World's first Virtual Green Run

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DO YOU FEEL IT IN THE SUNSHINE do you feel it in the rain DO YOU FEEL IT IN THE OCEAN when the waves are clean

DO YOU FEEL IT IN THE EVENING when the moon is up DO YOU FEEL IT IN YOUR BONES when she fills you up

OH YEAH SHE BREATHES GOOD LUCK mother earth motherearth SHE BREATHES GOOD LUCK do you feel it on the inside

DO YOU FEEL IT IN THE OUT do you feel it when you're upup DO YOU FEEL IT WHEN YOU’RE DOWN do you feel it in the

mountains WHEN THE POWDER FALLS do you feel it on thewater NO WIND AT ALL

- The Mother, by Xavier RuddPlease turn on your speakers


Man, we love to travel!

There’s wanderlust in most of us. The lure of travelling to newplaces was, is and always will draw us with its power of newexperiences. But very few can afford to do so. Not anymore.

Google Earth has opened a virtual treasure trove of exoticcities, lost jungles, towering mountains, crystal seas, mystic lakes and majestic natural and manmade marvels to billions of computer users.

It’s fascinating. It’s addictive. It’s an opportunity waiting to be tapped…. for Mother Earth!


Presenting the world’s first virtual green race

with Google Earth!



Race for green

Embark on a global virtual green race. Follow placemarks, cryptic clues, GPS co-ordinates,

and virtual tours to find your way to your destination.Collect information on the go, soar on the flight

simulator, sign up for an eco-campaign , volunteer for ozone control and more!

The first participant(s) to reach the destination get to go there on an

all-expenses paid holiday for two!


What’s good for Earth is good for Google

With Google’s reach and popularity, it’s natural for Google to be the principal sponsor for the green race.

Besides greater brand popularity, it gives Google a platform to show its other pioneering services:

and above all, lead the way in innovative CSR initiatives that touch the lives of billions.


Inspiring green

A multi-media campaign will announce the contest acrossIndia with greater emphasis on online promotion using

The contest promo will begin with teasers, followed by the announcement campaign.

Imagine the TG: anyone with a computer and a broadband connection, with a desire to discover and preserve

the planet!


The name of the game


Partnering to empower

• WWF• Earth Hour• National Geographic• Eco.org• Earth Watch• United Nations


The modus operandi

• Registration will be free, and done on the contest website. Individual or team profiles will be created by the participants.

• The contest will be on for a period of 2 weeks, with each day a landmark.

• Once participants sign up, they get daily clues on where to go, what to do, what to find, what to note etc. by email/SMS.

• As they continue to travel, they will be required to record their tour (on ) and fill in daily reports on the contest website.


The modus operandi (contd.)

• As they progress, certain hints, pointers etc. will be provided on etc. which the participant will need to follow to collect more points and proceed further.

• Cryptic clues to places will be given, for which participants will use to find the right answer.

• Extra points will also be given to participants who manage to detour a bit and discover interesting, yet lesser known places (volcanoes, deserts, lakes) etc. which they need to add as a part of their daily online journal.


Going green is rewarding

• Assorted prizes will be given for weekly landmarks. With the stakes getting higher each week, the value of prizes will also be raised.

• Assorted prizes: desktop computers, laptops, computer gear, GPS navigator, free unlimited broadband connection, mountain bikes etc.


Eco friendly celebs

During the contest, film, TV, sport and other socialcelebrities will be invited for a live video chat on the

contest website with the participants to share their experiences about the places they’ve visited and

their personal green initiatives.


The future’s greener!

The future of the contest is, well, going to get greener! In the future editions of the race, we will see greater levels

of engagement and greater challenges – with the race quickly turning into a global movement!

From India to the world, the race will cut across continents; with thousands of green citizens racing across the planet –

on Google Earth, on the web, on the ground!


Getting involved

Imagine the lines of reality blurred with the virtual race combined with live activities.

Imagine the entire globe coming together in a race to save the planet.

Imagine participating teams doing their bit online and offline, passing the baton from one city to another, from one

country to another, one initiative to another.


Living the promise for life

Plant a tree. Upload a video of a polluted river. Rescue an animal. Blog on disappearing ozone. Share tips on savingwater. Or Power. Or fuel. Walk to work. Reduce carbon

footprint. Clean a lake. Clear a dump. Save nesting grounds.Create an online photo album of animal abuse. Take

measurements of air pollution around your house. Install asolar water heater. Install LEDs. Present a great eco-idea. Start

a community initiative. Volunteer for WWF or PETA.Volunteer for life.


One planet. One people. One chance

From Bangalore to Bangkok. From LA to Lagos. From Cairo to Colombo. From Moscow to Madrid. From Rio to Riyadh.

Imagine the power of the people, internet and Google Earth coming together as one - in a race to

recharge our planet!

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World's first Virtual Green Run