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World’s Leading Trade Fair for Beverage and Liquid Food Technology
Find out what makes drinktec so unique!
What is it about this show that excites exhibitors and visitors? See for yourself why drinktec has become the world’s Number One trade fair for the beverage and liquid food industry.
www.drinktec.com/in-words-and-pictures
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… inspiring p. 4
It is the world’s leading trade fair for groundbreaking innovations, world premieres and new thinking.
In other words: the heart of the industry.
… success-oriented p. 6
It is a highly effi cient working fair for contacts and business. This is the place to fi nd solutions.
In other words: a key date for your success.
… open to all p. 7
It is the top meeting place for the entire sector: for companies large and small, regional and global.
In other words: the hot spot for the community.
… international p. 8
It is a magnet for exhibitors and trade visitors from all over the world. And with a global team it keeps its fi nger on the pulse of the industry.
In other words: a platform with no limits.
… dynamic p. 9
It provides ongoing advice and support for its customers. Around the world, and at the highest level—before, during and after the fair.
In other words: a powerful partner for the road ahead.
drinktec is ...
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Go with the fl ow.
... That’s the slogan of drinktec. The “Flow,” this glowing orange jet, is pure movement, acceleration, energy. It expresses the amazing dynamism of the global beverages market, with its immense diversity, its limitlessness and its youthfulness.
The “Flow” unites: It unites suppliers and manu- fac turers, companies and markets. It gets the sector moving, keeps it in motion and drives it along, building momentum until fi nally discharging all its energy at drinktec, the world summit for the beverage and liquid food industry. The world con-verges on drinktec. Will you be there when it happens? We hope so.
Your drinktec Exhibition ManagementPetra Westphal and team
Exploit the momentum of the “Flow.”At drinktec 2013.
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... inspiring.drinktec is the world’s leading trade fair for groundbreaking innovations, world premieres and new thinking.
In other words: the heart of the industry.
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Present your innovations and solutions at drinktec.
This is the place where the future of the beverage and liquid food industry takes shape. Every four years at drinktec, multinationals and SMEs alike showcase their latest products here—in a live, hands-on display. Around 60,000 trade visitors fl ock to see them. And to be inspired by the high-calibre forums and panel discussions in the accompanying programme.
The road ahead is mapped out here at the world’s leading trade fair for the sector. For you as an ex-hibitor, drinktec delivers valuable input and ideas, new contacts, and exciting opportunities.
Covering the entire process chain
Whether low-tech or high-tech—trade visitors to drinktec are looking for solutions of every kind.
Process technology for the production/processing of beverages, milk and liquid food
Filling and packaging technology Process automation, engineering, control
and IT solutions PETpoint (PET technology for beverages and
liquid food) Containers, packing materials, equipment
and closures Raw materials, agents and additives Energy systems, water and waste water Restaurant and catering equipment, supplies
and mobile facilities
A platform for premieres*
83 % of trade visitors achieved their goal of fi nding out about innovations.
No. 1 sector gathering*
86 % of exhibitors regard drinktec as the leading trade fair.
91 % of trade visitors regard drinktec as the leading trade fair.
Strong customer relations*
92 % of exhibitors intend to take part again in drinktec in 2013.
91 % of exhibitors would recommend drinktec without hesitation.
96 % of trade visitors intend to visit drinktec 2013.
98 % of trade visitors would recommend drinktec without hesitation.
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World’s leading trade fair drinktec**
1,402 exhibitors from 72 countries 58,498 trade visitors from 170 countries 632 journalists from 29 countries 12 halls with 132,000 m2 of exhibition space
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Discover drinktec now online—In video statements.
Summing up: Just what makes drinktec so unique, explained by the exhibition team and Advisory Board in short video statements.
www.drinktec.com/six-good-reasons
Follow us on Facebook, Twitter and YouTube.
drinktec is everywhere—including of course in the social media. You, too, can join in and raise the profi le of your company—by posting your news and views.
www.facebook.com/drinktecwww.twitter.com/drinktec_2013www.youtube.com/drinktec
drinktec 2013:Find out and get involved.
* Source: Exhibitor and visitor survey drinktec 2009—TNS Infratest** Source: Exhibitor database, visitor registration and accreditation of journalists drinktec 2009
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Boost your businessat this unique industry platform.
How can drinktec help to secure your long-term business success? By bringing together supply and demand at an optimum platform: The exhibition sections and the visitor target groups have been very carefully selected and coordinated for maxi-mum effi cacy. drinktec attracts the “Who’s Who” of the beverage and liquid food sector: experts, executives and investors looking for low- and high-tech solutions to suit their specifi c individual requirements.
What does this mean for you, as an exhibitor? Highly effi cient, highly targeted marketing, and increased sales.
* Source: Exhibitor and visitor survey drinktec 2009—TNS Infratest
Promising prospects*
87 % of exhibitors rated the quality of the visitors as “excellent to good.”
95 % of trade visitors rated the presence of market leaders as “excellent to good.”
Driving your success—drinktec*
42 % of exhibitors made direct sales at the fair.
77 % of exhibitors paved the way for follow-on business.
74 % of exhibitors paved the way for new business.
93 % of trade visitors gathered information ahead of investment decisions.
What the exhibitors said aboutdrinktec 2009
www.drinktec.com/testimonials
... success-oriented.drinktec is a highly effi cient working fair for contacts and business. This is the place to fi nd solutions.
In other words: a key date for your success.
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The place to meet existing customersand new business partners.
Small, medium and large companies, multi nationals, regional and local operators—all of them are here at drinktec. Why? Because drinktec is quite simply the most important event for the entire beverage and liquid food sector.
There’s no doubt about it: If you want to reach—face to face—all the contacts relevant to your busi-ness, this is where you can do it. Whatever the size of your stand.
Companies of all sizes exhibit here*
The world converges on drinktec**
Trade visitors acc. segment (in %)*
38 % Beer, brewing
45 % Soft drinks (carbonated/non-carbonated)
22 % Milk, liquid dairy products and foods
** Multiple nominations possible
19 % Fruit juice
10 % Wine, sparkling wine, spirits
14 % Other Beverage wholesalers 4%
Service providers, advertising 8%Universities/colleges, public authorities 2%
Trade visitors acc. business size
50–499 employees 1–49 employees
500 plus employees
32%36%
32%
... open to all.drinktec is the top meeting place for the entire sector: for companies large and small, regional and global.
In other words: the hot spot for the community.
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* Source: Exhibitor database, visitor registration and accreditation of journalists drinktec 2009
** Source: Exhibitor and visitor survey drinktec 2009—TNS Infratest
Conquer new markets.
Based in Munich, at home around the world: The international team behind drinktec communicates the event to trade visitors all over the globe. To make sure that every four years the entire sector converges on Munich.
What does this mean for you as an exhibitor? Access to the world markets—Germany included—through fi ve full days of concentrated, compact business at drinktec.
The world comes to drinktec*
Trade visitors acc. region
Europe (excl. Germany) 21,306Asia 4,315North, Central and South America 4,185Africa 1,674Near/Middle East 1,421Australia/Oceania 408
Global industry summit*
Exhibitors from 72 countries
Highly satisfi ed exhibitors
43%599
57%803
Exhibitors—international
Exhibitors—Germany
87 % of exhibitors rate the inter-national spread among the visitors as “excellent to good.”**
Trade visitors from 170 countries
43%25,189
57%33,309
Trade visitors—international
Trade visitors—Germany
… international.drinktec is a magnet for exhibitors and trade visitors from all over the world. And with a global team it keeps its fi nger on the pulse of the industry.
In other words: a platform with no limits.
Professional support.
As an exhibitor at drinktec, you benefi t not only from the excellent infrastructure at this modern trade fair centre. You can also rely on fi rst-class support and back-up services. The drinktec team offers professional help with every aspect of taking part in the event—before, during and after the fair.
That means you can concentrate 100% on why you are taking part in the fi rst place: on your business success.
Find out about our innovative spectrum of services:
“Your key to trade fair success”: A guide to getting the most out of your participation.www.drinktec.com/tradefairsuccess
Online catalogue: Present your company to the world—starting in February 2012.www.drinktec.com/online-catalogue
Facebook and Twitter: Follow drinktec on the social networks—and join in!www.facebook.com/drinktecwww.twitter.com/drinktec_2013
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... dynamic.drinktec provides ongoing advice and support for its customers. Around the world, and at the highest level—before, during and after the fair.
In other words: a powerful partner for the road ahead.
Dates16–20 September 2013
VenueNew Munich Trade Fair Centre
Placement starts06 February 2012
OrganiserMesse München GmbHMessegelände81823 München, Germany
Exhibition Management Petra Westphal Martina Maciejewski Markus Kosak
Tel. +49 89 949-20112/-20114Fax +49 89 [email protected]@messe-muenchen.de
Conceptual sponsorVDMA (German Engineering Federation)Food Processing and Packaging Machinery Associationwww.vdma.org
Publ
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ünch
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New running timeCompacted into 5 days: Monday to Friday
CXXXXXX
World’s Leading Trade Fair for Beverage and Liquid Food Technology
Plenty of trade fairs meet standards. drinktec sets them.
The most important dates in 2013!
16–20 SeptemberNew Munich Trade Fair Centre
drinktec is …
… inspiring.
It is the world’s leading trade fair for ground-
breaking innovations, world premieres and
new thinking.
In other words: the heart of the industry.
… success-oriented.
It is a highly effi cient working fair for
contacts and business. This is the place
to fi nd solutions.
In other words: a key date for your success.
… open to all.
It is the top meeting place for the entire sector:
for companies large and small, regional and
global.
In other words: the hot spot for the community.
… international.
It is a magnet for exhibitors and trade visitors
from all over the world. And with a global team
it keeps its fi nger on the pulse of the industry.
In other words: a platform with no limits.
… dynamic.
It provides ongoing advice and support for its
customers. Around the world, and at the high-
est level – before, during and after the fair.
In other words: a powerful partner for the road ahead.
All branches at the same place at the same time
Exhibition areas
Process technology for the production/
processing of beverages, milk and liquid
food
Filling and packaging technology, process
automation, engineering, control and IT
solutions
PETpoint (PET technology for beverages
and liquid food)
Containers, packing materials, equipment
and closures
Raw materials, agents and additives
Energy systems, water and waste water
Restaurant and catering equipment,
supplies and mobile facilities
Source: Visitor survey at drinktec 2009 – TNS Infratest. *) Multiple responses possible
Visitor sectors*
Beer/brewing industry 38 %Soft drinks
(carbonated/non-carbonated)45 %
Milk, liquid dairy products and
foods22 %
Fruit juice 19 %
Wine, sparkling wine, spirits 10 %
Beverage wholesalers 4 %
Service providers, advertising 8 %Universities/colleges,
public authorities2 %
Total number of exhibitors
1,402 from a total of 72 countries
Total number of visitors
58,498 from a total of 170 countries
57 %803
43 %599
Internationalexhibitors
Exhibitors from Germany
57 %33,309
43 %25,189
Internationalvisitors
Visitors from Germany
Business objectives reached
42 % conducted direct transactions
77 % prepared post-fair business
74 % made new business ties
Trade visitors gave drinktec top marks
97 % gave drinktec an overall rating of good to excellent.
95 % gave the presence of market leaders a rating of good to excellent.
96% gave drinktec a rating of good to excellent for the scope and completeness of the exhibits.
91% consider drinktec a leading trade fair.
Visitor origin
Europe (excluding Germany) 21,306
Asia 4,315North/South and Central
America 4,185
Africa 1,674Middle East/
Indian subcontinent1,421
Australia/Oceania 408
92 % of all exhibitors are planning to participate in drinktec 2013.
96 % of all visitors are planning to attend drinktec 2013.
All company sizes are represented
1 – 49 employees50 – 499 employees
500 employees and more
36 % 32 %
32 %
Source: Visitor/exhibitor database drinktec 2009, Visitor/exhibitor survey drinktec 2009 - TNS Infratest
Visitors – Numbers and ratings
Exhibitors – Numbers and ratingsRecord of success 2009_______________Facts and fi gures about the world summit of the industry
16 –20 September 2013
New Munich Trade Fair Centre
XXX-XXX-000
Exhibition Management
Petra Westphal
Martina Maciejewski
Markus Kosak
Jasmin Regiert
Tel.: (+49 89) 9 49–2 01–12/ –13/ –14
Organizer
Messe München GmbH
Messegelände
81823 München, Germany
Conceptual Sponsor
VDMA (German Engineering Federation)
Food Processing and Packaging Machinery
Association
Published by Messe München, Munich. Printed in Germany. Factsheet E/03/2011
