Workplace as a Business Tool

Sara e Juan MatizMAD - Matiz Architecture & Design

MATIZ ARCHITECTURE & DESIGN, A MULTIDISCIPLINARY 360 DEGREE ARCHITECTURAL BRANDING AND DESIGN AGENCY

DESIGN “IS” BUSINESS Business visions and strategies. The workspace as a critical tool for productivity

1

INTERNAL & EXTERNAL BRANDCOMMUNICATION ALIGNMENT Technology’s impact on the physical and virtual workspace, can you be social?

2

BUILDING THE THINKING ROOMDesigning inspiring, flexible and sustainable workspaces

3

The ways in whichcompanies develop the

culture of collaboration will become a significant factor in attracting and

engaging top talent in the 21 century

work here ?

Inventionland office in Pittsburgh / The Cartoon Network office in Atlanta

7 floors 7 concept

google as a trendsetterGoogle office in Tel Aviv by Camenzind Evolution

not just dressing themdifferently, but redefining

environments

with

vs.

or

Your value as anemployee will be

determined not only by how well you perform

your job but also by how much you contribute your knowledge and ideas back

to the organization

what percentage of the company can work

remotely? is there a loss factor? how does this get quantified in an overall

business strategy?

Planned Parenthood

PROPOSED PLAN DEMO PLAN

7th floor

Alternates / Deductions

Alt 1

Alt 6

2

4

6

1

5

3

8

7

Alt 2

Alt 3

Alt 4

Alt 7

Alt 8

Alt 5 Hunter Douglas open cell clg. system, 24”x24” grid w/ 8”x8” cells, in leu of open mtg. area wood/tectum clg.

($26,500)

($2,000)

$20,200

$9,500

$9,500

($2,500)

($7,000)

($1,200)

Retain tel. rm. construction

Construct wall to create new meeting room

Install new I.T. millwork and furniture

Adjust office wall to create larger space

Remove glass transom from wall construction

All ctops in tel. rms., pantry and copy areas to be plastic laminate

Remove quiet room wall

COST SAVINGS COST SAVINGSREDUCED SCOPE ALT REDUCED SCOPE ALT

coregroup

workspace

perproject

consultants

admin.support

otherbusinesses

that support or

partner

collaboratorsand

commuters

MAD Selected Projects

STRAWBERRY FROGNew York - 2011

COLLABORATIVE ENVIRONMENT

FLEXIBILITY

VIBRANT + SUSTAINABLE

New York City Area Map

Strawberry Frog - Context

View of Madison Square Park

Strawberry Frog - View

Strawberry Frog - 60 Madison Avenue Lower Level Plan and Section

Work is a placeto collaborate,exchange ideas,

and communicatewith colleagues and

clients

Strawberry Frog - Final stair design

Strawberry Frog - Stair connection and Informal meeting area

OLDhOW MANY DESKS CAN I FIT ?

NEWhow can we create an

inspiring environment

Open Workstation Areas

Meeting Areas

12th Floor Penthouse

Open Workstation Areas

Meeting Areas

PENTHOUSE

12TH FLOOR

Collaborative Work Environments

Strawberry Frog - Space planning

Open Workstation Areas

Meeting Areas

NEW CONNECTING STAIR

PENTHOUSE

12TH FLOOR

Collaborative Work Environments

42.25 ft2 (3.9 m2) per person Traditional Cubicle Seating

Contemporary Bench Seating 20 ft2 (1.9 m2) per person

for 60 people: 2,535 ft2

(235.5 m2)

total

for 60 people: 1,200 ft2

(111.5 m2) total

Traditional Cubicle Seating

VISUAL CONNECTION COMMUNICATION COLLABORATION

42.25 ft2 (3.9 m2) per person Traditional Cubicle Seating

Contemporary Bench Seating 20 ft2 (1.9 m2) per person

for 60 people: 2,535 ft2

(235.5 m2)

total

for 60 people: 1,200 ft2

(111.5 m2) total

Strawberry Frog - Space planning

Allows additional: 1,335 ft2

(124 m2)

of communal work space

for 60 people: 2,535 ft2

(235.5 m2)

total

42.25 ft2 (3.9 m2) per person Traditional Cubicle Seating

Contemporary Bench Seating 20 ft2 (1.9 m2) per person

Strawberry Frog - Space planning

opportunity ?

Strawberry Frog - Before photos

Strawberry Frog - Lower level, informal meeting areas

Strawberry Frog - Conference room

the days of theconventional cubicle, strict 9- 5 desk job, and

authoritative workspace are rapidly becoming a

thing of the past

Strawberry Frog - Flexible workstation areas

PENTHOUSE

12TH FLOOR

Exterior Lighting Strategy

Exterior Lighting Plan Diagram

Day-Lighting Plan Diagram

Strawberry Frog - Daylight

Source: www.ledalite.com

4.5

m

Daylight Sensing Strategy

Strawberry Frog - Daylight

Strawberry Frog - Collabrative studio area / Area: 12,000 SF

The healthy workspaceenvironment creates more

satisfied employees and leads the organization into profitability and

productivity

Strawberry Frog - Material palette and section

Strawberry Frog - Meeting areas

architecture is the will of an epoch translated

into space

L.M. van der rohe

MAD Selected Projects

PLANNED PARENTHOODNew York - 2012

NON-PROFIT BUDGET

MIXED EMPLOYEE BASE

FLEXIBLE GROWTH POTENTIAL

Planned ParenthoodLooking Southeast from workstation area

Planned Parenthood

Planned ParenthoodAerial view - Program organization

Planned Parenthood - 8th Floor study

Planned Parenthood - Conference center scope of work

Planned Parenthood - Schematic design study

Planned Parenthood conceptual rendering

Folding Planes sketch

Circulation concept sketch

Planned Parenthood - Conceptual renderingPlanned Parenthood

Planned Parenthood

Sustainability Strategy - 8th Floor RenovationPantry and Lounge Wallcovering (Designtex) 20% Recycled Polyester, 10% Recycled Vinyl

Chair Rail (Richlite)Made of 100% recycled paperGREENGUARD Certified

White Board Paint (Idea Paint)GREENGUARD Certified for indoor air qualityMinimizes waste – an alternative to buying a new whiteboard that would ultimately end up in a landfill

LightingReuse of existing, updated with energy efficient bulbs

Countertops (IceStone)Recycled glass with Cradle to Cradle certificationOffset 100% of energy used during manufacturing with wind-power renewable energy certificates

Filing CabinetsRepaint existing

Lounge Chair Fabric (Global)32% Post-Industrial Recycled Polyester18% Post-Consumer Recycled Polyester

Carpet (Interface FLOR)79% total recycled content31% post-consumer content

Pantry Flooring (Amtico)Contains up to 32% recycled content

Wall Base (Roppe)RecyclableContains 10% natural rubber, a renewable resource

Broom Chair (Design Within Reach)Composite of discarded industrial materials: 75% reclaimed polypropylene; 15% reclaimed wood fiber

Generation Chairs (Knoll)GREENGUARD Indoor Air Quality Certified46% Recycled Content

Workstations (Knoll)Reuse of existingwith upgrades

New Workstations (Global)GREENGUARD Indoor Air Quality Certified

Planned Parenthood

Planned Parenthood - Workstation area

Planned Parenthood - Meeting area

MAD Selected Projects

ESTYDumbo, Brooklyn (NY) - 2009

BRAND IDENTITY

HAND CRAFTED CONCEPT

USING THE SPACE AS ACOMMUNICATION DEVICE

ETSY— Before Photographs

ETSY - View of Manhattan bridge from Etsy office space

ETSY - Initial schematic designs

Department Relationships Daylight + Lines of Sight

Physical and Visual Relatinoships Informal Meeting Spaces + Circulation Corridors

ETSY - Diagrammatic studies

ETSY - “Greenway” conceptual rendering

ETSY - Reception area / Area: 10,350 sf

ETSY - Private phone booth area

PEOPLE WILL NOT WORK FOR YOU IF

YOU DON,T PROVIDE

THE RIGHT CONTEXT

ETSY - On brand workstations and material selection

ETSY - Open loft environment

THE WORKSPACE IN 2025 and The MILLENNIAL generation

Is your workplaceattractive to your next

POTENTIAL EMPLOYEES ?

2025

WHAT WILL THE WORKSPACE WILL LOOK LIKE ?

SHIFTS FOR THE FUTURE OF THE WORKSPACE

TOOLS: technology

ENVIRONMENT: Office as a flexible space

AMENITIES: Flexible work schedule, mobile work and fostering new social

networking marketing

CULTURE: Adaptable and open to changes

coffeeshop

BOSS

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