................ 57
7.1 Description of the Company ............................................................................................. 57
7.1.1 History and Activity of the Company .................................................................................... 57
7.1.2 Company Organisation .......................................................................................................... 57
7.1.3 Technological Resources ....................................................................................................... 58
7.1.4 Network of the Company ...................................................................................................... 59
7.2 Main Process of the Company .......................................................................................... 60
7.3 Innovation Context .......................................................................................................... 64
7.3.1 Innovation Process at MBAS ................................................................................................. 64
7.3.2 ExtremeFactories Mapping ................................................................................................... 65
7.3.3 Key Factors for Innovation .................................................................................................... 67
7.4 Conclusions ..................................................................................................................... 69
8 Business Case 6 – CTOOLS ............................................................................................. 70
8.1 Description of the Company ............................................................................................. 70
8.1.1 History and Activity of the Company .................................................................................... 70
8.1.2 Company Organisation .......................................................................................................... 70
8.1.3 Technological Resources ....................................................................................................... 71
8.1.4 Network of the Company ...................................................................................................... 72
8.2 Main Process of the Company .......................................................................................... 73
8.3 Innovation Context .......................................................................................................... 77
8.3.1 Innovation Process at CTOOLS .............................................................................................. 77
8.3.2 ExtremeFactories Mapping ................................................................................................... 78
8.3.3 Key Factors for Innovation .................................................................................................... 80
8.4 Conclusions ..................................................................................................................... 83
9 Business Case 7 – Nikari Oy ........................................................................................... 84
9.1 Description of the Company ............................................................................................. 84
9.1.1 History and Activity of the Company .................................................................................... 84
9.1.2 Company Organisation .......................................................................................................... 86
9.1.3 Technological Resources ....................................................................................................... 86
9.1.4 Network of the Company ...................................................................................................... 87
9.2 Main Process of the Company .......................................................................................... 89
9.2.1 Research & Development (Product Development) Process ................................................. 89
9.2.2 Project Sales Process ............................................................................................................. 91
9.2.3 Production Process ................................................................................................................ 93
9.3 Innovation Context .......................................................................................................... 94
9.3.1 Innovation Process at Nikari Oy ............................................................................................ 94
9.3.2 ExtremeFactories Mapping ................................................................................................... 94
9.3.3 Key Factors for Innovation .................................................................................................... 96
9.4 Conclusions ..................................................................................................................... 99
10 General Conclusions ................................................................................................... 101
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Index of Tables
Table 1: FAMMSA product families ...................................................................................................................... 11 Table 2: Description of the main process at FAMMSA .......................................................................................... 16 Table 3: Mapping of the innovation steps to the ExtremeFactories stages at FAMMSA...................................... 18 Table 4: Innovation effectiveness assessment ...................................................................................................... 19 Table 5: Description of the main process at SAFEVIEW ........................................................................................ 27 Table 6: Mapping of the innovation steps to the ExtremeFactories stages at SAFEVIEW .................................... 28 Table 7: Innovation effectiveness assessment ...................................................................................................... 30 Table 8: Description of main process at OAS ........................................................................................................ 37 Table 9: Mapping of the innovation steps to the ExtremeFactories stages at OAS .............................................. 40 Table 10: Innovation effectiveness assessment .................................................................................................. 41 Table 11: Description of main process at AE ....................................................................................................... 49 Table 12: Mapping of the innovation steps to the ExtremeFactories stages at AE ............................................ 52 Table 13: Innovation effectiveness assessment .................................................................................................. 53 Table 14: Description of Product Finishing process at MBAS .............................................................................. 62 Table 15: Description of System Design & Specification process at MBAS ......................................................... 63 Table 16: Mapping of the innovation steps to the ExtremeFactories stages at MBAS ....................................... 65 Table 17: Innovation effectiveness assessment .................................................................................................. 67 Table 18: Technological resources in CTOOLS ..................................................................................................... 71 Table 19: Description of main process at CTOOLS .............................................................................................. 77 Table 20: Mapping of the innovation steps to the ExtremeFactories stages at CTOOLS .................................... 78 Table 21: Innovation effectiveness assessment .................................................................................................. 80 Table 22: Nikari Products .................................................................................................................................... 84 Table 23: Description of Research & Development (Product Development) Process at Nikari ........................... 90 Table 24: Description of Project Sales process at Nikari ..................................................................................... 92 Table 25: Description of Production process at Nikari ........................................................................................ 93 Table 26: Mapping of the innovation steps to the ExtremeFactories stages at Nikari Oy .................................. 94 Table 27: Innovation effectiveness assessment .................................................................................................. 96
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Index of Figures
Figure 1: FAMMSA organisational structure........................................................................................................... 12 Figure 2 - FAMMSA Network ...................................................................................................................................... 13 Figure 3: Flow diagram of main process at FAMMSA ............................................................................................. 15 Figure 4: Graphical presentation of the current situation vs. the targeted situation at FAMMSA ......................... 21 Figure 5: SAFEVIEW organisational structure ......................................................................................................... 23 Figure 6 - Safeview's Network ..................................................................................................................................... 24 Figure 7: Flow diagram of main process at SAFEVIEW ........................................................................................... 26 Figure 8: Graphical presentation of the current situation vs. the targeted situation at SAFEVIEW ....................... 32 Figure 9: OAS organisational structure ................................................................................................................... 34 Figure 10: OAS partners network ......................................................................................................................... 35 Figure 11: Flow diagram of main process at OAS indicating steps with possible innovation .............................. 36 Figure 12: Innovation process at OAS .................................................................................................................. 39 Figure 13: Graphical presentation of the current situation vs. the targeted situation at OAS ............................ 43 Figure 14: AE organisational structure................................................................................................................. 45 Figure 15: AE network .......................................................................................................................................... 46 Figure 16: Flow diagram of main process at AE indicating steps with possible innovation ................................. 48 Figure 17: Innovation process at AE ..................................................................................................................... 51 Figure 18: Graphical presentation of the current situation vs. the targeted situation at AE ............................... 55 Figure 19: MBAS organisational structure ........................................................................................................... 58 Figure 20: MBAS Network ........................................................................................................................................... 59 Figure 21: Flow diagram of Product Finishing process at MBAS .......................................................................... 61 Figure 22: Flow diagram of System Design & Specification process at MBAS ..................................................... 63 Figure 23: Graphical presentation of the current situation vs. the targeted situation at MBAS ......................... 69 Figure 24: CTOOLS organisational structure ........................................................................................................ 71 Figure 25: CTOOLS Network ........................................................................................................................................ 72 Figure 26: Flow diagram of main process at CTOOLS .......................................................................................... 73 Figure 27: CTOOLS Main Process ................................................................................................................................ 76 Figure 28: Graphical presentation of the current situation vs. the targeted situation at CTOOLS ...................... 83 Figure 29: Nikari Oy organisational structure ...................................................................................................... 86 Figure 30: Nikari Network ........................................................................................................................................... 87 Figure 31: Flow diagram of Research & Development (Product Development) process at Nikari ....................... 89 Figure 32: Flow diagram of Project Sales process at Nikari ................................................................................. 91 Figure 33: Flow diagram of Production process at Nikari .................................................................................... 93 Figure 34: Graphical presentation of the current situation vs. the targeted situation at Nikari Oy .................... 99
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Abbreviations
AE Armbruster Engineering
B2B Business To Business
B2C Business To Consumer
BC Business Case
C2C Customer To Customer
CAD Computer Assisted Design
CAM Computer Assisted Manufacturing
CAS Conditional Access
CRM Customer Relationship Management
CRM Customer Relationship Management
DRM Digital Rights Management
DTT Digital Terrestrial Television
EFF EXTREMEFACTORIES
EPCM
Engineering, Procurement and Con-
struction Management
FSC Forest Stewardship Council
i.e. That’s to say
ICT
Information and Communication
Technologies
IDE
Integrated Development Environ-
ment
InFoS Innovation Follow-Up Service
InImS Innovation Implementation Service
InInS Innovation Inception Service
InPrS Innovation Prioritization Service
IPTV IP Television
IT Information Technology
MES Manufacturing Execution System
PEFC
Programme for the Endorsement of
Forest Certification
PTB Physikalisch-Technische Bundesan-
stalt (German national metrology
institute)
QM Quality Management
RTD
Research and Technological Devel-
opment
S&T Scientific & Technological
SME Small and medium-sized enterprises
STB Set Top Boxes
Telco Telecommunications Company
VoIP Voice over IP
VPN Virtual Private Network
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1 Summary
This document presents the deliverable D1.2 Business Cases specification of the ExtremeFacto-
ries Project, which compiles the work performed under the task T1.2. Specification of Business
Cases.
The objective of this document is to describe the 7 Business Cases of the industrial SMEs partic-
ipating in the project and use them as the base for the future specification of requirements,
design, development and validation of the ExtremeFactories methodology and platform.
Each business case describes the activity and processes of the company, including the actors
involved in them. Specific processes of the company are described, focusing on those where
innovation is more prone to be carried out and where different objectives are targeted: gaining
reusability and maintainability in the manufacturing process, digitalization of resources or im-
proving reliability in production.
The business case also describes how the industrial partners perform the innovation activities
and in which context. The document includes the evaluation performed by the RTD partners
about the ideal contexts of the industrial partners for innovation. This evaluation establishes a
baseline for further measurement of the improvements achieved in the innovation process.
This measurement will be carried out once ExtremeFactories methodology and platform have
been implemented in the industrial partners.
The document presents one Business Case per SME in separate chapters. For each business
case the following information is compiled: Description of the Company (activity, products,
staff, IT resources available, network of the company); Description of the main processes; De-
scription and Evaluation of the innovation context. Finally a set of conclusions are presented for
each of the industrial partners, highlighting the most relevant issues that might influence the
success or failure of the innovation process within the companies.
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2 Introduction
ExtremeFactories project objectives are to create an effective framework for supporting SMEs
in innovation processes. The project assets, methodology and supporting ICT system, are in-
tended to enable innovation management along its whole life cycle from inception over innova-
tive ideas prioritisation and implementation to follow-up of implemented innovations.
The ExtremeFactories consortium comprises seven typical manufacturing companies as seven
business cases for deriving requirements and for testing of the project prototypes. These busi-
ness cases are presented in this deliverable.
2.1 Document Purpose
This document represents deliverable D1.2 – “ExtremeFactories Business Cases Specification”
which describes in detail seven business cases as a starting point for identification of require-
ments from different industrial areas.
Description of each business case comprises:
1. Description of the company, including:
• History & activity of the company
• Company organisation
• Technological resources
• Network of the companies’ partners, sub-suppliers and customers
2. Description of the main processes
3. Description of the innovation concept
These business cases descriptions will be used for identifying specific business cases’ require-
ments and for creating the ExtremeFactories solution concept, where an advanced vision of the
innovation management methodology and system will be provided.
2.2 Approach Applied
In order to be able to create a high resolution image of the current “as-is” situation related to
the innovation processes in the seven consortium SMEs, the production processes have been
analysed in detail by RTD performers, by carrying out interviews and by creating awareness on
the spot in the partner companies. As a result the textual descriptions of the Business Cases
(BC) were created as a basis for identifying needs and requirements – BC requirements – of
these partners, regarding innovation process management.
In addition the “as is” innovation management process was compared to the “to be” ideas, tak-
ing into account profiles of the companies and corresponding production processes. Mapping
of the “as is” situation to the ExtremeFactories innovation management steps and evaluating
numerically the current situation versus key innovation factors in each participant company
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gave the results analysed as input data for further project activities i.e. for identification of re-
quirements for the envisaged solution.
The requirements will be complemented with in-depth analysis of the state-of-the-art in rele-
vant areas, including the methodological approaches and ICT support tools for innovation pro-
cess management, which was already completed and presented in deliverable D1.1 – State of
the Art Analysis.
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3 Business Case 1 – FAMMSA
3.1 Description of the Company
3.1.1 History and Activity of the Company
FAMMSA is a family owned company founded in 1.977 in Los Yébenes (Toledo), manufacturing
different lines of products for the electrical power industry, mainly:
1. metallic supports for power lines up to 400Kw,
2. metallic structures for electrical substations,
3. bases for distribution and power transformers and
4. solar trackers.
More specifically, the families of products manufactured by FAMMSA are:
Table 1: FAMMSA product families
Towers for mid tension
lines
Towers for high ten-
sion power lines
Communications and
lighting towers
Metallic structures for
electrical substations
Tanks, covers and conservators
for distribution transformers
Tanks, covers and conservators
for power transformers
Corrugated walls
FAMMSA has a floor plant of ca. 20.000 m2 divided in different functional sections for each of
the product lines: material input, laboratory, cutting, yielding, welding, painting and storage.
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FAMMSA is ISO 9001:2008 and ISO14001 Certified and also has supplying certificates from the
main Electrical Companies such as IBERDROLA, Unión Fenosa or ENEL.
3.1.2 Company Organisation
The structure of FAMMSA as a department hierarchy as represented in Figure 1 below:
Figure 1: FAMMSA organisational structure
FAMMSA employs over 80 people. The Administration & Financial Department, including the
Commercial Area employs 5 people, the Technical Office & Quality Departments employs 9
people and the rest of employees belong to the manufacturing area.
The Technical Office & Quality Departments work very closely in order to manufacture high
quality products. These 2 departments are integrated by 9 professionals, including Engineers,
from different disciplines, Draughts people and Industrial Masters.
3.1.3 Technological Resources
During the last 5 years FAMMSA has made a huge investment in leading-edge technologies for
manufacturing purposes, which has led FAMMSA to manufacture high quality products as rec-
ognized by many customers world-wide. The main equipment for the manufacturing process is:
• 2 laser-cutting robots
• 4 welding robots
• 1 yielding + welding station.
• Automatic paint and coating machine with 2 immersion stations, which is the last step
of the manufacturing process of tanks, covers and conservators. This equipment allows
FAMMSA to finish over 80 tanks per day.
The workload of the Laser and Welding Robots is directly ordered from the design applications
used by the Technical Office, whilst the orders of the yielding station are manually programmed
in the Control.
The IT equipment in FAMMSA is:
• Application Server with BAAN, ERP used mainly in order management,
General Manager
ManufacturingTechnical
OfficeQuality
Administration & Finance
Commercial
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• Data Server used as a repository of AutoCAD files and other information such as regula-
tions, standards, certifications, customer requirements, commercial information, etc.
3.1.4 Network of the Company
Figure 2 - FAMMSA Network
Usually the orders dispatched by FAMMSA are part of big tenders for electrical equipment ac-
quisition in the maintenance of electrical sub-stations, electrical power lines or in the recon-
struction of countries. Due to this fact FAMMSA usually needs to be a certified supplier by the
main contractors, having obtained certificates by the main electrical companies in Spain, other
countries in Europe such as Italy, Brazil and other countries in South America or the USA.
FAMMSA has a strong link to its customers since they provide the main specifications of the
product they must manufacture. They collaborate in the design of the end product and regular-
ly FAMMSA is inspected by its customers to ensure the compliance of the regulations and
standards the customer must fulfil.
Suppliers of FAMMSA are also part of this chain of strong links. During the last 30 years
FAMMSA has established an alliance with its main suppliers understanding that both FAMMSA
and its suppliers must keep the objective of manufacturing products of a very high quality.
3.2 Main Process of the Company
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FAMMSA’s main process is the manufacturing of metal-works for electrical distribution (as pre-
sented below). There’re many important sub-processes such as the Management of Requests
from Customers, Management and Presentation of Tenders, Logistics and Inspections of mate-
rial and finished product.
The company does not have any formal process to carry out Innovation. Identification of oppor-
tunities for innovation and development of innovation projects mainly rely on the Quality and
Engineering department.
The process drawn below identifies a number of sub-process where carrying out an Innovation
Process is more probable. These sub-processes are
1. Management of Customers’ Requests.
2. Design.
3. Manufacturing process.
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Figure 3: Flow diagram of main
process at FAMMSA
Legend:
= Innovation
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Table 2: Description of the main process at FAMMSA
P1 – General Manufacturing Process
Description The diagram above describes the generic manufacturing process for any type of
product in FAMMSA. The “manufacturing process” block in the diagram will be differ-
ent depending on the type of product to produce, since each product goes through
different manufacturing sub-processes (yielding, welding, coating, etc.). These sub-
processes have not been identified in this diagram though it’s worth knowing that
each sub-process has its own quality control.
Starts Every time a customer makes a request
Team Every department is involved every time a request is made: customer, supplier, com-
mercial, engineering, quality, manufacturing & store. Location The activity occurs in several locations inside the plant: technical and administration
office and several parts of the manufacturing plant (depending on the type of prod-
uct). Sometimes the Quality department may perform inspections at the customer’s
site. Duration &
Frequency
The process represents the daily activity of the company
Inputs 1. Customer specifications.
2. International or National Regulations.
Outputs 1. The products
2. Several reports about the manufacturing process and quality control
3. Inspection reports
Communication
Devices & Sys-
tems
1. In general terms, communication is carried out through email or phone.
2. Commercial, Engineering and Quality departments manage most of the oper-
ations they carried out with the company’s ERP
3. Some of the sub-processes receive orders remotely, with ad-hoc built solu-
tions.
Ends The process ends when the customer accepts the products. The final product includes
an inspection report which verifies that the resulting products fulfil with the request-
ed specifications. Anyhow a customer might trigger a non-conformity sub-process
(which is not present in this diagram).
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3.3 Innovation Context
3.3.1 Innovation Process at FAMMSA
As already mentioned, FAMMSA manufactures a type of product with high restrictions imposed
by the customer but also by the national, European and International regulations. In this sense
FAMMSA does not innovate in product or design since the specifications of the product are
always closed. Anyhow FAMMSA believes that there’re many areas of the company where they
can innovate in order to increase the quality of the products or to improve the efficiency of the
company’s processes (e.g. reduction of the time to deliver a specific order, reduction of paper-
work in QM, reduction of response time of a maintenance or support request, etc.).
FAMMSA does not identify Innovation as a process of the company, since it’s not present in its
quality manual and there’s not a methodological or procedural way to tackle it. Anyhow
FAMMSA is constantly launching innovation projects related to the improvement of their man-
ufacturing, maintenance and quality processes as part of their weekly routine. FAMMSA sched-
ules a weekly Brain-Storming session involving the main departments of the company: Com-
mercial, Administration & Finance, Manufacturing and Quality. Manufacturing staff, suppliers
or customers are not directly involved in this session, but their requests recommendations have
been previously gathered by the participants in stand-up meetings or phone conversations.
The objectives of this session are:
• To identify current problems and bottlenecks in the processes.
• To propose potential solutions to the previously identified problems.
• To propose strategies for the new projects.
The problems of not systematizing these activities are:
• Part of the information generated during these sessions is lost, since the sessions are
oriented to solve short term problems, nobody in the team is responsible for wrapping
up the findings made in the sessions and there’s not a formal follow-up stage to verify
the effectiveness of the proposed ideas.
• Ideas generated in the Brain Storming process are not “collectivized”, which can gener-
ate unfruitful and undesired discussions in the team. For example, introducing voting
techniques would help creating collective solutions.
Anyhow, as a result of these sessions the company has managed to introduce very meaningful
improvements and innovations in their processes:
• Reduction of the time in tanks painting by mixing the coating and painting processes.
The operators working in this area proposed this improvement after observation and
application of the process in several projects.
• Improvement of the behaviour of the finished product and reduction of complaints by
introducing laparoscopy technologies to perform the cleaning of metallic shavings in
parts of the equipment that hard to find. Metallic shavings are often the cause of mal-
functioning of transformers.
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3.3.2 ExtremeFactories Mapping
Mapping of the above presented innovation practices at FAMMSA into the specific stages of the
ExtremeFactories methodology is presented in Table 3.
Table 3: Mapping of the innovation steps to the ExtremeFactories stages at FAMMSA
EFF Stage Innovation practices at FAMMSA
Inception • Any time a new request enters the manufacturing pipeline, the Quality
Manager, the Technical Office Engineer and Manufacturing staff hold
Stand-up meetings in order to propose actions to improve the process.
• Weekly non-systematized Brain Storming activity, involving Quality, Engi-
neering, Manufacturing, Administration and Finance departments.
• Studies of patents and technology trends by engineering departments in
the areas of yielding, welding and coating.
Prioritization • FAMMSA does not record the outcomes of the Brain Storming sessions,
missing relevant information for future projects. Normally during this ses-
sion decisions to solve immediate problems are taken
Implementation • Normally innovation projects are carried out with the company’s staff, not
requiring external expertise, just training activities for the operation of
new equipment.
• FAMMSA management has identified a set of regional and national fund-
ing schemes that match with the type of innovation carried out in the
company. This repository of funding opportunities is regularly updated
(and could be improved with international initiatives).
• Traditional project management for the implementation of the innovation
projects.
Follow-Up • FAMMSA is focused on process innovation. Follow-up activities are carried
out in the framework of the Quality Plan, gathering and analysing the an-
nually defined indicators.
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3.3.3 Key Factors for Innovation
This section includes an assessment that will be based on the six key factors for the implementation success identified in D1.1 – State of the Art.
Table 4: Innovation effectiveness assessment
Key Factors Questions for the assessment Score (1 to 5) Comments
Organizational policies
and practices
1. The quality and quantity of an organiza-
tion’s efforts to train organization’s mem-
bers to use new technology
2,5 +: FAMMSA has made a huge effort in the last year to train its
staff: for operating new equipment, to obtain personal certif-
icates for materials and process evaluation and foreign lan-
guages.
-: No training in Innovation methods and tools.
2. User support – the provision of technical
assistance to technology users
2,5 +: Technical assistance provided at the working place by
Quality department.
-: No additional support to users.
3. Rewards, such as promotions, praise from
supervisors
2 -: Rewards or promotions are not a common practice
4. Effective communication regarding the
reasons for the implementation of the new
technology
2 -: No tools for effective communication rather than periodical
meetings
5. The provision of time for users to experi-
ment with the new technology
2 -: Experimentation with new technology is not a common
practice
Implementation climate 1. Employee’s shared perceptions of the im-
portance of innovation implementation
within the organization
2,5 +: sound perception of the necessity for innovation in man-
agement, quality and engineering staff.
-: not a uniform perception of this necessity.
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Key Factors Questions for the assessment Score (1 to 5) Comments
Management Support 1. Does management support and promote
innovation activities?
2,5 +: Management is really committed to support innovation.
-: No promotion campaigns to stimulate the staff in proposing
innovative ideas.
Financial Resource Availa-
bility / Accessibility
1. Does the company have financial resources
available for innovation projects?
5 +: A high percentage of the incomes is invested in innovation
projects
2. Does the company know about the exist-
ence of regional, national, European or in-
ternational initiatives to promote and fund
innovation activities?
2,5 +: Management keeps an updated list of regional and nation-
al initiatives.
-: Knowledge about international opportunities can be im-
proved.
Learning Orientation 1. Do the teams perceive the risk of innova-
tion projects?
1 -: No perception of risk in innovation projects.
2. Learning attitude? 3,5 +: Proactive staff with a good learning attitude.
-: Unbalanced learning attitude. Part of the staff is not keen
on changes.
Managerial Patience 1. Are managers committed to the long-term
results of the innovation and understand a
short-term decline of the productivity dur-
ing its implementation?
4 +/-: Management is expecting to obtain mid-term results,
though this depends on the type of investment.
TOTAL: 17,2
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The following diagram reflects the assessment performed above:
Figure 4: Graphical presentation of the current situation vs. the targeted situation at FAMMSA
3.4 Conclusions
• FAMMSA’s Business Case will be focused on PROCESS INNOVATION. Process to be taken
into account during the pilot phase of ExtremeFactories will be the Quality, Manufactur-
ing and Design Processes.
• ExtremeFactories methodology and platform will support FAMMSA in SYSTEMATIZING
its innovation process, keeping records and tracks of all the events occurred in the com-
pany during this process.
• In order to increase the innovation potential of the company and to improve the effi-
ciency of the current innovation process, ExtremeFactories will support FAMMSA in re-
inforcing two key aspects for success:
o Adapt the organizational practices and policies to embrace innovation processes
o Improve communication with the whole staff, suppliers and customers.
00,5
11,5
22,5
33,5
44,5
5
Organizational
policies and
practices
Implementation
climate
Management
support
Financial Resource
Availability
Learning
Orientation
Managerial
Patience
Ideal state
Current state
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4 Business Case 2 – SAFEVIEW
4.1 Description of the Company
4.1.1 History and Activity of the Company
SAFEVIEW is a global provider of business solutions for digital TV with more than 80 customers
in Europe, Asia and Latin America. SAFEVIEW develops and integrates its own and third party
products in solutions that cover the complete digital TV value-chain. The main products offered
by the company are:
• CAS & DRM (SAFEVIEW®): SAFEVIEW CAS integrates the functionalities of CA (Condi-
tional Access) and DRM (Digital Rights Manager) in a single system. It offers a high level
of content protection to any type of operator disregard of its size and type of platform
(IPTV, cable, satellite, terrestrial…).
• Punto Azul middleware: Value Added Services platform that opens new lines of revenue
for Pay TV operators and broadcasters by enabling services like targeted and interactive
advertising, fidelity programs, games synchronized with broadcasted video, betting, etc.
• SAFEVIEW Set Top Boxes (IPOXX) are designed for the ultimate home theatre experi-
ence. Our STB are designed to support highest quality HD videos on the largest HDTV.
The STBs come with full support for HD videos and digital multichannel sound. The STB
also allows users to view HDTV and DVD videos right from their IP network. SAFEVIEW
develops STB for IPTV, Cable, Satellite and DTT.
• SAFEVIEW CRM (Customer Relationship Manager): this solution has been designed to
cover the needs of pay TV operators in horizontal or vertical markets.
The main customers of SAFEVIEW are:
• Pay TV and Internet operators.
• Broadcasters.
• Content providers.
• Advertisement service providers.
The company has commercial delegations in Argentina, India and USA.
SAFEVIEW is an ISO 9001 certified company in software design and development, provision of
consultancy services for the telecommunications and military sectors, as well as its commercial-
ization, representation and distribution.
History of the company:
March/2003: The Company is founded by a group of engineers on the forefront of digi-
tal television development in Spain.
January/2006: First CAS customer in Africa.
October/2006: Setup TDM, a company to broadcast local DTT channels in Madrid region.
May/2009: CAS chosen by Abertis Telecom for Spain Pay TV DTT
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March/2009: Projects in Latin America & Asia
August/2009: CAS chosen by AOTEC as its reference supplier
January/2010: Safeview used by more than 600.000 pay TV customers
September/2010: Development centers in Spain, India and Argentina, Safeview introduces
3rd generation CAS solution to serve more than 60 customers worldwide.
4.1.2 Company Organisation
The structure of SAFEVIEW as a department hierarchy is represented in Figure 5 below:
Figure 5: SAFEVIEW organisational structure
SAFEVIEW employs over 40 people, majorly in the Operations, SW Development and RTD De-
partments. The company employs 6 people performing RTD activities in the fields of Digital TV
Services, Security of Data, etc.
4.1.3 Technological Resources
During the last 5 years SAFEVIEW has made a huge investment in leading-edge technologies for
digital TV, which has led the company to research on new technologies that have been de-
ployed successfully worldwide.
The main equipment present at SAFEVIEW is:
• Modules DVB-C,DVB-T,DVB-S.
• DVB Multiplexer.
• MHP application Injector.
• Digital Receptor.
• Several development environments for applications.
• IPTV distribution system and laboratory.
• FTTH distribution system and laboratory.
• Benchmarking Tools for STBs.
• Cable Internet connection.
• Coffer-room for securing data.
• Several Server Racks for data and applications.
General Manager
OperationsSW
DevelopmentRTD
Administration & Finance
Commercial
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4.1.4 Network of the Company
Figure 6 - Safeview's Network
SAFEVIEW is a SME that is used to work in a networked manner, actively participating in Inter-
national clusters for the Audio-Visual and IT Health sectors. Moreover they are members of
Madrid Network (Network of Innovators in the region of Madrid) and AMETIC (Association of
ICT and Digital Contents enterprises).
SAFEVIEW has several distribution agreements with organisations all over Latin America and
Asia and has an off-shore production of STBs in 2 manufacturing plants in China.
Internally they also have collaboration processes with other small companies for the design of
specific equipment or development of software.
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4.2 Main Process of the Company
SAFEVIEW’s main process is the off-shore manufacturing of equipment as presented below.
Other important processes are Software Design and Development and Quality Assurance. The
company does not have any formal process to carry Innovation. Identification of opportunities
for innovation and development of innovation projects mainly rely on the role of the RTD and
Innovation Manager.
The process drawn below identifies a number of sub-process where carrying out an Innovation
Process is more probable since they are all carried out manually and in a traditional way. These
sub-processes are
4. Specifications for a new product
5. Analysis of Market trends
6. Assignation of Technical Operation
7. Prototype Testing
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Figure 7: Flow diagram of main process at SAFEVIEW
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Table 5: Description of the main process at SAFEVIEW
P1 – Manufacturing of new product
Description The process describes the way SAFEVIEW manages the manufacturing of new prod-
ucts: the events that trigger a new manufacturing process, the teams responsible for
designing, manufacturing and testing and how the product is finally deployed.
Starts 1. Analysis of Market Trends
2. Request from the customer
Team The process involves most of the staff of the company: sales, operations, RTD, quality
and even the financial department for invoicing (if required). The process involve
external, off-shore organisations and eventually it could involve other actors, e.g. for
software development purposes.
Location All this activity takes place in SAFEVIEW headquarters, though eventually the quality
control may be performed in the external factories.
Duration &
Frequency
This process may comprise 1 to 6 months, depending on the specifications of the
product, and it may occur twice a year.
Inputs 1. Customer needs
2. Analysis of market trends
Outputs 1. Technical requirements
2. Design documents
3. Intermediate prototypes
4. Definitive product
5. Deployment plan
6. Completion report
Communication
Devices & Sys-
tems
Communication with off-shore facilities is often carried out by email, web conference
or telephone. SAFEVIEW provides technological infrastructure for the exchange and
control of deliverables.
Ends When the RTD department validates the equipment and the customer provides posi-
tive feedback about the installation
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4.3 Innovation Context
4.3.1 Innovation Process at SAFEVIEW
In general terms SAFEVIEW designs a type of product that can be highly customised by the cus-
tomer. It’s also affected by the international trends of the market as well as national, European
and International regulations.
SAFEVIEW innovates both in product and services, being triggered by the customers or by
SAFEVIEW’s staff.
SAFEVIEW does not identify Innovation as a process of the company, since it’s not present in its
quality manual and there’s not a methodological or procedural way to tackle it. Anyhow SAFE-
VIEW is constantly launching RTD and innovation projects for the creation of new products and
services for their customers, and also to open new target markets and sectors.
The innovation process is very much dependent on the RTD manager, who proposes the most
part of the innovation and RTD projects in the company. From time to time the company holds
weekly Brain-Storming sessions involving the main departments of the company, though this
activity is not performed in a regular basis.
Anyhow, as a result of the innovation activities the company has managed to create high tech-
nology products offering very meaningful added value functions. The products of its catalogue
are an example of the outcomes of the innovation activities carried out in SAFEVIEW.
4.3.2 ExtremeFactories Mapping
Mapping of the above presented innovation practices at SAFEVIEW into the specific stages of
the ExtremeFactories methodology is presented in Table 6.
Table 6: Mapping of the innovation steps to the ExtremeFactories stages at SAFEVIEW
EFF Stage Innovation practices at SAFEVIEW
Inception • Stand-up meetings with different departments of the company and cus-
tomers.
• Studies of patents, market and technology trends by the Sales and RTD
departments.
Prioritization • No method applied for prioritizing innovation projects.
Implementation • Normally innovation projects are carried out with the company’s staff, not
requiring external expertise.
• SAFEVIEW management has identified a set of regional, national and Eu-
ropean funding schemes that match with the type of innovation carried
out in the company. This repository of funding opportunities is regularly
updated.
• Traditional project management for the implementation of the innovation
projects.
Follow-Up • Follow-up activities are carried out in the framework of the Quality Plan,
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EFF Stage Innovation practices at SAFEVIEW
gathering and analysing the annually defined indicators.
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4.3.3 Key Factors for Innovation
This section includes an assessment that will be based on the six key factors for the implementation success identified in D1.1 – State of the Art.
Table 7: Innovation effectiveness assessment
Key Factors Questions for the assessment Score (1 to 5) Comments
Organizational policies
and practices
1. The quality and quantity of an organiza-
tion’s efforts to train organization’s mem-
bers to use new technology
3 +: Training to obtain personal certificates on existing technol-
ogies, foreign languages…
-: No specific training on innovation
2. User support – the provision of technical
assistance to technology users
4 +/-:Self-learning attitude.
3. Rewards, such as promotions, praise from
supervisors
2 -: Rewards or promotions are not a common practice
4. Effective communication regarding the
reasons for the implementation of the new
technology
2 -: No tools for effective communication rather than periodical
meetings
5. The provision of time for users to experi-
ment with the new technology
2 -: Experimentation with new technology is not a common
practice
Implementation climate 1. Employee’s shared perceptions of the im-
portance of innovation implementation
within the organization
2,5 +: sound perception of the necessity for innovation in man-
agement, quality and engineering staff.
-: not a uniform perception of this necessity.
Management Support 1. Does management support and promote
innovation activities?
2,5 +: Management is really committed to support innovation.
-: No promotion campaigns to stimulate the staff in proposing
innovative ideas.
Financial Resource Availa- 1. Does the company have financial resources 4 +: A high percentage of the incomes is invested in innovation
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Key Factors Questions for the assessment Score (1 to 5) Comments
bility / Accessibility available for innovation projects? projects.
+/-: Mostly regional funds.
2. Does the company know about the exist-
ence of regional, national, European or in-
ternational initiatives to promote and fund
innovation activities?
3 +: SAFEVIEW has participated and participates in several re-
gional and national projects. Nowadays they are participating
in one EU project.
+/-: Management knows about EU initiatives but this
knowledge could be improved.
-: Knowledge about funding initiatives is centered in one per-
son of the company. This information is not updated in a
repository accessible by the whole company.
Learning Orientation 1. Do the teams perceive the risk of innova-
tion projects?
1 -: No perception of risk in innovation projects.
2. Learning attitude? 3,5 +: Proactive staff with a good learning attitude.
-: Unbalanced learning attitude. Part of the staff is not keen
on changes.
Managerial Patience 1. Are managers committed to the long-term
results of the innovation and understand a
short-term decline of the productivity dur-
ing its implementation?
4 +/-: Management is expecting to obtain mid-term results,
though this depends on the type of investment.
TOTAL: 17,35
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The following diagram reflects the assessment performed above:
Figure 8: Graphical presentation of the current situation vs. the targeted situation at SAFEVIEW
4.4 Conclusions
• SAFEVIEW’s Business Case might be focused on PROCESS, PRODUCT and SERVICES IN-
NOVATION. Process that can be taken into account during the pilot phase of Ex-
tremeFactories may be the Quality, Manufacturing and Design Processes.
• ExtremeFactories methodology and platform will support SAFEVIEW in SYSTEMATIZING
its innovation process, keeping records and tracks of all the events occurred in the com-
pany during this process, and also to extend the responsibility for innovation to other
actors in the company.
• In order to increase the innovation potential of the company and to improve the effi-
ciency of the current innovation process, ExtremeFactories will support SAFEVIEW in re-
inforcing two key aspects for success:
o Adapt the organizational practices and policies to embrace innovation processes
o Improve communication with the whole staff, suppliers and customers.
00,5
11,5
22,5
33,5
44,5
5
Organizational
policies and
practices
Implementation
climate
Management
support
Financial Resource
Availability
Learning Orientation
Managerial Patience
Ideal state
Current state
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5 Business Case 3 – OAS
5.1 Description of the Company
5.1.1 History and Activity of the Company
OAS is an innovative middle-sized company with a rich experience in weighing technology and
industrial plant construction all over Europe. OAS AG has been founded as a small engineering
office in 1982 and ever since it expands steadily. From the beginning, the young company dis-
tinguishes itself by striving for innovation. Within the framework of a research project, the OAS
founder Otto A. Schwimmbeck developed the first ever world-wide computerised self-
calibrating weighing system certified for application Europe-wide by the federal certification
office in Braunschweig, Germany. In the 1990’s, the OAS AG grew stronger involved in foreign
markets. Today, the OAS AG successfully acts world-wide and has offices and cooperation in
China, Bulgaria and India.
The field of OAS activities spans planning and realisation of complete manufacturing plants of
branch-specific batch-oriented manufacturing. It includes supply of measuring and automatic
control systems and development of innovative software solutions for these systems. By the
foundation of the OAS Automation GmbH in 2011, the division of the OAS AG which especially
works in the process automation of the automotive industry, OAS entered a new market area.
The portfolio of OAS comprises a wide range of products:
• Process control technology with the process control system PRONTO
• Process engineering from single aggregates to delivery of turn-key plants
• Process automation, electrical engineering and system integration
• Weighing and dosing technology: truck scales, hopper scales, weighing terminals, etc.
• Logistic process management: self-service terminals, special software application LOGIS
OAS is certified for Quality Management System according to DIN EN ISO 9001:2000.
5.1.2 Company Organisation
OAS is an SME with about 200 employees working in five locations covering whole Germany.
The company structure is presented in Figure 9.
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Figure 9: OAS organisational structure
5.1.3 Technological Resources
OAS technological resources comprise a number of devices and equipment necessary for manu-
facturing of the a.m. systems as well as equipment for testing of the products.
Software components used during development processes are:
• Integrated development environment Microsoft Visual Studio
• Microsoft Team Foundation Server for:
o Source code version control
o Bug/Issue tracking
o Automated build server
o General project management
• Microsoft SharePoint Services for document management
• Wiki as knowledge base
5.1.4 Network of the Company
OAS is a typical networked SME (several subsidiaries) with a high number of partners in Germa-
ny and EU countries. The OAS network is set up between the two offices in Bremen (Main office
and regiodata) and the branch offices in Germany. In most cases on-site maintenance personal
have remote access to the OAS-Network via VPN or direct connections. In addition there are
several VPN-connections to important customers for remote maintenance and service.
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Suppliers, who mainly provide OAS with hardware components and necessary firmware pro-
grams, are, among others, engineering company DS-Ing1 as well as Beck IPC2, which is offering
components for industrial control technology.
Figure 10: OAS partners network
5.2 Main Process of the Company
The main processes in OAS are related to development and manufacturing of weighing systems.
A typical example is described below, the development of WeighCon-2, OAS’ next generation
weighing system. The system consists of several modules, which are listed below:
• WeighCon-I (indicator) – a weighing sensor, which is being developed for OAS by sub-
supplier DS-Ing (hard- and software)
• WeighCon-C (controller) – an embedded micro-controller for WeighCon-I, which is being
provided by sub-supplier Beck-IPC. The controller software is developed by OAS
• WeighCon-S (software) – a PC-based software tool to control the WeighCon-I, devel-
oped by OAS
• WeighCon-F (Fernanzeige [remote indication]) – a display meant to be deployed out-
doors next to a weighing system to visualize weighing data. It is also being developed by
sub-supplier DS-Ing
• WeighCon-.NET (reporting and analysis software) – a PC-based software solution to vis-
ualize and analyse weighing data developed by OAS
A flow diagram of the main process is depicted in Figure 11 below.
1 http://www.ds-ing.de/
2 http://www.beck-ipc.com/
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Figure 11: Flow diagram of
main process at OAS indicating
steps with possible innovation
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Table 8: Description of main process at OAS
P1 – Development and manufacturing of new Weighing System
Description The process is triggered by new market trends, new developments in technology or
new requirements from the official authorities. After developing an initial system
concept, the process continues with the OAS internal decision to implement a new
system. Based on the collected requirements, a complete system concept is devel-
oped for hardware and software components. In terms of hardware OAS always
check for availability of components at sub-suppliers or on the market. If available
on the market components are procured and programmed/integrated by OAS. If
hardware components cannot be procured they are developed by OAS. Software
components are mainly developed by OAS but depending on available resources
programming of hardware components may also be outsourced to sub-suppliers.
The finished software and hardware are then integrated into the final product. In
case of a weighing system this has to pass a number of tests by a certification au-
thority to obtain permission to be sold on the market. If the system passes the
tests the process ends with selling the product to OAS customers. If it does not
pass the tests rework is required, by fixing the detected problems or starting the
development cycle again by re-defining the concept.
Starts Development process is triggered by OAS internal decision. These decisions are
provoked by either new market trends or new developments in technology requir-
ing OAS to update their portfolio, or new requirements from the weighing system
certification authorities (e.g. PTB).
Team Typically 8 – 10 people work at a development project, not including sub-
contractors and this number is stable during the whole activity.
Hardware development including necessary controller firmware might be provided
by sub-contractors and partner organisations. Different software components
might also be provided by sub-suppliers.
Location Development activities occur mainly inside OAS, but when needed, also at sub-
contractors. Certification process takes place at certification authority.
Development teams can be at different OAS subsidiaries (i.e. Bremen & Augsburg),
at sub-contractors, at certification authority and are mainly fixed. Travel to other
OAS subsidiaries and sub-contractors and to certification authority may be required
Duration & Fre-
quency
Varying amount of time per day is spent as there is no dedicated development de-
partment but development work is done alongside everyday work, during the
week, mainly irregularly.
Inputs The main inputs are Concept, requirements, specification in form of MS Word doc-
uments, Wiki entries and Bug tracker entries
Outputs Within the scope of this process the following outputs are produced:
• Product documentation in form of MS Word documents
• Source code in Source Code Management System
• Hardware
• Product documentation on intranet network drive
• Management receives information about success or failure of project and
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status intermittent project stages
Communication
Devices & Sys-
tems
Different software and hardware development tools (see section 5.1.3) are used in
the development process and for communication within the team are used E-Mail,
Telephone, VoIP
Ends Process ends with a weighing system product that can be commercialised. For that
to happen it has to be certified by a certification authority such as the PTB
5.3 Innovation Context
5.3.1 Innovation Process at OAS
Innovation process at OAS is usually triggered from observing new technology and market
trends as well as monitoring competitors’ products and in some cases by requirements from
the federal authorities which issue the certificates for devices’ application.
The steps of the innovation process are presented in Figure 12 below.
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Figure 12: Innovation process at
OAS
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5.3.2 ExtremeFactories Mapping
Mapping of the above presented innovation practices at OAS into the specific stages of the Ex-
tremeFactories methodology is presented in Table 9.
Table 9: Mapping of the innovation steps to the ExtremeFactories stages at OAS
EFF Stage Innovation practices at OAS
Inception Suggestions for innovations are communicated orally in the company and custom-
ers and providers seldom give suggestions. Benchmarking of products, processes
or services is being done partly and occasionally. Studies of technology trends by
the RTD or engineering departments are produced regularly as well as identifica-
tion of problems & Problem solving techniques. Studies of requirements for certi-
fication are performed regularly too.
Prioritization Prioritisation is carried out within the project repository, in form of a directory on
network drive. Classification and prioritization of projects is also regular.
Implementation There is no formal process and not supported by software in identification of re-
quired Knowledge Areas and Skills and composition of teams but identification of
funding opportunities is performed regularly. General business model remains the
same with minor variations depending on customers.
The implementation management comprises identification and control of imple-
mentation milestones
Follow-Up The Results of the commercial exploitation of a product and Metrics gathering of
new processes and comparative studies with previously running processes is not
carried out, i.e. there is no systematic follow-up of the innovations.
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5.3.3 Key Factors for Innovation
Table 10 below shows the assessment of the current situation at OAS in terms of its complying with the six key factors for the implementation suc-
cess identified in D1.1.
Table 10: Innovation effectiveness assessment
Key Factors Questions for the assessment Score (1 to 5) Comments
Organizational policies
and practices
1. The quality and quantity of an organiza-
tion’s efforts to train organization’s mem-
bers to use new technology
2 -: OAS approach regarding organised training is rather un-
systematic. Using new technology is mainly learned ad-hoc.
2. User support – the provision of technical
assistance to technology users
4 +: Technical support to the users is at a high level.
3. Rewards, such as promotions, praise from
supervisors
1 -: Innovation in the company is seen as an everyday task. No
incentives policy exists.
4. Effective communication regarding the
reasons for the implementation of the new
technology
3 +: During the inception process reasons to implement new
technology are communicated to the relevant staff members.
It should be extended to a larger community
5. The provision of time for users to experi-
ment with the new technology
2 + -: The users themselves have not enough time to experi-
ment. OAS development team goes through several proto-
types phases, what can be seen as experimenting.
Implementation climate 1. Employee’s shared perceptions of the im-
portance of innovation implementation
within the organization
3,5 +: The shared perceptions of importance of innovation im-
plementation within the organization are mainly kept within
the project development team
Management Support 1. Does management support and promote
innovation activities?
3,5 +: Management to a great extent starts the innovation activi-
ties
Financial Resource Availa- 1. Does the company have financial resources 3 +: Company has certain funds to finance innovations, but
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Key Factors Questions for the assessment Score (1 to 5) Comments
bility / Accessibility available for innovation projects? some additional extra-company funding sources would be
welcome
2. Does the company know about the exist-
ence of regional, national, European or in-
ternational initiatives to promote and fund
innovation activities?
4 +: OAS participated and participates in several EU and na-
tional projects
Learning Orientation 1. Do the teams perceive the risk of innova-
tion projects?
3 +: Both management and development teams are aware of
the risk of innovation processes.
2. Learning attitude? 4 +: Learning attitude in OAs can be evaluated positively
Managerial Patience 1. Are managers committed to the long-term
results of the innovation and understand a
short-term decline of the productivity dur-
ing its implementation?
3,5 +: OAS mainly tries to achieve innovations in the short term.
There is however full awareness of the benefits of long term
innovations as well.
+: Risk of short term declines in productivity with innovation
projects is regularly considered and taken into account.
TOTAL: 23,5
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The following diagram reflects the assessment performed above:
Figure 13: Graphical presentation of the current situation vs. the targeted situation at OAS
5.4 Conclusions
Although rather successful and innovative OAS shows still a large potential for improvement of
innovation processes. From the analysis above and the diagram in Figure 13 it is obvious that
the weak point in the innovation process is in the organisational policies and practices. In addi-
tion, the other key factors for innovation leave space for improvements. Therefore the primary
objective of OAS, to be supported by the EFF platform, will be to systemise the innovation pro-
cess in terms of structured keeping of records and tracks of all events occurred in the company
along the innovation process, specifically targeting the gathering and management of ideas,
with emphasis on the requirements analysis phase.
OAS Business Case will be focused on PROCESS INNOVATION and the process to be taken into
account during the pilot phase of ExtremeFactories will be the development of new / improve-
ment of existing weighing systems.
It is expected that the focus on process innovation, instantiated in the specific process and sup-
ported by the ExtremeFactories platform, will result in:
o Improved methodological approach and ICT infrastructure for collecting and storing
innovative ideas, currently communicated orally during project meetings and are not
or are incompletely documented because of lack of time (the documentation process
is perceived to be too cumbersome and too time-consuming), which can also lead to
a loss of innovation ideas
o Structured documentation and tracking of innovative ideas in OAS, which is currently
not at a satisfactory level and can lead to a loss of ideas that are not sufficiently doc-
umented
00,5
11,5
22,5
33,5
44,5
5
Organizationalpolicies and
practices
ImplementationClimate
ManagementSupport
FinancialResourceAvailability
LearningOrientation
ManagerialPatience
Ideal State
Current State
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ExtremeFactories solution is expected to increase the innovation potential of the company and
to improve the efficiency of the current innovation process.
Adaptation of organisational practices and policies to enhance innovation processes should be
oriented to improving communication with the whole staff and in the network of suppliers and
customer what is seen in OAS as a key aspect for success.
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6 Business Case 4 – ARMBRUSTER Engineering
6.1 Description of the Company
6.1.1 History and Activity of the Company
Armbruster Engineering GmbH & Co. KG, Bremen (AE) was founded in 1994 with working area
in Automation Solutions and Manufacturing Factories design. The working area was extended
to PC-based control systems, process optimisation, and ramp-up and maintenance support sys-
tems. In 2002 the ELAM system for Monitoring and Control of Assembling Processes was intro-
duced, as a step in the company’s orientation to ICT systems for manufacturing. Recently AE
extended their portfolio with ICT solutions for Quality management, mobile assembly control
for railway products and process visualisation.
Company activities are mainly organised around the production of the Manufacturing Execution
System (MES) for manual assembly processes, which is delivered fully equipped in hardware
installation and with the own developed above mentioned software ELAM. A full range of after
sale services is offered to customers as well.
6.1.2 Company Organisation
AE is a small company with very flat hierarchy presented in Figure 14.
Figure 14: AE organisational structure
6.1.3 Technological Resources
AE technological resources comprise devices and equipment necessary for manufacturing the
a.m. MES as well as equipment for testing of the products that allow testing the developed
software in combination with the desired hardware and attached devices, measuring tools, etc.
Testing is performed by AE staff within the Integration & Testing platform (for hard- and soft-
ware) located at AE headquarters.
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The hardware used and sold as products is coming from suppliers, and/or designed and built by
AE. Special Mechanical shop floor allows creating and manufacturing new devices and equip-
ment, not available on the market. This may be for instance a photo station that allows captur-
ing images of barcodes and receipts or a fully electric Bitcube socket selection system.
In most cases maintenance personal has remote access to the installations of hardware and
software (E3 System) of the customers via remote access (internet, etc.). This is realised
through a remote maintenance and service system in an extra office with special equipment.
Software components are developed applying
• .NET Framework (VB.NET)
• Integrated development environment Microsoft Visual Studio
• Microsoft Source Safe for Source Code control
• MS SQL Server
6.1.4 Network of the Company
Figure 15: AE network
AE is a typical networked SME with a high number of partners in Germany and several in Euro-
pean countries. The headquarters and manufacturing plant is located in Bremen and there is
one branch office in Kassel, Germany. Figure 15 shows the main partners, providing services
such as Upfront-Service, suppliers of different hardware parts and devices, as well as sales and
distribution offices. AE has a broad range of customers coming from different industrial sectors.
Some of them are e.g.: Daimler AG, Volkswagen AG, Deutsche Bahn AG, Irsinghausen, Maga Car
Top Systems and Rittal RSC.
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6.2 Main Process of the Company
The main processes in AE, as mentioned above, are related to development and manufacturing
of the Manufacturing Execution System (MES) for manual assembly processes. A typical exam-
ple is described below, in the case of the development of the ELAM E3 System (including the
STAMA hardware).
The ELAM E3 system consists of several modules, which are listed below:
• E3 – Verwaltung (management) – Management of master data such as users, operators,
equipment, list of parts, etc.
• E3 – Sequenzer (sequencer) – Management of jobs such as creating new jobs, moving
jobs, pausing jobs, changing job sequence, etc.
• E3 – Monitoring – Monitoring component that observes the system itself, technological
components and attached hardware devices
• E3 – Webserver – Web interface for observed information such as overview of products,
number of units, quality inspection of all products, output, etc.
All these modules are offered with basic and extended functionality. Configurable extended
functionality is realised as plugins, which provide different graphical interfaces. Depending on
the module to be extended there are numerous plugins that can be purchased separately.
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Figure 16: Flow
diagram of main pro-
cess at AE indicating
steps with possible
innovation
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Table 11: Description of main process at AE
P1 – Development and manufacturing of the systems for Monitoring and Control of the Assembling
Processes
Description The diagram above describes the generic development and manufacturing of the
system for monitoring and control of assembling processes as well as its components.
The following will detail the further development of the MES Systems for assembly
processes.
The process is triggered by customer requests. This can either be a request from an
existing customer for a complete new functionality / module or the enhancement of
an existing module or a request from a newly acquired customer. If the request aims
for complete new functionality first a proposal is made to the customer who then
decides whether to order or not. Upon order the initial requirements will be collected
and a complete system concept is developed for both hardware and software com-
ponents. In terms of hardware AE always checks for availability of components at
sub-suppliers or on the market. If required components are available on the market
they are used. In case hardware components cannot be procured elsewhere they are
developed by AE. The software components are always developed by AE. The first
finished software and hardware are then integrated and assembled into a product.
This product is tested internally at the testing and integration platform at AE plant
and adjusted and corrected as necessary. When the product passes the test processes
it is sold to the customer and installed on-site. If the customer detects any more
problems or requires some adjustments or changes, the development cycle starts
over again.
Starts Development and manufacturing process can have several triggers. These triggers are
provoked by either new market trends or new developments in technology requiring
AE to update their portfolio, or new requirements from the new or even existing cus-
tomers.
Team Depending of the type of development, the process involves most of the staff of the
company: sales, service and hardware department, software department and of
course the financial department. A usual team for such development and manufac-
turing processes consist of 10 to 12 people, being software engineers, project engi-
neers, service technicians and directors.
If certain hardware is available on the market and does not have to be built by AE,
subcontractors and suppliers are involved in the process as well. Besides the above
mentioned key personnel this process as a matter of course includes the customers.
Location The process activity usually occurs at several locations inside the AE plant and at dif-
ferent customer places. This includes the mechanical workshop floor (concerning
hardware developments), several other office at AE plant for the software develop-
ment, the installation and testing platform at AE plant and finally the installation at
the customer’s site. Process supervision/monitoring is performed at AEs plant
through the service and remote maintenance office as well as at the customer’s site.
Duration &
Frequency
The process represents the daily activity of the company, it therefore occurs on
weekdays for 8-10 hours a day. Sometimes testing is done during the night time or on
the weekend. The same applies for the installation work at the customer’s site.
Inputs Regarding the general development and manufacturing cycle (not software error
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correction and enhancements) there are usually only:
• Customer needs and requirements
• Different customer proposals
• Analysis of Market Trends
The internally triggered process of updating and enhancing the software as well as
the hardware has various other inputs (extending the ones coming from the custom-
ers and the market):
• Central Software ToDo List (Bug Tracking)
• On-Going Software ToDo List (Bug Tracking)
• A list of general requirements
• A list of concepts
Outputs • Source code (and software) stored inside a Repository
• Software module documentation
• Test protocols
• Assembled Hardware (if there was no appropriate hardware existing on the
market)
Communication
Devices & Sys-
tems
General communication with the customer is carried out by phone, e-Mail and gen-
eral mail contact. Gathering of feedback of the customer (i.e. process supervision) is
realised through direct data linking, diverse hardware connections, remote transmis-
sion devices or simply over the internet.
Regarding the development of software and hardware, several tools are used (see
section 6.1.3).
Ends The process ends as soon as the Hardware and Software have been installed and are
running according to the customer’s specification and satisfaction. Of course the pro-
cess may start over if there is a request for changes or new functionality.
6.3 Innovation Context
6.3.1 Innovation Process at AE
The causes which trigger the innovation process at AE can be classified into the groups of cus-
tomers’ requirements – innovation pull and technology/market trigger – innovation push. The
third group of innovation causes at AE is so-called continuous innovation i.e. causes coming
from the bugs fixing and “weak points” removing.
The steps of the innovation process are presented in Figure 17 below
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Figure 17: Innovation process at AE
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6.3.2 ExtremeFactories Mapping
Mapping of the above presented innovation practices at AE into the specific stages of the Ex-
tremeFactories methodology is presented in Table 12.
Table 12: Mapping of the innovation steps to the ExtremeFactories stages at AE
EFF Stage Innovation practices at AE
Inception • Weekly Meetings with different departments of the company
• Studies (to some extend) of patents, market and technology trends
• Creative writing processes at a none-regular basis
• Upon new requests by customers meetings are organised within several
departments in order to identify possible realisations & implementations
Prioritization • The outcome of creative writing processes as well as weekly meetings is
recorded in several documents
• List of Concepts
• General Requirements List
• Central Software To-Do List
• Prioritization of the lists is done according to the type of list and whether
the initial request behind the entry in the list originates from a customer
Implementation • Usually the implementations of the innovation projects are carried out
with the company’s stuff, not requiring external expertise.
• AE management has identified that there are regional and European fund-
ing schemes that match with the type of innovations carried out in the
company. Nevertheless there exists no repository of funding schemes and
every innovation project causes the management to identify appropriate
funding schemes again.
• Innovation project management is handled in a well-proven way, meaning
that there are milestones defined for the project and there is a sort of
control of the implementation of these milestones.
Follow-Up • AE is focused on process innovation and follow-up activities only take into
account indirect indicators of the success of the previous innovation. This
happens through gathering and analysing success of the product itself in
terms of raised errors, number of maintenance activities required, number
of reorders or orders by other customers etc.
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6.3.3 Key Factors for Innovation
Table 13 below shows the assessment of the current situation at AE in terms of its complying with the 6 key factors for the implementation success
identified in D1.1.
Table 13: Innovation effectiveness assessment
Key Factors Questions for the assessment Score (1 to 5) Comments
Organizational policies
and practices
1. The quality and quantity of an organization’s
efforts to train organization’s members to use
new technology
2 -: AE has not put much effort (lack of time and lack of money) to
train its stuff. This is usually done by the stuff members them-
selves
2. User support – the provision of technical assis-
tance to technology users
4 +: Technical assistance is provided whenever required
3. Rewards, such as promotions, praise from su-
pervisors
3 -: Rewards or promotions are not a common practice. Praising is
applied by colleagues and supervisors
4. Effective communication regarding the reasons
for the implementation of the new technology
3 +: Meetings for populating software and general requirement
lists are used as a form of communicating the reasons for the
new technology
5. The provision of time for users to experiment
with the new technology
2 +: Generally much time is dedicated to develop and create new
software parts using new technologies. This also includes testing
Implementation cli-
mate
1. Employee’s shared perceptions of the im-
portance of innovation implementation within
the organization
3,5 +: There is a perception of the necessity for innovation in man-
agement and to some extent in the staff
-: Perception of the necessity is not uniform
Management Support 1. Does management support and promote inno-
vation activities?
3,5 +: Management is really committed to support innovation and
sees it as absolutely mandatory
-: No special undertaking for making staff members more inno-
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Key Factors Questions for the assessment Score (1 to 5) Comments
vative
: Management is often lacking time for direct support of innova-
tion
Financial Resource
Availability / Accessi-
bility
1. Does the company have financial resources
available for innovation projects?
2 -: The company has very limited resources regarding the invest-
ments of innovation projects which are not directly connected
to customer needs and requirements
2. Does the company know about the existence of
regional, national, European or international in-
itiatives to promote and fund innovation activi-
ties?
1 -: Management has no profound awareness of funding schemes
for different kinds of innovations
-: Knowledge about international opportunities can be im-
proved, funding scheme repository should be installed
+: AE has been involved in a national project
Learning Orientation 1. Do the teams perceive the risk of innovation
projects?
2 +: Management as well as other team members are well aware
that innovation for productive and manufacturing equipment is
highly risky
2. Learning attitude? 3 +: Most team members have good learning attitude and are
willing to learn
+: As sometimes training for new technologies misses staff
members try to train themselves
Managerial Patience 1. Are managers committed to the long-term re-
sults of the innovation and understand a short-
term decline of the productivity during its im-
plementation?
4 +: Management is expecting to obtain long-term results (as it is
an owner driven company) and are well aware of the decline of
productivity during innovation implementations
TOTAL:
17,8
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The following diagram reflects the assessment performed above:
Figure 18: Graphical presentation of the current situation vs. the targeted situation at AE
6.4 Conclusions
Armbruster Engineering is very successful in keeping and extending their market position and
has done several important steps in portfolio adaptation to market requirements (see section
6.1 above). However, due to time and cost constraints, the innovation process management
was not given a due importance. The analysis of key factors for innovation presented above
allows for conclusion that the expectations from the ExtremeFactories project i.e. from the
platform to be developed are rather high in AE.
The factors which require higher improvements are Financial Resources Availability and Learn-
ing Orientation. Taking care of the rather good current Managerial Patience, Management Sup-
port and Implementation Climate for the innovation process, the ExtremeFactories platform is
expected to significantly support enhancement of organisational policies and practices and
learning orientation regarding the innovation process.
AE Business Case will be focused on PROCESS INNOVATION in the process of assembly line
manufacturing during the pilot phase of ExtremeFactories project. Main benefits from the Ex-
tremeFactories methodology and platform are expected in an increased systematics in innova-
tion process management, and support in learning orientation development. Better documen-
tation structuring along the innovation process is expected to provide a good basis for future
learning practices.
Specific improvements in efficiency of the current innovation process are expected in reinforc-
ing the key aspects for success by:
00,5
11,5
22,5
33,5
44,5
5
Organizationalpolicies and
practices
ImplementationClimate
ManagementSupport
Financial ResourceAvailability
LearningOrientation
ManagerialPatience
Ideal State
Current State
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o Adapting the organizational practices and policies to enhance innovation pro-
cesses in terms of introduction of regular brain storming and similar sessions in
the company.
o Improve communication with the whole staff and in the network of suppliers
and customers, in order to introduce concepts of the Open Innovation approach.
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7 Business Case 5 – MBAS
7.1 Description of the Company
7.1.1 History and Activity of the Company
Mb Air Systems limited was born following the management buyout of the business and assets
of Motherwell Bridge Air Systems Limited, which was originally established in 1973, from the
Motherwell Bridge Group in December 2002. Its operations, with about 40 years of expertise
and service to a wide range of clients, specialises in the fields of compressed air, material han-
dling (industrial lifting), power tools, pneumatics and product finishing systems.
MBAS internationally provides a wide range of products and services, such as:
• Maintenance Solutions
• Winches & Hoists
• Air Compressors
• Filter Receiver
• Compressed Air Treatment: Air Dryers, Filters
• Product Finishing
• Pneumatics
• Power Tools, Motors & Starters
MBAS is centred on providing complex engineering services to indus-
try, mainly dealing with air compressor solutions, but also supplies cap-
ital equipment taking advantage of its international network of suppli-
ers, being ISO9001 certified for these subjects.
MBAS operates from 4 locations in the UK (Wishaw, Aberdeen,
Seaham, and Fareham).
7.1.2 Company Organisation
MBAS is a small to medium-sized company, with 70 employees:
• 3 executive directors,
• 7 managers,
• 11 sales engineers,
• 27 service engineers, and
• 22 administrative staff.
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Figure 19: MBAS organisational structure
7.1.3 Technological Resources
The following software tools are used at MBAS:
• MS Office Suites – Word / Excel / Access / Outlook – all standard uses
• More complex excel spread sheets are used for the financial reporting that we have de-
veloped in house
• Ledgers2 – Financial reporting
• Adobe Master Suite – for all web design / animations / drawings & In-house artwork and
marketing material
• AutoCAD & Inventor for CAD and 3d Modelling
• Aessop – all stock control / sales & service function & CRM
o Aessop has facilities for exporting to Excel and word.
• Access to some key supplier online platforms – IR / Norgren.
Kommie Yousef-Nejad
Regional Board Director(Operation Responsibility for Wishaw)
Steve Harkin
Regional Board Director(Operation Responsibility for Dyce)
Andrew PatrickCommercial Director
(Management Representative)
Business Process Manager
(Quality Manager)
Sales Director
Seaham
Operations Manager
Fareham
QualityAdministrator
Seaham
Quality
AdministratorFareham
Quality
AdministratorDyce
Quality
AdministratorWishaw
Kommie Yousef-Nejad
Regional Board Director(Operation Responsibility for Wishaw)
Steve Harkin
Regional Board Director(Operation Responsibility for Dyce)
Andrew PatrickCommercial Director
(Management Representative)
Business Process Manager
(Quality Manager)
Sales Director
Seaham
Operations Manager
Fareham
QualityAdministrator
Seaham
Quality
AdministratorFareham
Quality
AdministratorDyce
Quality
AdministratorWishaw
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7.1.4 Network of the Company
Figure 20: MBAS Network
Main Principal Partner Suppliers are:
• Ingersoll Rand: supplying Air Compressors, Winches, Hoists, Power Tools, and Motors &
Starters.
• Dominick Hunter: supplying Air Dryers & Filters.
• Norgren: supplying Pneumatics.
• ITW: supplying Product Finishing.
Key Markets are:
• Oil & Gas
• Energy & Utilities
• Automotive
• Aerospace
• Food & Drink
• Local Authorities
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• Construction
7.2 Main Process of the Company
There are several processes within MBAS. Two processes have been selected for this project as
they are best matched with the objectives of the project.
The main process includes 3 sub-processes that will be potential candidates to be improved by
means of EXTREMEFACTORIES:
1. Identification of specifications for new products.
2. Identification of technical requirements.
3. Design Process, which is detailed due to its relevance within the business of MBAS.
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Figure 21: Flow diagram of Product Finishing process at MBAS
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Table 14: Description of Product Finishing process at MBAS
P1 – Product Finishing Process
Description Purpose: To ensure customers’ needs are analysed individually with the proposed
solution being customised to suit their unique requirements including end-use, health
& safety legislation and industry specific issues.
Scope: All enquiries for individual items of operational machinery or an assembly of
operational machinery, e.g. spray-booth, conveyor, oven, extraction system or com-
binations of these individual items up to a complete turnkey product finishing facility.
Starts Customer Enquiry
Team System Design and Specification of product finishing equipment can only be carried
out by employees with sufficient training, experience and product knowledge. Per-
sons in the following roles are deemed to be competent:
• Regional Board Director, Sales Director, Sales Manager Product Finishing Sys-
tems, Product Finishing Specialist, Operations Manager.
Dependant on the size and complexity of the enquiry, a Contract Team (including any
of the above persons and Business Support functions) may be established to design,
specify, quote, out-source, manage and review the potential contract.
The team normally stays the same throughout the project.
In addition some person(s) from the subcontractor will also be part of the team.
Location The activities of the project takes place in several places and finalised by commission-
ing at the customer site.
Members of the team are not in one place, but the most of members from MBAS are
in one place.
During the project several travelling takes place.
Duration &
Frequency
The length of time and frequency of this process varies, as this activity occurs on cus-
tomer request and each project is different from another and the final solutions are
all different.
In general the projects could take 3 to 12 months.
Inputs • Client specification
• Any identified unspecified needs
• End-use requirements
• Safety and regulatory requirements
• Any essential calculations
• Potential Approved Supplier technical assistance
Outputs • Order Confirmation
• Project Management System Plan
• Installation / Assembly plans and / or instructions
• Purchasing specifications and / or instructions
• Cash flow projection
• Contract / client specific documentation
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• End-use requirements
• Technical File (if required for CE Certification purposes)
Communication
Devices & Sys-
tems
The main communication tools are phone, email, and SKYPE
Ends The process comes to and end when the validation of the solution is completed suc-
cessfully and the documents are recorded. Some of the documents are retained in
the AESSOP system.
Table 15: Description of System Design & Specification process at MBAS
P1 – System Design & Specification Process
Figure 22: Flow diagram of System Design & Specification process at MBAS
Description Purpose: To ensure customers’ needs are analysed individually with the proposed
solution being customised to suit their unique requirements including end-use,
health & safety legislation and industry specific issues
Scope: All enquiries for complete operational machinery or an assembly of opera-
tional machinery, examples being – a compressor, dryer, winch, breathing air pack-
age, container or skid mounted package.
Starts Customer Enquiry
Team Dependant on the size and complexity of the project, a Contract Team (any of the
persons below) may be established to manage and review a contract:
• Regional Board Director, Sales Director, Operations Manager, Project and
Engineering Manager, Service Manager, Sales Manager, Sales Engineer,
Application / Project Engineer
The team normally stays the same throughout the project.
Even though, there could be some sub-contract, the involvement of sub-contractor
as part of the team is negligible, as the innovation comes from within MBAS.
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Location The activities of the project take place at both MBAS and customer site.
Members of the team are mainly in one place, as most of team members are from
MBAS
During the project some travelling takes place.
Duration & Fre-
quency
The length of time and frequency of this process varies, as this activity occurs on
customer request and each project is different from another and the final solutions
are all different.
In general the projects could take 3 to 12 months.
Inputs • Client specification
• Any identified unspecified needs
• End-use requirements
• Knowledge / experience of similar applications
• Safety and regulatory requirements
• Any essential calculation
Outputs • Installation / Assembly plans and / or instructions
• Purchasing specifications and / or instructions
• Contract / client specific documentation
• End-use requirements
• Technical File (if required for CE Certification purposes)
Communication
Devices & Sys-
tems
The main communication tools are phone, email, and SKYPE
Ends The process comes to and end when the validation of the solution is completed
successfully and the documents are recorded. Some of the documents are retained
in the AESSOP system.
7.3 Innovation Context
7.3.1 Innovation Process at MBAS
MBAS Innovation practices are various in nature, but broadly fall into the following categories:
1. New innovative products that are offered by MBAS; for example the FiltAir Receiver
which has recently been granted a patent.
2. New solutions involving the creation, design and installation of capital plant equipment
to perform the desired customer function based on the customer requirements; for ex-
ample a paint spraying system for commercial vehicles.
3. Introducing new energy efficiency measures for customers to reduce the energy con-
sumption of capital plant at customers’ sites.
4. Developing new customer services, constantly striving to improve our business offering
to customers. This will increasingly involve cloud services.
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7.3.2 ExtremeFactories Mapping
Mapping of the above presented innovation practices at MBAS into the specific stages of the
ExtremeFactories methodology is presented in Table 16.
Table 16: Mapping of the innovation steps to the ExtremeFactories stages at MBAS
EFF Stage Innovation practices at MBAS
Inception • It is not clear how the ideas are generated in the company but the compa-
ny has very clear and detailed processes to identify that its customer
needs matches its resources through a comprehensive system design and
specification process response to a given customer request.
• The company poses a series of questions to develop a work flow diagram
for a given task. These questions could easily be transformed into a set of
criteria for developing a work plan for given customer request.
• There are no visible benchmarking practices but considering the company
practices in identifying customer needs and mapping these against its
available resources together with the fact that the company has been in-
volved with state of art research and development projects. It is clear that
the company has the means to benchmark its products to develop and op-
timize process or services for developing these products.
• As stated earlier in previous paragraph, although not explicitly stated, by
being involved in many high level research and development projects the
company is aware if technology trends in relations to its existing products.
• The company is well aware of patent and IPR issues.
• Review of the system design and specification process and practice for de-
veloping work follow diagrams is indicative of the companies capability in
identifying problems and offering solutions to this problems based on
companies previous experiences and current developments.
• All previous jobs/projects are carefully stored for future reference and
through existing practices in identifying customers’ needs, mapping exist-
ing resources, system design and specification processes and work flow
diagrams. The company has the capability to store previous challenges
and prioritize actions needed for given product development plans or a
given customer requests. However, it should be noted that there is no
formal prioritisation practice in the company.
Prioritization • MBAS does not record the outcomes of the Brainstorming sessions, miss-
ing relevant information for future projects. Normally during this stage,
decisions to solve immediate problems are taken.
Implementation • Innovation projects are carried out with the clients’ staff, including train-
ing activities for the operation of new equipment.
• The company has specific knowledge and skills for its current products.
Considering the product range and previous success, although not stated
explicitly, the innovation teams are created when a new demand is pre-
sented to the company.
• MBAS is aware of funding opportunities in the UK as well as in the EU and
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EFF Stage Innovation practices at MBAS
has been involved in several UK and EU funded research proposals and
projects. This repository of funding opportunities is regularly updated.
• MBAS has a pro-active business model based on a comprehensive series of
processes to identify customer needs and map against existing resources
followed by the development of comprehensive application of novel sys-
tem design and specification process leading to a work flow diagram for a
given job.
• Considering the detailed approach in understanding the customers and
their needs and using a detailed process for system design and specifica-
tion leading to development of work flow diagram clearly highlights that
the management is able to identified implementation milestones and con-
trol them appropriately.
Follow-Up • MBAS follow up its customers and record their feedback to improve quali-
ty and services. This is done on a continuous improvement basis.
• There is not enough information on the results of the commercial exploi-
tation of company's products but considering the company success, this
clearly indicates that the company is aware of exploitation practices and
how to market their products and services. Although system design and
work planning processes are well described there are no indications of
how matrices for each process in the system are develop for a given prod-
uct and how they are optimized.
• The company make appropriate attempts in improving process metrics
based on previous experience and customers’ feedback.
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7.3.3 Key Factors for Innovation
This section includes an assessment that will be based on the six key factors for the implementation success identified in D1.1 – State of the Art.
Table 17: Innovation effectiveness assessment
Key Factors Questions for the assessment Score (1 to 5) Comments
Organizational policies and
practices
1. The quality and quantity of an organisa-
tion’s efforts to train organization’s mem-
bers to use new technology
3.5 +: MBAS has spent reasonable amount of resources for train-
ing staff recently. It was mainly for using new systems.
2. User support – the provision of technical
assistance to technology users
2 +: Technical assistance is mainly provided by top and middle
managers. Some external assistance is also provided by the
suppliers. This on ad-hoc basis.
3. Rewards, such as promotions, praise from
supervisors
2.5 +: There are some informal personnel praises in place to re-
ward staff.
4. Effective communication regarding the
reasons for the implementation of the new
technology
3 +: Management always provides comprehensive rationale for
the implementation of new technology/system.
5. The provision of time for users to experi-
ment with the new technology
1 -: Experimentation with new technology is not a common
practice
Implementation climate 1. Employee’s shared perceptions of the im-
portance of innovation implementation
within the organization
3 +: Sound perception of the necessity for innovation in man-
agement and design staff.
-: Not a uniform perception of this necessity.
Management Support 1. Does management support and promote
innovation activities?
3 +: Management is really committed to support innovation.
-: No promotion campaigns to stimulate the staff in propos-
ing innovative ideas.
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Key Factors Questions for the assessment Score (1 to 5) Comments
Financial Resource
Availability / Accessibility
1. Does the company have financial re-
sources available for innovation projects?
3 +: The company has reasonable resources to invest on inno-
vation projects. Patent of FiltAir receiver is a typical example
of investment of the company.
2. Does the company know about the exist-
ence of regional, national, European or in-
ternational initiatives to promote and fund
innovation activities?
3 +: Management is well aware of international and national
initiative. MBAS has been involved in several EU and regional
funded research projects.
Learning Orientation 1. Do the teams perceive the risk of innova-
tion projects?
1 -: No perception of risk in innovation projects.
2. Learning attitude? 3 +: Proactive staff with a good learning attitude.
Managerial Patience 1. Are managers committed to the long-term
results of the innovation and understand a
short-term decline of the productivity dur-
ing its implementation?
2.5 +: Proactive staff with a good learning attitude.
-: No perception of risk in innovation projects and some drop
in short term productivity.
TOTAL: 15.9
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The following diagram reflects the assessment performed above:
Figure 23: Graphical presentation of the current situation vs. the targeted situation at MBAS
7.4 Conclusions
• MBAS Business Case will be focused on PROCESS and PRODUCT INNOVATION. Process
to be taken into account during the pilot phase of ExtremeFactories will be the Quality,
Manufacturing and Design Processes.
• ExtremeFactories methodology and platform will support MBAS in formalising innova-
tion process, recording and tracking of all the events occurred in the company during
this process.
• To increase the innovation potential and improving the efficiency of the current innova-
tion process, ExtremeFactories will support MBAS in strengthening two important fea-
tures for success:
o Adapting the organizational practices and policies to embrace innovation pro-
cesses
o Improve communication throughout the value chain; company’s own employ-
ees, suppliers, and customers.
00,5
11,5
22,5
33,5
44,5
5
Organizational
policies and
practices
Implementation
climate
Management
Support
Financial Resource
Availability /
Accessibility
Learning
Orientation
Managerial
Patience
Ideal state
Current state
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8 Business Case 6 – CTOOLS
8.1 Description of the Company
8.1.1 History and Activity of the Company
Cutting Tools was established in 1980 to manufacture precision cutting machines and tools for
cutting shapes out of all kinds of flexible materials. These machines and tools are produced for
customers who then use them to perform precision cutting tasks. Customers come from a
whole range of industries from automotive, medical, pharmaceutical, printing, to shoe making
and packaging industries.
Cutting Tools (CTOOLS) is a manufacturing SME and is a tool maker for industry, and provides
cutting services for customers. Cutting Tools use the best cutting systems and tools to develop
cutting equipment for customers. The company has expertise in the use of state-of-the-art cut-
ting blades that stay sharp, precision dies and punches, and make use of the best carbide tools
in the manufacture of cutting equipment. Cutting Tools have also invested heavily in the latest
design (CAD) and computer assisted manufacturing (CAM) equipment. The company is looking
to modernise their operations and expand. To survive, and remain competitive, Cutting Tools
have made significant innovations in the cutting industry, providing a diverse range of products
and services to a niche market for accurate and complex cutting requirements. Cutting Tools is
an innovative company, which is constantly striving to produce novel cutting techniques and
products. The company has several patents for innovative cutting products, such as the rotary
cutting process, creasing process, plus a novel skin cutting process for making skin shapes for
skin grafts in the medical industry.
8.1.2 Company Organisation
The organisation is comprised of 3 layers:
1. Board – Managing Director and Company Secretary (Finance)
2. Management – Production Manager, Sales Manager
3. Shop Floor – 8 workers
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Figure 24: CTOOLS organisational structure
8.1.3 Technological Resources Table 18: Technological resources in CTOOLS
Hardware Function
4 * PC Computer Aided Design
3 * PC Computer Assisted Manufacturing
5 * PC Office – email and internet
1 * PC Job Management software – “Jobflow”
Managing Director (Dr. D. Robinson)
Production Manager (P. Widdal)
CAM Operators
Tool Makers
Sales Manager (D. Coates)
Design Team
Direction Secretary (A. Harvey)
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8.1.4 Network of the Company
Figure 25: CTOOLS Network
Partners: CTOOLS have several partners that work in close collaboration on joint ventures.
Partners are continually changing with the continuously changing nature of the jobs, as CTOOLS
does not do many repeat orders, the jobs are variable.
Suppliers: CTOOLS have many suppliers, the main ones are:
• Partwell Engineering – suppliers of cutting blades and other consumables
• Capree Engineering – suppliers of punches
• City Press Knives – suppliers of cutting blades
• Hanson Plywood – suppliers of wooden cutting bases
Customers: CTOOLS has well over 100 customers and these are changing constantly. Major
ones are Smith & Nephew (Medical), BTR, Collins and Aikman, Vitafoam.
The CTOOLS business is all about collaborative working. For example, many packaging products
require CTOOLS to source the material from one company, then to cut it for the printing (an-
other company) and ship (another company) to customer (another company). Another example
is a recent job making bullet-proof vests for Afghanistan. CTOOLS got the materials from many
suppliers, formed a multi-layered structure, assembled it, cut it, sent it to a company that heat-
ed it to form a composite, then CTOOLS cut out the final shape, and sent it to the customer.
CTOOLS operate in a volatile and ad hoc networked environment and do not have internet rela-
tionships with partners, suppliers or customers to develop collaborative networks. CTOOLS ur-
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gently need to have more rapid responses to the market, need better collaborative working
environments with their partner companies.
8.2 Main Process of the Company
The company makes flat bed and special rotary cutting tools for use on their rotary cutting ma-
chines as required by the customers. These tools are of various sizes and configurations. Many
of the cutting designs come electronically from customers and are transferred onto a CAD sys-
tem. The CAD system then draws out the required cutter shapes.
The company business process flow diagram is provided below:
Figure 26: Flow diagram of main process at CTOOLS
Customer
Customers provide the inputs in terms of drawings, specifications or just verbal messages or a
combination of these. Three CTOOLS persons are involved with customers, Company Secretary,
Factory Manager, and Sales Manager.
Sales
Sales works interactively with the customer to understand what the customer requires, provide
quotes, negotiate the price, and set the terms of the delivery. Sales are involved in product de-
velopment. Sales generate ideas to help to solve the customer problems or meet their needs.
Three CTOOLS persons are involved: Company Secretary, Factory Manager, and Sales Manager.
Product Development
At the moment, this function is not formalised, it is just informal development of new products
on an ad-hoc basis. However, for this project it is the key element and will be a formalised part
of the business line. This function will collect all ideas and be the conduit for the development
of the innovations. Product Development manages the innovation process. They ensure that
developments on innovations are managed on a project management basis, and that the inno-
vation process is well structured. Three CTOOLS persons are involved: Factory Manager, Sales
Manager, Design Engineer, plus other shop floor staff on an ad-hoc basis.
C ustom ers
C us tom er Serv ice
D elive ry+
Insta lla tion
T est C ut+
Adjustm ents
ManufactureProduc tion
P lann ing
D esign C .A.D .C .A.M.
Sales
Supp liersProduct
D evelopm ent
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Design / C.A.D. / C.A.M.
The customer usually sends designs, drawings and requirements for the cutting by email. The
design department receives these and puts them onto the CAD system. The CAD system takes
the drawings and after the final drawing is produced, plots the shape of the cutter on the large
Cartesian plotter (CAM) or the routing machine is used to directly cut out the patterns. Then,
the plot is checked (by measuring the plotted dimensions on the base of the cutting board) be-
fore the cutter is produced. Sometimes, the customers also check the final plot.
Supplier
The supplier of cutting blades will provide some suggestions of how better to select the correct
blade material and dimensions for improved cutting and creasing the material.
Production Planning
Once an order is received, it is entered (by Sales) into the production control system (called
Jobflow). The order is given a job number. The design completed, the design and the job pa-
perwork (delivery note and job card) given to production planning. Here the job is planned out,
materials requisitioned, and components purchased where necessary. Production planning will
monitor the progress of the job throughout production (Formes and Inserting cutters).
Manufacture
This is in 2 stages:
• Formes
‘Formes’ is the manufacture of the bases for the cutters. A ‘Forme’ is the base on which the
cutting blades, rubbers, punches etc. are placed. Formes can be cylindrical (rotary cutting)
or flat (flatbed cutting). The drawing for the job is received from production planning. This
drawing contains the basic overall shape (as a full-scale template from the Cartesian plot-
ter), and the positions of all the blades, punches etc. The Forme is cut out to the right
shape (it is usually made from roller steel (rotary), or plywood (flatbed). The shape is then
checked. The drawing is then used for marking out the positions for the cutters and punch-
es on the forme. In the case of steel cylinders, fixtures for the blades and punches are
welded to the cylinder. In the case of plywood formes, locations for the blades and punch-
es are cut and drilled into the plywood. The formes are then checked against the drawing.
• Insert Blades
The technical term for this stage is ‘Ruling’, which is the process of placing blades (rules) in
a pattern on a platform. The blades are on long rolls of cutting blade, and are cut to the
correct length. The blades are then bent into the right shape. The punches are ground to
the right height. The blades are then located onto the formes, and the punches inserted.
Rubber ejection strips are then glued to the forms (these eject the material from the cut-
ters during the cutting process). These formes are now complete and are cutting tools.
Test Cutting and Adjustments
The cutting tools are located onto the cutting presses (machines provided by another manufac-
turer). The machines are set-up, and sample material is used to test the cutting performance of
the tools. The tools are adjusted as required to meet the customer requirements.
Delivery and Installation
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The tools are packed and delivered to the customer. Support for this function is not required
for this scenario. The cutting tools are located onto the cutting presses. The location activity is
carried out carefully to accurately locate the cutters. The machine is set-up in terms of:
• Roller pressure
• Parallelism of the rollers (i.e. Distance between rollers along the width of cutting)
• Cutting speed
Test cuts are taken, and adjustments are made as required to meet the cutting performance
targets. The persons who perform installations are, works manager, sales manager, production
supervisor, 2 shop floor supervisors.
Customer Service
Customer service involves fixing problems at customers’ site, fixing problems over the phone
(always attempted first), and servicing of cutting tools (maintenance) done back at Cutting
Tools factory.
The persons who perform customer service in terms of fixing problems are, works manager,
sales manager, production supervisor, 2 shop floor supervisors. The customer service collect
improvement potential ideas based on the customer comments.
Team
• David Robinson – Managing Director
• Philip Widdall – Works Manager
• David Coates – Sales Manager
• CAD/CAM Team
• Shop Floor Tool Designers
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Figure 27: CTOOLS Main Process
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Table 19: Description of main process at CTOOLS
P1 – Innovation Process
Description Customer requests a new tool or a new way of cutting to solve their problem. They
could do this by providing a specification or a drawing. The innovation team is formed
consisting of CTOOLS design, sales and shop floor staff and often includes the cus-
tomer, and this team fully defines the boundaries and context of the problem. Then
the suppliers are involved in the innovation team as a solution to the customer’s cut-
ting problem is created and developed through brainstorming and ideas creation. The
solution is then tested, again involving the customer and suppliers to ensure the new
tool or cutting process provides the appropriate solution.
Starts Customer proposes a problem to be solved.
Team There are usually up to 5 people and 2 departments (sales and design) involved and
this is stable for each project. We involve customers and suppliers.
Location The activity occurs at the CTOOLS factory and only usually at the factory. The team is
usually in the same place, but some innovation solution work could be done at the
customers or suppliers sites. Some travel could be involved for visiting the suppliers
and customers.
Duration &
Frequency
The time taken for each project is different depending on the customer’s problem.
Typical timescales are from one day to a week. The projects are mainly carried out
during the working day, however sometimes overtime is required. The innovation
process occurs on a daily basis and can involve several projects arising in one day.
Inputs The inputs are typically an electronic drawing file or a Word file list of specifica-
tions/requirements. The file types for these inputs are quite varied, such as AutoCAD
drawings.
Outputs The output is a CAD drawing, a job card and a delivery note.
Communication
Devices & Sys-
tems
Communication is by phone and email.
Ends The innovation project ends when the customer has been satisfied with the testing of
the prototype, and that it provides the required cutting solution.
8.3 Innovation Context
8.3.1 Innovation Process at CTOOLS
Innovation for CTOOLS is meeting the customer requirements by creating new tool designs or
creating new cutting processes or by creating new cutting machinery.
The development of new cutting processes and tools is the most important aspect of the busi-
ness. The company survives and competes by providing cutting tools and methods that are not
available from anywhere else.
So, innovation is extremely important. The innovation objectives in the company are:
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• To increase the number of innovative ideas on products from employees
• To increase the number of implemented innovation/new concepts of products
• To involve more employees in the development of new cutting products/processes –
this should lead to greater motivation amongst the workforce
• To increase the number of innovative suggestions on products from customers and sup-
pliers
• To have a managed way of developing new ideas
• To have a structure to record ideas
• To have a good method of developing innovative products
8.3.2 ExtremeFactories Mapping
Mapping of the above presented innovation practices at CTOOLS into the specific stages of the
ExtremeFactories methodology is presented in Table 20.
Table 20: Mapping of the innovation steps to the ExtremeFactories stages at CTOOLS
EFF Stage Innovation practices at CTOOLS
Inception • CTOOLS uses brainstorming primarily based on previous design experience
and review of stored design practices and solutions.
• Benchmarking is regularly carried out looking at competitors’ tools and
cutting solutions provided by competitors to CTOOLS customers. This is fa-
cilitated by CTOOLS having to copy or refurbish third-party cutting tools.
• A company is focus on its customers and indirectly benchmark itself
through brainstorming, interaction with customers and previously design
products apply appropriate practices to produce products as specified by
its customers.
• No information of studies concerning technology trends but the company
has been involved with previous high level R&D projects so aware of tech-
nology trends relating to its previous design and manufacturing practices.
• No mention of analysis of patents but probably involve with IPR as patent
issues when developing design solutions and manufacturing practices for
its customers.
• Regarding identification of problem and problem solving techniques,
company only concerns itself with design and manufacturing. The prob-
lems are presented to it by its customers and through previous experienc-
es, past RTD project involvements and brainstorming applies a variety of
problem solving techniques.
Prioritization • CTOOLS has a practice of storing previous designs and problems associat-
ed with the work carried out for its customers.
• The company uses third party software for custom made design and stor-
ing previous design practices.
• Prioritisation process is based on brainstorming.
• There is no formal classification of products but through brainstorming
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EFF Stage Innovation practices at CTOOLS
ideas for realizing design and manufacturing arrangements are prioritize
and planned accordingly.
• CTOOLS does not record the outcomes of the Brainstorming sessions,
missing relevant information for future projects. Normally during this ses-
sion decisions to solve immediate problems are taken.
Implementation • Company has a small team compose of people with a specific design and
manufacturing expertise. Knowledge areas and skills are identified by the
company and applied to each new project presented by its customers.
• Normally innovation projects are carried out with the company’s staff, not
requiring external expertise, just training activities for the operation of
new equipment.
• CTOOLS is aware of funding opportunity in the UK as well as in the Europe
and has been involved in several UK and EU funded research proposals
and projects. This repository of funding opportunities is regularly updated.
• The company business models based on supporting its customers to de-
velop and improve their products and/or services using previous experi-
ence and brainstorming practice.
• Company is capable of identifying and implementing milestones and con-
trol of the implements of milestone again based on previous experience
and through brainstorming practice.
Follow-Up • Follow up its customers and however no system in place to record their
feedback.
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8.3.3 Key Factors for Innovation
This section includes an assessment that will be based on the six key factors for the implementation success identified in D1.1 – State of the Art.
Table 21: Innovation effectiveness assessment
Key Factors Questions for the assessment Score (1 to 5) Comments
Organizational policies
and practices
1. The quality and quantity of an organiza-
tion’s efforts to train organization’s
members to use new technology
4 +: CTOOLS is training design staff (innovation team) on the
new design software system, and the staff have been in-
strumental in choosing this new technology, improving im-
plementation. The company management is now studying
the possibilities to upgrade the CRM system to a new sys-
tem, which will also involve training.
+: CTOOLS introducing new third party design software to
empower their design team.
2. User support – the provision of technical
assistance to technology users
4 +: Technical assistance is utilized by the design team from
internal and external experts.
3. Rewards, such as promotions, praise from
supervisors
5 +: Bonuses are provided by the company to all staff for good
performance.
4. Effective communication regarding the
reasons for the implementation of the
new technology
4 +: New technology is introduced in collaboration with the
staff and they are aware of the reasons why the new tech-
nology is being introduced.
5. The provision of time for users to experi-
ment with the new technology
1 -: Not much time for users to experiment with the new
technology as it is used straight away, and training is mostly
on-the-job.
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Key Factors Questions for the assessment Score (1 to 5) Comments
Implementation climate 1. Employee’s shared perceptions of the im-
portance of innovation implementation
within the organization
3 +: Very good perception of the necessity for innovation by
both the management and also the design staff.
-: Not a uniform perception of this necessity.
Management Support 1. Does management support and promote
innovation activities?
4 +: Management is really committed to support innovation.
Management understand that as a niche provider of ad-
vanced accurate cutting tools, the company must continue
to provide new novel cutting solutions that other competi-
tors cannot.
-: No promotion campaigns to stimulate the staff in propos-
ing innovative ideas, and no official innovation record keep-
ing.
Financial Resource Availa-
bility / Accessibility
1. Does the company have financial re-
sources available for innovation projects?
4 +: The company annually commits over 10% of turnover for
research and development. The company has the financial
resources for innovation projects.
2. Does the company know about the exist-
ence of regional, national, European or in-
ternational initiatives to promote and
fund innovation activities?
4 +: The MD has worked on 26 national UK and EU RTD pro-
jects and is well aware of the funding available for innova-
tion activities.
-: Not aware of other funding opportunities.
Learning Orientation 1. Do the teams perceive the risk of innova-
tion projects?
5 +: CTOOLS staff have over 300 years of experience in the
cutting tool trade, and therefore any risks are mitigated by
this availability of a large pool of knowledge
2. Learning attitude? 3 -: Learning attitude varies amongst the staff. However those
involved in the innovation process generally have a good
learning attitude.
Managerial Patience 1. Are managers committed to the long-
term results of the innovation and under-
4 +: Most innovations tend to be short term. The 3 Managers
are fully committed to both the long term and short term
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Key Factors Questions for the assessment Score (1 to 5) Comments
stand a short-term decline of the produc-
tivity during its implementation?
innovations within the company.
-: No perception of risk short term declines in productivity
with innovation projects.
TOTAL: 22.6
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The following diagram reflects the assessment performed above:
Figure 28: Graphical presentation of the current situation vs. the targeted situation at CTOOLS
8.4 Conclusions
• CTOOLS Business Case will be focused on PRODUCT INNOVATION. Processes to be taken
into account during the pilot phase of ExtremeFactories will be the innovation processes
supporting the design and development team including contributions from customers
and suppliers.
• ExtremeFactories methodology and platform will support CTOOLS in SYSTEMATIZING its
innovation process, keeping records and tracks of all the events occurred in the compa-
ny during this process.
• In order to increase the innovation potential of the company and to improve the effi-
ciency of the current innovation process, ExtremeFactories will support CTOOLS in rein-
forcing 2 key aspects for success:
o Adapt the organizational and design practices and policies to embrace innova-
tion processes;
o Improve communication with the staff, suppliers and customers.
00,5
11,5
22,5
33,5
44,5
5
Organizational
policies and
practices
Implementation
climate
Management
Support
Financial Resource
Availability /
Accessibility
Learning
Orientation
Managerial
Patience
Ideal state
Current state
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9 Business Case 7 – Nikari Oy
9.1 Description of the Company
9.1.1 History and Activity of the Company
Nikari Oy, founded in 1967, is a manufacturer of sustainable wood design products of exquisite
quality. The founder - master cabinet maker, designer Kari Virtanen has worked with the great-
est Finnish architects and designers such as Alvar Aalto and Kaj Franck. Through decades his
determination to concentrate on wood and its ecological benefits has gained us great
knowledge about Finnish wood and surface treatment materials like oils, waxes and soaps.
Milestones of Nikari Oy:
• 1967 Nikari is founded in Osthrobothnia by cabinet maker Kari Virtanen
• 1987 Kari Virtanen receives the Scandinavian Bruno Mathsson Award
• 1993 Nikari moves to Fiskars village, centre for Finnish art and design
• 1993 Kari Virtanen receives the SIO (Finnish association of interior architects) Furniture
Designer of the Year award
• 1993 The Fruit Bowl designed by Kari Virtanen is chosen into the permanent collection
of the Museum of Modern Art New York
• 1996 The co-operation between Rudi Merz and Kari Virtanen begins
• 1998 Steven Holl chooses the KVT2 to be the visitors’ chair of Kiasma Museum of Con-
temporary Art Helsinki
• 2005 Kari Virtanen receives the State Prize for Design
• 2006 Rudi Merz receives the annual award of Finnish Association of Artists and Design-
ers
• 2007 Nikari celebrates its 40 years
• 2009 Kari Virtanen receives the Pro Finlandia medal from The President of Finland
• 2010 License manufacturing of Nikari products is begun in Kyoto, Japan
Nikari produces wooden furniture and custom-made furnishings of the local FSC certified wood
to public premises as well as private homes.
Table 22: Nikari Products
Chairs
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Tables
Lounge chairs
and couches
Stools and
benches
Other products
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9.1.2 Company Organisation
Figure 29: Nikari Oy organisational structure
9.1.3 Technological Resources
Nikari manufactures its furniture with handicraft tradition. The company does not utilize auto-
mated computer controlled manufacturing lines. However, the furniture design is computer
aided. Readiness to use any online and mobile communication tools exists.
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9.1.4 Network of the Company
Figure 30: Nikari Network
9.1.4.1 Customers
Nikari directly serves both B2B and B2C customers, though its sales focus is in the B2B segment.
The B2B segment the customers are
• architecture companies and architects
• real estate developers and EPCM consults and
• the actual corporate customer.
There has been a change in the industry as architects used to decide on the furniture too. How-
ever, now the EPCM consults are in control of costs and often they make the decision from op-
tions provided by the architect. In some cases the final corporate customers want to make the
decision themselves, though this is still relatively rare.
The B2C customer groups are
• direct customers, who personally purchase their furniture directly from Nikari
• indirect customers, i.e. users of the furniture in the public spaces
Direct sales to private customers have been traditionally just a small part of Nikari’s revenue.
However, opportunity to use online sales channel makes it possible to serve much wider target
group than earlier. Nikari furniture is enjoyed by masses of indirect private customers, who use
the furniture in public spaces like schools, offices, churches and restaurants. Though they most
often don’t know or even care about the brand, they are brand marketing opportunity for the
company.
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9.1.4.2 Suppliers
Nikari’s suppliers represent all parts of its value chain, from the raw material purchase to deliv-
ery and logistics.
Material, elements:
• Wood: Nikari uses FSC and PEFC certified wood and non-certified wood from sustaina-
ble local forests in its products and relies only a few validated sources. The company has
two regular suppliers and only in special cases it makes a tender for offers for broader
supplier base.
• Leather and fabric: Upholster materials used are ecological, organic or recycled.
• Cushion: Nikari uses ecological, organic or recycled cushioning material. Currently they
are using for example cushions made from recycled plastic bottles. The number of pro-
viders is limited and they may come outside of Finland.
• Cupboard and door handles, miscellaneous elements: Small elements like handles are
manufactured by small sub-contractors
Manufacturing:
• Large orders: If the order is a large one, Nikari outsources the manufacturing to another
Finnish sub-contractor. There are several options.
• Upholstering is outsourced
• Lacquering and painting is outsourced
• Door and window manufacturing subcontracted
Logistics:
• Inbound wood storage is handled by the suppliers. Occasionally done by Nikari. Main
source of wood material locates only less than 100m from the Nikari premises
• In case of large orders the outbound storage is handled by the subcontractors
• Inbound transport outsourced
• Outbound transport outsourced
9.1.4.3 Partners
Nikari Sweden (est. 2012) is a partner handling sales in Sweden
Nikari Japan operates with production license for the Japanese markets in particular and Asian
markets in general.
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9.2 Main Process of the Company
9.2.1 Research & Development (Product Development)
Process
Figure 31: Flow diagram of Research & Development (Product Development) process at Nikari
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Table 23: Description of Research & Development (Product Development) Process at Nikari
P1 – Research & Development (Product Development) Process
Description Nikari has extremely agile RTD process. The initial idea will be first sketched and
based on that a prototype will be built within a day or two. This prototype will be
then shown to potential customers in order to get feedback.
Starts The RTD project can be provoked by a customer (architect, constructor, EPCM con-
sult) or anyone in the organization. Sub-contracts propose often incremental changes
to the plans in order to make the production more efficient.
Team The whole Nikari organization is design and development focused. However, out of
the whole organization Creative director and Product Development Director are
mainly focusing to new products. It is estimated that they use more than 50% of their
time to future products.
Every month a specially appointed Model group meats to review on-going projects,
change requests, new design ideas. The group includes the managing director, Crea-
tive director, Product development director, Production director, and Designer.
In addition to internal resources, Nikari receives business development suggestions
from the customers and from the manufacturing partners. The latter group proposes
often incremental changes in order to improve production efficiency.
Location The product development work is done mainly in the Nikari’s own premises and occa-
sionally in the external manufacturing plants.
Duration &
Frequency
Design and product development is in the core of the company, so in that sense one
can claim that the product development process is continuous.
Evaluation of ideas and improvement proposals are formally done once in a month,
though the approvals can be done in a very fast time.
Inputs The design ideas are normally sketches of a new product. Proposals from the subcon-
tractors are often in verbal format.
Outputs Real-size prototype, detailed product information, architectural dimension pictures
Communication
Devices & Sys-
tems
AutoCAD
Ends The process ends if the idea is discarded in any point of the process or it moves to
production. Nikari manufactures only after an order, thus there is no inventory of
new products waiting to be sold.
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9.2.2 Project Sales Process
Figure 32: Flow diagram of Project Sales process at Nikari
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Table 24: Description of Project Sales process at Nikari
P1 – Project Sales Process
Description Nikari markets the products and skills to the architects and to potential end cus-
tomers too. Sometimes architects make an early-phase non-binding request for the
furniture. Depending on the size and the schedule of the project, it might take from
6 to 24 months to get binding offer from the EPCM consultant of the project. To-
day, it is the EPCM Consult or in some cases the end customer that makes the final
decision.
Starts The project sales process starts normally when a project architect non-binding re-
quest for the furniture. This request may be done half or even couple years before
the actual tender for offer.
Team The sales visits are done by the managing director, sales manager, and creative
director.
Replies to the offers are done by a team formed by the managing director, creative
director, product development director, production director, designer and the sales
manager.
Location Active sales are done by making sales visits in to architecture companies and pro-
fessional fairs.
Offers and prototypes to support the offers are done in the Nikari facilities in
Fiskars, Finland.
Duration & Fre-
quency
The sales visits are a daily task for the organization.
Reflecting the nature of construction projects the project sales processes can be
relatively lengthy. After an architect company has received Nikari’s offer, the final
decision-making may take months or even years. However, the actual offer can be
made within a days if it is a question of existing designs. If the customer needs
unique pieces a design time of some weeks or maximum months is needed.
Inputs The binding offers include detailed tender, architectural drawings of the site, all
related plans, dimensions and information on the existing or coming fixed furni-
ture.
Outputs In the sales phase, Nikari provides marketing material, including product design
dimensions for architects’ usage.
A non-binding offer most often goes to architects and it includes dimension draw-
ings, product details, technical data, wood and fabric material samples and prelim-
inary pricing. In case of new product the input may include also a real size proto-
type for the customer’s review.
The binding offer includes the same items as above with detailed pricing, contract
terms, and production schedule.
Communication
Devices & Sys-
tems
Normal communication tools from snail mail to Telcos. Designs are made with Au-
toCAD and the drawings are delivered electronically and printed.
Ends The process ends to acceptance or refusal of the offer or to organizing the produc-
tion.
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9.2.3 Production Process
Figure 33: Flow diagram of Production process at Nikari
Table 25: Description of Production process at Nikari
P1 – Production Process
Description Nikari produces small quantities in their own facilities. However, larger orders are
fully or partially outsourced, e.g. an order of less than 20 tables can be manufac-
tured at their own premises. The sub-contractors are long-term partners and the
manufacturing capacity is available without any delays.
If the designs contain upholstery and cushioning, those parts are delivered
Starts The process starts from an order from a customer.
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Team The production director manages the production. His responsibility is organizing and
optimizing the whole process after the customer’s order until the delivery.
Nikari has five (5) own in-house carpenters that handle smaller orders. In larger
projects the sub-contractors, logistics and services add the number of participants
up to 40 persons.
Location This process happens either at Nikari’s own premises or at the sub-contractor’s
manufacturing plant. Finishing (lacquer, wax) and upholstering is done in sub-
contractors’ locations.
Duration & Fre-
quency
This manufacturing process is executed based on a customer request only.
Every Monday the Production director holds a production meeting, where all on-
going projects are reviewed.
Inputs The production process of each order is detailed in Production info card that in-
cludes all necessary information like work pictures, detailed material lists and
schedule.
Outputs Maintenance instructions, product info card, delivery lists for logistics.
Communication
Devices & Sys-
tems
Microsoft Office Excel for the manufacturing process management. The file contains
production schedules, production info cards, instructions, and delivery time.
The products Nikari manufacture are, after all, very simple and have rarely more
than few modules. Therefore, the company has not seen any need to invest to ERP
tool. This decision might be revised in case there are international satellite manu-
facturing facilities that might require more automated control over the material
logistics and available manufacturing capacity.
Ends The production process ends to customer delivery.
9.3 Innovation Context
9.3.1 Innovation Process at Nikari Oy
Nikari embraces high quality handwork design innovation. Nikari’s Innovation process follows
the same track as its RTD process described earlier (See chapter 9.2.1).
9.3.2 ExtremeFactories Mapping
Mapping of the above presented innovation practices at Nikari Oy into the specific stages of the
ExtremeFactories methodology is presented in Table 26.
Table 26: Mapping of the innovation steps to the ExtremeFactories stages at Nikari Oy
EFF Stage Innovation practices at Nikari Oy
Inception Nikari has a very compact team fully dedicated to design business. The inception
normally happens through everyday conversation within the team.
Nikari is an active member of the furniture design community and participates
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EFF Stage Innovation practices at Nikari Oy
actively to industrial fairs and follows the design industry media.
Known from the creative skills, the company is often also asked to solve design
challenges by the end customers and architects.
Nikari receives high amount of proposals from young designers, who want to es-
tablish a relationship with the company. These proposals arrive through email and
or they are provided in the industrial fairs.
Prioritization Regardless the source, all ideas and proposals are analysed in the Model group
once in a month. The company tries to provide feedback to all proposals.
There is no official evaluation template, but the criteria are following: 1) Fits for
the values of Nikari, i.e. Wood, Unique Design, and Sustainability, 2) Commercial
potential, i.e. volume and price potential, 3) Suitability for (mass) manufacturing.
Only ideas that have led to drawing of blueprints and building a prototype are
archived for further use.
Implementation Nikari’s B2B project business model doesn’t require large inventories of pre-
manufactured furniture for show room purposes. This allows Nikari to run the
business with low capital expenditure and low inventory risk. That makes a rele-
vant difference to the C2C business model.
The quality requirements of Nikari are very high, which limits the number of po-
tential sub-contractors. Internationally, such high carpentry skills are available in
Japan and some parts of North America.
Follow-Up Nikari follows constantly the output quality and cost structure of the sub-
contractors.
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9.3.3 Key Factors for Innovation
This section includes an assessment that will be based on the six key factors for the implementation success identified in D1.1 – State of the Art.
Table 27: Innovation effectiveness assessment
Key Factors Questions for the assessment Score (1 to 5) Comments
Organizational policies and
practices
1. The quality and quantity of an organiza-
tion’s efforts to train organization’s mem-
bers to use new technology
2 Based on its values. Nikari relies on traditional manufacturing
technology and is not very active in introducing new technol-
ogies within the company. This is a deliberate decision and
the low score reflects merely to the level of technological
activity than lack of training. When something new is intro-
duced, the training is very thorough.
2. User support – the provision of technical
assistance to technology users
4 Benefit of being a small company, the user support is availa-
ble for all members of the organization without any delays.
3. Rewards, such as promotions, praise from
supervisors
4 In this question, the weight is in the praise instead of a finan-
cial compensation. Ability to plan, build and commercialize a
result of a creative process is extremely important.
4. Effective communication regarding the
reasons for the implementation of the new
technology
4 Once again, the company is very small and the whole team is
easily available. Moreover, changes in the tools and introduc-
tion of new technologies and methods are discussed with all
employees.
5. The provision of time for users to experi-
ment with the new technology
2 As a creative company, Nikari is open for new ideas and pro-
cesses as well as new technologies if they support the com-
pany goals and are aligned with the company values. Howev-
er, time for technological experiments is limited as the size of
the workforce is really small, One person doing experiments
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Key Factors Questions for the assessment Score (1 to 5) Comments
equals 10 % of the organization. This is important to under-
stand in the EFF project, because small companies have to
get services that are easy to integrate to their daily routines.
Implementation climate 1. Employee’s shared perceptions of the im-
portance of innovation implementation
within the organization
5 The organization is fully aligned with the goals and values of
Nikari. There is no question whether implementation of inno-
vation is important or not. Creativity and innovation is in the
core of Nikari.
Management Support 1. Does management support and promote
innovation activities?
5 The management are also the owners. They are fully commit-
ted to innovation and they participate in the creativity meet-
ings.
Financial Resource Availa-
bility / Accessibility
1. Does the company have financial resources
available for innovation projects?
2 Compared to bigger companies the absolute financial re-
sources are naturally limited. However, Nikari’s future as a
financially sustainable company is tightly linked to design
innovation. In that sense, they invest proportionally very big
share of the financial resources to the innovation process.
2. Does the company know about the exist-
ence of regional, national, European or in-
ternational initiatives to promote and fund
innovation activities?
1 Very limited understanding of the opportunities.
Learning Orientation 1. Do the teams perceive the risk of innova-
tion projects?
3 The team evaluates all design innovation ideas also through
its commercial potential. This means that the commercial risk
is always taken in to account. The process is optimized for
project sales, i.e. no large-scale manufacturing without a cus-
tomer order, which means that the risk is always very limited.
2. Learning attitude? 5 The team consists mainly from creative professionals, whose
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Key Factors Questions for the assessment Score (1 to 5) Comments
ambition is to continuously improve their performance.
Managerial Patience 1. Are managers committed to the long-term
results of the innovation and understand a
short-term decline of the productivity dur-
ing its implementation?
5 The founders and workers of the company are natural born
innovators
TOTAL: 23,7
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The following diagram reflects the assessment performed above:
Figure 34: Graphical presentation of the current situation vs. the targeted situation at Nikari Oy
9.4 Conclusions
Nikari’s management states that the long-term success of their company is based on “design
innovation” and this reflects to the overall atmosphere within the company. This is clearly visi-
ble in the assessment too – Learning orientation, Managerial patience, Managerial support and
Implementation climate receive high score.
Nikari is eager to grow both in domestic and international markets. Global sales of furniture
require international manufacturing and logistics solutions. Therefore, the company will need
new technology-enhanced processes in marketing, manufacturing and logistics. Naturally, this
applies to the innovation process, which until now, has been done basically in one location. EFF
platform should be tested in Nikari not only in the current situation but also anticipating the
potential future operating model.
Nikari’s small size makes it a perfect testing ground for the EFF platform. For them, introducing
new technologies has not been high in the agenda because of the company values that empha-
size traditional craftsmanship and also because of the implementation costs. Taken these into
account, if the EFF platform is costly and time-consuming to implement in Nikari, it will face the
same difficulties in the other small companies too.
The EFF platform will be tested in the following processes:
• Creative furniture design and innovation process
00,5
11,5
22,5
33,5
44,5
5
Organizational
policies and practices
Implementation
climate
Management
support
Financial Resource
Availability
Learning Orientation
Managerial Patience
Ideal state
Current state
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• Outsourced manufacturing process
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10 General Conclusions
The industrial SME participants in the ExtremeFactories project, as it can be seen from the text
above, are rather different regarding the working areas and regarding the innovation manage-
ment practices. An attempt to enable a general analysis of current practices in innovation man-
agement in such a diversified SME community is described here.
The “as is” innovation management process was compared to the “to be” ideas, taking into
account profiles of the companies and corresponding production processes. Mapping of the “as
is” situation to the ExtremeFactories innovation management steps and evaluating numerically
the current situation versus key innovation factors in each participant company gave the results
analysed as input data for further project activities.
From the obtained results it can be seen that the lowest average note was identified for the
Organizational policies and practices and the highest in the Managerial Patience, what can be
considered as rather expectable result. In addition the results obtained for the Organizational
policies and practices justify the project necessity.
Individual scores in the Innovation effectiveness assessment should be analysed more carefully
what is also clear keeping in mind a.m. differences among the companies and different im-
portance of specific factors for each of them.
As a final conclusion it can be said that all the ExtremeFactories project participants see a very
good opportunity to enhance their innovation management process through the envisaged
project results.