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Sociability David Geerts IBBT-CUO/K.U.Leuven

Workshopvin5 Sociability

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Page 1: Workshopvin5 Sociability

SociabilityDavid Geerts

IBBT-CUO/K.U.Leuven

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Outline

Micro-communities and televisionSocial uses of televisionSociability of interactive televisionConcerns when studying iTV sociabilityCreating sociability guidelines for iTVFurther research

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Outline

Micro-communities and televisionSocial uses of televisionSociability of interactive televisionConcerns when studying iTV sociabilityCreating sociability guidelines for iTVFurther research

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Micro-communities and television

"Family and kinship are the perfect expressions of community" (F. Tönnies, 1884)Micro-communities consist of the people in our close surroundings

PartnerDirect family / householdClose friends

Television is a medium that plays a central role in these micro-communities

Watch television with familyOrganize 'movie nights' with friendsTalk about favourite television programs

Social uses of television

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Outline

Micro-communities and televisionSocial uses of televisionSociability of interactive televisionConcerns when studying iTV sociabilityCreating sociability guidelines for iTVFurther research

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Social uses of television

Watching television is often a social activityLull (1980), Morley (1986), McQuail (1998), …

Co-viewing is still the dominant practicePasquier e.a. (1998)

Does interactive television have to be social?"interactive television is likely to be successful to the extent that it takes into account existing behaviorpatterns as well as motivations and gratifications already being satisfied by this enormously successful medium" (Lee & Lee, 1995)

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Outline

Micro-communities and televisionSocial uses of televisionSociability of interactive televisionConcerns when studying iTV sociabilityCreating sociability guidelines for iTVFurther research

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Outline

Micro-communities and televisionSocial uses of televisionSociability of interactive televisionConcerns when studying iTV sociabilityCreating sociability guidelines for iTVFurther research

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Co-located vs. Remote Sociability

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Group sizes

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TIME

Direct vs. Indirect Sociability

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Outline

Micro-communities and televisionSocial uses of televisionSociability of interactive televisionConcerns when studying iTV sociabilityCreating sociability guidelines for iTVFurther research

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Creating sociability guidelines for iTV

Which guidelines do interactive television programs or services have to adhere to, in order to support social use within or between micro-communities?Create domain-specific heuristic sociability guidelines(Dykstra, 1993)

Step 1:Competitive analysisEvaluation of different applications with expert evaluation and User testingBased on framework of social uses'Social genres' such as chat applications, interactive game shows, …

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Current status of comparative evaluations

User testing and/or expert evaluation onAmigoTV – AlcatelWindows Media Center - MicrosoftTogether TV – MotorolaTelebuddies – EDM UHasseltCose – SiemensConnecTV – TNO

Planned user testing and/or expert evaluation onMyOwnTV – AlcatelJoostCollaboraTV – AT&T

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Outline

Micro-communities and televisionSocial uses of televisionSociability of interactive televisionConcerns when studying iTV sociabilityCreating sociability guidelines for iTVFurther research

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Further research (1)

Step 2: Test the validity of the guidelines(Hartson e.a., 2001)

Choose a reference systemOne of the aforementioned systems

Create list of known sociability issuesBy performing ethnographic observation in homes for a specific application

Let experts perform expert evaluation with sociability guidelinesCompare sociability issues found by experts with list of knownsociability issues

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Further research (2)

Sociability research on technology developed in the ISBO-VIN projectResearch on how direct gaze and depth cues can enhance social interaction and make the interaction more naturalScenarios to describe possible use of adaptive interfaces & FOAFprofilesSociability research of the demonstratorResearch to see whether communication between bigger groups (each 2-5 persons) can be improved by using 3D audio

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Questions?