WP eBook Why Natural Analytics Matters En

8/11/2019 WP eBook Why Natural Analytics Matters En

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Natural AnalyticsTM

Why

Matters


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Were all born analysts.Humans evolved in

a world full of complex information andcritical choices.

We recognize patterns,spot outliers,and sort and categorize to naturally make

sense out of information.

And weve been using technology to extendthese natural abilities since the beginning of time.


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In the Stone Age, over 12,500 years

ago, our ancestors carved spearthrowers from reindeer antlers.

This ancient technology helped our

ancestors throw their spears furtherand with more force and speed than

just throwing it by hand.

It extended their natural abilitiesto throw, and gave them acompetitive edge.


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Today, we no longer need spear throwersto survive. But we still rely on our innate skills to

help us thrive in business, and in life.

Andwe enhance those skillsusing technology,just like our ancestors

did during the Stone Age.


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Thats why weve developed

a technology and design approach thats atthe core of our QlikViewplatform.

Natural Analytics

TM


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Natural AnalyticsTMis what makesQlikViewso powerful. With it, you can explorecomplex data and make and share discoveries

using your natural human abilitiesto process complex information.


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It gives you the freedom to explore - to forage

for information and to go where your inclinationguides you, not down a predefined, linear pathlike other business intelligence (BI) tools.

How traditional BI andvisualization tools work

QlikViewNatural AnalyticsTM


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With Natural AnalyticsTM, you discover

associations how your data is

linked and connected or not. And you

make these associations without anyone

modeling them for you first.


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You comparedata, find patterns, and

explore them further. And you categorize

information naturally, in a way that makes

sense to you.


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You anticipatediscoveries by following

visual cues and nudges, allowing your

data to intuitively guide you to the

answers you seek. And, you predict

future outcomes based on insights

you uncover.


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Finally, you tell a story. You can let

people know what youve found, why

they need to know, and what to do

about it. Its dialogue and collaboration,

the way nature intended.


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So you may be wondering, what does

this all mean? Lets sum it up.

If people like technology and find it natural touse, theyll adopt it.

Greater adoption means greater return oninvestment (ROI).

Greater ROI means even greater return oninformation.

And that means better decisions.


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So now you see

Business Discovery is what QlikViewdoes.

Natural AnalyticsTMis how we go about it.

Technology that works naturally fostersadoption and repeat usage.

And that means greater return on your

investment and your information.


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And that makes QlikViewthe future of BI, naturally.


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Documents

WP eBook Why Natural Analytics Matters En