WORLD OF

ASHRAFSSPRING / SUMMER 2015

Welcome to the Spring/Summer issue of the World of Ashrafs. As winter fades away to usher in a season that will bask in the warm hues of sunshine, we look forward to the months ahead. It will be our pleasure to welcome you to our new spacious, elegant showroom that makes shopping an absolute joy.

Visit any of our stores to discover new arrivals in electronics, photography and lifestyle products or find the perfect gift at the exclusive Ashrafs Gifting section. What’s more, simplify the way your friends and family buy gifts on your big day by simply registering at the Ashrafs Wedding Registry. Besides, if you have a fascination for Samsung, Ashrafs Hoora has now opened a dedicated Samsung kiosk.

If all the shopping whets your appetite, delve into the world of exquisite vegetarian cuisine at Dosa Plaza, the latest veggie sensation in Bahrain, located right beside our corporate office in Hoora.

We look forward to your presence at Ashrafs and hope you revel in the joys of shopping at any of our showrooms and get spoiled for choice. My very best wishes for the coming season and once again, happy shopping to you!

Amal AlmoayyedExecutive Director

CONTENT

HOME 2

ELECTRONICS 6

HOT SALES 12

AUDIO 14

PHOTOGRAPHY 16

WATCHES 18

APPLIANCES 19

DISTRIBUTORS 20

WHAT’S NEW 21

NEWS 22

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Old Palace Road Hoora. Tel: 17 534 441Bab Al Bahrain. Tel: 17 210 700Sony Seef Mall. Tel: 17 581 686, Ashrafs Corner Seef Mall. Tel: 17 581 252Ashrafs City Center-Sony.Tel: 17 178 098, Ashrafs Digital. Tel: 17 178 093, Bose. Tel: 17 178 909Distributor’s office: Hoora. Tel: 17 587 687, Fax: 17 583 175

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Good caterers have to focus on quality in the long term. WMF is ultimate quality! With the history of more than 150 years, WMF means everything you need for a cozy evening at home. Make kitchen time a fun time!

Timeless products for kitchen and home: waste bins, cookware, pans, tableware, postboxes, food storage and laundry products with a long-term guarantee. Brabantia stands as a brand that characterizes durability, elegance and lasting values. Whatever the future may hold, Brabantia products are functional and are of timeless design.

Ashdene, the Australian leading brand is known for its exceptional design and quality of fine bone china and accessories. Ashdene products are examples of creative excellence by artists of the highest caliber whose creations are designed to grace your home and be a wonderful talking piece with friends.

Lekue silicone kitchen products are known worldwide for its design, innovation, functionality and practicality. Through quick and tasty cuisine, Lekue has conquered millions of homes around the world, offering the best way to follow a healthy diet. The platinum silicone materials are anti-bacterial and resistant to high and low temperatures.

Stylish utensils for the modern kitchen! A perfect kitchen requires the most stylish & technology innovative utensils and that’s what JOSEPH JOSEPH is all about. Specialized in contemporary kitchenware, these are products that befit any kitchen

Guzzini presents environment friendly Italian design acrylic products. With their deep knowledge of plastic & technical excellence in manufacturing process they make the most daring kitchenware designs.

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Renowned for its style and quality. Descamps is an invitation to experience new sensations in a wonderful world of softness and dreams. Experience the refined gentleness of touch that guarantees a peaceful sleep.

The Sanderson bed linen collection combines classic English designs and a vibrant colour palette with beautiful designs with an elegant finish. Visit Ashrafs to choose from a wide bedding range that works perfectly with both modern and traditional interiors.

Introducing Tommy Hilfiger bed linen, towels & bathrobes; proposing an infinitely soft and premium quality fabric that is recognized worldwide as a symbol of quality and fashion that is both chic and casual.

The LALIQUE style comes from an artistic gesture, outlining a drawing in total osmosis with crystal, a style that one easily recognizes through the manual modeling of shapes and patterns. LALIQUE has endured for over a century as the ultimate symbol of French luxury.

Welcome to Ashrafs Wedding Registry. Bring in your wish listand make your shopping experience faster and less stressful! Ourexperienced staff will be there to assist you to make the perfect listof your choice. By giving you control over what you receive, youwill never again have to receive a gift you already have, dislike orwon't use!

Simple. Interactive. Fun

Sony 65 inch X Series BRAVIA 4K LED Backlight / 3D TV

• 4K Resolution - 4 times the resolution of a Full HD TV• 4K X-Reality™ PRO-Upscale to near 4K resolution, regardless of source• X-tended Dynamic Range - for best picture brilliance• 2.2ch Magentic Fluid Speaker - Absolute audio clarity, full range sound• TRILUMINOS™ Display - See more colours than before• Wedge Design - The perfect shape that fits every home

Sony 20.1 MP E-mount Lens-style Camerawith SELP1650 Lens

• Experience E-mount lens creativity with two novel ways to shoot - mount it on your smartphone or shoot remotely in limited spaces• Experience all the quality of a high-end camera with its 20.1MP Exmor™ APS-C HD CMOS sensor, even under low light conditions• Track fast-moving subjects accurately with lock-on AF, so no detail can escape your frame• Experience convenient and reliable night shooting with a built- in flash, for pin sharp clarity in the dark• Capture sensationally beautiful images on the move with amazingly clear Full HD movies• See every detail with the BIONZ X image processor that reproduces textures and details faithfully in real time

Sony 32GB Internal Flash Memory HD Camcorder with Built-in Projector

• XAVC S 50Mbps High Bitrate captures details of complex scenes with clarity• Optical SteadyShot corrects camera shake to capture scenes with unsurpassed smoothness and stability• Exmor R CMOS Sensor produces superb image quality even in low light conditions• 25lm Built-in Projector with External Input allows footage to be shared with anyone, anywhere• Highlight Movie Maker tags significant moments in recordings for fast and easy editing• Multi-Camera Control allows simultaneous multi-angle movie and movie-still shooting

Sony Digital E-mount 24.3 Mega Pixel Camera with SELP1650 Lens

• Shoot incredibly sharp and focused photos every time with supremely fast AF performance with wide coverage and Touch AF• Achieve beautiful and lifelike images with the latest-generation 24.3 megapixel Exmor™ APS-C CMOS image sensor and BIONZ X™, ensuring you never miss a detail again• Look picture perfect effortlessly with Touch Shutter, Soft Skin Effect and at any angle with the Selfie 180° Flip Monitor• Capture expressive Full HD footage in high bit-rate XAVC S format, enhanced by extremely accurate focusing and smooth subject tracking with Fast Hybrid AF• Experience feature-rich convenience in the world's smallest interchangeable-lens digital camera. Its built-in flash, zoom lever and compact size with ergonomic grip make for easier shooting wherever you are• Enjoy one touch sharing for mobile with Wi-Fi® and NFC™ Edit and share your favourite moments with your loved ones and friends seamlessly

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Sony Playstation TV

• 1080p Upscaling• Stream your PS4 games to another HD TV when someone else is using the main TV in your home − start playing on PS4, and continue playing on PS TV• Play compatible PS Vita, PSP and PS one games on your TV• Watch TV shows and movies streamed or downloaded from the PlayStation Store• Start playing games straight away with 1GB of built-in memory

XB950BT Sony Extra Bass (XB) Headphones

• Bluetooth® & NFC for wireless music streaming from a Smartphone• Electro Bass Booster for extra heart-thumping bass• Long 20 hours battery life for non-stop music on the go• Works even when battery is depleted (passive operation)• Hands-free calls with built-in microphone• Comfortable, ergonomic ear pads

Sony 4GB WS Series MP3 Walkman® (Black)

• Enjoy music anywhere with waterproof IPX 5/8 rating• Stream music wirelessly via Bluetooth®• Listen to your favourite tracks stored on 4GB internal memory• Easy and intuitive operation with ring-type remote commander• Wearable wire-free design, lightweight and secure fit• Full charge: 8hrs playback; 3min quick charge: 60mins playback

Sony 2.1channel Sound Bar

• Powerful 260W 2.1 channel sound• Party Chain Mode• NFC one-touch listening/Bluetooth®• BASS BAZUKA and LED illumination• Clear Voice technology and USB interface

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• Print, Scan, Copy, Fax, Direct Photo Print, Duplex Print, Wired and Wireless Network,• 2.7” Touch Panel• Up to 35ppm (mono) and 27ppm (colour)• Up to 1,200 x 6,000 dpi• Up to 250 sheets Paper Tray• ADF up to 35 sheets

• 4K Ultra-Short Throw Laser Light Source Projector• 2,000 lumens color brightness, superb picture quality (4,096 x 2,160 pixels)• 147 inches diagonal and zoom down to 66 inches• 20,000 hours of maintenance-free operation without the need for a lamp exchange• Quick on/off• Floor standing or ceiling mount, front or rear projection supported for flexible installation

DATACARDSD160TM Card printer

• Desktop ID Card Printing System• Ideal to print cards for many types of applications• High quality full-color, high-resolution cards• Range of features including bar codes, magnetic stripes, photo ID card

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GIGASET C610IP

• IP PHONE• Make up to 3 parallel calls via the internet or landline• Exceptional HD sound with HDSP™1 technology• Online phonebook• Access online information

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Sony Bluetooth Wireless Speaker

• Fill your ears with deep, intense bass• Turn it up with 20 watts of powerful sound• Enjoy pristine sound quality with Clear Audio+• Control your music with wireless One-touch Connection• Rock out for longer with 7 hours of playback time• Complement your lifestyle with a tasteful design

• Easy-to-use design• 5X zoom with 26mm* capability• 20.1 effective pixels• Scene auto selector• Target finding AF• Advanced glamour retouch

Coolpix S-2800 Coolpix L330

SRSX3

• 26X High power zoom with wide angle• 22.5mm* coverage• 20.2 effective megapixels• Easy automode• 7.5cm/3in approx. 460k dot LCD monitor• High performance lens shift VR 9 (vibration reduction)

Vsun - H9

• 5.5” Full HD Octa Core• 13MP Rear• 5MP Front• Dual SIM• 2GB RAM / 16GB Storage• FREE-SMART COVER & SCREEN PROTECTOR

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Spirella

Sony 5.1ch DVD Home Theatre System

• 300W Total Power (RMS)• 1080 up-scalling via HDMI• USB input for music, photo and movies• FM Tuner• DVD/CD Playback

Bring the very best design in bathroom accessories to your home with Spirella's large, eye-catching range! See below for a wealth of red, modern and classic pieces!

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Bose Soundsport™ In-Ear Headphones

• Tonally balanced audio• Sweat and weather-resistant• StayHear® tips• Lightweight, durable carrying case• Take calls with the inline mic/remote• Available for both IOS & Android models

Bose Cinemate® 520Home Theater System

• True 5.1 surround sound • Wireless Acoustimass™ module• ADAPTiQ™ audio calibration system• Small control console • Universal remote • Compatible with 4K video• Optional SoundTouch™ wireless adapter (sold separately)

Bose Soundlink® Color Bluetooth® Speaker

• Full, lifelike sound• Wireless connection• Voice prompts• Rechargeable Lithium ion battery• Up to 8 hours of music

Bose Quietcomfort® 25 Acoustic Noise Cancelling® Headphones

• Significant noise reduction• Deep, powerful sound• Lightweight around-ear fit• Control your music and calls• Distinctive design• Available in Black & White

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Nikon D7200 DSLR Camerawith 18-140mm Lens

Nikon D5500 DSLR Camerawith 18-55mm Lens

• 24.2MP DX-Format CMOS Sensor• EXPEED 4 Image Processor • No Optical Low-Pass Filter• 3.2’’ 1,229k Dot LCD Monitor• Full HD 1080p Video Recording at 60 fps• Multi-CAM 3500 II DX 51-Point AF Sensor• Native ISO 25600, B&W to ISO 102400• 6 fps Shooting for up to 100 Frames• Built-In Wi-Fi Connectivity with NFC

• 24.2MP DX-Format CMOS Sensor • EXPEED 4 Image Processor• No Optical Low-Pass Filter• 3.2’’ 1,037k Dot Vari-Angle Touchscreen• Full HD 1080p Video Recording at 60 fps• Multi-CAM 4800DX 39-Point AF Sensor• ISO 100-25600• 5 fps Shooting at Full Resolution• Built-In Wi-Fi Connectivity

Nikon ME-W1 Wireless Microphone

Nikon COOLPIX P900 Digital Camera

• Wireless Connectivity up to 164• Record Audio from Mic and Receiver• Water Resistant

Functions• Mixing (mono and stereo, mono and mono)• Sound delay suppressive function• Echo cancellation• Noise cancellation• Popping sound cancellation

• 16MP CMOS Sensor• 24-2000mm 35mm Equivalent Focal Length• 83x Optical Zoom NIKKOR Super ED VR Lens• Vari-Angle TFT LCD Screen• Electronic Viewfinder• Dual Detect Optical VR• Full HD 1080/60p Video• Built-In Wi-Fi, NFC and GPS• Auto & Full Manual Exposure Control• 166x Dynamic Fine Zoom, 332x Digi Zoom

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• Shock resistant• 200M Water-Resistant• Magnetic Resistance

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Infiniti Red Bull Racing Limited EditionEFR-540RB-1A• Infiniti Red Bull Racing logo on face• Back cover marking certifies partnership• Original package• Original card• 100M water-resistant

Sencor Multifunction Halogen Oven

Cooks meals up to 3 times faster than a standard ovenEconomical operation using up to 60% less electricityHealthy low-fat oil-free cookingSmoke-free cookingKeeps your meals juicy on the insideCirculation of hot air ensures that meals are bakedevenly 6-in-1 versatility:

• it bakes (meat, pizza, French fries, cakes, biscuits)• it boils (hot dogs, eggs, seafood)• it grills (meat, vegetables)• it stews• it toasts• it defrostsSelf-clean function for easy and quick cleaningVolume of 12 litres

Sencor porcelain kettle set

• Porcelain kettle + 4 porcelain cups + porcelain teapot• Traditional Chinese porcelain• Handmade• Extremely quiet operation (thick porcelain)• Stainless steel teapot strainer for excellent tea infusion• Power cord storage in the base• Heating base from stainless steel with a covered heating spiral

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Veho MUVI K-SeriesK2-NPNG Wi-Fi

• Supports 1080p60 / 720p120 Slow Motion• Capture 16MP Stills at 8 fps• Wide 140° FOV Lens• Camera Housing Waterproof to 330• Wi-Fi for Remote Monitoring and Control• Interval Capture for Time Lapse• Detachable LCD Display + LCD Backdoor• Includes Flat and Curved Adhesive Mounts• Hook-and-Loop Fastener Mount Included• Tripod and Right Angle Mounts Included

Perspektiv Backpack

• Cloudburst™ construction with welded and taped critical seams, water-repellant fabric and YKK RCPU zippers provides a first line of weather defense • SafeZone™ construction in bag ensures advanced protection for fragile gear • Fits up to 2 prosumer DSLR bodies with attached battery grips • Stores 6-7 additional lenses (up to 70–200mm f/2.8) • Separate 15” MacBook Pro® compartment • Fits in carry-on compartments on global/regional flights • Ergonomic chassis system provides the perfect balance of support, cushioning, and breathability to ensure comfortable carrying configurations

Freshly Foods now introduces pure chicken breast meat sausage made from lean chicken breast meat. It has reduced salt & fat levels, rich in protein, tasty and good for your children. It does not contain MDM*

* Mechanically deboned meat, which is a puree of bones and carcass.

WeightWatchers have a very proud snacking range. Whether you’re after a fruity morsel, or perhaps something baked to have with a cuppa... Or if you’re just nuts about nuts, they have a delicious snack for you and the whole family. And they’re all made with naturally delicious ingredients. “The category straddles the line between healthy and indulgent…”

• CHRONOGRAPH• 48MM• LEATHER STRAP

• 45MM• JAPANESE MULTIFUNCTION• ALL STANLESS STEEL• 5ATM• GENUINE LEATHER

SL111612 LC22GB

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Ashrafs Café

Welcome to the cozy surroundings and friendly service of Ashrafs Café. Enjoy our unique menu of delightful sandwiches, yummy desserts and a selection of refreshing beverages that make your coffee time completely relaxing. Located at the first floor of Ashrafs Hoora branch, we are open from 9.00am to 9.00pm to ensure a reviving ambience to your coffee break. Enjoy free smiles and free Wi-Fi!

Cooking your way to good health!

Lékué products have revolutionized kitchens around the world, making them spaces for new food experiences and unique sensations. In Ashrafs we had a cooking class with innovative proposals for healthy cooking conducted by Ms.Rebecca Potou from 4homes. The class was conducted at the live kitchen space in the Homeware department of Ashrafs Shopping Center, Hoora on 2nd February, 2015

Asgharali

Welcome to the new Asgharali outlet in Ashrafs Shopping Center Hoora. Stroll through the exquisite range of high quality perfumes and beauty products.

Check out the traditional Arabic cosmetic range that includes oils, oriental sprays, oud & bakhoor, burners and gift sets and a lot more to satisfy the needs of any discerning customer!

SAMSUNG shop in shop

Reward yourself with a Samsung! Please visit the new Samsung kiosk in Ashrafs Hoora showroom. Visit and get updated on the vivid, slim and latest models of phones, tabs and accessories. Our trained staff are ready to assist.

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Welcome to Dosa Plaza, the fusion Dosa emporium that brings exceptional ‘vegetarian-world flavours’ to the Kingdom of Bahrain. For those who love eating different varieties of vegetarian cuisine, this new eatery will be the perfect choice. H.E Dr. Mohan Kumar, the honorable Indian Ambassador to Bahrain officially opened Dosa Plaza in presence of Mrs. Amal Almoayyed, Executive Director Ashrafs, senior management members and staff on 15 December, 2015.

WPN Cookery Show on Mother’s DayMothers & daughters cook up a feast! On Monday 23rd March, Ashrafs and Women’s Professional Network hosted the 1st Women’s Professional Network Cooking Event Series in Ashrafs Café in Ashrafs Hoora. It was in collaboration with Saffron Jena Café and Ashrafs Café. It was to commemorate “Mother’s Day Celebration”. Narise Qamber, owner of Saffron Jena Café and her mother, the well-known cook and author Dalal Al Sherooqi presented a live cooking session on local Bahraini dishes.Scores of participants from the local community attended this lively and interactive event. At the end of the event, the participants werepresented with complimentary giveaways courtesy Ashrafs.

From Left: Marjan Modara, Dalal Al Sherooqi, Amal Almoayyed, Narise Qamber

Dosa PlazaGrand Opening!