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World First SMEGlobal Trade BarometerQ1 2017 | ISSUE NO. 5
Executive SummaryMany SMEs will have entered 2017 cautious, yet optimistic about their future. It has
become clear that UK businesses face a new set of challenges, including rising inflation,
a fall in consumer spending and a year full of potentially market-moving events, including
European elections and the triggering of Article 50. In this edition of World First’s
Global Trade Barometer, we look at shifts in attitudes and behaviour of SMEs towards
international trade.
Value of Trade falls by 17%
UK SMEs are more cautious than ever, scaling back their overseas business and trade. Fewer SMEs are trading internationally and those that are, make fewer deals of less value.
SMEs pessimistic about international growth
SMEs are also expecting little to no growth internationally, at a time when the UK’s economic performance will be increasingly dependent on businesses opening up international trade routes.
World First transaction data shows that SMEs are increasingly hesitant to manage their currency risk. Hedging strategies being deployed are increasingly cautious with longer term contracts favoured.
UK SMEs average monthlycurrency transfer amount SMEs expectations of business
revenue growth throughinternational trade
Percentage change in hedging products bought against currencies by World First clients
Q4 2016
0
EUR-32.56%
GBP-8.63%
USD +9.69%
Q1 2017
No growth or O% 44%Decline 3%Grow 23%Don’t know 20%
CHALLENGING TIMES AHEAD FOR UK SMES
£48k £40k
The first quarter of 2017 witnessed a sharp decline in SMEs trading internationally, with
the number of businesses not making any foreign currency transfers in an average month
jumping from 28% in Q4 2016 to 64% in Q1 2017.
SMEs already operating internationally have also slowed down international transactions.
The average currency transfer fell by 17% from £48,000 to just under £40,000.
The number of SMEs making multiple transfers also decreased with only 10% firms
making more than five transfers a month.
% of SMEs not making a foreign currency transfer
Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017
THE STATE OF TRADE:SMES START TO LOSEAPPETITE FOR GLOBAL TRADE
27% 31% 33% 28% 64%
Figure 1.1. Approximately how many foreign currency transfers in total would you say your business makes in an average month?
Number of currency transfers SMEs made in the average month in Q1 2017
None 1-10 11-20 21-30 31-40 40+
50%
60%
40%
30%
20%
10%
0%
What do the experts say?
Jeremy Cook, Chief Economist at World First, said: “SMEs are doing less business abroad. This isn’t unexpected, but it does raise some concerns for the UK economy. Higher costs of importing materials and paying suppliers abroad is clearly having an impact on UK businesses operating internationally. Fewer transactions of lower values might be less risky for business owners, but could have a negative impact for the UK economy in the long run.”
London 39%
East Midlands 32%
Yorkshire and Humber 30%
West Midlands 29%
East of England 29%
North East 28%
Scotland 26%
South East 25%
North East 25%
North West 24%
South West 14%
Wales 12%
London 39
East midlands 32
Yorkshire and humber 30
West Midlands 29
East of England 29
North East 28
Scotland 26
South East 25
North East 25
North West 24
South West 14
Wales 12
Figure 1.2. Map showing percentage of SMEs that made a foreign
transaction each month by region
Where are the UK’s Mini-Multinationals?
SECTOR FOCUSHalf (47%) of businesses in transportation and distribution
regularly make international transfers, in comparison to just
12% of real estate businesses
REGION FOCUSBusinesses in London make the most foreign transfers
(54%) whilst only one in ten (12%) of Welsh businesses
trade internationally
Approximately how much, if at anything, does your businessplan to grow its revenue by?
In addition to the decline in international trade, SME confidence in overall business growth
is waning. Nearly a third (31%) of SME decision makers have no expectations for revenue
growth over the next quarter, whilst a further 20% expect growth to be less than 5%.
Expectations for international growth and expansion are very low. Nearly half (48%) of SMEs
do not expect their business to see international revenue growth. Whilst a third (32%) expect
some international growth, a majority of these respondents expect less than 5% growth.
SMEs were slightly more optimistic about domestic revenue growth, as only a quarter (25%)
expect no growth or a decline in domestic revenue. Three fifths (62%) indicate they expect
their revenue to grow domestically.
<5% 5 - 10% 10 - 20% 20 - 30%
No growth>50%40 - 50%30 - 40%
20%
1%
18%
1%
18%
2%
9%
31%
FUTURE TRADE:SME CONFIDENCE BEGINSTO FALTER
Trade routes - Where do UK SMEs import from and export to?
Whilst international trading has slowed for many SMEs in the first quarter of 2017, for those
still dependent on international trade, Europe, and in particular, Western Europe, remains a
key market.
Import Export
• Western Europe is the most popular destination for mini-multinationals with one in
ten (13%) importing from the region and a quarter (24%) exporting to the region
• Australia and Nordic countries are shown to be a key destination for SME exports
with 11% of SMEs exporting to both
SME TIES WITH EUROPEREMAIN STRONG
North America(excluding USA)
2% 10%
Nordics
3% 11%
CentralEurope
5% 12%
Africa and Middle East
1% 9%
WesternEurope
13% 24%
EasternEurope
4% 10%
Rest of Asia (excluding India)
1% 6%
South Korea
1% 5%
Japan
2% 7%
China
8% 6%
India
2% 7%
Australia
2% 11%
South East Asia(excluding China and South Korea)
2% 7%South America
1% 6%
USA
10% 16%
Gainers
Losers
While Western Europe and the US remain key markets for UK firms, currency flows show
SMEs are diversifying trade towards emerging markets, particularly in South America and
Africa. Payments to Chile jumped by 178% between Q4 2016 and Q1 2017, while payments to
Jersey, Costa Rica, Belarus and Botswana also increased by over 100%.
Luxembourg tops our list for payment destination losers, experiencing a 60% decline.
Madagascar (-51%) and Tanzania (-44%) also experienced significant declines between Q4
2016 and Q1 2017.
*Only includes destinations where over 100 payments were made
PAYMENT FLOWS HIGHLIGHT NEW TRADE HOTSPOTS
Chile
Jersey
Costa Rica
Belarus
Botswana
Iceland
Rwanda
Morocco
Luxembourg
Madagascar
Tanzania
Cyprus
Namibia
Dominican Republic
Barbados
Malta
Argentina
Bangladesh
When asked about future plans for international trade, the outlook was not promising for
many SMEs. Only a quarter (24%) of SMEs plan to export in Q2, compared to the third (33%)
of SMEs who currently export. Declines are expected to all regions according to our data
detailed in the map below.
SMES PLAN FOR LESSINTERNATIONAL TRADE
What do the experts say?
Jeremy Cook, Chief Economist at World First, said: : “With ever squeezing margins, we are seeing businesses pull back from international trade, favouring growth from domestic trade. Overall, businesses are sceptical about the potential for large scale growth over the next quarter, wary about what the markets hold in store.
“Europe remains the most important international market for SMEs and whicheverUK government finds itself in power come June 9th, ensuring that SMEs interestsare protected should be paramount to trade negotiations with the EU.”
% of SMEs currently exporting % of SMEs with plans to export
North America(excluding USA)
10% 8%
Nordics
11% 7%
CentralEurope
12% 8%
Africa and Middle East
9% 4%
WesternEurope
24% 15%
EasternEurope
10% 8%
Rest of Asia (excluding India)
6% 4% SouthKorea
7% 1%Japan
11% 2%
China
5% 1%
India
7% 1%
Australia
6% 2%
South East Asia(excluding China and South Korea)
7% 4%
South America
6% 4%
USA
16% 2%
+178%
+133%
+111%
+1110%
+100%
+86%
+71%
+70%
-70%
-51%
-44%
-42%
-42%
-40%
-35%
-34%
-33%
-32%
The only currencies to buck this trend, however, were the US dollar and the South African Rand. This is due to political upheaval in both regions: the election of Donald Trump as President in the US and the controversy surrounding South Africa’s finance minister and investment credentials sent the currency into a tailspin.
This resulted in UK firms hedging in greater numbers against the dollar and the rand, where forward contracts rose by 10% and 27% respectively.
SMEs are doing less to protect themselves from currency volatility.
• The popularity of currency hedging fell by 9% in Q1 as less forward contracts were booked. • Clients were less likely to protect themselves against Euro volatility, with forward contract bookings falling by 30%.• A decline in contracts was also seen against the Swiss Franc (-21%) and the Pound (-8%)
UK SMEs aren’t hedginglike they used to
SMEs attitudes towards forward contracts have also changed over the last quarter. Firms are looking at longer-term contracts with contracts over six months rising by close to 40% quarter-on-quarter and by 5% year-on-year.
Shorter contracts or contracts for a period of one month or less fell in popularity by 25% over the quarter and 17% over the year.
HEDGING BEHAVIOURS OF UK SMES: INERTIA SETS IN
Change in maturity of hedging contracts bought
0-1 month 1-3 months 3-6 months 6+ months
50%
40%
30%
20%
10%
0%
-10%
-20%
-30%
Q/Q Change Y/Y Change
• Three in five (59%) SMEs admitted to having no strategy in place to protect themselves from future currency volatility• This is worrying as over half expect some impact to their business should Sterling fall further• Nearly two fifths (37%) of SMEs believe a further fall in Sterling will negatively impact their business• Over a third (35%) of SMEs are still worried about impact of currency volatilty
Utilising hedging contracts
to help manage the business’
currency exposures
0% 10% 20% 30% 40% 50% 60%
Actively reduce the business’
activity in certain markets
Review the markets in which
we currently do business
Diversify the business’
product range
Look at how the business can
improve its supply chain to
minimise currency risk
Other
Don’t know
My business is unlikely to
do anything in particular to
protect itself against future
currency volatility
SMES UNPROTECTEDFROM FURTHER SHOCKS
If the value of sterling was to fall,what impact would it have on your business?
Which, if any, of the following is your business likely to doto protect itself against future currency volatility?
What do the experts say?
Jeremy Cook, Chief Economist at World First, said: “The volatility of foreign exchange markets over the past twelve months, combined with the current political and economic uncertainty, has made the task of approaching foreign exchange markets with clarity and confidence even more difficult. This has been broadly reflected in the changes we’ve seen in UK SME hedging activity in Q1 so far this year.
“Hedging fatigue has clearly begun to take hold, leaving SMEs more exposed to further currency movements. Our data shows that most SMEs do nothing to protect themselves against future volatility, despite understanding that currency swings could significantly impact their business. Whilst the unpredictability of markets may have business owners scratching their heads, we would always advise firms to be proactive in managing their currency risk and protect themselves from future shocks.”
Positive18%
Negative37%
_
No impact37%
+
Don’t know9%
?=
Rise in inflation, fall in consumer spending and currency volatility are the three most
pressing issues for SMEs at the moment, with a fifth of SMEs expecting these three issues
to negatively impact their business.
• Only a quarter (26%) of SMEs believe there will be no external negative impact
on their business in the next quarter.
THE SME SENTIMENT TRACKERSME trading confidence is on the wane - but what is affecting it?
Which, if any, of the following issues do you expect to impact your business negatively? SECTOR FOCUS
Increased consumer debt 8%
Fail in consumer spending 22%
European elections 4%
Increased regulation in countries abroad 5%
Rise in inflation 22%
Change in governement 18%
Increase in business rates 16%
Increase in interest rates 10%
Increase in taxes 14%
Increase in VAT 10%
Increased regulation in the UK 14%
Limited talent/issues with recruitment 13%
Cash flow 15%
Currency volatility 19%
SMEs in the retail sector are particular worried
about consumer spending with two-in-five (43%)
expecting some negative impact over Q2 whilst
almost a quarter (24%) believe rising inflation will
also have a negative impact.
Whereas medical and health service firms were
more worried about limited talent and issues
with recruitment, as over a third (34%) expect it to
negatively impact their business compared to an
average of 13% across all sectors.
Those in hospitality and leisure also predict
to be negatively impacted by a fall in consumer
spending (40%) and rising inflation (31%)
Research MethodologyAll figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1114
senior decision makers in small/medium British businesses. Fieldwork was undertaken
between the 3rd-11th of April 2017. The survey was carried out online. The figures have
been weighted and are representative of all British business sizes.
World First data on client contracts was collated between 1st January 2017 and 31st
March 2017 and refers to UK corporate desk clients only.
NOTESA forward contract is a contract to exchange a specific amount of one currency for another on a future date, at a predetermined rate. A deposit is normally required for forward contracts.
To hedge or hedging is to protect against future currency movements.
In this report, ‘FX’, ‘foreign exchange’ and ‘foreign currency transfers’ refer to the buying/selling of international money (including the payment of international money).
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