Workshop on Mango Research, Development and Extension in Pakistan and Australia

Mango Exports and Linkages with Agribusiness in Pakistan

Muhammad Iqbal

Chief Operating OfficerPakistan Horticulture Development & Export Board

GROW AND GLOBALIZEGROW AND GLOBALIZE

PAKISTAN HORTICULTURE DEVELOPMENT & EXPORT BOARDPAKISTAN HORTICULTURE DEVELOPMENT & EXPORT BOARD

MANGOMANGO

KING OF FRUITSKING OF FRUITS

PRODUCTION & EXPORT OF FRUITS & VEGETABLES PAKISTAN 2004/5

Production• Fruits 6.0 Million Tons• Vegetables 7.0 Million Tons • Value US$ 2 Billion

Export • Fruits 0.30 Million Tons• Vegetables 0.20 Million Tons• Value US$ 140 Million

Source: Federal Bureau of Statistics Pakistan

PRODUCTION & EXPORT OF MANGOES 2004

World Production 28.0 Mil Tons World Exports (Q) 0.9 Mil Tons World Exports (V) US$ 585 Mil Pak Production (Q) 1.7 Mil Tons Pak Exports (Q) 82,000 Tons Pak Export (V) US$ 25 Mil

Source: FAO

INDUSTRY LEADERS (PRODUCTION)

India 10.8 Mil Tons China 3.7 Mil Tons Thailand 1.8 Mil Tons Pakistan 1.7 Mil Tons Mexico 1.5 Mil Tons Source: FAO : 2005

MANGO EXPORTS 2004

Pakistan 9.0%

Mexico 23.4%

India 17.2%

Brazil 12.2%

Peru 6.6%

Netherlands 5.6%

Philippine 3.9%

Others 22.1%

MANGO IMPORTS 2004

USA 33.7%

Gulf 15.5%

EU 28.4%

China 3.4%

Others 19.0%

PER UNIT PRICE

Country US$/KG

Philippines 0.86 China 0.57 Mexico 0.51 Brazil 0.49 Thailand 0.46 India 0.39 South Africa 0.38 Pakistan 0.30 World 0.51

TIME WINDOW

√√√√Guatemala

√√√√√India

√√Indonesia

√√Jamaica

√√√Kenya

√√√√Malaysia

√√Madagascar

√√√√√√√Mexico

√√√√√Philippines

√√√√√Pakistan

DecNovOctSepAugJulJunMay AprMarFebJanCountry

TIME WINDOW

√√√√USA

√√√√√√√√Thailand

√√√√St. Lucia

√√√√√Rest of Africa

√√√South Africa

√√√√Venezuela

√√√√Peru

√√√Australia

√√√Brazil

√√√Chile

√√√Egypt

COMMERCIAL VARIETIES-EXPORT

Sindhri Chaunsa Beganpali Sonehra

PAKISTAN MANGO EXPORT TREND

Year Quantity (tonnes)

Value (000 US$)

1999/00 47,602 11,576

2000/01 53,444 17,005

2001/02 47,541 14,036

2002/03 58,844 17,626

2003/04 77,468 23,426

PAKISTAN MANGO EXPORT DIRECTION

Middle East 63% Europe 16% Far East 2% Others 19%

MODE OF SHIPMENT

Air Sea

Reefer Non-Reefer

Middle East 40% 30% 30%

Far East 100% - -

Europe 100% - -

Others 75% 10% 15%

LEADING EXISTING IMPORT MARKETS-PAKISTAN

UAE SAUDI ARABIA OMAN UK FRANCE GERMANY

EMERGING MARKETS PAKISTAN

CHINA PEOPLES REPUBLIC IRAN ISLAMIC REPUBLIC EAST EUROPE SOUTH KOREA? INDIA? JAPAN? USA?

CONSUMER PREFERENCES

Golden yellow/reddish 400-600 gm No stains/contamination Well presented (packaging) Firm (texture) Less sweet Non-fibrous

IMPORTING COUNTRIES CONCERNS

Pest infestations (fruit flies spp) Bactrocera zonata Bactrocera dorsalis

Traceability Quality Management (GAP, GMP) Quality Assurance (EUREPGAP, HACCP)

INDUSTRY ISSUES

Production/Supplies Limited time window Low/in-consistent yield/quality Quick decline Pest management (fruit flies)

Harvest & Field Operations Poor harvesting practices Sap burn Field heat removal

Post-harvest Infrastructure Limitations Thermal Treatment (hot water/vapor heat) Ripening Chambers Sorting, grading & waxing

INDUSTRY ISSUES Logistics

Main reliance on air shipment for distant markets High air freight (2/3rd of export price)

Sea shipment by reefer considered highly risky Un-even ripening on arrival at import destination Un-even coloring on arrival at import destination Chilling injury

International compliances SPS GAP (EUREPGAP) GMP (HACCP)

AGRIBUSINESS LINKAGES Quality management

GAP (Increased time window-late varieties)….? Traceability GMP

Company standards Trade standards National standards (harmonization)

Post-harvest Operations Sea freighting of mangoes to distant markets TBT Issues (packaging & labeling)

International marketing National branding

THANKS