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Box# 36 Folder# 672 World's Fair Corporation: Executive Committee Meeting Reports (29) Jul14,1964

World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

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Page 1: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

Box# 36

Folder# 672

World's Fair Corporation:

Executive Committee Meeting Reports (29)

Jul14,1964

Page 2: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

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NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

P£AC( THROUGM UHOE~STANDINC

VIORLD'S F'AtR, N.Y. 11360 AREA COOE 212 · WF' 4-1964

AGENDA

EXECUTIVE COMMITTEE MEETING

JULY 14, 1964

9:30 A. M,

~ENDA rrEM 1.

Board Room - Administration Building

Thomas J. Deegan, Jr., Presiding

Approval of minutes of .Executive Committee meeting of Jtme 1, 1964

AGENDA ITEM 2~ ryrtancial status

V a. Financial report /. - {See reference memorandum)

.Q. Attendance report (

/ V .£. Retirement of Fair Corporation Notes .

/~GENOA ITEM 3. Report on litigation

VAGENDA ITEM 4~1 dustrial section

a. Status report

CAe~E WORLDSFAIR

ROBERT MOSES PRESIDENT

Mr. Deegan

Mr. Witt

Mr.Preusse

Mr.Stone

· - {See reference memorandum) j 1. Report on Swiss National Exhibition

AGENDA ITEM 5. Transportation section ~'-

J· Status report '.~

)

1. Hall of Science {See reference memorandum)

2. Terrace Club

Mr. Tozzoli

Page 3: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

LDA I'I'EM 6 .. In~~tional section

/~. Ratification of executed agreements

~1. Belgian Village

a. Financing agreement 6-22-64

b. Amendment of 6-22-64 to loan agreement of 4-6-64

c. Amendment of 6-24-64 to Participation Agreement of 9-10-63

Mervin Rosenman, Receiver for Exhibitions de France, Inc. 7-7-64

Hong Kong Punendrnent 6-3-64 (Additional land-landscaping)

/~ b. Status report

1. French Pavilion

. 2. Belgian Village

~GENDA ITErvi 7. United States Pavilion and State section

J.§:.. Ratification of executed agreements

1. Louisiana (now Bourbon Street) (See reference memorandum)

a. Consent by Fair Corporation to assignment of Participation Agreement to Pavilion Property, Inc. 6-9-64

b. Pavilion Property, Inc. Agreement by Fair Corporation to take over management 6-11-64

- 2 -

Gov, Peletti

Gov. Poletti

Gen. Potter

Page 4: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

~<,(.Authorization of sigilatories on checks for Bourbon Street (See reference memorandum)

rJ... I. Status report / ' - (See reference memorandum)

VAGENDA ITEM 8. Operations

~· Ratification of executed agreements

1. Fair Corporation, Compass Fair, Inc. and W-T Development Company

Replacement of loan agreement 4-29-64 with new loan agreement 6-12-64

2. Pinkerton National Detective Agency, Inc.

a. Fair Corporation approval of agreement between Pinkerton and Wells Fargo Armored Service Corp. 5-22-64

Gen. Potter

Gen. Potter

Mr. Constable

b. Amendment No. 3, dated 6-9-o4, to agreement between Fair Corporation and Pinkerton (Accounting procedure re Wells Fargo)

3. San Mar, Inc. (Santa Maria) Modification 4-22-64 (Percentages -items sold)

4. Radio Corporation of Amul'lca (Background music) Agreement 3-15-64

5. Others

.Q. Status report (See reference memoranda)

1. Report on change in management of Skyride

- 3 -

Mr. Constable

Page 5: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

' I

c. Appointment of special policemen / (See reference memoranda)

,~GENDA ITENI 9. Lake Amusement section

~--Status report

V1. Amphitheatre

2. Others /

~GENDA ITEM 10. Fair Engineering and Construction

/'

~ENDA ITEM: 11.

.f /AGENDA ITEM 12.

~GENOA ITEM 13.

haENDA ITEM 14.

a. Ratification of overages on construction contracts (See reference memoranda)

1. rrhe Pavilion

2. Singer Bowl (The arena)

3. Tiparillo Bandstand

b. Status report - (See reference memorandum)

Expediting construction

a. Status report - (See reference memorandum)

Department of Parks construction

a. Status report - (See reference memorandum)

Preparations for 1965 season

Post-Fair program

- 4-

Mr. Constable

Gen. Potter

Gen. Potter

Mr. Denny

Mr.Andrews

Gen. Potter

Gen. Potter

Page 6: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

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/

,ia'ENDA ITEM 15. Communications and Public Relations

~· Ratification of executed agreement

1. Hearst Metrotone News, Inc. Amendment No. 1 (Revision of percentages and royalties)

b. Status report - (See reference memorandum)

1. Report on Universal Pictures Company, Inc. (Motion picture on Fair site) Agreement 6-9-64

Mr. Berns

Mr. Berns

AGENDA ITEM 16. Other business ~ovf- /k-,/ o):t,~A..,;.,. y[¢ ~

AGENDA ITEM 17. Next meeting of Executive Committee August 13, 1964

- 5 -

Mr. Deegan

Page 7: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

.h. AGENDA ITEM 15!c-

MEMORANDUM

NEW YORK WORL'o'S FAIR 1964 ·1965 CORPORATION

TO: l'VJ.X. Rob~rt Moses DATE: July 7, 1964

FRoM: Bill Berns

suBJEcT: STATUS REPORT ON CO:M:MUNICATIONS AND PUBIJC RELATION;] Consultants- Thomas Jo D.::cc an Wllliam Dono hue J. Walter Th<JYn ss::j

1. Television

Television continues. to give effective support to the Fair. The following covers a few current weeks qf television activity at the Fair and on the air.

a. NBC preparing a one hour 1 color television special, "Our Man At The Fair" with reporter Ed Newman. For broadcast July 30th at 10:00 p.m.

b. Art Linkletter spent several days filming at the Fair for inclusion in seven of his day .. ti.me CBS ~eries, "Houseparty". ·

c.. "Candid Camera" has been filming at the Fair for spots in three shows.

d. "To Tell The Truth" has featured several Fair­oriented spots.

e. "What's My Line" featured a mystery guest -­Press Aide, Peter Gabel (son of Arlene Francis)-­on Sunday, July 5th..

f. "Queen For a Day" originated one week at the Fair. (five programs)

q. "Today" show-- network NBC continues weekly half hour originations at the Fair, Fridays, 8:30 - 9 :00 a. m.

h. ABC's "Wide World of Sports" televises all u .. S. Olympic events in Singer Bowl ..

i. NBC will feature "prize trips" to the Fair on three of its morning programs.

Page 8: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

To: From:

Mr. Robert Moses Bill Berns

July 7, 1964

Subject: STATUS REPORT ON COMMUNICATIONS AND PUBUC RELATIONS (Consultants - Thomas J. Deegan, William Donoghue, J. Walter Thompson)

PAGE TWO

2. "Steve Canyon~ at the Fair I

Milton Caniff's "Steve Canyon" comic strip -- one of the top four comic strips in the world -- has been featuring the Fair as the setting for Canyon's current three month "advel}ture". It is read by over 30 million fans, in 650 newspapers. · We are planning a "Steve Canyon Day" at the Fair for late July or early August.

3. Films:

Fair Films: a. We are currently distributing a 13 minute film produced for the Fair by Hearst Movietone, entitled "Great Fun, Great Fair". This was shown at past Board of Directors meeting. It will be sent to over 200 television stations throughout the United States and Canada.

b. We are in the planning stages of a "between seasons" film, to be produced by the team that created the highly successful Johnson's Wax film presentation, "To Be Alive".

Feature Films: a, Universal Pictures plans a major picture, to feature the Fair as a setting, in color, for release next March.

b. MGM has requested permission from the Fair to film a feature science-fiction film here. Final Fair approval will await submission of script.

Promotional Films: a, Pan American World Airways has completed a 15 minute color film on the Fair which will be distributed around the world in seven languages.

b, Time, Inc. has finished a 15 minute color film, for world distribution.

Page 9: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

To: From:

Mr. Robert Moses Bill Berns

Subject: STATUS REPORT ON COMMUNICATIONS AND PUBLIC RELATIONS (Consultants- Thomas~ •. Deegan, William Donoghue J. Walter Thompson)

PAGE THREE

4. Magazines

Magazines have given the Fair extraordinary coverage, unequaled by any other public event. Some of the current and future pieces include:

a. "Holiday" -- current, July issue; most of 1nagazine devoted to the Fair.

b. srReaders Digest" -- planning to run article, II Moses (Robert) and The Promised Land" in September issue. (Reprinted from "Holiday")

c. "Look" -- feature in July.

d. "Cosmopolitan" -- six page feature in July.

e. "Saturday Evening Post" -- feature in July or August, on Disney at the Fair.

f. ''Family Weekly" -- two page article i11 August.

g. "Life" -- two stories coming up in July.

h. "National Geographic Magazine --now photographing for major piece next April.

i. "New York Times Magazine" -- two articles planned soon.

j. Weekly features about the Fair now appear in: New Yorker, Time, Sunday News Coloroto, Cue, Promenade, Where.

5. International Promotion:

The Communications and Public Relations Division of the Fair has a special department which coorclina.tes the press and promotion of the International Exhibitors at the Fair. Current activity includes:

Page 10: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

To: From:

Mr. Robert Moses Bill Berns

July 7, 1964

Subject: STATUS REPORT ON COMMUNICATIONS AND PUBLIC RET ·AT!ONS (Consultants M Thomas J. Deegan, William Donoghue

J. Walter Thompson) , ,

PAGE FOUR

5. International Promotion ( Continued)

a. 11Taste Tours~' whereby Food editors eat at a different

international pavilion each week. Inexpensive food is stressed.

b. "Shopping Tour11 -- editors taken on shopping tour of the

International Pavilions.

c. "Art Tours 11 -editors taken on tour of art in International Pavilions.

Future plans call for an International Fashion Show, Foreign Press Day, International Beauty Contest at Fair, {featuring hostesses in foreign pavilions). We are working closely with the newly formed Association of International Exhibitors.

6. New Folders:

In an effort to counter-act the newspaper coip.ments about the high cost of seeing the Fair we have prepared a booklet of comments from typical Fair visitors, stressing a wonderful time and spending very little money. This bas been distributed to 10,000 newspaper editors and publishers, 6, 000 radio and television station managers, and 15, 000 travel agents.

Two other small folders have been prepared, one, "How To Come To The Fair", featuring information on how to get here, and one, "Basic Facts About the Fair". Both are used in replies to thousands of weekly letters, and , in addition are available, at cost, to travel agents.

7. Press and Publicity:

a.In June a series of weekly Press Conferences were held, presided over by Tom Deegan, to answer questions of the Press.

b. An information officer has been retained by the Pinkerton organization to help the press in liason on police and security activity.

Page 11: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

To: Mr. Robert Moses July 7, 1964 From: Bill Berns

Subject: STATUS REPORT ON COMMUNICATIONS AND PUBLIC RELATIONS (Consultants -Thomas J.· Deegan, William Donoghue, J. Walter Thompson)

PAGE FIVE

7. Press and Publicity (Continued}

c. 175 press releases were serviced in the month of June.

d. A weekly service to newspapers has been started, whereby the Fair distributes a news sheet of Fair stories, in mat form, ready to be printed~ This included an editorial, several picture stories, and an "Inquiring Fotographer11 column, of impressive comments by Fair visitors. 1, 000 weekly and daily papers a week receive this.

8. Celebrity Bureau:

We have started a Celebrity Bureau to bring top stars to the Fair for picture coverage and feature stories. Among those who have taken this special tour are: Helen Hayes, Mary Martin, Leonard Bernstein, Louis Armstrong (who also gave a concert in Singer Bowl), Ray Bolger, Pat O'Brien, Sidney Portier, Gina Lollobrigida, Kirk Douglas, Tony Perkins, Burl Ives and Richard Nixon.

Page 12: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

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AGENDA ITEM 1~ ~•.CF;e;,•,S a, CLARI'\

N. Y, WORLD'S FAffi 1964-1965 CORPORATION /' EXECUTIVE COMWliTTEE MEE'l'ING

JULY 14, 1964

Status of Park Department Construction Contracts

CITY SHARE 1. Basic Roads & Utilities $3,098,295 Estimated Completion 100%

2. Electrical & Communication Conduits 738,090 Estimated Completion 100% ·

3. Tide Gate & Dam 169,002 Estimated Completion 100%

4. Relocate Queens Botanical Gardens 296,889 Estimated Completion 100%

5. Tree Planting - 1st Phase 111,635 Estimated Completion 100%

6. Roosevelt Avenue Parking Field 455,893 Parking Field completed and in use

7. ffiT- LIRR CNerj2aSIL 2, 179,387 Lawrence Street Overpass Estimated Completion 100%

B. Tree Planting - 2nd Phase 138,039 Estimated Completion 100%

9. Ground Cover Planting & Seeding: 195,615 Estimated Completion 100%

10. Second Stage Roads & Utilities 559,828 Estimated Completion 100%

11.. Two Wells in Lake Area 117,830 Estimated Completion 100%

12. Lake Area DevelOpment 27t1,464 Estimated Completion 100%

Page 13: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

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N. Y. WORLD'S FAIR 1964-1965 CORPORATION

EXECUTNE COMiviiTTEE MEETING

JULY 14, 1964

Status of Park Department Construction Contracts

CITY SHARE

13. Permanent Park Pools $2,357,282 Estimated Completion 100%

14. Second Stage Electrical & Communications S;ystem 1, 786, 864 Estimated Completion 100%

15. Additional Planting Estimated Completion 100%

136, 152

16. Pedestrian Over:eass Entrance Building 729,978 Estimated Completion 100%

17. Alterations to Sewage Pumping Stations 30,350 Estimated Completion 100%

18. Botanical Gardens Administration Building 176,231. Estimated Completion 100%

19. Develo:ement of Arboretum Area 223,918 Estimated Completion 100%

20. Additional Wells in Lake Area 137,417 Estimated Completion 100%

21. Third ,Stage Roadwals and Grading 2,601,323 Estimated Completion 100%

22. Fifth Phase Landscaping Estimated Completion 100%

301,054

23. Bench Units 317,338 Estimated Completion 100%

24. Light Poles Standards 85,658 Estimated Completion 100%

Page 14: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

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~"' r, :; R :: ·:, S e.. C ;,..; .. ?. r'.

-3-

N. Y. WORLD1S FAIR 1964-1965 CORPORATION

EXECUTNE COMMITTEE MEETil'JG

JULY 14, 1964

Status of Park Department Construction Contracts

CITY SHARE

.5. Marina Parking: Field & Utilities Estimated Completion 1.00%

$ 485,000

26. Drinking: Fountains 66,800 Estimated Completion 100%

27. Fencing: Leased Area 120, 195 Estimated Completion 100%

28. Final LandscaJ2ing: 671,552 Estimated Completion 100%

29. Pedestrian OverEass Lighting 32,300 Estimated Completion 100%

30. Cit~ Building: Exterior 545, 865 Estimated Completion 100%

31. Flushing Meadow Junior Stadium 1, 209, 500 Contract documents submitted to City Agencies for approval

32. Arboretum Area Lighting 73, 759 Estimated Completion 99%

33. Flushing Ba~ Dredging: 1, 032, 766 Corps of Engineers Contract Estimated Completion 100%

34. Museum of Science 1, 513,432 N. Y. City Dept. of Public Works Contract Estimated Completion 83%

TOTAL m 22, 9541 721

Page 15: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

REPORT TO EXECUTNE COMMITTEE

MEETTI'JG OF JULY 14,1964

WILLIAIVI DENNY

AGENDA ITEM 11g

Construction continues on the Belgian Village and the Louisiana Pavilion,

now known as Bourbon Street. Financial arrangements seem to be sufficient for

completion and it is anticipated that the east end of the Belgian Village will be open

to the public on or about the 15th of July. Construction on the Bourbon Street

Pavilion is progressing in harmony with the present tenants, and construction will

proceed as more tenants are secured.

A carousel and shops have been added in the Amusement Area and have

started operating as of July 3rd.

The Philippine Pavilion has decided to add a small restaurant to its exhibit

and construction has started.

public.

itE~cts.

All construction in the Oregon exhibits has been completed and opened to the

Many of the other exhibits continue to make changes, most of a minor nature.

We continue to issue passes from this office to all of the contractors and arch-

Post Fair Demolition ............ We have forwarded letters and questionnaires to

all of the exhibitors regarding their plans for razing their structures after the Fair is

over. We are now receiving responses from various exhibitors and their answers are

varied;· some have definit.= plans; others have not given it any thought; others think it

. is too soon to talk about it. We expect to start talks with some of them very soon to

Page 16: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

Report of William Denny to Executive Committee I"~:eeting of July 14, 1964 -2-

get their reactions to a plan which would fit into the post-Fair Park plarming.

Tippetts, Abbett, McCarthy & Stratton, consulting engineers, have filed a report

on the disposal of the debris along Flushing River and Flushing Bay. Counsel will

give an opinion on the legality of dumping this material into these areas It is our

intention to try and concentrate as many of these contracts under responsible con-

tractors who will operate in such a manner that the park construction can get

started very soon after demolition begins.

Attached is a copy of letter and questionnaire sent to all exhibitors.

Page 17: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

UNISPHEAE:

Pt:.ACt TMROUOH UNOl.RSTANOtNG

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUSHING 52. N.Y. • TtLEPHONE·AREA CODE 212· WF 4·1964 • CABLE AODRESS,WORLDSFAIR

ROBERT MOSES PRESIDENT

WILLIAM E. POTTER El!:CUTIVt VtCt PHf_~IOlNT

THIS LETTER WAS SENT TO ALL EXHIBITORS AND CONCESSIONAIHES'

OWNERS.

(See separate files for same)

Gentlemen:

In order to facilitate our demolition and post-Fair Park planning it is necessary that we know what your exhibit demolition and removal plans are and to what extent you have formulated such plans.

The Fair Corporation is very interested in making mutually advantageous arrangements whereby all or substantially all post-Fair demolition and removal would be performed under a coordinated overall plan. We are investigating the possibility of all or much of the demolition being performed by the Fair Corporation under an overall contract, with the exhibitor or concessionaire bearing the pro rata cost attributable to the demolition of his own exhibit and the restoration of his site.

Any information which you are able to furnish at this time will greatly assist us in formulating our plans and will expedite the restoration and improvement of the .Park.

It is important for us to know what portion of the exhibit and structures you desire to salvage for your self, after which we would be in a position to discuss ways and means of removing the remainder. The Fair Corporation suggests an early conference to discuss in detail with your representatives what plans can now be formulated for demolition and removal.

Please fill out the enclosed questionnaire and return as soon as possible.

Your early reply will be greatly appreciated. Replies should be addressed to Mr. William Denny, Construction Coordinator, World's Fair Corporation, Room 122.

Cordially,

DAYS TO OPENIN~xJ'c~tive Vice President

Page 18: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

NEW YORK WORLD 1S FAIR 1~'64-1965 CORPORATION

OFFICE OF COORDTI,~ATC::Z :.:F CO?\STRUCTION

EXHIBITOR QUESTION1\AIRE

Name of Exhibit:...-~-------------------:--------Exhibitor Firm Name. ________________________ _

Telephone ____________ _

Name~ of representative in charge of demolition. _______________ _

Exhibits within Structure

Percentage to be salvaged _____ _

1. Name of Contractor _______________________ _

2. Address of Contractor ______________________ _

Percentage to be scrapped. ____ _

1. Name of Contractor _______________________ _

2. Address of Contractor -------------------------------------------When would you be available for conference on this subject ... ? ________ _

Demolition of Buildings and Site Restoration

Has contract been awarded Yes __ _ No.:..·--

Name of Demolition Contractor -------------------------------Address 11 n

When would you be available for conference on this subject? __________ _

Owner -------------------------By: -------------------------

Page 19: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

AGENDA ITEM lOb

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: Mr. Robert Moses D.ATE: July 6, 1964

FROM: Seymour A. Potter

sueJEcT: Design and World1s Fair Construction

Your approval is requested of the following report for presentation to the Executive Committee.

The high voltage and low voltage electrical distribution systems are function­ing properly. Maximum demand over the past month has been about 40,000 KVA against a total capacity of 85, 000 KV A. Demand will rise over the summer months but is expected to be well within capacity.

Water, sanitary, and storm sewer systems are performing satisfactorily. Some problems are arising on surface drainage where exhibitors have not correlated their own grading with that on adjacent lots. These situations are being worked out as they occur.

Structural problems were encountered with a number of flagpoles on the Fair site. Cracks developed near the base due primarily to deficiencies in fabrication by the pole manufacturer. A reinforcing Eieeve was designed and installed on all poles. Work was completed by July;B.~

In the interests of improving the attractiveness of the Lake Amusement Area, flagpoles with decorative banners were installed along the Meadow Lake promenade, the pedestrian access from the main Fair site adjacent to Flushing River. Additional lighting has also been provided on the facade of the amphitheatre and in the two park areas on which the amphitheatre fronts.

Sod damage from uncontrolled pedestrian traffic in the malls and park areas has continued. The initial program for providing post and chain fencing, together with additional asphalt walks is being expanded.

It has been found necessary to undertake extensive repairs, and the placing of some new pavement in the Meadow Lake parking fields, due to the substitution of Greyhound buses for Glide-A-Rides that were formerly used in those areas.

On the evening of July 2nd, the electrical system of the BFE aerial ride mal­functioned. The 11fail-safe 11 features incorporated in compliance with the World's Fair Building Code prevented injury to personnel or damage to equipment.

Post-Fair planning is continuing. An agreement has been signed with Andrews & Clark and Clarke & Rapuano for preparation of preliminary plans based on 11Flushing Meadow and Beyond 11 • These plans are expected to be ready about October 1st. Contract is also being negotiated for final plans and specifications for the pedestrian-bicycle bridges required for implementat!911})11:his plan. .

~ ~~~-e4"o/..-; ~,.,./ SAP/ Ch.- --~-·---lf~4~ wr 1e ng1neer / ·

Page 20: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

AGENDA ITEM· 10(a3)

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: Mr. Robert Moses DATE: July 6, 1964

FROM: Seymour A. Potter

suBJEcT: Bandstand for Block 18 - Industrial Common

On March 10, 1964, you approved construction of a band shell at a budget estimate of $100, 000. The work was completed and ready for use on opening day.

During construction, it was founi desirable to add certain facilities which would expand the uses to which the band shell can be put. Additions included dressing rooms, showers, an improved sound system, improved lighting, and a large illuminated sign (Tiparillo Bandstand).

The total cost of the work amounts to $165, 000.

I request that you authorize expenditure of the additional $65,000, and that the project be submitted for ratification at the next Executive Committee meeting.

SAP/wr

Page 21: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

AGENDA ITEM lO@ID

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: Mr. Robert Moses DATE: July 6, 1964

FROM: Seymour A. Potter

suBJEcT: Singer Bowl (The Arena)

At its meeting on June 7, 1963 the Executive Committee approved construction of the Arena at an estimated cost of $1, 390, 950.

Subsequently on October 15, 1963 the Committee authorized an additional $150,000. for providing public relations facilities in the Arena.

At its November 15, 1963 meeting the Committee approved preparation of unimproved exhibit space in the Arena for occupancy by the Singer Company at an estimated cost of $175,000.

During the course of construction you authorized certain additional facilities (preparation of additional space for Operations Division -$50,000.; additional floodlighting - $80,000.; and flagpoles - $20, 000.) bringjng total authorizations to $1, 865, 950.

Project was completed for use on opening day. Total cost will be approximately $1, 920, 000. which is $54, 050. above authorizations.

Request approval for expenditure of this additional $54,050.

SAP/wr ~~

Page 22: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

..... -, .... ,_,,,-.. /'< T ,,-.., t.. I ··-· ._.. ,-, t·· ._ t--; .. , I I \...J 1'1

TO: Mr. Robert Moses D.ATE: July 6 , 1964

FROM: Seymour A. Potter

suBJEcT: The Pavilion

At its meeting on June 7, 1963 the Executive Committee approved construction of the Pavilion at an estimated cost of $850,000.

You subsequently authorized expenditure of $20, 000. for improved type seating, $9,700. for improvements in the sound system, and $6, 400. for entrance gates to minimize security problems.

·During· construction, unanticipated sub-surface conditions required change in the foundation design at an estimated cost of $60, 000. Complications in erection of the geodesic dome, this being the largest dome of its type in the country, caused additional expen­ditures of about $15, 000.

To fully exploit the capabilities of the structure for accomo­dating World's Fair functions it was found necessary to add certain improvements not initially contemplated. These included installation of acoustic panels in connection with further improvements of the sound system, public toilets, concrete floor in place of asphalt, and additional improvements in color TV facilities. Total cost was ;· $114,000.

/,.,......-·· The Pavilion was completed for use on opening day--at--a

t?tal cost of $1,075, 000. which is $189,000. above previ(us auth.or·~a-tions. 1 \....._~

I Request approval for expenditure~ this addition $170.

~~~. ~~/\__~ \

Page 23: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

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J

AGENDA ITEM: 8£

:NE\V YORK WORLL''3 FAil\ 196~-l9E5 CORPORA'I'i.Ot.J

ROBERT MOSES :.·ate: JULY 7th, 1964

STUART CONSTABLE

APPOINTMENT OF SPECIAL POLICEMEN- JULY 14th EXECUTIVE COMMITTEE MEETTI'JG AGENDA

/

PLEA''E m.t ,~,KE NOT'!'-..""' '~'HA'T' p·· 1' ~· ,,,.,.:. t' c ,....,_ "'Pl-c.r· ~28 !.J _"1. • >o.J...,;J ..J,..• -' t.A. ... Ov-~.a.~· .' vi. ;A. ..,._. -. )

pa.r?..gr.aph 2 (f) cf New Ycrk Laws of 1960 ar!d ~1e::.E(;n 23 c: t~e Ivfemt·e::stir Corpora:ions Law cf New York, ~d the auth·Jr~t.y r:.:.r.ierre:~ by New Y·~'rk Wcrld1 3 Fair 1964-1965 Corp0:-at:.cn upo:1 the Di~ec.tcr cf Se.::u~-i':.y, wt:--;:>e siqnat.ure appears below, l~e fcllowing pe:csor.s re.::omme~:le.J. by Pir.kBrt:-n'.:; 1\\'a~ir·!'lal :•eto('ti'JO Agency r-.... ~ rave beer• "ppci,.,~e~ ~,. i'l-,o Di· ... ect:·w of se..-.···~·'lu _-.; \• ...,_ ...., .; ..... .~ ., . .... , ... --· .. - ...... a. __ t. ·- .. ___ ..... .1. .... _ - \,.. "~-~ _ ..... ~,

as spe~·ial poli(;emen for the polid::g of ll-J.e area .:·c~:lpiec! by ::3:ti·l Ccrpcrs~r.ir.:::

{SEE ATTACHED)

Tr..e making :-;f t.l-J.e fc•regoi!lg appointme:~1L> is hereby app.!·oved ~)y me. :l!.f•.ce !-.his merncrarc.du.rri c.orrstibtes cu.-::- recr~!'d cf "t.1e at•o::'Je app~ir:tm.~.~:.'~3, rr..a.y I r•'!q:;<;>,:;~. that it be re+.ur!'leC to m8 after tl-Ie ne~;ct me~~~! the Exe~ut~ve c~_~r:_r~1~~·.:-:e~.

-~1 •. ~.{L l-~-·· Vice-F~·esiden'c - Opera'j,:~::;

THIS IS 'TO CERTIF'Y U·.~.at tr•.c ~·,- rsg:·i.0.g app:·i:~ct.mf}!:.t.s wer·e 8.Pl'-:'·:ve:l ·~-y ::1c: Executive C;:Jmmittee 2t a meeting telj on , 19f3 .

c ::: Mr. C ·.)::13~.~:t• .. ·lc Mis3 ii:tiJ Fi!e

Er!!es~i!H~ R. Hai J Se:-.reta~·y

Page 24: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

AB/I.G!,iALE, :•'1•cnli: \ol. A. (' RF." , Jr.l.'l~ •• C" .r .... .) •. ' "' ... tl

J~;.J:;::·>~GJ, Fro11l·: :.LJu~·:.·.~:o, i\c lph P. i~I/:;:; .• ~·.;, I 1.1~!1

.h.Lv~· •. ~.·.no, Anthony !LZ!.l~.~1 ... , .Sol vc.toro

n: .. -:J~::l .. I 1 Noil 3l .. d!~l''l', John ~~:.:-:.·£1!~~{, ',;illiom L;~:,1:3·romc, Peter 30CK, John IJC;~C:CJ, ?homos BOVA, Paul B.imCiwf<, Joseph. Bi.~2i~, Dennis HUCJJ;.LT!!.t 1 Barry BE:DNAR Z, Edward J. OA1H!\O, Lui::! 0. CLAY, Gr.:rt~ld com:gr.L, John F. COl·.~~OLLY, ~achaol COON, ?aul COST~r.Lo, Coloman COX 1 Bdword l>. C~WCE, Solvutore CUNNlPl''B 1 Thomas CU.\HY, David

DAVIS, Alphonza DIADOt~E, Joseph.

. DOL!\N, Bruce DONi-JE!LLY, Jamos S. DOYLE, Euaono A.

l•'AHY, Pot or E. l•'EIL, Philip l~OHSHAN, Potcr S.

1 liiHE.C:i•:AU, James B.

OAT'.L'O, Loui:J C. GINGHASS, Uorold GIVJ...NT, J.:iohaol Ao CHAY, Vernon GH!!:l!NPIELD, David Gftliill•'ITH, \·Ia ltor

liAAS'l'!J::~S, Hilliam F. llANI.Oi·l, John J. lH·:BHvN , Goorce l11':YRMAN John H. IAl:UACCui\E, Emil IANiWM:: 1 Josoph. C. l'LIC, John

JJ.Z 1.~H;3;G, John H. JJr;E.S, Cb~rlcs 1<, •

KI'.ST, Gcorco 1~\UFl''l·:JIJ;, HO\·Hird J. KEaN, Georcc !CESNK\, Go or co KOEHLER, Hallcco P. KURZ, Hobert KUTER, Stanley J.

LA BIANCA, Fronk Lt\KSON, Thomas LBPKOHITZ, Jerome L:l\'JIS, Hoil LIBBEHHJ..N, William ~ITTl·~N, Hichsrd LLOYD, Lester A. LUm'liG, Ironry J. LYDEl~, Jt~mos

HC GAimON, 1•lill1am i·iC GP.HHY, Jomos J. NC LAUGHLIN, Donald 1>1C VhY, Kcrmoth W.

HANUZZA, Vincent l·:U\PLE, Stanley Hn-YER, ~I arvin NILLEit, Ltn1rence MINTON, ~lilliam MOORE, Eueono J • 1-lOTT, l1illard lillLLARKEY, Edward

O'GRADY, Thomas F. 0 'SULLIVAN, \'lilliom M.

PAHAGONE, Pator PArUillR, ~lilliDm PEOPI,ES, Louis PETI!!HSON 1 ?oter C. PE'l'TY 1 ,Tosoph R. P!-lELAU 1 Timothy PINKERTON, ROBERT A. QUIS 1 Richard

RAEBURN, Donna M. RE'l10tcTO, Louis RII~KIN 1 Arnold ROSKIN 1 Morris RUCK.E,('.L', Goorgo E. RAGAN, John J.

3D!d<HA, :£lnt;r1c1r; 1 •• SC~~DUTO, J~ntho:ly SCl-J:\IEl''.i.:.'L$ 1 '.·iultc~ SCO'l'T 1 Jm:Jr;,o

. SEI·ULVE'.:::.:.s, Sol va tor S'i!J~Y, ?ctor SHUU:Ju~ 1 Ilcrr.wn SLOHS, I3cn ,jornin STta~o.HO, C::u•l s·r,~occo, Cone SULLIVAN, Joror..i ob SUSX-LG.N, Alan S\'lE:!:N:C..'Y, John V. SYNONS I l)hilip

TAHTACLIA, Anthony TrliGILIA, Solvntorc TUTTLE, Ccorce D.

VEDER, Robert VENTURA 1 JoD cph

l·TALZ, Edwin C. \·/ARING, Richard \vASHEClCA, John WILKINS, Stoph.en WITTl'lER, Cho:rlos

ZANGHI, Arnold

Page 25: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

DRACKI-..lJ, J ol"'.n CA'.ri'r:RSou, Thomas COT.I.AZO, Louis CDON:W, Rich."lrd f..:.;o-r::c;~:R, Potor En::r'fs, Dorn:lrd F'I.Y;~~, ~laltar G!!:i:'l'fll', Oalcley ornsou, Donald IDlE: LIN, Robert GOLD, Robart HYLI'.ND, .l'~chael JOm1SON, Heney tnrcH, James NC GILI,, Konneth UC GROARTY, James MANNING, Grego:ey 0'l'OOLE, John PADO!i:I'T, Charles PATA, Robert PELLEGRINO, AnthoJl7 STANLEY, Howlll'd TATE, \-lilliam TESOUO, J.lichaol 'J.'RAWRS, James VETRANO, Patrick l-1EUL, Edtiard YOUNG, Henry D'AMECO, Vito ROBINSON, JOHN A. SEELIG, WILLIAM C. ZAVIISKAV, J"OHN F.

Page 26: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

TO:

FROM:

SUBJECT:

AGENDA ITEM 8]2 MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION/ v/ ROBERT MOSES DATE: July 6, 1964

STUART CONSTABLE

STATUS REJ?ORT-LICENSE AGREE11ENTS

(Estimated Revenue to the Fair less than $100, 000)

CHILDREN'S RECORD Agreement dated May 15, 1964 was signed by Pied Piper

Records, Inc. , Media and Fair Corporation on 6/12/64. No advance payment.

SLIDE PUZZLE Agreement dated May 201 1964 was signed by Roal.ex

Company, Media and Fair Corporation on 6/17/64. Advance payment $5,000.

LIQUOR DECANTER Agreement dated May 22, 1964 was signed by James Beam

Distillin~ Inc., Media and Fair Corporation on 6/22/64. Advance payment ~5, 000.

RECORD ALBUM (Ferde Grofe Suite} We authorized Media to conclude negiations with RCA, Inc.

Media submitted agreement to Fair Corporation for approval on 6/5/64. Expect signed agreement by 7/20/64. No advance payment.

BOTTLE OPENERS, PERISCOPES & OVERSI ~D CIGARS 'rhe Fair Corporation authorized Media to negotiate and

conclude an amendment to Goldfarb Exposition Souvenir Corporation's license agreement on 7/1/64. Media submitted amendment to Fair Corporation for approval on 7/3/64. Expect signed amendment by 7/27/64. Additional advance payment r: 000.

~~--~t-~

Page 27: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

AGENDA ITEM 8l!

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: ROBERT MOSES DATE: JULY 4, 1964

FROM: STUART CONSTABLE

SUBJECT; STATUS REPORT - MEDICAL OPERATION

Generally the medical operation is running smoothly.

The Atomedic Hospital was dedicated on June 23, 19G4 and the\ first patients were received for treatment on J'une 26, 1964. As of June 29, 1964 - 16, 1'/9 patients had been seen at either the first aid stations or the emergency hospital. Cases range from headaches to heart attacks. Heat prostrations of minor severity are prevalent on days of extreme heat. Otherwise, abrasions, lacerations and sprains are most prevalent.

Our capability for emergency treatment of cardiac cases is greater than that of many surrounding hospitals. At least one Fair visitor owes his life to this capability.

The Environmental Health program is operating satisfactorily. Most concessionaires are cooperative, though the educational effort for food handlers must be continuous. Very few suspected cases of food poisoning have been reported and none have been definitely traced to any one food establishment.

As a basic rule, at least two cases from different families eating at the same establishment during the same period of time, must be reported, to throw definite suspicion on an eating place. We have, however, investigated food handling practices and the foods themselves in e':'ery reported case. . ..

7_. ----~ . _i"\ _ _ -· -·--- ---c--~- ~ l L

... ~·.:· : . I - (. / -----------., A\.

Page 28: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

AGENDA ITEM 7£

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: MR. ROBERT MOSES DATE: JULY 3, 1964

moM. W. E. PO'rTER

sueJEcT: EXECUTIVE COiviiVIITTEE REPORT- STA'T'E EXHIBITS

Increased Fair attendance has resulted in substantially greater numbers of visitors in the various state pavilions. In addition, the opening of eating facilities at the New England, Oklahoma, Oregon and Montana pa­viHons has increased their appeal to the customers.

The most pr;pular features of the State Exhibit Area are New York State's towers ami community entertainment program, the Florida Porpoise Show, Abraharn Lincoln at Tilinois, Glass Blowing at West Virginia and the Indian Dancing at New Mexico. Oklahoma's restful relaxation area has proven to be one of the most frequented spots in the Fair. The steal~ house at the Wisconsin Pavilion is one of the most popular restaurants in the Fair and is serving over 7, 000 meals a day.

Two of the best state ex..hibits, Montana and Oregon, are on the pi:l'iphery and have had a hard time pulling in large audiences. It is hoped that the tourist influx in July and August will bring greater crowds to these fine attractions. Montana recently reduced the admission price to their muDeum cars from $1. 00 to 509 and found a greatly increased attendance resulted.

Hollywood has completely revamped their show, adding substan­tial live entertainment, and their attendance has picked up considerably.

The Bourbon Street, Minnesota, Texas and Wisconsin exhibits have been disappointing and steps are being explored to improve their dis­plays.

A survey is currently under way with all state exhibits to de­termine what changes are being planned for the 1965 season.

Page 29: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

VAGENDA ITEM 7£

UN I SPH E R£8

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

Pt:s.::c h1110uGti Ut4D[f.I~TA'401NG

WORLD's fAIR, N.Y. 11380 AREA CODE 212- WF 4-19 64 CABLE WORLDSFAIR

July 6, 1964

ROBERT MOSES PR£SID£NT

TO THE MEMBERS OF THE EXECUTIVE COMlVT.JTTEE

FROM MR. ROBERT MOSES

With the advice and assistance of llie Chairman and members of our Finance Committee, the Louisiana Pavilion has been re­organized and a new agreement made with a corporation consisting of the principal creditors. The Fair Corporation is finishing con­struction at a cost of not to exceed $250,000. This cost, together with our prior advance of $150,000 is a first charge on the revenues of the pavilion.

The pavilion is now called Bourbon Street. Its management has been taken over by the Fair Corporation, with Mr. Richard Whitney, an employee of the Pair Corporation, in charge. All funds are in the control of the Comptroller of the Fair. Major checks for the disburse­ment of monies are signed by either the Comptroller, Erwin Witt, the Deputy Comptroller, John Brennan, or the Administrative Assistant to the Comptroller, Kitty Spear.

An imprest fund of $5,000 has been set up for the disbursement of small checks which the Comptroller has authorized to be signed by the counter signatures of Mr. Whitney and Mr. Robert Logan, auditor, an employee of Peat, Marwick, Mitchell & Co. , accountants for the Fair Corporation. All these individuals are bonded.

The Fair Corporation will be reimbursed out of the receipts of the pavilion for the salaries and related costs of our staff assigned to the pavilion.

Page 30: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

AGENDA ITEM 7(a!)

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

MR. .ROBERT MOSES DATE: JULY 3, 1964

FROM. W.E. POTTER

suBJECT: EXECUTIVE COMMITTEE REPORT- BOURBON STREET

The former Louisiana Pavilion has been taken over by a new corpora­tion, Pavilion Properties, Inc. Inasmuch as the state of Louisiana has with­drawn its exhibit, the pavilion has been renamed "Bourbon Street".

As a part of the reorganization, the new owners have agreed that the Fair Corporation will manage the pavilion until the Fair Corporation's advances have been repaid and as long thereafter as necessary to assure an operating· entity. Dick Whitney has been installed as manager and Joe Rubin is in charge of the construction required to complete the pavilion.

At the present time, Peat, Marwick and Mitchell is auditing the books of the pavilion and all subleases are .being renegotiated to agree with current conditions. As a part of the housecleaning program, a number of illegal tenants have been evicted from the area.

Airconditioning has been completed in all occupied areas.

The Fair Corporation has signed a contract with George Jenkins to redesign the facades along the interior streets of the pavilion to approximate the style of New Orleans' Bourbon Street. rrhe cost of this work is estimated at approximately $100, 000, to be repaid out of first revenues.

There are a number of prospective tenants interested in some of the remaining space in the pavilion. Negotiations are curren under way with several of these.

Page 31: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

~-D_()·A lotl8

TO:

FROM:

DATE:

SUBJECT:

MEMORANDUM

• Commlssioner Robert Hoses, President, Ne~., York World's Fair Guy F. Tozzoli July 7, 1964 TRANSPORTATION SECTION, WORLD 1S FAIR - STATUS OF EXHIBITS

AG E:NDA ITEJvl G~(l&Z)

I~EFER NOTED TO DATE IJY 01\TE

rtr'TUPN ro riLE

REFEilF tJCL:

COPY lD·

Hall of Science

The Lower Exhibit Area of the Hall of Science was opened June 15 for a spcclal exhibitor preview on schedule, under rather trying circumstances. Construction on the Great Hall continued overhead while the exhibitors \vC're installing their exhibits and in fact during the actual opening ceremonies, work above continued in a furious pace. The Lower Exhibit Area boasts ten exhibits each dealing with a different aspect in a broad field of science. TbP. exhibits include -- see attached.

On Tuesday, June 16 the Lower Exhibit Area was opened to the pub lie nnd between 10:00 a,m. and noon 4,000 persons poured thrfJgh the temporary entrance to view the exhibits. Attendance has held up well and surpassed ou• expectations when one considers the unfinished appe.qrance of the building. 1\venty thousand visitors is an average day.

Without the drive furnished by the Commissioner of Public Works, Bradford Clark and former Commissioner Peter Reidy, these results could never have been accomplished.

Unfortunately the builders have not quite been able to maintain the schedule set for the final completion of the Great Hall which was very ambitious to begin with. It had been hoped that we would have 11 a tight roof" by August 15 and that the structural work on the Martin exhibit would continue right behind the erection of the grid wall and the installation of the glass panels. This would have assured the opening of "Rendezvous In Space" by S0ptcmber 7, Labor Day. We still have not completely abandoned th1s goal and think that with "a tight roof" by the last week in August and ;1 little good luck in the fabrication of this complicated but impressive exhibit, we can still make the Labor Day date.

C0mmissioner Clark has called a meeting of all the trades involved for Honday, July 13, after ~.,hich more certa:l.n predictions can be made.

Page 32: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

PA 8f>.C .... Commissioner Robert Moses - 2 - July 7, 1964

Terrace Club

Attendance at the Club has fallen off to practically nothing. We must make every effort to st~ulate attendance and hold functions in this area or'this operation will fail.

Other Exhibits

Nothing to report.

GFT:no'c

Page 33: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

HALL OF SCIENCE

NEW YORK WORLD'S FAIR 1964-1965

The Hall of Science is located in the Transportation Area on the west side of the World's Fair and admission is free. This modern museum of science was built by the City of New York and in the Post-Fair period it will remain to form the nucleus of a permanent Museum of Science and Technology. Plans then call for the construction of new facilities to expand the Hall into a living presentation of man's progress in science, industry and technology.

The building is divided into an upper "Great Hall and a lower ''Main Exhibit Hall". In the cathedral-like "Great Hall" the Martin-Marietta Corporation will present a simulated rendezvous of full-sized manned orbital space vehicles. The meeting "in space" takes place high above the heads of visitors. The production includes wide-screen motion pictures, directional sound and animated figures.

The ''Main Exhibit Hall", with its modern architecture and reflected­type ceiling, is reached by a "Grand Staircase" leading from the upper hall. It contains during the Fair period the following scientific exhibits,

Abbott Laboratories -- Chemical Man

Chemical Man portrays by means of three-dimensional models, microphotography and specially created ani~ted motion pictures the wondrous molecular activity that creates and sustains human life.

American Cancer Society -- This Century's Great Life-Saving Advance Against Cancer

This exhibit shows how a scientific technique called "exfoliative cytology" helped save the lives of thousands of women from uterine cancer, and can save many thousands more. This exhibit will also stimulate the interests of young visitors in the problems and rewards of research.

American Chemical Society -- Chemistry of the Sea

The role of chemists and chemical engineers in scientific progress will be illustrated. An illusion of entering the ocean is created with fluorescent scenes illuminated by ultraviolet light. Exploration, modern analysis, biochemical aspects, mineral resources, farming the sea and recovering fresh water from brine will be shown.

Page 34: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

- 2 -

Ames Company, Inc. -- The Diagnosis of Disease

The human body as a chemical factory in which each cell is a laboratory manufacturing its own particular products and requiring its own special raw materials which it selects from digested food stuffs is shown. The relation of various chemicals in the blood and urine to health and disease and how physicians, through chemical analycis, may uncover unsuspected disorders are featured,

Atomic Energy Comm1ssion -- Radiation and Man -- Atomsville

This exhibit consists of four sections. Atomsville, U.S.A., is filled with atomic wonder and intrigue where children only can enter. Inside, everything atomic is simulated so each child can safely prospect for uranium, operate a reactor, perform experiments with remote mechanical hands, and by participation learn about the atom and its peaceful uses. Parents, meanwhile, can watch their children on T.V.

The Radiation and Man exhibit shows radiation in perspective and illus­trates how man has lived with natural radiation from the beginning. A "Dime Irradiator" is included where silver dimes can be exposed to harmless radiation. A "Careers" exhibit will show the opportunities available to young people in the fields of science.

pepartment of Defense ·- Office of Civil Defense -- The Science of Self Preservation Through Knowledge and Adaptation

The theme of this exhibit shows fundamentals of radiation in nature, how civilization is the control and application of energy from sources such as water, gunpowder, coal, electricity, petroleum and nuclear power and how each new energy discovery leads to producing greater amounts of energy with man evolving new philosophies of defense against them.

General Aniline and Film Corporation -- Chemistry of Color

This is an audio-visual presentation of the basic principles of organic chemistry. It shows the growth of dyestuff chemistry to its most complex level in color photographic film and how it has provided the basis for the application of organic chemistry in new pharmaceuticals, detergents, plastics and many other products of chemistry now enriching daily life.

Hearing Aid Industry Conference -- How We Hear

Through an enlarged model ear and tape recording, we learn how we hear, \~hat sound is like \.Jith hearing loss and how hearing loss can be cor­rected. The development from historic trumpets to modern, miniature, transistorized hearing aids is shown.

Page 35: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

- 3 •

Interchemical Corporation Science of Color

The focal point of this exhibit is a 14-foot high color tree. At the base of the tree and around the periphery of the exhibit space, twelve demonstrations help explain the phenomena of color and its power to brighten the world around us.

Up1ohn Company •• The Electronic Brain

This exhibit electronically dramatizes how thought develops and how the brain reacts through vision and hearing, to everyday sights and sounds. Brain 'uessages"• nerves, the brain's central command post, memory association centers and other vital areas are represented by light signals and patterns in a realistic manner.

Page 36: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

AGENDA ITEM·4~

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO:. Mr. Robert Moses DATE: July 6, 1964

FROM: Mr. :Martin Stone

SUBJECT: INDUSTRIAL SECTION- SUMMARY OF SPACE ALLOCATIONS AND NEGOTIATIONS.

Tabulated below is the status of space to date in the Industrial Area under the jurisdiction of this Section. It does not, therefore, include space allocated to concessions or religious exhibits, both under the jurisdiction of Mr. Constable's department.

Total Rentable Area: 3, 245, 696 sg. ft.

Leases Signed

,Qgmpanies and Associations

All-State Properties, Inc. American Cyanamid Co. (Formica Div.) American Express Co. Bell System Exhibit, 'The Chunky Corporation, 'The Clairol Division, Bristol-Myers Co. Coca-Cola Company, 'The Continental Insurance Companies, 'Ihe E. I. du Pont de Nemours & Company, Inc. Dynamic Maturity Eastman Kodak Company Electric Power & Light Exhibit, Inc. . Equitable Life Assurance Society of the U.s., The Festival of Gas General Cigar Co., Inc. General Electric Company International Business :Machines Corp. Johnson's Wax Julimar Farm Liebmann Breweries, Inc. {Rheingold) ~stro Pizza, Inc. National Cash Register Company Parker Pen Company, The Pavilion of Fine Arts Pepsi-Cola Company

Sq. Ft.

7,500* 22,700 10,000*

104,935 6,000*

10,000* 46,314 12,699 46,956 18,378 69,497 47,204 20,000 79,290* 15, 023* 57,930 54,038 33,206

6,000* 49,385 6,000*

18,892 10,626 20, 408(A) 93,696

Page 37: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

:MEMORAJ\"'DUM

NEW YORK WORlD'S FAIR 1964-1965 CORPORATION

TO: Mr. Robert Moses DATE: July 6, 1964

FROM: Mr. Martin Stone

SUBJECT: INDUSTRIAL SECTION - SUMMARY OF SPACE ALLOCATIONS AND NEGOTIATIONS

Page 2

Leases Signed (Cont. )

Companies and Associations (Cont.)

Radio Corporation cf America F. &M Schaefer Brewing Company, 'The Scott Paper Company Seven-Up Simmons Company Singer Company, 'The Travelers Insurance Companies, 'Ihe Westinghouse Electric Corporation

Sq • .Eb

30,002 41,194* 24,992 45,088 10,931*

(B) 49,487 22,000*

1, 090,371

(A) Jurisdiction of the Pavilion of Fine Arts has been transferred from the International Section to the Industrial Section

(B) The Singer Company is sponsoring the Arena, including the exhibit space under the stands running along New York Avenue, for $535, 000. (This price does not include the cost of their own exhibits.)

Multiple-Exhibitor Pavilions

Better Living Center Hall of Education House of Good Tas le, Inc. , 'Ihe Pavilion of American Interiors, Inc.

Total Leases Signed

80,489* 50,001 74,160 38,110

242,760

1, 333, 131

Page 38: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

1V1EMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: Mr. Robert Moses DATE: July 6, 1964

FROM: Mr. Martin Stone

SUBJECT: giDUSTRIAL SECTION- SUMMARY OF SPACE ALLOCATIONS AND NEGOTIATIONS

Page 3

* Not including areas given without charge to exhibitors in return for landscaping and maintenance:

All-State Properties, Inc. American Express Company Better Living Center Chunky Corporation, The Clairol Division, Bristol-Meyers Co. Festival of Gas General Cigar Co., Inc. Julimar Farm Mastro Pizza, Inc. F. & M. Schaefer Brewing Company, 'The Simmons Company Westinghouse Electric Corporation

8,231 13,899

1,387 8,745

13,000 4,010 2, 599

27,737 4,000 4,284 2,388 5,664

Page 39: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

Page 4

INDUSTRIAL SECTION

1. EXHIBITORS

STAWS REPORT (as of July 6, 1964)

Most of the companies in the Industrial Area are pleased with the response at their Pavilions. General Electric, Johnson's Wa:x, DuPont, RCA, IBM and Clairol are reporting nothing but waiting lines. Parker, Scott, Coca-Cola, Pepsi-Cola, Seven-Up, Rheingold, Schaefer, Kodak, General Cigar (including Guy Lombardo) are doing extremely well. The Bell System exhibit, Gas, American Express, Travelers Insurance, Equitable Life Assurance, Electric Power and Light, National Cash Register are satisfied -- though these are somewhat less popular than the others. Formica and Simmons have a pmblem with their location; Continental Insurance admittedly made a mistake with its show.

The multiples remain in trouble, and they are troublesome. House of Good Taste is in serious debt and not getting enough attendance to cover costs; their recently opened restaurant is excellent and may help their financial position. The Pavilion of American Interiors is not drawing crowds at 50 cents per admission. The Hall of Education is no credit to its name and has caused us continuing problems; they are in debt to the Fair for rent and charges past due. 'The Better Living Building has improved its appearance considerably, but it has incurred a debt far beyond expectation. The principals are attempting to arrange loans and solicited help from the £;'air. 'I'he matter has been turned over for review to George Moore who by coincidence acts as banker for the building's principals.

2. :: ··:rE SINGER BOWL

We have employed the services of a consultant to promote additional attrac­tions for the Bowl. To date several events have been included (for example, The Harlem Globe Trotters--4/27/64; Starflight Trampoline from the U.S. Navy at Pensacola--5/1/64; International six-man soccer tournament--5/7/64; Folk Festival--6/9/64; Professional Wrestling--6/11/64; Twin Twirler Tournament--6/27 /64). All of these attractions were obtained without cost to the Fair by means of sponsorship, and extensive advertising of the events

Page 40: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

Page 5

INDUSTRI.f\.L SECTION

STATUS REPORT (as of July 6, 1964)

2. THE SillGER BOWL (cont.)

was obtained at the sponsor's expense. The first attraction paid for by the Fair (cost: $4, 000. 00) was Louis Armstrong on June 30th. It was widely advertised (without expenditure by the Fair) by Rheingold on radio and television. A crowd of approximately 8, 500 attended on one of the summer's hottest evenings. He received a standing ovation from the crowd on hand. Similar free attractions are planned for July: YMCA Day--7 /11/64; Tony Bennett--Salute to American Variety--7 /12/64; Count Basie--7 /14/64; and Operation Sail's International Hootenanny--7 /18/64.

3. PLANS FOR 1965

The Industrial Section is now pointing towards its additions for 1965.

A survey of our existing exhibitors indicates the following plans for next year:

a. Clairol -- Requesting additional land and plans for enlargements of exhibit to introduce new products.

b. DuPont --Some minor, but no major, changes in their show.

c. Dynamic Maturity-- Will add new 360 degree lens to their camera obscura.

d. Kodak-- Will have new pictorial displays (no news as yet on new main film).

e. General Cigar-- New material for their magic show.

f. Gas Inc. -- Will add a demonstration of glass manufacturing and turn their Fun House into a House of the Future.

g. Scott -- Contemplating additional land for expansion of facilities.

h. Pepsi-Cola, Coca-Cola, IBM, Bell and GE report contemplated work on refinements and improvements of existing displays.

Page 41: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

;:o ....

Page 6

INDUSTRIAL SECTION

3. PLANS FOR 1965 (cont. )

STATUS REPORT (as of July 6, 1964)

I have made a trip to London, Lausanne and Copenhagen to explore ideas for 1965. The results have been largely set forth in memoranda to Mr. Moses already distributed. On top of our project list is a Medical Exhibit for 1965, along with the development of entire areas now vacant into thematic complexes. We are currently preparing a memorandum for l'A:r. Moses with concrete suggestions for the year ahead.

Page 42: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

LINISPHERte

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

PEACE Tt1~':l•JC,H UNDCRSTAt,OING

WORLD'S fAIR, N.Y. 11380 AREA CODE 212- Wf 4-1964

July 9, 1964

MEMORANDUM TO MARTlli STONE

FROM ROBERT MOSES

CABLE WORLOSFAIR

.. 7~

I have read with great interest and respect your memo of July 6th on Fair plans in the Industrial Section for 1965, and find myself in agreement with only part of it.

The suggestions are all excellent in my opinion, but most of them seem impractical because they would take far too much time, talent and money to accomplish in the few months available and would substitute negotiation, conference and endless discussion for action on a few realizable objectives.

More specifically, we can not, and I believe should not, re­lease .open landscaped islands to accommodate groups of new buildings like Tivoli, which would have to be a permanent park within a park on a long City lease, which under present conditions we could not persuade the City authorities to give. A temporary medical building brought from Lausanne and shipped in or prefabricated or built on geodesic dome or light concrete principles, is worth a real effort if we can obtain existing collections and a sponsor or speculator who will get reimbursed by entrance charges. There­fore I can't imagine plans and selling schemes successfully launched by the Fair itself for the five areas or islands you mention.

To put it bluntly, we must concentrate on outward appearance, on repairs, utilities, painting, refurbishing, brightening, on ingenious interior re­decorating, and rearranging of exhibits, or making existing exhibits more at­tractive and accessible, on popular personages, shows and stunts, and current events, but on entirely new pavilions only in very exceptional cases. I can vis­ualize a few industrial and foreign pavilions, no new states, and very few en­tirely new amusements. There are many prospective visitors who will not have seen the Fair in 1964, and will come for the first time in 1965 and many more who have not seen all of it or want to see the things they like again or make a summer habit of visits in 1965. This may seem a rather tame conclu­sion, more of a revival than an entirely new show, but if not really bold and imaginative, it's realizable and sound, within the ways and means we can muster.

--~ .. @-- .....

Page 43: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

Martin Stone - 2- July 9, 1964

We simply can't gamble.

Let me offer my objections in somewhat greater detail:

As to your Number 1 (Medicine and Health shown in red en the map), a series of buildings could not possibly be achieved in the light of our many other problems. 0~ Hall of Man is all we can possibly get, and that will take a lot of doing. A Lausanne structure would be good. The contributors you propose are tops. It's a sponsor we need. I don't think the USSR will go for medicine. I don't see sports or food in this context, although the relationship is logical enough. We have had one unhappy ex­perience with food and still have another which isn't too successful.

I can't see pre-selling, or another batch of restaurants.

As to your Number 2, Agriculture (shown in green on the map), the only possible hope would be an exhibit by the New York State Department of Agriculture (Farms and Markets), and I think it would be worthwhile to approach them and see what they could do. I don't see USSR participation at all.

As to your Number 3, Tivoli (shown on the map in shaded blue), we all agree that it would be a fine thing, but have found no practical means of achieving it in either a temporary or permanent, that is long lease, basis extending beyond the Fair period. The rides you propose would get us into trouble and probably litigation. Your idea of abandoning what you call "ex­clusive" jurisdiction has great charm, but would wreck our Fair organization. It's bold but unworkable. Our bankers wouldn't go for it. We shall have to live with some mistakes.

As to your Number 4, A World's Fair of Communications, some of the features you propose might be sold to exhibitors in the International Area, in one of the religious pavilions or in the Hall of Education where they really belong if that Hall survives.

As to your Number 5, the Assembly Pavilion, I don't think the proposed schemes involving merchandising shopping centers, more intensive and continuous use of the Singer Stadium and the Pavilion are workable at this late date and I believe the uses now anticipated, although spotty and insufficient to insure round the clock capacity crowds, are realizable. Moreover, any drastic change in present bookings and commitments would involve us in alter­cations and even suits.

Page 44: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

Martin Stone

trate on

RM:gls

- 3 - July 9, 1964

I therefore suggest that in the Industrial Section you concen-

1. One Medicine and Health Building or Hall of Man in a Lausanne or quickly fabricated building.

2. An Agriculture Exhibit by the State of New York.

3. A Communications Exhibit as outlined above.

President

Page 45: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: MR. ROBERT MOSES DATE: July 6, 1964

FROM: MARTIN STONE

SUBJECT: PLANS FOR 1965

The time has come for decision- and action - on 1965 plans.

We have had sufficient opportunity to study traffic patterns, observe the successes, reason the failures and bemoan the omissions.

The trip to London, Lausanne and Copenhagen was a rewarding experience - if nothing more because it suggested new vistas for translating the ambitions of others into the feasibilities for ourselves.

There are, essentially, five areas which I recommend the Industrial Section commit itself to programming. They are:

1. Medicine and Health 2. Agriculture 3. A "Tivoli" 4. A world's Fair of Communications 5. The use of the Assembly Pavilion for a Sponsored Project

of Entertainment and for Special Events

Each of these is an important and considerable undertaking. Each would present a new aspect to the Fair. Let me describe the proposed projects separately:

1. Medicine and Health: This would be a series of buildings, covering approximately 150, 000 sq. ft. commencing at the main entrance to the Fair (the old World of Food site) and extending along New York flvenue (eliminating present Brass Rail stand No. 15) and further extending to the rear of U1e Mormon Temple up to the line of the Gas Pavilion (along River Avenue). See map attached, area shaded Red.

There would be three sections to this complex which might be titled "Man and Health".

Page 46: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: MR. ROBERT MOSES DATE: July 6, 1964

FROM: MARTIN STONE

SUBJECT: PLANS FOR 1965

Page -2-

First, there would be a Hall of Man and Medical Exhibit which in the telling would feature material on medical techniques, medical education, and how to live to be 100. This would include sections on the human body, surgery, mental health, rehabilitation, chemistry, pharmaceuticals and even the Red Cross. The main feature would be a center hall, constructed to simulate the viewing of an operation. I visualize a balcony of tiers, from which the audience looks below on an operation which, indeed, takes place on film on the floor below. The film, I suggest, should demonstrate the open-heart operation in a short (perhaps 12 minutes) version •.

The Medical Exhibit- as I would envision it - would include contributions from the Mayo Foundation, Menninger Clinic, AMA, Howard Rusk's Rehabilitation Center, etc., etc.

I am intrigued, also, by the possibility of making this an International Exhibit, so that we can include the material of the Soviet, the Germans, the British, or whomever, since this is a subject which is demonstrated in any language and where cooperation among the nations has been outstanding. It permits, moreover, an unusual opportunity for Soviet participation in the Fair.

After leaving the Hall of Man and Medical Building, the traffic pattern would lead to a Sports and Leisure complex which wouldoovelop the importance of exercise, physical fitness and the use of recreation. There are any number of possibilities - educational and entertaining - for this area. I need not go into details here.

Finally, a third building in this complex on health would be devoted to food - the diet, calories, proper eating habits, etc. This is a subject of wide popular appeal, and yet it remains directly related to the theme of "the art of living".

Page 47: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

TO: MR. ROBERT MOSES DATE: July 6, 1964

FROM: MARTIN STONE

SUBJECT; PLANS FOR 1965

Page -3-

I see these buildings, all of them, as pre-fabricated. They can be designed with simplicity and yet with originality - but they should be shells for the exhibits themselves. We must begin with what lies inside. Towards this end I propose we employ our own designers to lay out a plan for the entire complex, to fix a cost, to incorporate sections for sponsorship along with some areas which may remain unsponsored. I suggest we inquire whether it's feasible to buy or rent Lausanne structures and/or exhibits, some of which are pertinent.

I do not think we can approach industry in 1965 as we did in 1964, by selling land at $4 per sq. ft. per year and asking a company to build, maintain, and demolish at its own risk. The unfavorable publicity we have had makes it nigh impossible to interest new exhibitors on such a formula; they are gunshy on building costs, maintenance costs, labor problems, and so forth. Rather, our approach is going to have to be in terms of s·ubmitting all the details, including costs, and selling partici­pation at a fixed price. We are, in effect, forced to develop our own exhibits and pre-sell them.

I'm not suggesting that the Fair engage in risk ventures. I'm proposing only that we spend monies to develop plans, sell them on a realistic basis, and delegate operation to responsible management.

None of this will be easy. Far from it, this is a massive undertaking (and bear in mind we're proposing several of them, to be detailed below). Yet, I'm convinced this is the only way to mount important, impressive additions to the Fair which will occupy considerable areas of land and give, I believe, a new face for 1965.

I'll need help - lots of it. I think, too, that we must integrate into such a project restaurants and concessions which will help underwrite costs. It may be necessary to charge an admission - though I would hope

Page 48: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: MR. ROBE.RT MOSES DATE: July 6, 1964

FROM: MARTIN STONE

SUBJECT; PLANS FOR 1965

Page -4-

not. Perhaps we could reap enough revenue from a feature here or there which would charge a nominal fee. In any event, we must tackle the job immediately of designing the entire complex, fixing costs and thence selling the components.

2~ The same task, using the same approach, would apply to "Agriculture 11

• The subject matter for this area (to cover 150, 000 to 200,000 sq. ft. either on Block 4 or Block 6; shaded Green on the map attached) is the use of land, display of farm cmimals (you should see the fascination of audiences in Lausanne with thousands of chicks and the simple story of how a chick hatches from an egg), fruit and vegetable produce, scientific developments in agriculture, mechanization of farms, gardening, forestry, conservation.

This is an area of interest (including our own New Yorkers) which is left untouched in our present Fair. It fascinates both young and old, sophisticated and unsophisticated, the rube and the slick.

It presents an opportunity for a whole area of business contacts we have not yet tapped.

. It suggests a natural tie-in with restaurant and food concessions which can help substantially to underwrite such a project.

It can cover a wide area of ground - in a section now lying undeveloped - by the use of open, wooden structures suggestive of the theme of the complex. A good deal of this project can be developed on an outdoor basis. It leaves room for broad spaces.

Again, the thought comes to mind that Soviet participation- as well as other foreign governments - could be included in such an area. I don't want to muddy the waters by including such a suggestion, but I can't help but feel that short of a separate building for Russia for 1965- which

Page 49: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

MEMORANDUM

NEW YORK WORl..D.S FAIR 1964-1965 CORPORATION

TO: MR. ROBERT MOSES DATE: July 6, 1964

FROM: JviARTIN STONE

SUBJECT: PLANS FOR 1965

-5-

surely would be ideal - would it make sense to seek Russian, Czech, ·British, Brazilian participation in a World of Agriculture? Just a thought.

Whatever the content, the technique for implementation of the idea remains the same. We must begin with a commitment on our part to employ designers of exhibits, architects, cost acoountants to formulate a full and complete plan so that we can decide how to finance and pre-sell the entire venture. This is another, separate, considerable undertaking but valuable, I do believe, as an important addition to the Fair 1965.

3. "Tivoli" belongs, I am convinced, on the old Hunt site. (See map attached, area shaded blue) I've always thought so, and indeed I'm sure now- more than ever- it would have been a success this year. Quickly, I should add, I'm delighted it never came to pass: First, because we never could have abided H. L. Hunt; and Second, because a success of a Tivoli in the Industrial Area would surely have laid the blame for the ills of the Lake Area at our doorstep. That's of no moment now. What matters is that all the exhibitors on the surrounding sites now agree it would have helped them no end. What's more the vacuum in this area could be most attractively filled with a colorful, gay assembly of fauna and flora and fun.

I do not believe we need resort Ito ·"thrill 11 rides to devise a Tivoli. What we can have is a playground for the young and the young at heart, with the elements of participation which comes from games and rides (witness the Avis Antique Car Ride, the U.S. Rubber Ferris Wheel, the Carrousel as current examples of "rides H which are not objectionable).

The challenge is to employ imagination. What distinguishes Tivoli from all else is decor, lighting, landscaping and that elusive intangible~ TASTE.

Page 50: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: MR. ROBERT MOSES DATE: July 6, 1964

FROM: MARTrn STONE

SUBJECT: PLANS FOR 1965

Page -6-

I suggest we return to an Ed Stone and/or a George Jenkins for our own version of a Tivoli. I believe it can be financed by a sponsor or by venture capital. It can pay for itself by concessions, restaurants, etc. It will take the right sort of principals to work with, who understand our objectives, who will accept in advance our design. Nonetheless, it remains a practical idea for 1965, covering a prime area and contributing to the charm and atmosphere of the Fair when properly conceived and executed.

This subject raises immediately a more general issue which must be faced by the Fair promptly, in order that plans be formulated as well as understood by all concerned with 1965.

It is my recommendation that a policy should be adopted that there should no longer be any delineation of "exclusive'' jurisdiction as between Industrial, Transportation, International, State or Entertainment Sections of the Fair. Existing commitments will, of course, be recognized and honored, but if we are to tackle the job of filling large areas of space, it will inevitably be inhibiting to be restrained by considerations of whether this element or that "affects" the Entertainment Area, or aspects of the exhibit belong in the International Section (repeat, commitments to be honored), or the nature of the business involved is more akin to "Transpor­ta:tion" rather than "Industry", or that the prospects of a State here or there will be damaged by a company's participation in the Industrial Area.

What's more the Concession Area will have to understand that the inclusion of stands or restaurants or the like in the proposed complexes will be designed to support the project, so that overrides may have to be surrendered in order to sustain exhibits. We can seek, of course, and will look towards a participation in profits, but we must forego income in order to allow a sustaining of the project. A simple, but important, lesson I learned at Tivoli is that the restaurants and concessions supply all the revenue for those delightful pantomime shows, ballet performances and concerts. What's more, in our own Fair, we must recognize that many a

Page 51: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: MR. ROBERT MOSES DATE: July 6, 1964

FROM: MARTlli STONE

SUBJECT: PLANS FOR 1965

Page -7-

State is supporting itself from concessions alone. I am suggesting that we adopt the same technique to underwrite the projects we have in mind because at this stage, with but one year of exposure remaining, it is going to be nigh impossible to install unadulterated exhibit material from industry or anyone else.

This is not to suggest that we shall not be trying for company sponsored structures on specific sites. We have, for example, a most desirable location next to General Electric which might be sold for any number of vehicles. I have an interesting idea- simple, inexpensive and yet exciting- for a Business Machines Company. In the main, however, we shall have to look for revenue producing means - including admission charges - to underwrite expenditures for the single year projects.

To return to the Tivoli idea: It will unquestionably meet head on with Sam Rosenman's problems. Nonetheless, I recommend that we cannot sacrifice the needs of the Fair to sustain attendance at the main gate, to present new attractions for 1965, to fill important areas now vacant in crucial areas by isolating "entertainment" in one Area. The Fair is, as we know, "entertainment" everywhere.

The truth is that the Avis Antique Car Ride and the U.S. Rubber Ferris Wheel are filled to capacity where they are located and, I'll wager, would die on the vine in the Lake Area. The Swiss Sky Ride, were it to traverse the Lake Area alone, would have no such popularity as it now commands. Conversely, the Flume Ride in another location - say next to General Electric - would be much more lucrative than it now is. So would "Les Poupees de Paris", etc., etc.

If, then, we are to attract investors and exhibitors for next year, whether their exhibit be "entertainment" or otherwise, I believe they should be allowed to locate wherever it does them and the Fair the most good. I would submit, as well, if some company heretofore in the Industrial

Page 52: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

MEMORANDUM

NEW YORK WORLD.S FAIR 1964-1965 CORPORATION

TO: MR. ROBERT MOSES DATE: July 6, 1964

FROM: MARTrn STONE

SUBJECT: PLANS FOR 1965

Page -8-

Area should decide to locate in the Lake Area, or in International, or anywhere else in the Fair, we should not hesitate to drop the artiftcial lines heretofore created. The lines have indeed been flexible in the past (Westinghouse in the State Section, Oregon in the Industrial Area, Lowenbrau in the Transportation Area, Texas, Hawaii and Florida in the Lake Area, Pavilion of Fine Arts in the International Area). Can it not be understood that in the future there are no conflicts, and, apart from observing legal commitments, we intend the Fair to serve a purpose in a place - any place that serves the best interests of all concerned?

Sam Rosenman's problems are unique, to be sure, and I respect his obligations - moral as well as legal - to his concessionaires. Nonetheless, the Fair has strained itself to the limit by financial help and otherwise to aid the Section. Shall we injure ourselves even more by continuing to sacrifice desiralie vacant land in order to salvage an apparently dying cause?

I go even further. If there be someone in the Lake Area whose purpose would better be served- as would the Fair's purpose- by moving to the Industrial Area or anywhere else, I'm all for it.

4. I believe it's inevitable that the Hall of Education and/or the Pavilion of American Interiors will collapse this year. Indeed, I should like to close the Hall of Education in any event; it's a travesty and a disgrace. Only the repercussions with clients like the Daily I-€ws gives us pause on shutting down in 1964, but we are convinced its lease should be terminated for 1965. If we are to fill the building next year, we might make of it a Hall of Medicine & Health. The economics would determine whether this is feasible or whether we must return to Project No. 1, dis­cussed above.

In the alternative we could make of this structure with its considerable floor space (including a small theatre) a World's Fair of

Page 53: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

TO: MR. ROBERT MOSES DATE: July 6, 1964

FROM: MARTIN STONE

SUBJECT: PLANS FOR 1965 Page -9-

Communications. This would include, as we see it, a World's Fair of Books such as was launched in London last month and to which I referred in my memo to you on my visit to Earls Court two weeks ago. The appeal of this project lies in the opportunity to present a colorful, exciting display of the products of all the countries in the world - including hopefully the Iron Curtain nations. Everyone likes to browse among books - art books, children's books, garden books, cook books, etc., etc.

Part of the project includes daily appearances by celebrated authors, Participation also suggests inventive displays on subject matter relating to the book specialties (for example, cooking, photography, history, geography, travel, foreign languages).

In addition, I would add exhibits on magazines and newspapers from around the world, comparative radio and television techniques: color reproduction, advertising, the art of cartoons, and all else which relates to the various forms of media.

I recommend this project not alone because I feel it would be a valuable subject to add to the Fair's coverage but because I suspect as well it can be underwritten by sponsor participation.

5. Finally, I believe - along with Gen. Potter who raised this subject with you at lunch last week - that the Assembly Pavilion can be put to more effective use next year for continuous programming under sponsor­ship,

This is much too valuable a facility to be used only occasionally. It serves, I'm sure, a valuable use now and then, but it is not to my knowledge being employed (nor are there plans to use it) on a full-time basis, with top attractions.

To employ this building successfully it will be necessary to install an air-conditioning system and to improve the audio facilities. Given an estimate we can - presumably -have this cost underwritten by a sponsor.

Page 54: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

MEMORANDUM

NEW YORK WORLD'S FAIR 19 64 -1965 CORPORATION

TO: MR. ROBERT MOSES DATE: July 6, 1964

FROM: MARTIN STONE

SUBJECT: PLANS FOR 1965

Page -10-

What I propose is that we offer the Assembly Pavilion to a company who would use it as a vehicle fpr continuous "entertainment", all day long, to attract crowds to the Fair in terms of another show­much, perhaps, like DuPont is offering, if not better.

It may even be useful to schedule such shows beginning in the afternoon and running until late in the evening, to provide a vehicle for helping the gate in the evening hours when, we appear at the moment, to lose visitors. On the other hand this raises in even more broad terms the direct conflict with the Lake Area, and I have spoken enough - perhaps too much - on this subject.

It must be borne in mind, nonetheless, that the Pavilion -seating 2200 persons - is a potentially strategic place to stage the kind of excitement (accommodating a turnover based on, say, 2 shows an hour) which could bring new visitors through the gate for name entertainers -including the evenings.

These, then, are five main projects. I have not, as I've said, included efforts we propose to make to fill other vacant sites whose locations would seem attractive by reason of guaranteed circulation (for exq.mple, Lot 20, Block 11, next to General Electric or the Tiparillo Band site opposite).

To tackle all of these jobs, if not any one of them, is an awesome undertaking. I don't know that we can accomplish all of this; we may have to settle for one or two. Top of the list is the Hall of Medicine.

The reason for this memorandum is to expose all of our plans • .I prefer to make them ambitious - if only because such a Fair as this deserves nothing but high purpose.

We will need lots of help. The Industrial Section has, I realize, the largest sectors of land for development, but we have on the other hand a

Page 55: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: MR. ROBERT MOSES DATE: July 6, 1964

FROM: MART.IN STONE

SUBJECT; PLANS FOR 1965

Page -11-

modest staff, with but a few strong hands. We have, too, our many present exhibitors to service, the multiples to contend with, our resources pressed by continuing problems in the Section. Our budget, too, is limited.

If we are to tackle this assignment for 1965 on such a scale, we shall need lots of help. I would hope a great deal could be accomplished with Fair personnel who are knowledgeable, based on this year's experience. We will, however, have to draw on consultants. Lou Crandall, Dick Olds' and his staff can be of help. We'll need otherse

It may be that what has here been proposed is too ambitious. If so, I would hope you could point the way to your own preferences and fix for me a practical direction. I am under no illusions about the selling assignment for 1965; it is going to be a very tough job indeed. I remember how hard the going was in 1962 and 1963, but in many ways the task of bringing folks to invest for the one year ahead is much more diffi.culte

It may be, therefore, that I've set our sights too high and too wide and handsome in the short time that remains. On the other hand, we have a magnificent Fair and where exhibits are appealing they draw crowds to capacity. Companies recagnize there is an opportunity here for recogni­tion. The 1965 attendance, though, is our most serious concern, and with confidence we can improve what we have for nextyear (that's the first order of business) and aim for important and impressive excitement in additions.

Forgive this long memorandum, but I felt it essential to say what was on my mind on this, the most vital subject on our agenda of responsibility.

/t{ :_., 1 -{.~ ·,., ~; ic· '·· : Martin Stone

Page 56: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

~~

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/

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EXPRESSWAY

ST RY OF 1NOU

OF Tt1E FOUNTAIN TS PLANE

Page 57: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

NEW YORK WOR • 1964 LD S FAIR

- 1965

CONFIDENTIAL SCALE ALLOCATION SPACE DATE PLAN

fiPRI L 1964

REVISED MAY 6 • 1964

Page 58: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

Of SCIENCE

204 07~

Ill TH

CHART£R£fl BUS

(___

Page 59: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

MEADOW LAKE

LAKE AMUSEMENT AREA

"' 0

.. > 4

0 • ~ "'

0

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0 II ... "'

II 0

0 II ... ..

Page 60: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

P£ACf. TH[•OUOH UNDtRSTAtiOINQ

01961

NEW YORK WORLD·s FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

WORLD's tAIR, N.Y. 11380

ROBERT MOSES PRESIDENT

AREA CODE 212- WF 4-1964

/

NOTICE~

CABLE WORLOSF"AIR

ERNESTINE R. HAIG SlCRI:TARY or TM£ COAPOAATION

ASSISTANT To THI PAfSIQ[Nf

The July meeting of the Executive Committee

of the New York World's Fair 1964-1965 Corporation

will be held in the BOARD ROOM, ADMINISTRATION

BUILDING, Tuesday, July 14, 1964 at 9:30 A, M.

Agenda will follow.

r;on will be served.

&2:. I -c.~ f2.~ 1

Secretary

June 25, Hl64

Page 61: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

AGENDA I'rEM 2~

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

SUHMARY STATEMENTS OF RECEIPTS AND DISBURSEMENTS

FROM AUGUST 18, 1959 TO JUNE 30, 19M

Rec~ipts:

Contributions Proceeds of bank loans Proceeds of 6% World's Fair Notes * Rents, licenses, parking and utilities income Admissions 1-liscellaneous income

Tota 1 receipts

IH:;bursements: Repayment of bank loans Construction cost Other pre-Fair expenses Accounts receivable - suspense

Total disbursements

Cash and deposit balance June 30, 1964

Distribution of balance: Cash

Less - Unremitted withheld taxes lnvcs tments Loans receivable Operating and construction deposits

$342,074.05 16,411.87

$ 90,100.00 6,000,000.00

29,829,000.00 22,557,083.75 43,561,782.78

556,839.34

6,000,000.00 35,813,669.31 39,837,397.64

263,274.53

325,662.18 16,000,000.00 2,287,500.00 2,067>302.21

*Total subscribed $29,916,000

~···

$ 20 680,464.39 ==-d==c~ "'-· '"''"·-="-'

Page 62: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

NEW YORK WORLD'S FAIR 1994-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

WORLD's FAIR, N.Y. 11380 AREA CODE 212- WF 4·1954

July 10, 1964

MEMORANDUM TO THOMAS J. DEEGAN, Jr. BERNARD GIMBEL PAUL SCREV ANE ,--· STUART CONSTABLE

FROM ROBERT MOSES

CABLI!: WORI.OSFAIR

ROBERT MOSES I'NSIICICNT

JUDGE ROSENMAN MURRAY DAVJB WM. J. DONOGHUE CHARLES PREUSSE JOHN THORNTON

I thought this memo might interest you. It spells

progress. I believe this pavilion will be all right in the end.

Mr. Whitney is doing a very good job.

RM:a.mh Attachment

President

Page 63: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

..

To ~ GEN. w" E. POTTER

FROM : RICHARD B. WHITNEY

:BOURBON STREET .

.JULY 9, 1964

Activity since my report of J'\Ule 26/ 19\4: ·

1.) $41, 030. 67 has been collected and de\osited in th~·'NEjVJ ~}irk World's Fair 1964-66 Corporation P.P.L account (as of J'uly 7, 19.64)~:

I .,

From:

!t·) Tenth Morley Corporation .

. a.) $30, 000 released from escrow b.) $5, 000 cash paid and $5, 000 applied

against their advance rent payments · of $80,000

c.)· $394.10 representing 7-1/2% of gross · 7/4/M through 7/6/M as per new

lease (referred to in this report).

. B.) Artists Enterprises (now out of Bourbon Street)

a.) $172. 29 for period. 6/12/64 Uu·ouqh 6/16/64

C .. ) Henratone Enterprises Danceland areas only)

(subject to audit) . a.) $5, 464.18 ior the period G/26/64 ' through 7/,6/fA . ·

2.) Report forms and accounting procedures have been explained to the tenants. We are now 1n process of qettinq the completed reports, and hopefully some money from Chez Germaine, Balcony Bar, Grotto, Petit Champs Elysee, Doll :Museum, Alan Roberts and Vieux Carre.··

cont.

Page 64: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

GEN. W .. E. POTTER

RICHARD B. WBITNEY

BOURBON STREET.

.J'ULY 9, 1964

'-2-

The cases o~ Petit Chaplps Elysee, Vieux Carre and .Alan Roberts w:~~

are the only ones anticipate sufficient lease trouble to cause difficulty in collecting.

3. ) The $5, 000 temporarily advanced by the Fair to meet payroll and other emergency operating costs, has been returned to the Fair.

4.) :M:r. E. L. Montgomery, for...aerly manager of the West Virginia Pavilion, has been appointed an .Assistant Manager of Bourbon Street. His tenure rtms through September, 19C-4. Now, an executive of the Bourbon Street staff will be on hand from 9:00 A. 11. tlu·ough 2:00 A. M. Monday through Friday and from 6:00 P. M. to 2:00 A. M. on Saturdays and Sundays.

5.) The following leases have been renegotiated:

A.) lOth Morley Corpqration (see letter of agneement of July 3, WU3.) Guaranteed rental reduced to $190, 000 '(from $210, 000). Percentage rent up to July 3rd was fixed at $10, 000 of which $5, 000 paid now and $5, 000 was applied against $00, 000 advance rent already paid. Begiruling July 4, 1961 percentage rent is paid as follows:

7-1/2% in cash, 7-1/2% against $80,000 already paid. Vlhen pcl·centage rent roaches $80, 000 entire 15% to be paid

~ daily or weakly to P. P. L Tho escrowed amount of $30,000 is released toP. P. L Percentage on photo equipment (purchased by them fl·om Mado) reduced to 5%.

B.) Ellsworth Enterprises - (Creole Cllfo) revised lease provides base l'ent of $67, 500 ($12, 500 already paid to Louisiana Fair Corporation. $10,000 due each 8/30/641 10/30/&.1, 5/30/65, 6/30/65, 7/30/65 and $3, 000 on 8/30/65. ) In addition they pay percentages of gross receipts as per schedule set forth 1n lease. This area is not now occupied but work to complete ·· it has started. ·

cont.

Page 65: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

GEN. W. E. POTTER

RICHARD B. WHri'NEY

BOURBON STREET ·

JULY 9, 1964

-3- '

C.) Pat O'Brien's (which Drew Herbert says he will open 7 /21/64) lease renegotiated along lines of old lease. Work started to complete this area which is novr ·.wloccupied.

6.) Renegotiations of existing leases are under way as follows:

A.) Henratone Enterprises (Jazzland - Danceland) -an oral agreement has been reached but has not as yet been tJ:anslated into a lease. How­ever, on those two we have been qetting our percentage rents since r/ /2/&1.

B.) Tone den Corooration ( Teen Center ) .. now will become a :Mardi Gras Boer Garden with that end of Bourbon Street opened up. They have been informed that they will not be per­mitted to operate unless the design of the Beer Garden and its execution meet with the approval of Mr. George Jenkins.

C.) Henden -on Vieux Car.re area. New con­cessionaires must be installed and the entire lease reviewed.

D.) Louisiana l\·!arket (Fun-Food, Catchem & Eatem or Cosmos American) - negotiations

, are being stalled by tenant. If no progress by end of 7 /8/&--1, IV.il". Peirez proposes to start eviction proceedings.

E.) Other leases to be renegotiated include: Alan Roberts, Petit Champs Elysee Doll11useum .

... .

cont.

COPY

Page 66: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

.. •

GEN. W. E. POTTER

RICHARD B. WEITNEY

BOURBON STREET -

JULY 9, 1064

7.) There continues to be a number of m lnor but frequent attempts by Louisiana Market to do things in the street and in their building which are not provided for in thei.r lease. This l'equires conUant attention.

8.) Beginnings have been made towards getting some le~1timate activity m1d crowd getters on the Street. A Mardi Gras parade is being worked on. A special presentation of Bourbon Street rev.bws was made in the New York Pavilion (r/:30 to 8:30 on 7/7/&1) which was well received. Efforts are being made to obtain sponsored entertainers to parade around and perform on tl:le Street itseli.

9.) Prospects for new leases continue to be investigated and worked with. No concrete offer worth reporting has come through yet.

10.) Mr. Jenkinsrdesigns fOl"' the embellishment of the Sw.eet and buildings have been approved and a:t•e out for bids now.

Richard B. \"v'hitney

RBW/aJr. /

cc: 1t!r. R. lv!oses lv1r. ElWin V/itt f ~ . ~ ~ 1-Mr. SethDubin ~ -~-~~ · ·. W..r. Carol Lyttle \fivJ ~ ·~ files .:. u · · . h . ~ - \ ....

'"'1. v{ r' \ . (.PJ .

COPY

Page 67: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

.•

P£AC£ THROUOH UNDCA!Ho\NOtNO

----~~@---

DaV61

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

WORLD'S FAIR, N.Y. 11380 AREA CoOE 212- WF 4-1964

July 10, 1964

CABLE WORLOSFAIR

/~OBERT MOSES

PRESIDENT

MEMORANDUM TO THE EXECUTNE CO:MMITTEE

FROM ROBERT MOSES

to the Fair.

RM:gls Attachments

Attached are court decisions of interest

President

Page 68: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

OPINION OF SUPREME COURT, NEW YORK COUNTY DATED JULY 8, 1964, in the Jordan Mural Case

SUPREME COURT, NEW YORK COUNTY SPECIAL TERM, PART I - - - - - - - - - - - - - - - - - - - - -X

In the Matter of the Application of the ANTI-DEFAMATION LEAGUE OF B'NAI BRITH and of DORE SCHARY,

Petitioners

for an order pursuant to Article 78 of the Civil Practice Law and Rules

- against-

NEWBOLD MORRIS, as Commissioner of Parks of the City of New York, the NEW YORK WORLD'S FAIR 1964-1965 CORPORATION, ROBERT MOSES, President of the said Cor­P·)ration, and CHARLES POLETTI, Vice Presi­dent in charge of the International Section of the said corporation,

Respondents

- - - - - - - - - - - - - -In the Matter of the Application of

ROBERT B. BLAIKIE,

Petitioner

- against-

NEW YORK WORLD'S FAIR CORPORATION,

Respondent

Pursuant to Article 78 CPLR - - - - - - - - - - - - - - - - - - - - - - - ~

Index No. 7980/64

Index No. 8544/64

Page 69: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

POSTEL, J.

Since these two proceedings, th011gh brought by different parties, have the same 'o0jective and involve the same questions, they will be disposed of in a single memorandum.

One proceeding has been instituted by the Anti-Defamation League of B'nai B' rith (Anti-Defamation League) a civic organization having a national membership of over 400, 000 Jews, of whom more than 50, 000 reside in the City of New York and Dore Schary, in his capacity as national chairman of the League and as a resident of this City of the Jewish faith against Newbold Morris as Commissioner of Parks of the City of New York, World's Fair 1964··1965 Corporation (Fair Corporation) Robert Moses, President of the Fair Corporation, and Charles Poletti, Vice-President in charge of its International Section. The other has been commenced by Robert Blaikie, as a citizen of the United States and a taxpayer and resident of the City against the Fair Corporation. In both proceedings the petitioners seek the removal of a mural displayed by the Hashemite Kingdom of Jordan (Jordan) in its Pavilion at the current World's Fair, and a direction that, in default of such removal, the Commissioner of Parks order the Fair Corporation to cancel the leane between it and Jordan. The sufficiency of both petitions is challenged by cross-motions to dismiss made by the Commissioner of Parks in th( Anti-Defamation League and by the Fair Corporation in the Blaikie prcceeding, as well as by independent motion to dismiss made by the remaininJ respondents in the Anti-Defamation League proceeding.

It is the claim of the petitioners that the mural is anti-Semitic and hate-inciting, hostile to the World's Fair's own motto--peace through under­standing--and violative of the lease of the fatr grounds made by the City of New York through the Commissioner of Parkf) to the Fair Corporation, pursuant to legislative authority, as well as of the sublease between the Fair Corporation and Jordan and Fair Corporation's rules and regulations for the conduct of the fair, which by the terms of the sub-lease bind Jordan.

The mural depicts an Arab child and its mother appealing to the world to help the Arab refugees who had fled their homes in what is now the State of Israel, with a statement, in letters approximately 10 inches high, obviously intended by those who conceived the mural to voice the message of the appeal. The petitioners condemn this message as an un­warranted attack on the State of Israel and its people and on all persons of the Jewish faith as well as on those 11who had supported the creation of Israel as a haven of refuge for Jewish victims of Nazi persecution"; they denounce it as a repetition of old anti-Semitic canards. The conclusion which the court reaches renders unnecessary more detailed analysis of

· either the mural itself or of the validity of the interpretation placed upon it by the petitioners.

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I - 2-

4 Of course, it is beyond question that the New York World's Fair

"is a matter of public concern, for the public good, and for the general welfare of the State." (Matter of Froslid v. Hults, 20 AD 2d 498, 501). The law which authorized the Commissioner of Parks to lease the City's property to the Fair Corporation stated that the fair was to be held for "educational purposes. " (Ch. 428 of the Laws of 1960). Nevertheless, by the same law, the conduct of all the activities pertaining to the fair "including the issuance of permits to exhibitors and concessionaires" was committed to the Fair Corporation, and this authorization is carried into the Base Lease between the City and the Fair Corporation (Art. 4). While under the Base Lease certain expressly enumerated matters are subject to the approval of the City or the Commissioner of Parks, no right to approve or disapprove displays within an exhibit, such as the mural under discussion, has been so reserved. In the absence of such reservation, both the right of the City and the duty of the Commissioner of Parks to interfere in the situation are open to serious doubt, at the very least.

The rules and regulations of the Fair Corporation asserted by the petitioners to be violated by the presence of the mural have been examined. Aside from the Fair Corporation's control in the first instance of the en­forcement of its own rules an1 regulations, the claimed violation is not clear enough to justify judicial intervention, even were the petitioners in a position to demand it.

The proceedings are brought under Article 78 of the Civil Practice Law and Rules and seek an order in the nature of mandamus. Such an order may be granted only to compel the performance of official duty clearly im­posed by law, which is positive not discretionary, and the right to its per­formance must be free from reasonable doubt. (Matter of Colonial Beacon Oil Co. Inc. v. Finn, 245 App. Div. 459, affd. 270 N.Y. 591. Matter of Ahern v. Board of Supervisors, 7 AD 2d 538,affd. 6 N Y 2d 376) It has already been shown that the respondents are not charged with such clear legal duty to suppress the Jordanian mural or to terminate the sublease to Jqrdan.

Even if they were, the petitioners have no standing to compel its enforcement. Their claim is that J"ordan, not a party before the court, is violating its sub-lease with the Fair Corporation and that the respondents should take effective steps to end the violation. The law, however, does not permit private citizens to invoke mandamus against public officials to pre­vent illegal conduct by third persons not parties to the proceeding (Matter of Walsh v. LaGuardia, 269 N.Y. 437, 441; Matter of Silverman v. DeHoyos, 11 AD 2d 853). The cases cited by the petitioners are not to the contrary and are distinguishable.

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- 3-

We have here no constitutional issue of censorship or suppression of a political message as the respondents contend.

It is regrettable that Jordan finds it necessary to carry its message through the display at a World's Fair dedicated to the theme of peace through understanding of a mural offensive to a large segment of our citizenry and that apparently those in a position to cure or alleviate the sore are unable or unwilling to do so. While the court is sympathetic to the petitioner's earnest attempt to effect a change in the situation through judicial decree, it is constrained to withhold its hand. Any other course would be tantamount to the conduct of the World's Fair by the court.

ri'he applications are accordingly denied and the petitions dismissed. Settle orders.

Dated, July 8, 1964.

G. P.

J. s. c.

Page 72: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

ORDER AND OPINION OF APPELLATE DIVISION, SECOND DEPARTMENT, DATED JULY 9, 1964 in the Postcard Litigation

New York World's Fair 1964-1965 Corporation, respondent, v. Colourpicture Publishers, Inc. and SNA Post Card Company, Inc., appellants.

In an action to permanently restrain defendants from manufacturing and selling post cards, albums and allied items containing photographs and other reproductions of the buildings, exhibits, and any other activity of the New York World's Fair 1964-1965 Corporation, the defendants appeal from an order of the Supreme Court, Queens County, entered June 11, 1964 upon the decision of the court, which granted in part plaintiff's motion for an injunction pendente lite on the condition that plaintiff file an undertaking for $50,000, with corporate surety, to pay all damages and costs which may be awarded in the action.

order affirmed, without costs.

We take judicial notice that the New York World's Fair is universally acclaimed as one of the world's greatest shows in 1964-1965.

In our opinion, a photograph of a unique building, structure or object situated within the World's Fair grounds, to which an admission fee is charged, is a photograph of a show in which plaintiff has a property right. Therefore, defendants may not photograph that building, structure, or object without the plaintiff's permission (Metropolitan Opera Assn. v. Wagner-Nichols Recorder Corp., 199 Misc. 786, affd. 279 App·~. Div. 632; see also 279 App. giv. 646; and 279 App. Div. 790 L-lv. app. to Court of Appeals denied_/ ).

Between March 1961 and February 1962 one of the defendants had submitted a bid for the exclusive right to sell picture post cards of the World's Fair and its buildings, structures, and objects, both on and outside the premises of the World's Fair, and to pay a royalty therefor. Such defendant's bid was not accepted, however. Thereafter, on Apri113, 1962 plaintiff granted to a third party an exclusive license agreement to take and sell post card pictures of the World's Fair and its buildings, structures, and objects, for which the third party paid and will continue to pay a royalty. Under these circumstances, the defendants should not be permitted to exercise without payment a right for which one of them had bid and lost.

BELDOCK, P. J., UGHETTA and KLEINFELD, JJ., concur.

Page 73: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

I - 2-

HILL and RABIN, JJ. , dissent and vote to reverse the order insofar as it grants the plaintiff's motion for an injunction 12endente lite , and to deny the motion ,!p. toto , with the following memorandum:

The principal question here presented is whether the issuance of a temporary injunction was warranted by the facts disclosed on the motion.

It is now settled beyond dispute that the drastic remedy of a temporary injunction is not to be granted unless a clear right to the relief demanded is established upon the moving papers (Park Terrace Caterers v. McDonough, 9 A D 2d 113). The plaintiff's rights must be certain as to the law and the fa::ts (Kelly v. Fairview Country Club, 136 N. Y .S. 2d 826); and the burden of establishing such an undisputed right rests upon the plaintiff (Pine Hill-Kingston Bus Corp. v. I:avis, 225 App. Div. 182).

Upon the papers submitted, it does not appear that the plaintiff has established a clear right to the injunctive relief which it has sought pending the trial. Plaintiff showed neither such irreparable injury, nor such a clear right to the relief demanded in the complaint, as would warrant the granting to plaintiff, by way of a temporary injunction, sub· stantially all the relief which it could obtain only if it were successful after trial (cf. Bar.tlciini v. Barricini Shoes, 1 AD 2d 905).

Moreover, an injunction pendente~ ordinarily should not be granted vb ere the damages that would be caused thereby to the defendants would be far greater than those likely to be suffered by the· plaihtif£ were the relief to be denied {Brower v. Williams~ 44 App. Div. 337i. Nor should such an injunction be granted when, as appears from the record here, the plaintiff may obtain suitable redress by way of money damages.

For the more specific reasons stated below, we believe that the plaintiff failed to show a clear legal right to the relief which it seeks in this actioll!

(1) From the record before us the precise scope or nature of the rights sought to be licensed cannot be determined. It does not appear that by its terms the alleged "exclusive" license agreement granted by the plaintiff to the third party, Dexter Color New York, Inc., clearly inter­dicted the defendants or any other person from manufacturing and selllnq the post cards and ld.ndred materials covered by the license outside the World's Fair grounds. The fact that one of the defendants was an un­successful bidder for the 11 exclusive" license agreement would not preclude the defendants from avaiU.nq themselves of less extensive rights than those granted by the license agreement. Upon this record it cannot

Page 74: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

• '~ ' I • .. i

-·· - 3-

be said that there has been such a clear demonstration of the extent of the license agreement as to compel the conclusion that defendants are pr:>hibited from continuing their present activities in the manu­facture and sale of the post cards and ldndred articles here in issue.

(2) We are of the opinion that, with respect to the buildings and exhibits situated within the World's Fair grounds, the plaintiff does not have a property right therein which is sufficient to permit it to control the taking of photographs of the exteriors thereof for the purpose of sale. In our view, a photograph of a building cannot be deemed the equivalent of a reproduction of a "performance11 or 11 show" in which a party may have a legally recognized property right (cf. Societe Comptoir De L'Jndus. v. Alexander's Dept. Stores, 190 F. Supp. 594, affd. 299 F. 2d 33). Thus, Metropolitan Opera Assn. v. Wagner-Nichols Recorder Corp. {199 Misc. 786, affd. 279 App. Div. 632), cited by the majority, is clearly distinguishable. Moreover, it has been recently held by the Supreme Court of the United States that when an article is unprotected by a patent or a copyright, State law may not forbid others from copying that article (Sears Roebuck & Co. v. Stiffel Co., 376 U.S. 225; Compco Corp. v. Day-Brite Lighting, 376 U.S. 234). Thus, if the buildings and exhibits, the designs of which have not been patented, could themselves have been copied by others, it would appear that photographic repro­ductions of these buildings and exhibits for the purpose of sale cannot be enjoined.

Under all the circumstances and in view of the disputed issues of law and fact involved, we conclude that the issuance upon this record of an injunction pendente lite constituted an abuse of discretion as a matter of law.

July 9, 1964

Page 75: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

iE NEW YORK TIMES, FRIDAY, JULY 10, 1964.

Court Dismisses 2 Suits Against Jordan Mural By ROBERT E. TOAIASSON F' d N L l 8 · I 8 serious doubt at the very least,"

, In S 0 tga aSIS 0 an the decision continued. 1 A Slate Supteme Court jus- , The second legal concern, the

lice struck down yesterday two Work at fa1r Attacked as justice said, was the point ralsetlj : efforts aimed at forcing the by the plaintiffs that Jordan

removal of the controversial Derogatory to Israel was violating Its sub-lease wlthl .Tortlanlan mural at the World's the fair and could therfore be l~alr · forced to remove the mural.

Ju.slice George Postel said the fair, and the World's Fair '?he law, howev;r, does. not th t however "regrettable" it Corporation. pea mit private citizens to ln-

• ml~ht be for Jordan to display Removal of li1e mural , was voke mandan~us against pu~llc , i th mural n legal basts existed sought on the grounds that tt officials to p1event Illegal con-f toe compei · t~at nation or the was "anti-Semitic and hate- duct by thll'll parties to the 1 city to remove It because of Inciting, hostll,e ,to the fair's proceeding," the Court held. , Its Rllegt~d anti-Israeli tone. own molt~-, Pt.Rce T.hrough No ConslltntlonaiiN~ue · The mural, which depicts an Unrlet·stRndang - Rnd vaolatlvc However, Jusllce Postal re· 1 Arnb mother and child dis- of the lease of the fairgrounds jected the fair's contention that 1 placed by "strangers" has, made by. the city through the 11. constitutional Issue of cen· t stirred protests that tt' Is "in- CommtHsaoner ot Parlts to the sorshtp of a political message

suiting and derogatory" to fail• corporation. was Involved. Jews The City Council Is onj After acknowledging the Before concluding his f!l·e-

1

I reco'~d as calitng for its re- plaintiffs' contention that the page decision, the justice w1td · moval from the Jordan fair was being run for "educa- that ''It Is regrettable that Joa·.l Pavilion, and Premlet· Levi tiona! purposes," Justice Postel dan finds It necessary to carry l'}shlml or Israel canceled a cited two essential legal factors Its message through the dis· vtstt to the fair last May be- that required his dismissal of play at a World's Fair dedicated cause of the dispute. the complaints. to the theme of 'Peace Through

Cit D f d t Lack of Author! tv Cited Understanding' of a mural of-y a e en an " fenslve to a. large segment of

In his decision yesterday, Jus· In examining the lease be- our citizenry and that ap­. tlce Postel jointly dismissed two tween the city and the fair parently those in a position to . similar suits that had been corporation, Justice Postel said cure or alleviate the sore are · brought by the Anti-Defama- that while "certain expressly unable or unwilling to do so."

tlon League of B'nal B'rlth, a enumerated matters are subject Whtle he was "sympathetic" i nationRl Jewish organization, to the approval of the city or to the petitioners, Justice Postel I and Robert B. Blatkte, lnsur- the· Commissioner of Parks, no !laid, "the court Is constrained gent Dcmoca·at and Insurance right to approve or disapprove to withhold tts hand."

'· broker, who had flied a. t11x· displays within an exhibit, such A:ter the ruling, Mt·. Moses payer's suit. ar. the mm·aJ under discussion, aid: "We believe the decision

The defendants In the two has been so reserved." fully upholds the position we suits were Newbold Morris, the. "In the abs('nce of such re· have taken, which was based on

' Conunlssloncr of Parks; Robcrt;sea·vatton, both the right of th principle." ; Moses, president of the fair; Icily and the duty of the Com- Mr. Blatkie said that he would ; C'!ha•·lrs Poletti, vice pn~sldentj·mlssioner of Parks to Interfere seek to take his case to the

of the International sectiOn of In the situation are open to Appellate Division.

Page 76: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

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Page 77: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

FLUSHING MEADOW AND BEYOND

POST WORLD'S FAIR PROGRAM

PROGRESS REPORT

PREPARED BY NEW YORK WORLD'S FA.IR

1964-1965 CORPORATION

Page 78: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

PEACC THROUGH VNDERS1'ANOtNO

INTRODUCTORY STATEMENT

July 14, 1964

The Fair is a two-year university, a place of Olympic competition, a center

of religion, culture, science and amusement, and an avenue to world peace. Such

an enterprise requires elaborate forethought and sound financing to pay irs bills, but

beyond paying all debrs and meeting all obligations, the Fair should end with a

surplus large enough not merely to remove temporary structures, fill up holes and

make surface restorations, all that was done after the 19 39-1940 Fair, but to pro­

vide in the process the finest park corridor in the very heart of the City. We are

bending every effort to insure a balance sufficient to accomplish this ultimate objective

which has been generally described before in a previous report issued on January 20,

1964 and is illustrated in greater detail in the following pages.

An enabling act was adopted by the State Legislature and signed by the

Governor at the instance of Mayor Wagner to enable the City to take advantage of

the Fair personnel, to insure complete restoration and improvement of the Fair area

and the Corridor beyond. There is no other way to do this work logically, econom­

ically, speedily, and satisfactoriiy except through rhe staff which built the Fair and is responsible for restomtion.

I have said before and repeat here,"Converting a pageant into a park is not

like composing bars of music, one following another. The scamas of demolition, sal­

vage, dirt moving, restoration, and construction overlap."

ROBERT MOSES President

Page 79: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

F1 I -~Ill:\:<; Ml'r\DO\\' PARK :-:1\\' YORK \\'(l!U.lYS F:\IR l% •-!')(,)

KISSENA PARK ADJACENT TO KISSENA

GOLF COURSE

KISSENA CORRIOOR PARK WITH QUEENS ZOOLOGICAL AND BOT ANI CAL GARDENS SITE IN THE FOREGROUND

7

SITE FOR DEVELOPMENT OF FLUSHING MEADOW' PARK ADDITION

Page 80: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

CENTRAL AREA

MEADOW & WILLOW. LAKE AREAS

PARK ADDITION

ARBORETUM & ZOO

. ;;f. -- I \ (\ ~ "-.,j ·\~)

2S2J

S(Ai,_f 1°J rE_E'!

!PUtte

~

FLUSHING MEADOW PARK

DESIGN CONSTRUCTION rz7ZZZZZZ777777ZJ

CENTRAL AREA 1964 1965 1966 1967

DEMOLITION ~L ILL L

lffiLITIES, PAVING, ETC a L L LL / L LL

ARENA MODIFICATION y // /

CITY BUILDlNG MODIFICATION I IL LL //_ I

ENTRANCE BLDG. MODIFICATION 8:1 _LL L L l HALL OF SCIENCE EXHIBITS I 1.!': L ILL L

I

I NEW PARK BUILDINGS ·'J J V/ / / I

I

PLANTING a _j LL ILL ILL L L/ ·// /A

ESTIMATED COST Sl3,330,000

MEADOW & WILLOW LAKE AREAS 1964 1965 1966 1967

DEMOLITION IL L L

UTILITIES, PAVING, ETC. <ol L ILL L L ILL 1.-"L

AMPHITHEATRE MODIFICATION IL L LL ILL L LL

NEW PARK BUILDINGS !.1_ // / /

PLANTING 1!.1 L LL IL/ / / //

ESTIMATED COST 54,880,000

PARK ADDITION 1964 1965 1966 1967

UTILITIES, PAVING, GRADING, I I I I I I~ I I I

L +~I I PLANTING, ETC. I'?~;¥J~it 1/ /V / .Y/ A/ I I I I I I

ESTIMATED COST S I, 1 7 5,000

ARBORETUM AND ZOO 1964 1965 1966 1967

UTILITIES, PAVING, ETC. ~ 1/ / [// 7 7 '/ lA

ZOO BUILDINGS ~ / '/ / '// 177 7 P1

PLANTING 1M v // 1// / / 1// lA

ESTIMATED COST $1,675,000

Page 81: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964

BEYOND -A LOOK INTO THE FUTURE

DESIGN N I CONSTRUCTION V7?Z777777777777J PROGRESS

fl'iltle .Heck KISSENA CORRIDOR PARK 1964 1965 1966 1967

UTILITIES, GRADING, PAVING, ETC. 1!111 --v 7 7 77 r-/7 / 7

NEW PARK BUILDINGS I T7 17/ / / 1'1 J

BRIDGES -v 7 7 77GI

PLANTING I / /

ESTIMATED COST $2,740,000

KISSENA PARK 1964 1965 1966 1967

~ UTILITIES, GRADING, PAVING, ETC. v / / '" /

/ / /

NEW PARK BUILDINGS I 1// / / rl

BRIDGES I v

200C PLANTING 1/ / / / // i// 7 SCALf I~ rE£T

ESTIMATED COST $3,520,000

BICYCLE PATH KISSENA CORRIDOR PARK 1%4 1965 1966 1967 CUNNINGHAM PARK ALLEY PARK

UTILITIES, GRADING, PAVING, ETC. r 1/'L L L

NEW PARK BUILDINGS L _LL / / / LJ

BRIDGES I X L

PLANTING _IL L L

ESTIMATED COST $2,680,000

1 l TOTAL COST $30,000,000

' i

Page 82: World's Fair Corporation - Executive Committee Meeting Reports - 07-14-1964