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WWF and CoastalTourism Development
William M. Eichbaum and Gina DeFerrari
World Wildlife Fund
Coastal Development and Tourism Program
January 29, 2009
Brandon Cole
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The Nature of the Industry
Largest industry in the world,accounting for 1 in 12 jobs globally
Extreme horizontal and verticalfragmentation
Principal foreign exchange earner for
83% of developing countries
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Negative Impacts of the Industry
Destroys natural habitat
Contributes to air and water pollution
Wasteful consumer of non-renewableresources
Rarely provides long-term economic
benefits to local people Contributes to overall coastal
degradation
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The WWF ResponseOperates at Two Levels
Within key nations
Globally
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The National and Local Responseby WWF in four countries
Effective land-useplanning
Properly plannedinfrastructure
Long-term economic
planning Empower all stakeholders
Jason RUBENS / WWF-Canon
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The Global Response with Partners
Accreditation
ScorecardNew investment model
Empower the innovators
Influence the big lenders
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Within Five Years
Four countries redesign coastal development strategies tobe fully sustainable
New investment model in use by governments andinternational lending agencies
Consumers have new tools to make more sustainable
tourism choices There is a recognized standard for industry sustainability
Robert DE JONGH / WWF-Canon
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A Cross-Network Program
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Strategic DevelopmentWWF-GermanyWWF-USWWF Mexico Program OfficeWWF Mediterranean Program
Office
WWF-Central AmericaWWF-East AfricaWWF-Indonesia
Implementation
Coordinating Staff:
Vanessa Perez-Cirera,Barcelona
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Mexico
10
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TOI 17 important companies in
tourism business
Over 50 million customers peryear
Present worldwide
Supported by UNWTO, UNEPand UNESCO
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WWF5 million supporters
worldwide
Present in 100 countries
2000 field projects worldwide
4000 employees
Partners for NatureWWF & TOI
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The Croatian Example, 2005
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Jointly urging the Croatian Government to declareLastovo archipelago as a Protected Area
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Achievements
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Lastovo Nature Park established in October2006
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Playa del Carmen - 1974
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Playa del Carmen - 2007
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1,470
3,597 4,918
10,095 12,653
15,297 18,731
21,01422,624
23,512 26,980
30,705
34,113
36,914
38,192
39,452
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Increase in hotel rooms 1995 - 2010
Accelerated Growth in the Riviera Maya
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WWF & TOI Pilot Project in the MesoamericanReef Ecoregion, 2008-2010
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Linking tourism business opportunities andconservation
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Project Goals by year 2010
1. Adoption of Good Environmental Practices byTOI hotel suppliers.
Significant and measurable reduction of waterconsumption, waste water and solid waste generationin TOI suppliers hotels and resorts.
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Project Goals by year 2010
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2. Sustainable siting, design and constructionpractices integrated into federal regulations.
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Project Goals by year 2010
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3. Tourists contribution to
Natural Protected Areas
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Guatemala
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Bocas del Polochic Wildlife Refuge
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Hostel in Chapin Abajo
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Training Community Members
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Cerro San Gil Reserve
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Building Local Capacity
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Castillo San Felipe
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Mangrove Planting in Placencia
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Looking Ahead
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31
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