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    CHAPTER-2

    WORLD CLASS MANUFACTURING

    AN OVERVIEW

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    Towards 21st Century

    management of mfg. companies Mode

    i-Management by Edict

    ii-Management byprocedure

    iii-Management by

    Policies

    iv-Management byPrincipals

    Assessment

    Inconsistent,wasteful

    Inconsistent\quicker,wastefulof talent

    High level wisdom,limits

    empowerment

    Customer focused,employee

    driven,data based

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    Customer based principals

    1-Team up with customers,organize by families ofcustomers to products

    2-Capture and apply customer,competitive and

    best practice information 3-Dedicate to continual,rapid improvement in

    quality,response time,flexibility and value

    4-Frontline employees involved in change andstrategic planning

    5-Cut to few best components,operations and

    suppliers

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    GLOBAL MARKET

    Markets are becoming more global in nature

    Consumer demand is more homogenized oninternational basis

    An international business organization is a firm thtengages in cross-border transactions

    When operating in global market,a traditional

    company is at a competitivedisadvantagebecause of inadequate

    products,wrong scale of operations,wrong way to

    produce and wrong way to market its products

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    GLOBAL MARKET(contd.)

    This has resulted in emergence of following

    1-Multinational corporation-is a firm withextensive involvement in international business

    2-Global companyis a firm that integratesoperations from different countries,considersworld s single market

    3-Transnational company is a firm that seeks tocombine the benefits of global scale efficiencieswith benefits of local responsiveness

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    GLOBAL MARKET(CONTD.)

    The world wide customers evaluate quality ofproducts\services from various dimensions such asperformance,features,reliability,serviceability,durability,appearance ,customer service and safety

    This calls for improvement in products\services tomeet the expectations of customer

    Companies who have excelled on the internationallevel are referred as World class companies

    World class company means that each product

    \service would be considered best in class by itscustomers.

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    BECOMING WORLD CLASS

    World class performance comes from world classpractice,which is created by world class

    management

    Quality is no longer viewed as an act of faith butas a contributor to business results

    In going beyond quality ,the focus should provide

    ,new challenges and new targets and reinforce

    what has already been achieved

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    BECOMING WORLD CLASS

    (CONTD.) QUALITY MATURITY PHASES-

    1-Management decides they need quality

    2-Management learns\talks about quality

    3-Quality begins to be seen as a reality 4-Embedding the quality process

    5-CEO establishes benchmarks from externalsources and drives the organization

    6-Quality process and business objectives getintegrated

    7-The company has become lean,fast and capable.means World class

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    GLOBALISATION OF

    PRODUCTION

    Objectives 1-Reduce costs

    2-Reduce risks

    3-Improve supply chain

    4-Provide better goods and services

    5-Attract new markets 6-Learn to improve operations

    7-Attract and retain global talent

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    WORLD CLASS

    MANUFCTURING Factors affecting global business conditions

    1-Reality of global competition

    2-Quality,customer & cost challenges

    3-Rapid expansion of advanced manufacturingtechnology

    4-Continued growth and importance of service

    sector 5-Scarcity of production resources

    6-Social responsibility issues

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    Global competition reality

    India,s liberalized economic policy started in 1992

    Means Liberalization,Privatization & globalization

    Indian manufacturers face tough competition from

    foreign companies Also inflation,fluctuating currency,turbulent

    interest rates,volatility in international stock

    market,huge national debts of manycountries,trade imbalance etc have createdcomplex financial conditions in global businesses

    Global business in future will have the objectiveof perfect product & service quality

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    TQM IN WORLD CLASS

    MANUFCTURING Many small\large companies have adopted total

    quality management as a way of life

    They focus on customers needs , and structure

    their organization to deliver to these needs Organization culture gets changed to achieveperfect quality

    To respond to customer,s needs ,many firms hveadopted TQM,ISO 9000 and JIT manufacturing toensure reduced inventory costs and flexible

    operations

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    AUTOMATION IN

    PRODUCTION\SERVICEOPERATIONS

    i-Computer aided design(CAD)-Specializedsoftware\hardware for design of products

    ii-Computer aided manufacturing(CAM)-

    Translation of CAD information in automatedproduction machinery

    iii-Flexible manufacturing systems(FMS)

    Computers give instructions,robots handle partsand materials\machines setting are changedautomatically to produce different products

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    Automation in production\service

    operations(contd.)

    iv-Automated storage and retrieval

    systems(ASRS)-Computer controlled

    warehouses.Includes automatic placement

    \removal of parts as also automatic transportationof parts

    v-Automatic identification system(AIS)-Bar

    coding,radio frequency\optical characters aredesigned to present data and are read by scanners

    that transmit data to computers

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    ISSUES

    1-Growth of service sector-Service andmanufacturing sectors are inter-related

    2-Scarcity of production resources-Scarcity ofvarious raw materials,personal skills require

    judicious allocation of resources

    3-Social impacts

    i-Environmental impact-needs concern aboutabout waste disposal,air\water\ground pollutionetc

    ii-Employee impact-Labor shortages,state\federallaws etc require development of fair treatment

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    GLOBAL COMPETITIVENESS

    Competitiveness can be defined as the long termviability of firm and is also measured by itsmarket share or its profitability

    Competitiveness of a nation in the sense of itsaggregate competitive success in all markets

    Distinctive\Core competencies represent

    competitive advantage in capturing markets Examples of Distinctive\Core competency are

    automated production

    technology,skilled\dedicated work force,ability tobring new products in production,talented workforce etc

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    Competitive priorities of

    Manufacturing

    1-line production costs-Redesign of products,new

    production technology,increased rate of

    production,Reduction of scrap,reduction of

    inventories 2-Delivering performance-higher finished goods

    inventory,Faster production rates,Quicker

    shipping methods,realistic promises,Better controlof production orders,Better information system

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    Competitive priorities of

    manufacturing(contd.)

    3-High quality product\Services-improve

    product\services appearance\malfunction or defect

    rates\performance and function,wear,Endurance

    ability,after sales service 4-Customer service and flexibility-Change

    production process,use of CAD\CAM,reduction of

    work through JIT,increase in production capacity

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    TOP COMPETITIVE

    PRIORITIES

    1-Conformance quality 2-Product reliability

    3-On-time-delivery 4-Low price

    5-Fast delivery

    6-Performance quality

    7-Speedy new product introduction

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    RECENT TRENDS

    Trends which demand considerable attention inbusiness since they influence planning anddecision making .Many are related to globalcompetition and the impact it has on

    manufacturing firms

    1-GLOBAL MARKET PLACE-WTO led to anagreement among member nations to open theireconomies,reduce tariffs and subsidies ,which hasresulted in level of competition throughout theworld

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    RECENT TRENDS(contd.)

    2-OPERATIONS\MANUFACTURINGSTRATEGY-More and more manufacturing arenow realizing the importance of operationsstrategy and relating the same to overall business

    strategy

    3-TOTAL QUALITY MANAGEMENT-Here theentire organization is committed\involved incontinuous improvement of goods andservices.Key features are Team approach,problemsolving etc

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    RECENT TRENDS (contd.)

    4-TIME REDUCTION-Time reduction is beingachieved in processing,informationretrieval,product design and response to customercomplaints

    5-TECHNOLOGY-Technological advances haveled to new products and processes.Computertechnology applications include Productdesign,product features,process singtechnology,information processing andcommunications

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    RECENT TRENDS (contd.)

    6-FLEXIBILITY-The ability to adaptquickly to changes in the mix of products

    demanded and in product design has

    become a major competitive strategy

    7-WORKER INVOLVEMENT-A key to

    worker involvement in the use of teams ofworkers ,who solve problems and make

    decisions on a consensus basis

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    RECENT TRENDS(contd.)

    8-RE-ENGINEERING-Reengineeringfocuses on improving processes such as

    steps required to fill a customer,s request

    9-ENVIRONMENTL ISSUES-World class

    producers adopt the policy of

    environmentally responsiblemanufacturing means reducing

    waste,pollution control,waste disposal etc

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    RECENT TRENDS(contd.)

    10-CORPORTE DOWNSIZING-in order to facecompetition and improve profits,world class

    producers are reducing their Labour force

    11-SUPPLY CHAIN MANAGEMENT-Toremain competitive ,the world class producers areconcentrating in managing supply chain efficiently

    12-LEAN PRODUCTION-Lean productionsystems are those that use minimal resources toproduce high volume\high quality \high varietygoods

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    GLOBAL CORPORTIONS

    Characteristics of Global corporation

    i-Facilities\plants are located world wide

    ii-Components\parts\services are sourced on a

    global basis iii-Global product design\process technology are

    used

    iv-Process technology is standardized v-Demand of products is considered world wide

    vi-Logistics\Inventory control systems are global

    in nature

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    REQUIREMENT OF

    EXCELLENCE

    i-EXTERNL QUALITY-Value added

    performance exceeding customer

    expectations.Means repeat sales,warranty return

    rates,independent customer satisfactionsurveys,complaints,service wait time etc

    ii-INTERNAL QUALITY-Defect free

    processes,means yields,defect rates,errorrates,process capabilities ,percentage of processes

    with fail safe mechanisms\procedures

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    Requirement of

    excellence(contd.)

    iii-DEPENDIBILITY-Ensure adherence to

    promise,means on-time delivery to

    customer,timely deliveries from suppliers

    iv-RESOURCE USE-Eliminate waster and non-value added steps,means labour productivity

    ratio,inventory turnover,output rates

    v-FLEXIBILITY-Ability\response to customerchanges quickly,means time to bring new

    product,customer order lead time,setup times etc

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    Requirement of

    excellence(contd.)

    vi-HUMAN RESOURCE IMPROVEMENT-

    Employees,customers,suppliers are the most

    important and valuable assets,means effective

    training,suggestion schemes,attendance rates etc vii-INNOVTION-Advancing in the application of

    product\process technology without waste,means

    time to market,product feature comparisons withcompetitors,number of patents ,percentage of

    product line turnover

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    Requirement of

    excellence(contd.)

    vii-ENVIRONMENTAL SOUNDNESS-Business

    operations without damage to the

    environment.Means levels of

    effluents\emissions,recycling percentage,accidentrate etc

    viii-FINANCIAL RESULTS-Rate of return

    ensuring satisfaction by Financialsupporters.Means Profit & Loss

    statement,financial ratios,trends on actual costs

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    Comparison of performance

    Five ways to make comparisons

    1-STANDARDS-Means comparison withaccepted norms

    2-PRIOR PERFORMANCE-Past internally datacan be complied

    3-CUSTOMER EXPECTATIONS-External

    performance measurement 4-SIMILAR OPERATIONS-Comparisons with

    world class competitors

    5-ULTIMTE STANDATDS-Set the ultimate goalof Zero error standard

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    Factors of excellence of world

    class companies

    i-Strategy & culture

    ii-Fix new skills amongmanagers\executives

    iii-Creativity and innovation iv-Adaptive to innovative changes

    v-Customer\employee orientation vi-People oriented recognition\reward

    system

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    Factors of excellence of world

    class companies(contd.) vii-Team work,group activities,employee

    empowerment

    viii-Transformation oriented leadership-Leadersled & inspire change

    ix-Belief in quality,discipline and resultorientation

    x-Prevention orientation and belief in neverending improvements (Kaizen)

    xi-Total quality management orientation

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    The path to becoming world classDrive performance using people\technology

    Leadership defines and communicates thegoals\tasks

    Employees must be empowered to apply their skillsfor efficient operations

    Technology is the means to transform raw materials

    into saleable products.Technology supported with proper procedures and

    trained\motivated personnel can ensure success

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    BUSINESS DRIVERS

    Things which drive improvements

    i-Quality-Process capability\performanceindices and refers to product which meets

    customers needs ii-First pass first quality-Refers to making

    product right first time

    iii-Throughput-Ensure efficient productioncycle time

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    Time based competition Using JIT(lean manufacturing) for time based

    competition

    BENEFITS

    i-Customers will pay for quick response.Supplierswill be benefited with fast delivery.Ensures fastergrowth and greater market share

    ii-The re-engineered processes increaseproductivity,high quality & costs as comparable tothe competitors

    i i b d

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    Becoming a time based

    competitors

    i-It focuses on processes & not functions

    ii-Managers are evaluated and rewarded on the

    basis of their time metrics

    iii-Just in Time is the key to speed on the shopfloor

    iv-Reengineering based on JIT concept is the key

    to speed in all the firm,s processes.Reengineering

    is the engine of Time based competition

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    WORLD CLASS SUPPLIERS

    Choosing suppliers-While

    selecting,flexibility,location,price,product\

    service changes,reputation and financial

    stability re key considerations

    Evaluating sources of supply-must be

    evaluated periodically onprice,speed,responses to changes

    WORLD CLASS

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    WORLD CLASS

    SUPPLIERS(contd.)

    Supplier audits-periodic audits of suppliers

    provide a means of keeping up-to-date,suppliers

    production\service,quality,delivery issues etc

    Supplier certification-supplier certificationexamines the policies\capabilities.If supplier

    exceeds the expectations,they are certified as long

    term relationship suppliers and sometimes calledWorld class suppliers

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    Supplier partnership World class suppliers are viewed as partners of

    world class manufactures and build long termrelationship,which could lead to improvedcompetitiveness in

    i-Cost reduction in purchase\production costs

    ii-Reduction in transportation\inventory costs

    iii--Improvement in product design\quality\newproducts\processes

    iv-Reduction in throughput time

    v-Improvement in customer satisfaction

    WORLD CLASS

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    WORLD CLASS

    CUSTOMERS(BUYERS) World class customers(buyers) are characterized

    by seven drivers of partnering with suppliers 1-Excellent quality

    2-Timeliness

    3-Flexibility

    4-Superior communication

    5-Continuous improvement 6-Collaborative attitude

    7-Trust

    Ch t i ti f d

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    Characteristics of a good

    customer towards supplier i-Awareness \attractiveness to their suppliers

    needs ii-Record of keeping promises

    iii-Willingness to share plans\information withsuppliers

    iv-Willingness to explore process\product

    improvement v-Solving suppliers problems expeditiously

    vi-Active feedback from suppliers and taking

    corrective action,wherever required

    Benefits achieved by being world

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    y g

    class customers in supplierpartnership

    i-Cost saving-Better communication with

    suppliers lowers administrative costs ii-Time saving-By giving early

    information,suppliers lead time can be reduced

    iii-Better products\Processes-Based on suppliersexperience\expertise,he can offer better

    products\Processes

    iv-Improved customer organization andprofessional skills-By spending time withsuppliers,customers learn new communicationskills\aspects of their organization

    T d l b l b i

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    Today,s global business

    conditions For developing business strategy ,it is essential to

    know the factors affecting today's global businessconditions

    i-Reality of global competition

    ii-Quality,customer service & cost challenges ofthe supplier firm

    iii-Rapid expansion of advanced productiontechnology

    iv-Scarcity of production resources

    v-Social-responsibility issues

    Competitive priorities of

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    Competitive priorities of

    production #-Low production costs

    #-Fast and on-time delivery

    #-High quality product\services

    #-Customer services and flexibility

    After setting competitive priorities

    ,operations strategy must determine the required

    production system needed to provide the priorities

    for the product\services

    Performance of world class

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    Performance of world class

    manufacturers

    Areas of production\operation management

    relevant to achieve competitive advantage

    1-Manufacturing\operations strategy-

    Requires long term business plans such spersonnel training & development,market

    development,new product\servicedevelopment,high tech. Production

    process,R&D

    Performance of world class

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    Performance of world class

    manufacturers Characteristics of world class producers

    i-Customer first

    ii-Introduce new products\services faster

    iii-Ensure Total Quality Management iv-High labour productivity\Low production costs

    v-Shop globally for supplies

    vi-lean\flexible organization with balancedinventory

    V-Develop specialized \focus production facilities

    vi-Encourage strategic alliances\joint ventures to

    Performance of world class

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    Performance of world class

    manufacturers(contd.) 2-Forecasting in operations management-

    Forecasting experts maintain sophisticatedcomputer software and get data such as marketresearch,industry trade association data etc to

    ensure best long range estimate of sales ofnew\existing products in global market andmonitor performance of forecasts

    The effective forecasting of productioncapacity,size of work force,quantity of materials

    purchased ,inventory levels and working capital

    requirement drives a closely managed productionplanning system

    Performance of world class

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    Performance of world class

    manufacturers(contd.) 3-Designing\Developing products and

    production processes-World class producers planand design their production processes withspecific capabilities that are matched with the

    competitive priorities of their business strategies High product quality,high production

    flexibility,low product cost and high customer

    service are the major strengths.To achieve theyuse various technologies such as usingCAD\CAM,continuous improvement,improving

    flexibility & reducing costs by redesigningproduction processes\doing automation etc

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    Performance of world class

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    Performance of world class

    manufactures(contd.) 5-Long range capacity planning and facility

    location-World class producers carry out longrange business planning considering expectedchanges in product life cycle and involve world

    wide search for location of Plants 6-Facility Layout-World class producers strive

    for flexibility in their layouts ensuring change in

    production rates\designs quickly and useAutomated Layout Design Program,ComputerizedRelationship Layout Planning,Computerized

    Relative allocation of facilities techniques forlayout designing

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    Performance of world class

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    Performance of world class

    manufacturers(contd.) 10-Shop floor planning and control in

    manufacturing-In this type of production,worldclass producers have effective MRP-II systems in

    place which provide near real time information for

    companies,their suppliers\customers.These

    systems facilitate meeting customer delivery

    promises,optimal loading of shops,low productioncosts and high product quality

    Performance of world class

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    Performance of world class

    manufacturers(contd.) 11-Planning and scheduling operations-World

    class producers offering services have adoptedadvanced\well known planning,analyzing andcontrolling approaches and have recognized the

    unique properties of service operations and havedeveloped novel management approaches forservice operations

    12-Just In Time manufacturing-Elimination ofwaste,enforced problem solving,building teamwork,TQM,parallel processing,Kanban production

    control and JIT purchasing are essential in worldclass manufacturing

    Pl

    Performance of world class

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    Performance of world class

    manufacturers(contd.) 13-Supply Chain Management-World class

    producers are forming partnership with suppliersto expedite production of products of perfectquality and use computers for solving complicated

    logistic related issues 14-Productivity,Team work and

    Empowerment-World class producers hire

    workers who have problem solving abilities andtrain them in multiple skills.Workers are educatedand empowered so that they can work in teams to

    solve production problems and respond tocustomer needs also.

    Performance of world class

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    Performance of world class

    manufacturers(contd.) 15-Quality Management-World class

    manufacturers are committing tremendousresources to put in place TQM program aimed at

    continuous quality improvement

    16-Quality Control-World class companies have

    comprehensive proactive total quality

    management programs with specific projectsaimed at improving quality to meet customer

    expectations

    Performance of world class

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    e o a ce o wo d c ass

    manufacturers(contd.) 17-Maintenance Management and Reliability-

    World class producers give much of responsibilityfor repairs and preventive maintenance to workers

    and they are made to feel that they own machines

    and ensure avoid major breakdowns by ensuring

    regular preventive maintenance.They also

    implement JIT system to increase flexibility inproduction and implement a sophisticated

    preventive maintenance program

    Path of world class

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    Manufacturing i-Fewer suppliers

    ii-Focused factories

    iii-Simplification & variety reduction

    iv-Scheduling to a rate of production v-Fewer storage racks

    vi-Frequent deliveries by suppliers

    vii-Smaller manufacturing plants viii-Minimum material handling

    ix-Less paperwork

    x-Fewer inspectors

    World Class manufacturing

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    g

    Strategy The world class companies are required to build

    an interface between marketing andmanufacturing,and follow actions such as

    i-Invest more in R&D,emphasize less on short

    term payoff. ii-Improve manufacturing capability by investing

    in people\equipments.

    iii-Remove communication barriers.

    iv-Labor force is to be murtured.

    v-Build quality at design stage,emphasize onprocess innovations.

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    World Class Service Delivery Characteristics-Service excellence,Delight

    customers,Expand customer expectations to alevel, competitors can not fill

    Service quality-Raises customer

    expectations,seeks challenges,improvescontinuously

    New technology-Source of first mover to gain

    advantage

    Work force-Innovative,create procedures

    First line management-Is listened to by topmanagement as a source of new ideas

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    World Class Performance(contd.) Strategy on the road to Excellence-

    Manufacturing strategy starts with anassessment of where a firm is now and avision of where it wants to be in future inkey indicators such as on-time delivery tocustomer requirements,manufacturing lead

    time,inventory turns,quality,new productintroduction time,supplierrelations,employee involvement ,flexibility

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    World Class Performance(contd.) Vision-Answer questions with What-if for a

    firm looking forward 3\5 years hence i.e. reducemanufacturing cycle time by 70%,quality costs arereduced by 25% etc

    Control-Having assessed its strengths andweaknesses and defined its vision,the companymust gain control over the current environment by

    developing process to ensure integrated planningfrom top to bottom.Requires education andtraining to all employees in systems,policies and

    procedures to support the user and process.

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    World Class Performance(contd.) Simplification-Ensure continuous

    improvement through team work on

    changeover times,factory layout,restrictive

    job classifications,supplier relations etc Automation-Computer Integrated

    Manufacturing,MRP-ii,JIT,Total Qualitycontrol,Focused factories etc are supportive

    of world class factories

    World Class Companies in 21st

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    Century Previous Decade(1990-2000)-Competitive

    priorities were Low price,New productintroduction speed,Quality,Delivery speed,Productreliability

    Present Decade(2000 onwards)-Competitivepriorities high quality at low price,means highquality,timely availability and removal of non-

    value adding wastes.requires finding externalpartners ,who can perform valued function,withadvanced communications and efficient logistics

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    Customer focused Principals 1-Team up with customers,organize by families of

    customers to products

    2-Capture and apply customer,competitive and

    best practice information

    3-Dedicate to continual,rapid improvement in

    quality,response time,flexibility and value

    4-Frontline employees involved in change andstrategic planning-to achieve unified purpose

    Customer focused

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    principals(contd.) 5-Cut to the few best components,operations and

    suppliers 6-Cut flow time,distance,start up,and changeover

    times all along the chain

    7-Operate close to customer,s rate of use ordemand

    8-Continuously enhance human resources throughcross training,job,and career path rotation andimprovements in health,safety and security

    Customer focused

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    principles(contd.) 9-Expand the variety of rewards ,recognition,pay

    and celebration-to match the expanded variety ofemployee contribution

    10-Continuously reduce variation and mishaps

    11-Front line teams record and own process dataat the work place

    12-Control root causes of cost andperformance,thereby reducing internal transactionsand reporting,simplify external communications

    Customer focused

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    principles(contd.) 13-Align performance measures with universal

    customer requires-quality,speed,flexibility andvalue

    14-Improve present equipment and human work

    before considering new equipment and automation 15-Seek simple ,flexible,moveable,low

    cost,readily available equipment and work

    facilities-in multiples,one for eachproduct\customer family

    16-Promote,market and sell your organization,s

    increasing capability and competence-everyim rovement made.

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