WORKSHOP ON PUBLIC HEALTH FOR MEDIA WORKERS

April 2007

Background

• Proposed by Risk Communication Advisory Group (RCAG) in 2006

• Launched in Risk Communication Centre (RCC) on 12 to 26 April 2007 (three consecutive Thursday mornings)

Background

Main goal

• To enhance health-beat media personnel’s understanding on public health issues and reinforce the collaboration between media and public health workers

Target Audience

• Health-beat media workers

(mainly with less than two-year working experience in the media and a few who are more experienced but are interested in topics on certain days)

Main Activities

• Format of the Workshop

– Seminar– Q&A sessions – Site visit – Quiz

Main Topics of the Seminars

• Disease surveillance, prevention and control

• Health promotion activities and strategies for

prevention of non-communicable diseases

• Introduction of health statistics

• Application of disease modeling

The First Day : 12 April 2007 (Thursday)

The First Day

Risk Communication Advisory Group (RCAG)Mr. David CHAN, Mrs. Jennifer CHEUNG,

Dr Thomas TSANG, Mr. Aaron WAN

Welcoming SpeechDr Thomas TSANG

The First Day

Disease Surveillance and Tripartite Communication System

Dr Edwin TSUI

Influenza Pandemic Preparedness Plan

Dr Ronald LAM

Exercise and Drills

Mr. Tommy YU

The First Day

Use of Personal Response System

The First Day

Visit Emergency Response Centre (ERC)

The Second Day: 19 April 2007 (Thursday)

Tobacco Control MeasuresDr FUNG Ying

Monitoring of Undesirable Medical Advertisement

Dr Winnie AU

Health Promotion Activities on Prevention of Non-Communicable Diseases

Dr Patrick CHONG

Strategies for Prevention of Non-Communicable Diseases

Dr. YUEN Ka Yiu

The Second Day

• Visit the launching of 419 Fruit Day

The Third Day : 26 April 2007 (Thursday)

Monitoring of Medical Device

Dr Monica WONG Effective Use of Health Statistics

Mrs. Eliza LEUNG A Brief Account on Application of

Disease Modeling Dr LEUNG Chi Chiu

Outbreak Investigation

Dr CHUANG Shuk Kwan

The Third Day• Presentation of Certificate

Evaluation• Feedback from participants

Which topic can facilitate your work most?100%

83% 83% 83%67% 67% 67%

50% 42%33%

25%

0%

20%

40%

60%

80%

100%

Monitoring ofMedicial Device

DiseaseSurveillianceandTripartite

CommunicationSystem

Monitoring ofUndesirable

MedicalAdvertisements

Influenza PandemicPreparedness Plan

Effective Use ofHealth Statistics

OutbreakInvestigation

Tobacco ControlMeasures

Exercise and Drills Health PromotionActivities on

Prevention of Non-Communicable

Diseases

Strategies forPrevention of Non-

CommunicableDiseases

A Brief Account onAppliciation of

Disease Modeling

Topics

Percen

tage

Evaluation• Feedback from participants

Will you attend similar workshops arranged by the CHP in future?

100%

0%0%

20%

40%

60%

80%

100%

Yes No

Evaluation• Feedback from participants

What is the desirable way to conduct the workshop ?

50% 50%

33%

25% 25%

17%

0%

10%

20%

30%

40%

50%

60%

Site Visit InteractiveActivities

Seminar Q & ASession

Competition GroupDiscussion

Evaluation• Feedback from speakers

The overall content and arrangement of the Workshop areappropriate.

86%

14%0% 0%

0%20%40%60%80%

100%

Strongly agree Agree Disagree Strongly disagree

Perce

ntage

Evaluation• Feedback from speakers

The Workshop can enhance media workers' understandingin the work on public health

57%43%

0% 0%0%

20%40%60%80%

100%

Strongly agree Agree Disagree Stronglydisagree

Perce

ntage

Evaluation• Other observations

– The number of participants varied on the three days according to job assignments on that day.( More attendees on first day than last day)

– Both speakers and participants expressed that more time for discussions should be allowed

– Some participants preferred the Workshop to be launched on Saturdays and some preferred the speakers could stay longer after the seminar

Discussion & Recommendations

• Reasons of Absence from the Workshop of the Participants – Have to cover news in the mornings – Have to go overseas for media coverage– Attending workshop on consecutive

three Thursday mornings is quite demanding

Discussion & Recommendations

• Topics of the Workshop

– Directly related to daily work of media

workers instead of theory discussion

Discussion & Recommendations

• Some presentations were over-run

– Insufficient time for discussions

• Suggestions

– Arrange fewer topics in one session

– Allow more time for in-depth discussion

for each topic

Discussion & Recommendations

• Approach to launch the Workshop in future

– Conduct in the form of sharing group

– Allow the participants more time for

discussion

– Arrange more interactive activities,

e.g. site visit and quiz