World Heart Day 2013 29th September 20131 Kirloskar Pneumatic Co. Ltd. This years theme will focus on: a life-course approach to the prevention and control

World Heart Day 2013

29th September 2013 1Kirloskar Pneumatic Co. Ltd.

This year’s theme will focus on: a life-course approach to the prevention and control of cardiovascular disease (CVD) with a focus on women and children…

… because healthy children lead to healthy adults and healthy adults lead to healthy families and communities.

Women, children and heart disease:ACT NOW to protect the hearts of those you love






Healthy children lead to healthy adults














Tips for parents of children aged 5-17 years old• Many serious diseases in adulthood -including heart disease and stroke-

have their roots in adolescence, leading to illness or premature death later in life:

• The vast majority of tobacco users worldwide began when they were adolescents and if a child’s parents smoke they are three times more likely to smoke themselves.

• Overweight and obese children are likely to stay obese into adulthood and more likely to develop diseases like diabetes and CVD at a younger age.

• Physical activity learned in childhood continues into adulthood, contributing to your child’s decreased risk for heart disease and stroke later in life.

• Encourage healthy eating, physical activity and ban tobacco use; because healthy children lead to healthy adults.

Go Red for women


Each year over 8.6 million women globally die of heart disease and stroke.

This is more than the total number of women who die from all cancers, tuberculosis, HIV/AIDS and malaria combined.

And yet, most heart disease and stroke is preventable.

The symbol of the campaign is a red dress: the dress as a universal women’s image and red as the colour of health, life and vibrancy but also of warning.In short, it is not a red dress –it’s a red alert!

The objectivesThe campaign aims to encourage women to take care of their hearts, increase attention of medical professionals on CVD in women and prompt governments and policy-makers to bring this topic high on their health agenda.

Why "Go Red"?• Heart disease and stroke do not just affect men. In fact it is the

leading cause of death in women globally with 8.6 million lives taken every year: this represents more than cancer, tuberculosis, HIV/AIDS and malaria combined.

• Women can experience coronary heart disease differently from me: the symptoms, progress and outcome of cardiovascular disease may not be the same. Because the specificities of heart disease and stroke in women are not well-known yet, women are more likely to be under diagnosed and undertreated than man.


Go Red for women

Go Red for women

Know your risks, know your numbers• Women face six major risks factors for heart disease and stroke:

Tobacco use and exposureObesity or overweightPhysical inactivityHigh blood pressureHigh blood cholesterolDiabetes

• What’s your risk of a heart attack or stroke? An excellent way to find out is to know your numbers – specifically those

associated with fat (both abdominal and as a proportion of height and weight), cholesterol and blood pressure. Too much fat, especially around your abdomen or waist area, increases your risk for heart disease and stroke. So do high blood cholesterol and high blood pressure.


Go Red for women

Protect your heart• Get active

Even 30 minutes of activity a day can help to prevent heart attacks and strokes. Try to make exercise a regular part of your life: use the stairs instead of the lift, get off the bus a few stops earlier and walk the rest of the way.

• Stop smoking and protect yourself from tobaccoYour risk of coronary heart disease will be halved within a year and will return to a normal level over time. Avoid smoke-filled environments: exposure to second-hand smoke significantly increases risk of heart attack.

• Maintain a healthy weightKeeping a healthy weight and limiting your salt intake will help to control your blood pressure and lower your risk of heart disease and stroke.


Go Red for women

• Know your numbersHave your blood pressure, cholesterol and glucose levels checked regularly. High blood pressure is the number one risk factor for stroke and a major factor for approximately half of all heart disease and stroke. High blood cholesterol and glucose levels can also place you at greater risk.

• Eat healthilyEat plenty of fresh fruit and vegetables, a variety of whole grain products, lean meat, fish, peas, beans, lentils, and foods low in saturated fats. Be wary of processed foods, which often contain high levels of salt. Drink lots of water!

• Know the warning signsHeart attacks often manifest themselves differently in women than in men, the sooner assistance is sought, the greater the chances of a full recovery.

• Carefully take your medication• Take the medication that your doctor has prescribed• Keep track of your achievements and progress:

feel proud about what you do for your own, and your family’s health


Go Red for women

Know your warning signs: Minutes matter, and fast action can save lives. Warning signs of heart attack in women can include• Chest discomfort, including squeezing, discomfort or pain in the center of the chest,

between the breasts or behind the breastbone.• Discomfort and/or pain spreading to other areas of the upper body such as one or

both arms, the back, neck, jaw or stomach.• Shortness of breath, unexplained weakness or fatigue, anxiety or unusual

nervousness, indigestion or gas-like pain, breaking out in a cold sweat, nausea, light headedness and collapse are signs which one out of four women having a heart attack experience, but do not recognize. These symptoms may occur with or without chest discomfort

Warning signs of stroke in women include • Sudden numbness or weakness of the face, arm or leg, especially on one side of the

body.• Sudden confusion, difficulty speaking or understanding speech.• Sudden trouble seeing with one or both eyes.• Sudden difficulty walking, dizziness, loss of balance or coordination.• Sudden severe headache with no known cause• Sudden fainting or unconsciousness


World Heart Day 2013


Documents

World Heart Day 2013 29th September 20131 Kirloskar Pneumatic Co. Ltd. This years theme will focus on: a life-course approach to the prevention and control