Talk Like TED

The 9 Public-Speaking Secrets of the

World’s Top Minds

Today’s Learning

Target

Learning Target:

Evaluate public speaking techniques and determine their usefulness in your

own speeches

Three Different Categories

● Emotional:

○ They touch my heart

● Novel:

○ They teach me something new.

● Memorable:

○ They present content in ways I’ll never forget.

Emotional Secrets Chart:Emotional Secrets

Great communicators reach your head and touch your heart. (8)

Secret #1: Unleash the Master Within

Passion is the thing that will help you create the highest expression of your

talent. –Larry Smith, TEDx, November 2011

Secret #2: Master the Art of Storytelling

Stories are just data with a soul. –Brene Brown, TEDx Houston 2010

Secret #3: Have a Conversation

You cannot inspire others unless you are inspired yourself. You can inspire your listeners with greater ease if you are enthusiastic and passionate about

your topic.

Stories stimulate and engage the human brain, allowing the speaker to more easily connect with the audience.

Emotional Category

Great communicators reach your head and touch your heart.**Those that touch your heart are likely going to stay with the audience longer than facts and statistics.**

The talks that work best are the ones where people can really sense that humanity. The emotions, dreams, imagination.” –Chris

Anderson, Curator, TED (13)

Review Secret #1: Passion--Unleash the Master Within

● Dig deep to identify your unique and meaningful connection to your

presentation topic.

● Why it works: Science shows that passion is contagious, literally. You

cannot inspire others unless you are inspired yourself. You stand a much

greater chance of persuading and inspiring your listeners if you express an

enthusiastic, passionate, and meaningful connection to your topic.

Secret #2: Master the Art of Storytelling

“Stories are just data with a soul.” –Brene Brown, TEDx Houston 2010

Tell stories to reach people’s hearts and minds.

1. Why do you think stories are an effective way to connect with your audience?

Secret #2: Master the Art of Storytelling

Why it works:

● Bryan Stevenson, the speaker who earned the longest standing ovation in TED history, spent 65 percent of his presentation telling stories. ○ What is the connection between stories and the standing ovation?

● Brain scans reveal that stories stimulate and engage the human brain, helping the speaker connect with the audience and making it much more likely that the audience will agree with the speaker’s point of view.

Additional Notes:“If you start with something too esoteric and disconnected from the lives of everyday people, it’s harder for people to engage. I often talk about family members because most of us have family members that we have a relationship to.”

Bryan Stevenson

“You need data, facts, and analysis to challenge people, but you also need narrative

to get people comfortable enough to care about the community that you are advocating for. Your audience needs to be willing to go with you on a journey.”

Bryan Stevenson

Persuasion:Aristotle:

Persuasion occurs when three things are present:

● Ethos: credibility● Logos: logic, data, statistics● Pathos: appealing to emotions

STevenson’s Talk?

● 65% pathos, 25% logos, 10% ethos

Three Types of Stories● Personal stories:

○ the ability to tell a personal story is an essential trait of authentic leadership--people who inspire

uncommon effort

● Stories about other people:○ abstractions are difficult for most people to process

○ stories turn abstract concepts into tangible, emotional, and memorable ideas

● Stories about brand success○ stories of brands that have successfully implemented strategies you are discussing (less likely to

use this)

Take Out the Assignment Sheet from Yesterday

Write your name, class, and hour in the top left hand corner

Title the assignment:

● TED Talk Tuesday: Storytelling

On the first line write:

● Speech Goal: (fill in your speech goal here_____)● Ex: Speech Goal: Bring eye contact up to 80% by

practicing at least 5x or until I use notecards a max of 3 times per next speech.

TED Talk Tuesday Assignment: During ViewingUnderneath your speech goal, write Notes. As you watch the following TED Talk, take notes on two things. Try to be as specific as possible in your notes.

How the speaker incorporates storytelling into the talk

How the speaker addressed your speech goal.

How does their use of storytelling engage the audience and make you more inclined to listen and agree with the speaker?

A. What did they do well related to your goal?

B. What could they improve on?C. How can you incorporate what you saw

into your own speaking tool box?

TED Talk Homework:

After viewing the TED Talk, take the notes that you wrote down and organize them into two thoughtful paragraphs

● One paragraph evaluating the speaker’s use of storytelling in their talk○ What evidence did you see of storytelling impacting the reception of

their message?● One paragraph evaluating the speaker on your SMART goal

○ What evidence did you see of your SMART goal and how can you apply this to your future speeches?

1 Developing 2 Capable 3 Proficient 4 Mastery

Analyzing Communication

Provides vague or clichéd observations of the communication that occurred. Lacks specific

examples

Applies generalizations to the communication that

occurs. Explains how communication

occurred

Summarizes and goes into detail and gives specific examples of the communication

that occurs

Evaluates communication that

occurs and goes beyond the obvious to arrive a

unique conclusions about how to communicate

effectively

Application of Communication Techniques to

Future Speeches

Vague application of techniques to personal

public speaking toolbox

General comparison between speech and

own speaking techniques

Includes reference of how this could be applied to speech

Includes specific reference of application

to their own speech

Passion Samples: (3.5--no conclusion reached)

Aimee Mullins clearly displayed her passion about the topic of her speech. Her personal stories, for example the one of her friend noticing her height, made you see that the changes she talks about are really happening. Her jokes kept the audience entertained and engaged as her one of Pamela Anderson got a laughing response from the crowd. Her passion was visible when she smiled as she talked about prosthetic legs. Aimee’s voice added to her speech, she quieted down at the appropriate times.

Blue=specific techniques Red=examples from speech

Passion Samples: (3.5--no conclusion reached)

Aimee Mullins was passionate about her speech about prosthetics. When she spoke, she told personal stories that brought the audience closer to her. Her hand gestures matched the importance of the thing she was saying. The tone of her voice demonstrated how she and the audience felt about what she was saying. She was confident, which made the audience more comfortable and willing to accept the things that she was speaking about.

Blue=specific techniques Red=examples from speech

Speech Goal Examples: (3)

The speaker had a form of formality. He did joke although sometimes did not seem to be on purpose, but he was formal. He did not make the speech to be funny, but added funny to the speech. I need to work on instead of my first goal is to be funny, but make it factual. Then incorporate funny gestures or sayings or stories at a reasonable level so the speech is still formal.

Blue=examples of speech goals

Red=application of examples to future speeches

Speech Goal Examples (4)

Aimee’s introduction was a personal story. She also had prosthetics to reference on the stage. Her introduction took an appropriate amount of time. Aimee made a deep personal connection too. In the future, I am going to work on making my intro more in depth. I am going to connect my topic on a personal level. I want to make it clear and get the audience's interest.

Speech Goal Examples: (4)

Within her talk, Aimee Mullins makes three or four solid points--but she cleverly uses transitions to give her speech a cohesiveness, a feeling of flowing. They are often used in the middle of her stories of personal experiences, giving the audience a natural emotional transition to her text topic of focus. I will strive to emulate her speaking skills by working on blending my transitions into my speech in a way that makes them feel natural, and not choppy, efficiently moving from one subject of attention to the next.

Storytelling TED Talk OptionsBryan Stevenson: We Need to Talk About Injustice (23:41)

http://www.ted.com/talks/bryan_stevenson_we_need_to_talk_about_an_injustice

Brene Brown: The Power of Vulnerability (20:19) (One of my favorite TED talks)

http://www.ted.com/talks/brene_brown_on_vulnerability

Malcolm Gladwell: (17:40)

http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce