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Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
Geoff AndrewCEO - WORLDHOTELS
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
https://www.youtube.com/watch?v=KIViy7L_lo8
Google - Year In Search 2016
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
Economic growth assumptions
North America
Europe
Asia
Latin America
Middle East
Africa
Southwest Pasific
Global
2,4 %
2,2 %
4,4 %
-1,0 %
2,2 %
3,5 %
2,6 %
2,6 %
2015
1,5 %
1,8 %
4,4 %
-1,1 %
2,4 %
2,9 %
3,0 %
2,2 %
2016
2,0 %
1,6 %
4,4 %
1,9 %
2,7 %
3,4 %
2,7 %
2,6 %
2017
Source: Oxford Economics, October 2016
Worldhotels Annual Conference 2017
3% to 5%
1% to 3%
0% to 2%
0% to 3%
2% to 4%
0% to 2%
3% to 5%
1% to 3%
Hotel rate forecast
North America
Europe
Asia
Latin America
Middle East
Africa
Southwest Pasific
Global
Average daily rates % year-over-year
Source: Advito
Worldhotels Annual Conference 2017
Market Trends: Triple Squeeze
Worldhotels Annual Conference 2017
Market Trends: Triple Squeeze
Worldhotels Annual Conference 2017
HOTEL CHAINS
Market Trends: Triple Squeeze
Worldhotels Annual Conference 2017
Consolidation
$32 BN
$73 BN
Worldhotels Annual Conference 2017
Loyalty…
86 MILLIONMEMBERS
Worldhotels Annual Conference 2017
Booking Brands
Consumer Stay Brands
Source: Kalibri Labs
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
HOTEL CHAINS
Market Trends: Triple Squeeze
Worldhotels Annual Conference 2017
HOTEL CHAINS OTAs
Market Trends: Triple Squeeze
Worldhotels Annual Conference 2017
43% 44%
45%
45% 45%
41%
44%
47%
50%52%
25%27%
31%
34%
37%
20% 21%23%
25%27%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
2013 2014 2015 2016 2017
U.S. Europe APAC Latin America
Online Travel Penetration by Region 2013-2017
Source: Phocuswright 2016
Worldhotels Annual Conference 2017 Source: Phocuswright 2016
25%
34%32%
27%
32%
23%20%
26%
31%
13%
36%
12%
39%
9%
29%
14%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
OTA website/app Hotel website/app
U.S. U.K. Australia France Germany Russia China Brazil
Hotel Bookings, OTAs vs. Hotel Websites/Apps
Worldhotels Annual Conference 2017
Reasons Travellers Booked With OTAs
Source: Phocuswright 2016
47%
37%
34%
30%
The website is easy to use
I am used to booking travel this way
I trust the brand
Online travel agencies typically havethe best prices
Worldhotels Annual Conference 2017
• US 2015: Commission & Marketing costs grew at DOUBLE revenue growth
• Hotel revenue inc by 7%; retained revenue by -0.4%
• $600m lost to the industry in 3rd
party costs
Source: Kalibri Labs
Cost of Guest Acquisition
Worldhotels Annual Conference 2017
HOTEL CHAINS OTAs
Market Trends: Triple Squeeze
Worldhotels Annual Conference 2017
HOTEL CHAINS OTAs
Market Trends: Triple Squeeze
Worldhotels Annual Conference 2017
Airbnb Use (Among Travellers)
12% 12%
18% 18%19%
18%
25%23%
0%
5%
10%
15%
20%
25%
30%
Leisure Travelers Business Travelers
2015 2016E 2016A 2017
Source: AlphaWise, Morgan Stanley Research
Worldhotels Annual Conference 2017
HOTEL CHAINS OTAs
Market Trends: Triple Squeeze
Worldhotels Annual Conference 2017
Market Trends: Triple Squeeze
OTAsHOTEL CHAINS
Worldhotels Annual Conference 2017
• Authentic hospitality• Unique experiences• Excellent service• Added value• Personal recognition
Guest Prof ile
Worldhotels Annual Conference 2017
1. Brand of One: Def ine and Deliver
Worldhotels Annual Conference 2017
100 workshops conducted
20 follow up trainings booked
100’s of measureable results: Guest Reviews Staff Motivation Social media posts Improved Review scores
Start With Why
Worldhotels Annual Conference 2017
OTA SCORE VS RATE
OTA Score
Ra
te 5,6%
8.5 9.5
Worldhotels Annual Conference 2017
Quality
Quality Experience Program (QEP)
New Audit:
Quality
Experience
Benchmark
Online Reputation
2017: WHY or QEP?
Worldhotels Annual Conference 2017
Training
New Global Training Department and own resources
Dynamic and flexible training curriculum provided through different teaching methods
Partnership with
Worldhotels Annual Conference 2017
2. Your Brand of One: Position and Promote
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
3. Your Brand of One: Effective Sales
2016: growth in Corporate Programs, Preferred Partnerships, Converted Group Leads, Neg Roomnights
2017: Check 5 Evolution: more focus on priority markets and segments
Extend Co-operative funding
New Sales presence in Middle East (Dubai)
Worldhotels Annual Conference 2017
2015 2016
Recruited members 47,000 150,000
Stays Credited 6,627 12,684
Average growth rate of our Peakpoints member database per month 9%
Value of redeemable Peakpoints €200,000
Peakpoints
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017
Worldhotels Annual Conference 2017