[ REFLECTIONS of The SOCIAL MEDIA REVOLUTION ]

15 - 16 June 2011Putra World Trade CentreDewan Tun Hussein Onn

WWWworldBLOGGE

RSSUMMIT.COM

SUM

MIT

Special Address by

YABhg Tun Dr. Mahathir Mohamad4th Prime Minister of Malaysia & Prominent blogger

Organized by Supported by Official Newspaper Media Partners Online Media Partners Lanyard Partner

It’s growing faster than the speed of a 4G connection.

No one can blink without it these days. From PCs in

offices to Blackberrys from laptops to tablets, every bit

of hardware comes with a connectivity application that

takes you to the most “hit” sites in the e-world, the

Social Media. Such is its reach and popularity that

Hollywood even made a movie about it. It’s cool, it’s

hip, it’s the marketer’s ultimate selling tool, Social

Media is the most stimulating global phenomenon

since the Beatles!

Every brand worth its B wants to B on it. B2B ventures

thrive on feedback from it as do housewifes at home,

or teenagers in college. Celebrities can’t seem to live

without it. They are on Facebook, MySpace, Twitter

and what have you, and the word glitterati coined in

the 90’s seems to have made a new twist, Twitterati!

Online brand reputation and boosting customer

engagement and loyalty will get the e-edge on Social

Media. Name the brand, and it has a page on the

social networking websites. In fact every savvy

businessman, whether in service provision, or in the

FMCG sector or even in hardcore manufacturing arena,

has a micro-link on their websites to the respective

Sosial Media. Such is the impact that top companies

often ask for LinkedIn profiles over the traditional CV’s!

In this pertinent and timely summit and workshop, the

organizers are stringing together prominent speakers,

bloggers and Social Media practitioners from various

industries, all under one roof. We bring them as “hard

copies” to share their best practices and knowledge

as to ensure the participants take away thought

provoking and innovative ideas in this gargantuan

domain called Social Media.

introduction who should attend?

reasons to attend

>> 15 - 16 June 2011>> Dewan Tun Hussein Onn, PWTC

>> 03-2035 5777

www.worldbloggerssummit.com

Everyone interested in learning from the best on how to

harness the power of social media to further their brand

reach and impact. Chief Executive Officers, Chief

Marketing Officers, Chief Branding Officers and

Business Owners, also...

• Marketing Branding Executive

• Content Producers

• Business Strategists

• Customer Relations Officers

• Social Media Practitionen

• Public Relations

• Online Community Managers

• Social Media Assistants

• Social Media Strategists

• Business Development Professionals

• Word of Mouth Marketers

• Community Marketers

• Media Sales Professionals

• Agency Account Managers

• Entrepreneurs

• Students

• Academician

• Get up close and personal with leading minds

in social media and pick their brains

• Receive practical tools to build and grow your social

media strategies

• Enhance and grow old and new marketing skill sets

• Discover how your brand can benefit from social

media and blogging

• Network with keynote speakers and other

businesses using social media

• Learn how to measure your social media ROI

• Optimize your current and existing social media

marketing campaigns

• Understand the latest thinking on legal issues

and risk-management concerns related to social

media

SUM

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Speakers

>> 15 - 16 June 2011>> Dewan Tun Hussein Onn, PWTC www.worldbloggerssummit.com

>>SU

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Adria RichardsTechnology Consultant & TrainerUSA

Dave DuarteManaging DirectorHuddlemind Labs South Africa

Yoshito HoriChairman and FounderGLOBIS GroupJapan

Iim Fahima JachjaCEO & Online StrategistVirtual ConsultingIndonesia

Datuk Mohd Noor AminChairmanIMPACT Malaysia

Murray NewlandsDigital Marketing AdvisorUK

Azran Osman-RaniCEOAir Asia XMalaysia

Terence FernandezSenior EditorThe Sun DailyMalaysia

Ahmad Izham KhairuddinHead of Outreach DepartmentCybersecurity Malaysia

Ahmad NazuwanBeautifulNara.comMalaysia

Kenny SiaKennySia.comMalaysia

Oliver “Blogie” RobiloMindanao Bloggers CommunityPhilippines

Jason LoCEOTune TalkMalaysia

Mira Abu BakarBloggerredmummy.comMalaysia

Premesh ChandranCEOMalaysiakiniMalaysia

Special Address by YABhg Tun Dr. Mahathir Mohamad4th Prime Minister of Malaysia & Prominent blogger

Danilo A. AraoAssistant ProfessorCollege of Mass CommunicationPhilippines

day 1 programme

>> 15 - 16 June 2011>> Dewan Tun Hussein Onn, PWTC www.worldbloggerssummit.com

>>8.30 – 9.00 Registration

9.00 – 9.15 Welcome Note by the Organizing Chairman

9.15 - 9.35 Keynote Address by Guest of Honour Revolutionizing The Masses Through Social Media – The 10 Years Conquest: 10 out of 10! 9.35 - 10.00 Special Address : How Social Media Played a Crucial Role at the Great Earthquake in Japan : A Bridge of hope that Unites the World

Yoshito Hori, Chairman and Founder GLOBIS Group, Leader of KIBOW Project, Japan 10.00 - 10.15 Morning Tea Break

10.15 – 12.15 Panel Discussion 1 Managing your Investments in Social Media - Ways to Increase your ROI • Investments required in social media • Customer Engagement & Media Value measured through social media • The value of your brand and the impact of your social media activities • Start measuring the returns & the KPI’s the moment your fan page, or micro site, or link goes on line Chair Iim Fahima Jachja, COO & Online Strategist, Virtual Consulting, Indonesia

Invited Panelist Dave Duarte, Managing Director, Huddlemind Labs, South Africa Summary / Q&A (30 Minutes)

12.15 – 13.15 Lunch Break & Networking Session

13.15 - 15.15 Panel Discussion 2 How to Make Your Blogging Easier and Exciting: Leading Digital Trends & Gadgets

Chair Main Title Sponsor

Panelist Jason Lo, CEO, Tune Talk, Malaysia

Summary & Q&A (30 Minutes)

15.15 – 15.30 Afternoon Tea Break

15.30 – 17.30 Panel Discussion 3 Lifestyle Blog – Imagine If There Is No Facebook or Twitter or Travel & Fashion Blogging? No Facebookistas or Twitterati! Life would be so dull, it would become like a phone without a ring, a camera without lens and a face without eyes! It’s an addictive passion some say, guaranteed to influence your way of life in the shortest time!

Chair Ahmad Nazuwan - BeautifulNara.com

Panelists Kenny Sia - KennySia.com Mira Abu Bakar - RedMummy.com

Summary / Q&A (30 Minutes)

17.30 – 18.00 Summary of Day 1 • Souvenir Presentation to Speakers & Panelists

18.00 End of Day 1

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>> 15 - 16 June 2011>> Dewan Tun Hussein Onn, PWTC www.worldbloggerssummit.com

>>9.00 – 9.15 Welcome Note

9.15 – 10.00 Special Address by Guest of Honour Forging a Conquest Through Responsible Blogging… He Came, He Saw, He Blogged!

Hon. Tun Dr. Mahathir Mohamad, 4th Prime Minister of Malaysia, Prominent Blogger

10.00 – 10.15 Morning Tea Break

10.15 – 11.35 Panel Discussion 1 Business Blogs - Social Media as the Most Powerful Online Marketing and Public Relations Tool: Blogging Your Own Trumpet! • Finding YOUR unique voice – how to be heard clearly above others • Crafting the right sound for your business

Chair Adria Richards, Technology Consultant & Trainer, USA

Panelists Oliver “Blogie” Robilo, Mindanao Bloggers Community, Philippines Murray Newlands, Digital Marketing Advisor, UK

Summary / Q&A (20 Minutes)

11.35 – 12.55 Panel Discussion 2 The Laws of Social Media – Ethics, Etiquettes and Legality – What did we learn from Wikileaks? • Dissemination of information is right, but can it transgress all limits? • Was Wikileaks a wake-up call or an accident waiting to happen? • The new era of transparency of information. • Steps to take to prevent a corporate leak

Chair Ahmad Izham Khairuddin, Head of Outreach Department, CyberSecurity Malaysia Panelist Datuk Mohd Noor Amin, Chairman, Impact Malaysia Summary / Q&A (20 Minutes)

12.55 – 14.00 Lunch Break & Networking Session

14.00 – 15.20 Panel Discussion 3 Press and the Social Media – Borderless Freedom of Speech, Are We There Yet? : The 7th Sense! Now that we have reached the threshold, are we ready to cross it? Do we take the final step into the new age media?

Chair Danilo A. Arao, Assistant Professor, College of Mass Communication, Philippines

Panelist Terence Fernandez, Senior Editor, The Sun Daily, Malaysia

Summary / Q&A (20 Minutes)

15.20 – 15.35 Afternoon Tea Break

15.35 – 17.00 Panel Discussion 4 Using Social Media On the Political Campaign Trail: Blogs for the Ballot

Chair Premesh Chandran, CEO, Malaysiakini Panelist To be confirmed

Summary / Q&A (20 Minutes)

17.00 - 17.30 Closing Remark & Souvenir Presentation by Guest of Honour 17.30 End of Day 2

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day 2 programme