World ymca playbook 2014

PLAYBOOKWorld YMCA

An easy guide to understand what the World YMCA movement

is doing in 2014

THE

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The playbook makes the strategy easy to understand so that every player involved knows exactly what is happening every step of the way.

The World YMCA Playbook is our invitation to you and everyone in our movement to keep working together in our common focus to empower young people.

Each page is an invitation to be a part of projects that are strengthening our movement for greater impact and visibility.

Movement strengthening is the foundation that ensures that every YMCA can deliver on our mission in a powerful and relevant way to their local community. It underlies everything we do.

We also believe that leadership engagement is crucial to ensure greater capacity, innovation and sustainability. We had a very successful National General Secretary’s (NGS) meeting in England last year. So much so that we will have two more in 2014—one in Kassel, Germany and one at Estes Park, USA.

2014 is a BIG year for all of us. We have a big story to tell about our 170 years of YMCA service to communities in 119 countries. To tell our story well, our mission must be clear, our vision focused and our collective action strong.

In the world of sports the playbook is a

team’s action plan for the game.

Raymond Ncube // Change Agent // Zimbabwe 1

CHANGEAGENTSYMCA

LIFE-LONGLEADERS

WHAT IT IS

Change Agents are a new generation of young leaders inspiring the YMCA to live the change we believe in.

They strengthen our focus on youth empowerment by bringing new energy and insight to YMCA leadership, relationships and processes.

KEY ACTIONS IN 2014Integrate

Evaluate

Recruit

=WHY WE DO IT

Change Agents help to unify our YMCA identity and vision

for the future.

We believe that our young leaders need to play a strategic

role in our journey towards youth empowerment.

change agents into daily YMCA life as a new generation of leaders for youth empowerment.

the change agent programme for impact and efficiency to improve it for future change agent generations.

a 2nd generation of change agents through a selection process that will begin at the end of 2014.

220 YMCA Change Agents from around the world are now addressing the needs of young people in partnership with key leaders in our movement.

GLOBAL LEVELThe World YMCA is overseeing the trainingprogramme for change agents and creating leadership opportunities at theglobal level.

AREA LEVELIn coordination with the

World YMCA, area offices will continue to be responsible for keeping change agents closely

linked with regional needs.

National and local offices are integrating change

agents into their structures and activities so that change agents can fully realize their

job descriptions.

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WHO WILL DO WHAT

NATIONAL & LOCAL LEVEL

For more information contact: [email protected]

WORLDCHALLENGE

“I stand up for young people

and I want their voice to be

heard.”

YMCASTANDING UP FOR YOUNG PEOPLE

WHAT IT IS In 2012, 432,000 people celebrated the YMCA in over 80 different countries at 1000+ locations on the same day.The YMCA will do it again on June 6th 2014.

To celebrate our 170th year anniversary we will launch the 2nd edition of the YMCA World Challenge with thousands of community events and a global campaign to collect signatures in support of young people.

KEY ACTIONS IN 2014Unite

Showcase

Advocate

=WHY WE DO IT

If half a million YMCA people can move the world with basketballs,

imagine what they can do when they stand up together for

youth empowerment.

The YMCA World Challenge is a unifying opportunity for the

YMCA to raise the voice of youth and call for more resources to be invested in youth empowerment

programmes worldwide.

as ONE world movement by celebrating all young people on the same day, across all continents and timezones.

the best of our YMCA programmes and activities to our communities, members, and external partners.

with and for young people so that their voices will be heard in vital processes that affect them most.

GLOBAL LEVELThe World YMCA is providing guidance and resources for communications online engagement and on-the-ground logistics to be used at all levels of the YMCA.

AREA LEVELArea offices are overseeing

and leading World Challenge activities at the

regional level.

LOCAL LEVELLocal associations are planning

a wide variety of World Challenge events and raising awareness around the global

campaign to collect signatures in support of youth.

3For more information contact: [email protected]

The YMCA Global Declaration for Youth

NATIONAL LEVELNational offices are coordinating

the preparation of local events.

WHO WILL DO WHAT

ADVOCACYYMCALISTEN/ LEARN COMMUNICATE

WHAT IT IS

YMCA Advocacy means influencing policy and action for the well being of young people.

Worldwide collective action strengthens YMCA participation in key world discussions. This will empower young people to speak for themselves on the issues that affect them most.

=KEY ACTIONS IN 2014Listen

Learn

Communicate

to the stories of young people in the movement, expert opinions and research findings that will help us identify positive advocacy models we may use at the global level.

how to engage each other in peaceful dialogue, ask critical questions, spread awareness and act together as a unified movement.

a common YMCA vision focused on our strategic areas: youth employment, health, civic engagement and the environment.


LOCAL LEVELLocal associations are supporting the efforts

of the national movements to prepare for a deeper conversation on the 4 strategic areas.

WHY WE DO ITYouth unemployment is at an

all-time high. Basic health conditions deteriorate in

communities around the world. Citizens are disempowered by

their governments and politicians, and humanity faces

drastic climate change.

Youth empowerment means young people must play a

central role in creating their future—a task that

begins in the present.

YMCA Change Agents & leaders are speaking up and becoming visible players as they address the needs of young people in sustainable ways.

AREA LEVELArea offices are engaging

national YMCAs and helping the World YMCA identify

regional common points and differences.

NATIONAL LEVELNational offices are collecting stories of

empowerment & preparing for the global discussion

on advocacy.

With 1.8 billion young people living on the planet today the need to prioritize young people is critical.

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GLOBAL LEVELThe World YMCA is creating a framework for collective action, global dialogue and a common understanding of advocacy.

WHO WILL DO WHAT

ONE MILLIONVOICES

WHAT IT IS The “One Million Voices” (OMV) project is an unprecedented global survey that the YMCA is leading in more than 60 countries.

The survey will reveal how young people view their life, their world and their needs around 4 critical areas: youth employment, health, civic engagement and the environment.

WHY WE DO ITThe OMV is a historic game-changer.

We are listening & learning from the most understudied age group (15-24) so that the YMCA can help raise their

voice and influence policy at the global level.

The findings of the survey will strengthen YMCA work and expand

partners locally, nationally and internationally.

GLOBAL LEVELNational and local offices

are integrating change agents into their structures

and activities so that they can fully realize their job

descriptions.

LISTENING TO YOUNG PEOPLE=(OMV) Global SurveyYMCA

KEY ACTIONS IN 2014Train

Collect

Communicate

implementation teams of national coordinators and change agents to gather local data on young people.

data from young people ages 15-24 in 60+ countries.

how the OMV engages young people’s voices to understand their current hopes, needs and perspectives.

GLOBAL LEVELThe World YMCA is coordinating OMV training and preparing additional resources to be used by all YMCAs.

NATIONAL LEVELNational offices are identifying national

coordinators and building implementation teams

LOCAL LEVELIn coordination with national offices, local associations are

collecting data in their communities through

implementation teams.


AREA LEVELArea offices are facilitating and supporting

regional involvement in the OMV.

WHO WILL DO WHAT

SUSTAINABLE YMCAs

RESOURCEMOBILISATIONYMCA

WHAT IT ISResource mobilisation includes:

The Investor’s Circle: expands capacity and raises funds.

Property Development: opportunities to invest under-developed YMCAs for greater good and impact.

Joint Initiatives: targeted fundraising projects focused on youth empowerment — for employment, health, civic engagement and the environment.

KEY ACTIONS IN 2014Assess

Mobilise

Grow

=WHY WE DO IT

To be strong, YMCAs need a diversified resource base to ensure

long-term sustainability.

For that reason, YMCAs need to build their own capacity and work collaboratively to access, increase

and leverage new funding opportunities.

resources, needs and capacity building requirements to develop sustainable YMCAs.

financial and technical resources to strengthen YMCAs.

in our capacity for widespread sustainability by improving and expanding our resources.






GLOBAL LEVELThe World YMCA is coordinating resources, raising funds and offering technical assistance to area offices.

AREA LEVELArea offices are developing resource mobilisation plans and implementing capacity

building training.

WHO WILL DO WHAT

NATIONAL & LOCAL LEVELNational and local offices are developing new skills to increase access to financial and technical resources.

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WORLDCOUNCILYMCA KICK-OFF!

WHAT IT ISEvery four years the global YMCA movement comes together to be inspired, work together and plan for the next 4-year period.

In 2014, the 18th World Council will be held in Estes Park, Colorado (USA) under the theme:

“Empowering Young People”

KEY ACTIONS IN 2014Inspire

Unify

Kick-off

=WHY WE DO ITThe World Council is a tradition that brings all YMCAs together

to elect global leaders and formulate strategies for the

future of the World YMCA movement.

Through it, the World YMCA addresses the interests of its

members and strengthens the world movement’s focus on youth

empowerment by building consensus on the strategy

plan for 2014-2018.

the World YMCA movement to learn together as we trace our 170-year journey of peaks and valleys.

around our vision of youth empowerment by taking ownership of our common YMCA history, identity and future.

a vibrant 4-year period for the World YMCA (2014-2018) with a new executive committe, strategy plan and change agent leadership to take us forward.






GLOBAL LEVELThe World YMCA is organising World Council preparations and consulting with all YMCAs on strategic direction for the period of 2014-2018.

AREA LEVELArea offices will facilitate,

support and prepare delegations for regional

involvement at the World Council.

WHO WILL DO WHAT

NATIONAL & LOCAL LEVELIn coordination with area offices, national

offices and local associations are preparing to send delegations to the World Council.

Documents

World ymca playbook 2014